MxMIndia

Tag: SAARC

  • Film has been conceptualised by Creativeland Asia

    Godrej Protekt highlights #HandWashConfessions in latest campaign

    By A Correspondent

     

    Godrej Protekt, a range of hand hygiene products from Godrej Consumer Products Limited, launched a new digital film titled #HandwashConfessions conceptualised by Creativeland Asia.

     

    Talking about the initiative, Sunil Kataria, Business Head, India & SAARC, Godrej Consumer Products Ltd. said: “Nowadays kids have a mind of their own and getting them to do anything against their will is a real task. But you can definitely imbibe the spirit and importance of hand hygiene, hence this ‘Global Handwashing Day’ we took it upon ourselves to start a movement to motivate children to adapt a sanitation process that will ensure happy and clean hands. We have launched a fun digital film based on children confessions that will connect with the kids and at the same time encourage them to wash hands regularly.”

     

    Added Anu Joseph, Chief Creative Officer, Creativeland Asia: “Kids don’t really like washing their hands. Unless someone comes along and gives them a perspective that convinces them to. With this campaign, Godrej Protekt renews its commitment to making handwashing a fun habit for kids.”

  • Sunil, has led the Society in the past year to newer heights drawing support from his colleagues in the Executive Council, members and all fraternity entities

    Sunil Kataria appointed Chairman of The Indian Society of Advertisers

     

    The newly elected Executive Council of the Indian Society of Advertisers (ISA) met on September 15 and re-elected Sunil Kataria, Business Head – India and SAARC, Godrej Consumer Products Limited as Chairman of the ISA.

     

    On his election for second consecutive term as the Chairman of the ISA, Kataria said: “We would create further value proposition to the ISA’s ascending status in the industry.  We would nurture the partnerships that we have built over decades and deliver incremental benefits to the advertisers and other stake holders. I am confident that the advertiser community would have greater times ahead. I look forward to having continuous support of all members towards adding value to the unique status of the ISA in this country.”

     

    Other members of the Executive Council include: Atul Agrawal, Senior Vice President – Corporate Affairs, Group Corporate Communications, Tata Services Limited; Anuradha Aggarwal, Chief Marketing Officer, Marico Limited; Abraham Mathew Alapatt, President & Group Head-Marketing, Service Quality, Financial Services & Innovation, Thomas Cook (India) Limited; Narendra Ambwani, Director, Agro Tech Foods Limited; Siddhartha Banerjee, Executive Vice President – Marketing, Vodafone India Limited; Ajoy H. Chawla, Sr. Vice President, Chief Strategy Officer, Titan Company Limited; J. C. Chopra, Advisor, Anant Healthcare Technology Solutions (P) Ltd.; Ravi A. Desai, Director, Brand & Mass Marketing, Amazon Seller Services Pvt. Ltd.; Paulomi Dhawan, Strategic  Advisor, Raymond Limited; Sonali Dhawan, Marketing  Director, Procter & Gamble Hygiene and Health Care Limited; Chandru Kalro, Managing Director, TTK Prestige Limited; Sandeep Kaul, Divisional Chief Executive – India Tobacco Division, ITC Limited; Sandeep Kohli, Executive Director – Personal Care, Hindustan Unilever Limited; Beena Koshy, Executive Vice President, Exports, Bajaj Electrical Limited; Bharat V. Patel, Independent Director, Aditya Birla Sun Life Asset Management Company Ltd.; Prashant Peres, Director Marketing Chocolate, India, Mondelez India Foods Private Limited; Ramakrishnan Ramamurthi, Vice Chairman, Joint MD & Group CEO, Polycab Wires Pvt. Ltd.; Amit Tiwari, Vice President – marketing, Havells India Ltd.; Brahm Vasudeva, Chairman, Hawkins Cookers Limited

     

     

  • Indian brands grew in value 15% this year, ahead of the 11% global average, notes the Brand Finance India 100 study

    Tata is still India’s Most Trusted

     

    By A Correspondent

     

    Every year, leading valuation and strategy consultancy Brand Finance values the brands of thousands of the world’s biggest companies. MxMIndia has carried a few of these rankings in the past. And now there is: India’s 100 most valuable brands as featured in the Brand Finance India 100.View the full list of India’s 100 most valuable brands here

     

    Here’s a summary from Brand Finance:

    A brand’s strength is assessed (based on factors such as marketing investment, familiarity, preference, sustainability and margins) to determine what proportion of a business’s revenue is contributed by the brand. This proportion is projected into perpetuity and discounted to determine the brand’s value.

