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Tag: Sara Ali Khan

  • Features in latest campaign as value conscious shopper

    Sara Ali Khan is brand ambassador for Shopsy

    Shopsy has launched its latest campaign ‘Apna Swag, Bina Brand Tag’ starring brand ambassador Sara Ali Khan. The campaign centres around the value-conscious consumer’s tendency to stretch their rupee to get the best product quality and style in their budget.

    Commenting on the campaign, Prathyusha Agarwal, Business Head at Shopsy, said: “As one of the country’s fastest-growing hypervalue platforms, at Shopsy we provide a unique opportunity to millions of Bharat e-shoppers to bridge the gap between their dreams and means.

  • Campaign by Tilt Brand Solution

    Sara Khan features in Shopsy TVC

    Shopsy by Flipkart, hypervalue e-commerce platform, has released its brand new campaign with Sara Ali Khan to announce the launch of the Grand Shopsy Mela, its biggest sale event of the year (from March 12 to 17).

    Commenting on the campaign, Kapil Thirani, Head of Shopsy, Flipkart, said: “At Shopsy, we are committed to providing an affordable, diverse, and accessible shopping experience that meets the evolving needs of our customers. The new television commercial aims to capture the essence of family shopping by highlighting the extensive selection and attractive prices that surprise and delight customers. This campaign emphasizes our commitment to value-driven shopping and sets the stage for the highly anticipated Grand Shopsy Mela, where we redefine affordability and choice.”

    Added Adarsh Atal, Chief Creative Officer, Tilt Brand Solution: “For the Grand Shopsy Mela campaign, we wanted to focus on consumers who shop for everyone in the house and make their families happy with the purchases they make with grand deals. The Grand Shopsy Mela is a quintessential family event, and Shopsy offers something for everyone at great value during this sale. This campaign shows Sara Ali Khan – the family’s shopper getting undiluted expressions of both admiration and applause because she is able to get great products at an affordable price that brings joy to everyone in her family.”

  • Orr joins DCA’s existing roster including Janhvi Kapoor, Sara Ali Khan, Tiger Shroff, and more

    Uff! Karan Johar’s Dharma Cornerstone signs Orry

    Dharma Cornerstone Agency (DCA), a joint collaboration between Karan Johar and Bunty Sajdeh, announced the signing of social media personality Orhan Awatramani popularly known as Orry. The partnership will strengthen the influencer marketing portfolio of DCA, notes a comadding to the existing bouquet of services of the brand.

    Said Kim Sharma, EVP – New Media, DCA shared her excitement: “Orry represents the epitome of the modern-day influencer dynamic with his creativity and forward-thinking. We are delighted to welcome him to our family at DCA. This association not only strengthens our presence in influencer marketing but also fosters trust in us.”

  • Film made by Leo Burnett

    Kurkure rolls out new campaign with Sara Ali Khan

     

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    A post shared by Sara Ali Khan (@saraalikhan95)

    Kurkure has rolled out a new campaign featuring brand ambassador Sara Ali Khan. The brand unveils its latest repositioning to celebrate originality and defy norms of conformity. The tagline: ‘Chatpate Se Sab Patein’.

    Said Aastha Bhasin, Category Lead, Kurkure, at PepsiCo India: “Kurkure, India’s cherished snack brand, has woven itself into the fabric of India households through its quirky taglines and compelling narratives over the years. As a brand that strives on its close connection with its consumers, we realised the challenges that come with conformism and a fast-paced hustle culture. Backed by this very insight, we’re thrilled to introduce our fresh positioning – ‘Chatpate Se Sab Patein’. Infused with a dash of humour and cheek, this positioning encourages individuals to liberate themselves from the shackles of conformity and embrace a balanced life. Rooted in Kurkure’s creative essence, our campaign film, starring Sara, masterfully captures the heart of this narrative. She not only impeccably embodies the protagonist’s role but also infuses authenticity and relatability into the storyline, staying true to Kurkure’s distinctive and flavorful identity.”

    Added Vikram ‘Spiky’ Pandey, National Creative Director, Leo Burnett: “Kurkure as a brand has always encouraged its consumers to make brave choices albeit with its signature quirky humour. With this film we wanted to use this humour to land an important message against toxic conformity. One such example that our film brings to life is that of toxic bosses. Often working long hours has been seen as badge of honour, but in reality, it takes away from precious family time. Kurkure encourages everyone to break these toxic cycles as #ChatpateSeSabPatein”

  • Launches new brand campaign

    Lee onboards Sara Ali Khan as brand ambassador

    By Our Staff

     

    Denim brand Lee has onboarded Sara Ali Khan as its brand ambassador. It has also launched a new brand campaign titled ‘Lee: Home of the Real Denim’ that aims to enhance Lee’s reputation as the preferred denim brand for younger audiences.

     

    Commenting on the campaign, Nitin Chhabra, CEO, Ace Turtle, tech-native retail company, said: “We are delighted to have Sara Ali Khan as the brand ambassador of Lee in India. Sara embodies the spirit of Lee with her authenticity and flair. Lee’s legacy extends to over a century combining the heritage of denim with the contemporary ethos of embracing one’s true self. We are confident that the campaign will help to build on Lee’s brand equity and help us drive more customers to our retail stores and online channels. We aim to significantly grow Lee’s business in India by the end of the current fiscal year.”

