MxMIndia

Tag: SAARC

  • This is Kataria’s fifth consecutive term as Chairman of the ISA

    Indian Society of Advertisers (ISA) re-elects Sunil Kataria as the Chairman

    By A Correspondent

     

    Sunil Kataria

    Sunil Kataria, Chief Executive Officer, India and SAARC, Godrej Consumer Products Limited, was re-elected Chairman of the Indian Society of Advertisers (ISA). Kataria has has led the ISA over the past four years..The newly elected Executive Council met on September 21, 2020.

     

    On his election for the fifth consecutive term as the Chairman of the ISA, Sunil said, “In our journey towards creating greater value proposition for the ISA in the industry, the focus will be to make this unique body future ready for the new normal that is emerging around us and to provide value added support to our members. With the digital advertising having ascended as second only to TV and growing even further, our endeavour this year would be take forward our efforts in the area of digital measurement .The ISA has plans ahead to work with BARC to create a Multimedia Measurement that can be implemented very soon. We heartily thank all fraternity organisations for their strong partnering and this will surely help us accomplish new milestones. I also acknowledge the continuing support by our members in all our endeavours.”

     

    Other members of the Executive Council are:

    :: Atul Agrawal, Senior Vice President – Corporate Brand and Marketing,Tata Services Limited

    :: Abraham Mathew Alapatt, President & Group Head-Marketing, Service Quality Financial Services & Innovation, Thomas Cook (India) Limited

    :: Narendra Ambwani, Director, Agro Tech Foods Limited

    :: Ravi A. Desai, Director, Mass & Brand Mktg International, Amazon Seller Services Pvt. Ltd.

    :: Paulomi Dhawan, Independent Director, Whistling Woods International Ltd.

    :: Girish Kalyanaraman, Senior Director Brand Operations, Procter & Gamble Hygiene and Health Care Limited

    :: Chandru Kalro, Managing Director, TTK Prestige Limited

    :: Sandeep Kaul, Divisional Chief Executive – India Tobacco Division, ITC Limited

    :: Bharat V. Patel, Independent Director, Aditya Birla Sun Life AMC Ltd.

    :: Ramakrishnan Ramamurthi, Adviser J. K. Enterprises

    :: Amit Tiwari, Vice President – Marketing, Havells India Ltd.

    :: Subhadip Dutta Choudhury, Chairman of the Board of Directors and Chief Executive Officer, Hawkins Cookers Limited

    :: Anuj Poddar, Executive Director, Bajaj Electricals Limited

    :: Ram Raghavan, Managing Director, Colgate-Palmolive (India) Limited

    :: Gauravjeet Singh, General Manager – Media Services (South Asia) Media, Hindustan Unilever Limited

    :: Sanjeev Handa, Sr. V. P.  Corporate Communications, Maruti Suzuki India Limited

     

     

  • It is an extension of the Suraksha Salon Programme

    Godrej Professional on salons are now #hairforyou

    By A Correspondent

     

    Godrej Professional, a brand with products in hair colour, care, styling and keratin from Godrej Consumer Products Limited (GCPL), launched its #hairforyou campaign as an extension to the Suraksha Salon Programme, with the objective of helping the Indian salon industry get back on its feet and reinstate customer confidence to visit salons.

     

    Said Sunil Kataria CEO – India and SAARC, Godrej Consumer Products Limited (GCPL): “Godrej Professional always endeavours to support the Indian salon industry and with the imposition of the lockdown, the beauty establishments suffered with no business. Now, we wanted to communicate how salon establishments are ready to welcome customers once again with a revived importance of hygiene. Through this initiative, Godrej Professional aimed to show that hair care no longer needs to be neglected and that with the right safety measures in place, clients can have an immersive salon experience.”

     

     

  • The campaign was conceptualised by Digitas India

    Goodknight launches ‘Rakshak Ki Rakhi’ for frontline heroes

    By A Correspondent

     

    Goodknight, the mosquito repellent brand, took on an initiative to protect frontline heroes in the battle against Covid-19. Conceptualised by Digitas India, ‘Rakshak Ki Rakhi’ was a special rakhi made by kids with Goodknight Patches that offered active protection from mosquitoes.