     

    Strong brand value growth characterises the 2017 Brand Finance India 100. The total value of India’s top brands has increased 15% this year, ahead of the global average of 11%. 68 of India’s 100 most valuable brands have grown in value this year, with 54 of those enjoying double-digit year-to-year percentage growth. There are however some notable exceptions, including India’s most valuable brand, Tata, which fell to US$13.1 billion from last year’s US$13.7 billion.

     

    There has already been intense speculation as to whether brand value has fallen due to Tata’s boardroom drama. In Brand Finance’s view this is emphatically not the case. Tata’s Brand Strength Index score in fact improved significantly this year and its brand rating was upgraded from A+ to AA+. Corrective action has been taken quickly and the stakeholders at large have not been significantly affected.

     

    Brand Finance’s CEO David Haigh comments, “The brand value drop of 4% is clearly not positive, however it is a lesser decline than between 2015 and 2016, when brand value fell 11%. Tata is present in a number of industries in which operating conditions are very challenging for all participants. In this context the slight decline can be seen as a stabilisation in challenging times. As Tata’s new chairman, Natarajan Chandrasekaran, settles in and attempts to streamline the conglomerate’s activities, we expect Tata to return to brand value growth soon.”

     

    IT services brands continue to be one of India’s great success stories, dominating not just the national rankings but the international rankings of their sector too. All of India’s major IT services brands have grown in value this year, including TCS within the overall Tata portfolio. Even as other Indian brands perform strongly, IT services brands are managing to improve their national ranks. Infosys is up from 5th to 4th, HCL from 10th to 9th and Wipro from 12th to 11th.

     

    The biggest improvement in rankings however comes from Indigo Airlines which is up from 95th last year to 62nd now. India’s biggest airline recently announced the addition of 35 new routes and increasing frequency on existing ones.

     

    At the opposite end of the scale, the iconic Taj Hotels brand has fallen 14 places to 93rd with brand value dropping below US$300 million. Like so many other hotel brands it has been hit by the impact of technology, with aggregator sites creating pricing pressure and Airbnb introducing competition.

     

    This year’s fastest falling brand is Micromax. The tech firm has lost 39% of its brand value and nearly fallen out of the Top 100, placing 95th. Micromax is struggling to compete following the influx of strong Chinese mobile brands such as Oppo and Vivo into the Indian market in the last couple of years.

     

    ITC is India’s most powerful brand. It is India’s only AAA rated brand, with a Brand Strength Index score of 86.  ITC has been expanding its strategic presence, beyond tobacco, for over a decade. In the last four to five years it has become a formidable competitor in the food and beverage, personal care, apparel and stationery sectors, challenging incumbents that have dominated those industries for over a century. This broad spectrum of excellence is making ITC a household name across India and contributing to the brand’s strength.

     

    Mahindra, a stalwart of Indian enterprise has re-entered the top ten this year, after posting healthy growth in its flagship automotive division and strengthening its presence in SAARC countries. Mahindra’s agricultural division and its tractors business are well-established strengths while more recent initiatives such as crop-care solutions, seed distribution and power solutions through Mahindra Powerol are poised to accelerate growth. This year brand value is up 21% to US$3.6 billion.

     

  • Arpit Agarwal will lead the Indian operation on the ground as Director, India and SAARC and Mihir Karlekar joins as Senior Sales Manager, India and SAARC

    Keshet Asia expands base in Mumbai

    By A Correspondent

     

    Keshet Asia, the Hong Kong-based subsidiary of Keshet International (KI), has expanded its footprint with two major hires and an office opening in Mumbai.

     

    Arpit Agarwal
    Mihir Karlekar

    Arpit Agarwal will lead the Indian operation on the ground as Director, India and SAARC (South Asian Association for Regional Cooperation) reporting to Gary Pudney, Head of Asia. Mihir Karlekar joins Arpit as Senior Sales Manager, India and SAARC.

