MxMIndia

Tag: Sagar Gwallani

  • The new campaign, #JusBol, emphasises how easily you can manage all your chores with just voice commands

    PointNine Lintas and MS Dhoni ask audiophiles to #JusBol

    By A Correspondent

     

    PointNine Lintas has conceptualised and executed a multimedia campaign for the launch of Sound Logic’s new Voice Assistant Wireless audio range. As the omni-channel agency of the brand, PointNine Lintas designed the entire campaign leveraging Sound Logic’s partner-evangelist, Mahendra Singh Dhoni.

     

    Said Vikas Mehta, CEO of PointNine Lintas: “We are delighted to help Sound Logic create its first major marketing campaign in India. It’s a singular campaign that maps the entire user journey from awareness right up to commerce. Mahi’s upcoming birthday presented a great topical opportunity for us to offer something exciting to his fans and a limited edition range was born. Flipkart has been an invaluable partner in agreeing to do a first-ever flash sale for our products, giving us a great platform for the brand to make a debut.”

     

    Added Sagar Gwallani, CEO & Co-founder of Sound Logic: “SoundLogic strives to be at the forefront of innovative technology at accessible price points. With this campaign we want to communicate how user-friendly SoundLogic’s voice-assisted range of audio products are. As the campaign is all about giving commands to the voice assistant, there cannot be any better choice than Captain Cool, who is known for his leadership qualities on and off the field.”

     

     

  • SoundLogic recently appointed PointNine Lintas as its full service agency

    SoundLogic gets M S Dhoni on board as partner-evangelist

    By A Correspondent

     

    SoundLogic has roped in former India captain Mahendra Singh Dhoni as a partner-evangelist. Speaking about the partnership, Sagar Gwallani, CEO of SoundLogic said, “Mahi is the epitome of leadership and self-belief. He is driven by passion and continues to inspire millions. Like SoundLogic, Dhoni represents the new age of Indians – confident, cool and savvy. We look forward to working with him to develop innovative and engaging collaborations with consumers.”

     

    SoundLogic recently appointed PointNine Lintas as its full service agency. The agency is working with the team at SoundLogic and Mahi to create the marketing roadmap for the brand.

     

    Added Vikas Mehta, CEO, PointNine Lintas: “Mahi coming on board is of great significance for SoundLogic. We now have a confluence of best-in-class products and a perfectly apt persona. The fact that this isn’t yet another brand ambassador deal but a deeper partnership; makes it a great runway for real innovations as we take SoundLogic’s products to market.”

     

     

  • PointNine Lintas will work closely with the management of SoundLogic to define a brand positioning

    SoundLogic appoints PointNine Lintas as its full-service agency

    By A Correspondent

     

    Audio and electronics brand SoundLogic has given the full-service agency mandate to PointNine Lintas, as it prepares to launch its upcoming range of innovative audio products.

     

    Vikas Mehta

    Commenting on the assignment, Vikas Mehta, CEO, PointNine Lintas said: “We first met the team from SoundLogic only a few weeks ago. We saw a demo of their upcoming product range and it was love at first sound. They are a young company with big ambitions and a product lineup to back those ambitions. In a way, SoundLogic is about to democratize cutting edge audio technology and our team at PointNine Lintas is enjoying the opportunity to help them navigate this journey.”

     

     

    Sagar Gwallani

    Commenting on the appointment, Sagar Gwallani, CEO of SoundLogic added: “We are happy to collaborate with PointNine Lintas to fuel our ambitious dream for SoundLogic. It is the first time we have embarked on a campaign of this magnitude. The PointNine Lintas team demonstrated a roadmap that was aligned with our brand philosophy. We look forward to an interesting and insightful journey ahead.”