     

  • With Sara Ali Khan as its brand ambassador

    Shopsy by Flipkart launches new campaign

    By Our Staff

     

    Shopsy by Flipkart, hyper-value e-commerce platform, launched its new campaign with Sara Ali Khan as its brand ambassador. The campaign brings to light the platform’s affordable pricing and the expansive product range curated especially for customers seeking value.

     

    Created and conceptualized by Leo Burnett Orchard, the campaign features an ad film that showcases the interactions related to online shopping that family members engage in, something that most Indians relate to.

     

    Commenting on the campaign, Adarsh Menon, Senior Vice President & Head – New Businesses, Flipkart, said: “At Shopsy, it is our constant endeavor to offer a shopping experience that blends affordable pricing, wide selection and pan-India availability with the latest trends and evolving needs of the consumer. Leveraging this deep understanding of our customers’ needs, ‘Aaj Shopsy Kiya Kya’ campaign is a recreation of a real-life scenario where the families of Shopsy’s customers are astounded to learn about the kind of vast selection in multiple product categories and low prices of the products available on the platform.”

     

  • Marked by notable politicians, celebrities, industrialists and eminent leaders

    ABP concludes Second Edition of ‘Ideas of India Summit’

    By Our Staff

     

    ABP Network’s Second Edition of ‘Ideas of India Summit’ Concluded successfully.

     

    Second edition of “Ideas of India” Summit concluded on a high note with the notable presence of Nitin Gadkari, Minister of Road Transport & Highways of India. While emphasizing on reducing carbon footprints, Gadkari said: “Hydrogen is our future fuel and India’s future vehicles will run on hydrogen and green fuels.” The two-day summit witnessed discussions on a wide range of ideas over 40 sessions and highlighted the prevailing issues in the country related to geo-political tension, inflation, culture, mobility, and young entrepreneurs shaping the role of India in the future world.”

     

    The second edition of ‘Ideas of India’ Summit celebrated the theme of ‘Naya India: Looking Inward, Reaching Out’ with notable politicians, celebrities, industrialists and entertainers, eminent leaders including Liz Truss, the former Prime Minister of the UK, Union Minister Ashwini Vaishnaw, Delhi Chief Minister Arvind Kejriwal, Punjab Chief Minister Bhagwant Mann; Poet Javed Akhtar to tech and business innovation icon N.R. Narayana Murthy, founder Infosys.

     

    The list extended to superstars such as Ayushman Khurrana, Sara Ali Khan, Manoj Bajpayee, and Rishi Singh, vocalists and sports players such as Jawala Gutta, Ashwini Nachappa, Joshna Chinappa, Sushila Chanu Pukhrambam and Vinesh Phogat, Mahmood Mamdani; Bhavish Aggarwal, Co-Founder and CEO, Ola Cabs social activist Nandita Das and Mira Nair, young acting and social media sensations Kriti Sanon, Yami Gautam, Saloni Gaur, RJ Karishma and Meethika Dwivedi.

     

    On Day-1 of the session, Truss stressed on India’s greater role in the UN Security Council and said, “India and UK need to back each other more closely on trade, and investment and need to make sure both the countries work together on critical supply chains. We are investing more in green energy, like solar panels. These economic decisions will affect freedom and democracy in future. We are looking forward to the India-UK trade deal finishing as soon as possible.”

     

    Speaking on EV targets by 2030, Gadkari said, “In the coming years India will certainly shift to electric vehicles. “We import Rs. 16 lakh crore worth of fossil fuel every year but pretty soon our farmers will produce green fuel and green hydrogen,” he said adding that Lithium ion batteries will lead the shift from petrol and diesel driven cars.

     

    Union Minister Ashwini Vaishnaw laid down the roadmap of the future of Indian Railway with tech integration and new projects of railways including Bullet Train and Vande Bharat, he said: “PM Modi wants seamless integration of every mode of transport at railway stations and creation of urban spaces. Stations should be designed like city centers. So, we took around 50 designs and made a 2.5-hour presentation for PM Modi. But he was not happy. He said these designs are good for today. But I want a design that would be relevant even 50 years later. That’s PM Modi’s vision.”

     

    At the end Avinash Pandey, CEO ABP Network concluded the event and thanked all the speakers, guests and dignitaries. He said, “The summit will be back next year and promised it will be “even bigger and better.”

     

  • The video stars actor Sara Ali Khan

    Jungle, Havas & Vivo team up for anthem

    By Our Staff

     

    Production studio Jungle and Havas Worldwide announcd the launch of the Vivo Y Series Style  Anthem with actor Sara Ali Khan Said Anupama Ramaswamy, CCO, Havas Worldwide India: “The Vivo Y100 is a gorgeous phone and so the launch campaign needed to have style written all over it. And to bring this alive we made a music video seamlessly integrated with the product shots along with its main features. We’re glad to have partnered with Vivo India to make it happen.’”