     

    Together they will seek to increase the volume of KI’s scripted and non-scripted formats being adapted for Indian audiences and uncover local IP for international distribution. They will also co-develop with Indian creators and begin to lay the foundations for an eventual local production

     

    The Indian operation has been established following the launch of two flagship KI properties in the country; the epic 110-episode adaptation of Prisoners of War (BandiYuddhKe) which is currently airing on Star Plus and the country’s first ever live voting talent show Rising Star which is airing Colors.

     

    Said Gary Pudney, Head of Keshet Asia: “India is a vibrant market in which we see huge potential. The success of Prisoners of War and Rising Star has demonstrated our catalogue’s ability to resonate with local viewers, but as well as selling more content into the region, we are equally keen to begin producing and acquiring IP.With Arpit and Mihir on board, we feel we have theright people in place tocapitalise on our success and drive the business forward.”

     

  • The quirky TVC has been conceptualized by Creativeland Asia

    Cinthol Deo Stick out to make an impact in India

    By A Correspondent

     

    Cinthol, in its endeavour to remain relevant to youth by offering them innovative products, is all set to launch the CintholDeoStick – a revolutionary product in the space of deodorants. CintholDeoStick is a cream based deo which is easy to use, has great fragrances that lasts 3X longer than ordinary deosprays and is pocket friendly too. The DeoStick is available in six different fragrances, three for men and three for women respectively. The brand’s philosophy of continuous reinvention, with this launch, is expecting to redefine the codes of deodorant category which is marked by expensive sprays, with starting point being Rs. 100+ for female deodorants and 180+ for male deodorants.

     

    The TVC created by Creativeland, showcases the DeoStick unlike any other deodorant in the category. The TVC DeoReborn sets out to showcase how Cinthol has reinvented the concept of using a deodorant. DeoReborn is the story of how and why the deodorant was reborn into its new avatar in a quirky manner along with a set of laterally evolved visuals. CintholDeoStick is a cream based deo and not a spray, which is gentle on skin and lasts 3 times longer than any other ordinary deo.  The TVC also showcases product’s new application format and the different stylized ways in which it can be used.

     

    Commenting on the campaign, Sunil Kataria, Business Head India & SAARC, GCPL said, “We constantly strive to give our consumers the best of personal care products and bridge the gap between consumer needs and what is available in the market. Cinthol has always been innovating to cater to the changing consumer needs of the youth. With the summer season just around the corner, we have launched Cinthol Deo Stick , a unique creme based deodorant that lasts genuinely long, is safe on skin and comes at an affordable price of Rs 69/-. We have reinvented the deo space with this revolutionary product which will appeal to our consumer’s and the TVC very aptly showcases the concept of DeoReborn.”

     

    Commenting on the TVC, Sajan Raj Kurup, Founder and Creative Chairman, Creativeland Asia said, “With CintholDeoStick, we weren’t just launching a new product, but a whole new category. So, there were quite a few boxes to tick, while still making sure that it was in the Cinthol world we’ve been defining over the last few years. We believe the product has the potential to not just increase deo penetration in the market, but also potentially reposition the category in people’s minds.”

     

  • While the campaign has been conceptualized and executed by Creativeland Asia, the TV spot has been produced by Chrome Pictures and directed by Aleya Sen Sharma

    Godrej Expert Rich Creme hair colour promises ‘dekhbhaal’ in new TVC

    By A Correspondent

     

    Hair colours are often considered a necessary evil. People who use hair colours to cover their greys don’t associate them with any higher benefit. That’s exactly what Godrej Expert aims to change with its new campaign for Rich Crème hair colour, which doesn’t just colour, but also looks after the hair with its aloe and milk protein formula. The campaign brings out this ‘dekhbhaal’ using a parent-child relationship. It promises to give back to all parents what they have given children all along – care, protection and love.

     

    The film is about two daughters trying to convince their mother to colour her hair. They begin by telling her how she does so much for them and the family, and now it’s their turn to look after her. Giving her a pack of Godrej Expert Rich Crème hair colour is the children’s way of doing their bit for all the ‘dekhbhaal’ their mother has done. The film signs off with the tagline, ‘Dekhbhaal Godrej Expert Rich Crème ki’.

     

    Speaking about the campaign, Anu Joseph, Executive Creative Director, Creative land Asia Pvt. Ltd. said, “The need of the hour was to get fence-sitters and first-timers to drop their cynicism and start colouring their hair. What better way than to get children to charm their parents into it? The insight that all parents blame their kids for greying early gave us an eminently relatable point to start the conversation.”