     

    Added Shai Samtaney, Co-Founder and Director of Jungle:  “It’s always fun working on a music video format and Sara brought a blast of amazing energy to the overall performance.”

     

     

  • To promote facial skincare range

    Sara Ali Khan becomes the face of Biotique

    By Our Staff

     

    Biotique Ayurvedic Products launches its new brand campaign with Sara Ali Khan as the brand ambassador for its facial skincare range. Conceptualised by Ogilvy, it is a pan-India, 360-degree media campaign promoting the range of cleansing-toning-moisturising products.

     

    Commenting on the launch, a pioneer of the Indian beauty industry, Vinita Jain, Founder and CMD – Biotique, said: “At Biotique we have committed and take immense pride in offering ‘farm to skin’ solutions to consumers who are looking for effective skincare and haircare products. Using 100 percent ayurvedic formulations with advanced 21st century biotechnology, our products are naturally sourced from plant extracts and are proven to bring effective and long-lasting results. The new campaign film brings to life our ethos of ‘Real is really beautiful’, focusing on ‘The secret to flawless skin’, true to Biotique’s cleansing-toning-moisturizing routine. I am very pleased to see our vision come to life with this campaign, which reinforces Biotique’s commitment to effective personal care, beauty and wellbeing products.”

     

  • Targets women consumers in Tier 2 towns

    Flipkart’s Shopsy launches new TVC campaign

    By Our Staff

     

    Shopsy, a subsidiary of e-commerce platform Flipkart, has launched its latest TVC campaign, ‘Aaj Shopsy Kiya Kya?’ with Sara Ali Khan. The campaign highlights Shopsy’s unique value proposition of affordability and availability spanning a wide selection of products depicted through its catchphrase ‘Har Din Aisa Sale Jaisa’. The campaign aims to reach women consumers specifically in Tier 2 and smaller towns.

     

    Talking about the campaign, Adarsh Menon, Senior Vice President & Head – New Businesses, Flipkart, said: “At Shopsy, we are committed to offering a value-based and convenient shopping experience to our consumers by leveraging our deep understanding of their needs. As the campaign title ‘Aaj Shopsy Kiya Kiya?’ suggests, we are looking to develop a habit among consumers to visit Shopsy every day, offering them an opportunity to avail of the exciting deals and offers we have on the platform. A large number of buyers in the country await sale seasons to fulfil their shopping needs. To address this gap, we conceptualised our new campaign that reinforces Shopsy as a one-stop destination for consumers who are looking for a reliable and budget-friendly platform to shop from.”

     

  • Again with actors Sara Ali Khan and Amol Parashar

    Zee5 launches second edition of campaign

    By Our Staff

     

    Zee5 has announced the launch of the second edition of its campaign- ‘Dekhtey Reh Jaogey’ starring Sara Ali Khan and Amol Parashar.

     

    Launching the campaign, Manish Kalra, Chief Business Officer, Zee5 said: “At Zee5, we have always aspired to democratize entertainment and provide not just quality content to our audiences but provide that at a price that majority of the viewers can enjoy it. While Zee5 has a large content library that spans across various languages, the second leg of the ‘Dekhtey Reh Jaogey’ campaign will help us exhibit our diverse content offerings, especially regional content and further our aim of deeper regionalization by making deeper inroads into the country. With the new subscription package, viewers will have access to an endless supply of compelling and binge-worthy entertainment at an annual price of Rs. 599.  As the multilingual storyteller of India and Bharat alike, we will continue to focus on entertainment inclusion by producing relatable and varied content across languages, keeping in mind the several consumer cohorts we cater to. We will keep finding technologically advanced ways to make Zee5 a user-friendly platform that consumers prefer to entertain themselves, not just in India but globally. We are delighted to have Sara and Amol joining hands with us once again in providing the best of entertainment to India at the best of prices.”

     

    Added Sagar Kapoor, Chief Creative Officer, Lowe Lintas: “Today, content has become the perfect conversation starter and enabler. Conversations are invariably peppered with references to dialogues and characters from content pieces across OTT platforms. It is the “conversation drama” that people miss out on when they miss content. We decided to build on this idea for ZEE5 to pull in their audiences, every week to watch new shows and movies, and stay above content FOMO. So, they never miss out on all the excitement on and off the screen.”

  • Highlights the affordability and availability of expansive range of products

    Sara Ali Khan campaigns for Flipkart’s Shopsy

    By Our Staff

     

    Flipkart’s social commerce platform, Shopsy rolled its latest campaign ‘It happens only on Shopsy’. Created by Tilt Brand Solutions Private Limited, the campaign features two ad films.

     

    Talking about the campaign, Prakash Sikaria, Senior Vice President – Growth and Monetisation, Flipkart, said: “Our priority with Shopsy since inception, has been to pay close attention to our customers’ nuanced needs and provide them with best offerings leveraging Flipkart’s established delivery networks, infrastructure and technology. Today’s shoppers prefer an expansive range of offerings that is both easily accessible and value driven. This campaign is yet another step towards establishing Shopsy as a one-stop destination that caters to customers’ various needs while committing to deliver value.”