     

    Sunil Kataria, Business Head – India and SAARC, Godrej Consumer Products Limited (GCPL), adds, “Godrej has always been the pioneers in hair colouring – from Godrej Expert Original to now Godrej Expert Rich Crème. This breakthrough innovation has had an amazing run, its Oh My God campaign helped in establishing a strong consumer connect. With the new TVC we are breaking away from the myths that surround hair colouring and bringing alive the concept of Dekhbhaal. The TVC stars Tisca Chopra endearingly conveys this super combination of effective hair colouring and care that the crème hair colour offers.”

     

    While the campaign has been conceptualized and executed by Creativeland Asia, the TV spot has been produced by Chrome Pictures and directed by Aleya Sen Sharma.

     

  • McAfee LiveSafe service addresses security threat in the era of multi-device usage

    McAfee survey reveals interesting facets of Indian internet users

    McAfee has released its ‘Digital Assets Survey’ which reveals that Indian internet users place an indicative value of Rs 25 lakh on their owned digital assets stored across their digital devices. The survey also showed that almost half of the respondents use 3 to 4 connected devices on average; but do not adequately secure each of them.

     

    With multi-device usage becoming mainstream in India, the need for comprehensive and all-in-one security protection across devices becomes paramount. McAfee’ LiveSafe service addresses the need, as the industry’s first unlimited cross-device security service that uses cutting-edge facial and voice recognition technology that is poised to protect users’ digital lives.

     

    The relevance of this solution is further substantiated by the results of McAfee’s ‘Digital Assets Survey’ which was aimed at analyzing the perceived worth of digital assets of Indian respondents and evaluating awareness levels to protect such precious data. Some of the other interesting findings from the survey include-

     

    } India has the second highest perceived value of their total digital assets, with an average cited value of US$ 41,589 (Rs 25 lakh) preceded by North American (U.S. and Canada) having an average cited value of US$ 52,154 (Rs 31 lakh).

     

    } 60 per cent store digital assets on devices that would be impossible to re-create, re-download or re-purchase

     

    } 62 per cent of respondents claimed that they do not protect smartphones with comprehensive security

     

    } 85 per cent of respondents claimed that they do not protect tablets with comprehensive security

     

    “With the proliferation and adoption of multiple internet enabled devices in Indian households, there is a compelling need to store and secure personal data and identity across all the devices,” said Jagdish Mahapatra, MD, India and SAARC, McAfee, part of Intel Security. “McAfee and Intel are jointly dedicated towards plugging this need with cutting-edge solutions that deliver unprecedented data protection across multiple devices with simplified security management. With McAfee LiveSafe service, we are leading the way to deliver the most complete and deepest protection available with innovative features to protect all devices, identity and personal data of our customers so they can connect with confidence.”

     

  • Cisco has appointed Anil Bhasin to lead its Services division in India and South Asian Association for Regional Cooperation (SAARC) region

    Cisco appoints Anil Bhasin to lead services business in India

    By A Correspondent

     

    Cisco has appointed Anil Bhasin to lead its Services division in India and South Asian Association for Regional Cooperation (SAARC) region.

     

    An industry veteran with more than 25 years’ experience, Mr Bhasin began his Cisco career in 2001, as the head of its Banking and Finance (BFSI) and Commercial business for the Western region, where he doubled the revenue for both businesses. Based in Mumbai, Mr Bhasin will report to Glen Cox, vice president, Cisco Services, Asia Pacific, Japan and China.

     

    As part of his mandate, Mr Bhasin will oversee the build-up of momentum for Cisco Services, driving smart services adoption and helping customers and partners plan, build, and manage Cisco technologies and solutions for success.

     

    “Continued momentum around our collaborative partner approach and smart service capabilities remain vital to the health of our Services business and Cisco’s growth overall,” said Mr Cox. “I look forward to Anil and his team’s success as we continue to build and evolve our Services business over the next year.”

     

    Mr Bhasin added, “Cisco Services is a critical component of our evolution from an IT product to a technology solutions company. I look forward to leading this team and ensuring that Services continues to be a strategic asset and a competitive advantage for Cisco.”