     

    Commenting about the initiative, Mark Mcdonald, Executive Vice President and Head of Creative, Digitas India said:  “Our frontline heroes have been out there protecting us day in and day out. When we realized the added risks the monsoon poses to them, in the form of mosquito-borne diseases, we wanted to do our part to protect them. That was the genesis of the idea and the Rakhi – one of the most powerful symbols of protection – was the perfect way to do it. It’s a lovely initiative that’s true to brand GoodKnight’s ethos, and uses the product in a unique way. Needless to say, it’s extremely gratifying to play a small part in protecting the heroes who’re out there protecting us.”

     

    Speaking about the initiative, Sunil Kataria, CEO – India and SAARC, Godrej Consumer Products Limited (GCPL), said: “We salute the unwavering spirit of the front-line workers to serve the country during these testing times. As these warriors ensure people are protected and cared for, we thought of doing our bit by protecting them from mosquitoes. We did this on Raksha Bandhan, an annual ceremony symbolising the bond of protection, and effectively used Goodknight mosquito repellent patches. We reached out to doctors, policemen, and healthcare workers with a one-of-a-kind ‘Rakshak Ki Rakhi’ featuring Goodknight patches along with a special message extending our appreciation and gratitude.”

     

     

  • Kick-starts #ProtektIndiaMovement campaign with a digital anthem

    Godrej Protekt urges citizens to join #ProtektIndiaMovement

    By A Correspondent

     

    Considering the severity of the Covid-19 outbreak, Godrej Protekt has embarked on an initiative called #ProtektIndiaMovement. It aims at building awareness amongst people by keeping them informed about the preventive measures to ensure protection against the coronavirus. The brand kickstarted this initiative with a digital anthem highlighting the importance of regular handwashing, featuring children as the messengers in order to create more awareness about hand hygiene.

     

    Conceptualised by Creativeland Asia, Godrej Protekt’s digital anthem is developed with the understanding that although coronavirus is a pandemic that can potentially affect anyone, it can be prevented by simply washing hands at the right times.

     

    Commenting on the initiative, Sunil Kataria CEO India and SAARC, Godrej Consumer Products Limited (GCPL), said: “GCPL always pioneered programmes against diseases posing grave threat to public health. With #ProtektIndiaMovement and this anthem, we want to make sure that the message of washing hands regularly and correctly is conveyed to every Indian.”

     

     

  • Chakrabarti comes with eighteen years of experience working with leading tech brands and PR agencies

    Bipasha Chakrabarti appointed Communications Head at Facebook India

    By A Correspondent

     

    Facebook announced that it has recruited a new communications head to lead its growing corporate communications and public relations mandate in India. Bipasha Chakrabarti will take on the role of Communications Director at Facebook India, and will be a part of the India leadership team, reporting to Ajit Mohan.

     

    Her last assignment was as Head of Corporate Communications at Cisco India and SAARC.  The announcement comes just a month after Facebook announced the hiring of Avinash Pant as the Marketing Director at Facebook India to drive the company’s consumer marketing efforts across the family of apps.

     

    Said Ajit Mohan, VP and MD of Facebook India: “Communications is a critical function for us as we continue to build Facebook’s story in India. We are grateful for the trust that our users, advertisers, partners, and the government have placed in us, and are committed to communicating openly and transparently. Bipasha is among the most seasoned communication professionals in the country and I am very excited to have her join us and lead this charter.”

     

     

  • Kataria has led the ISA over the past three years

    Indian Society of Advertisers elects Sunil Kataria as Chairman

    By A Correspondent

     

    The newly elected Executive Council of the Indian Society of Advertisers (ISA) met on September 18, 2019 and re-elected Sunil Kataria, CEO, India and SAARC, Godrej Consumer Products Limited, as Chairman of the ISA. Kataria has led the Society over the past three years.

     

    On his election for fourth consecutive term as the Chairman of the ISA, Kataria said: “In our journey towards creating further value proposition for the ISA in the industry, the focus will be to make this unique body future-ready. We will work to support the advertisers in navigating the fast-evolving digital environment. Our endeavour this year would be take forward our efforts in the arena of digital measurement. We profusely acknowledge the support by fraternity organizations and endeavour to take such collaboration to newer heights in the industry in ultimate benefit for the ISA members. I look forward to having continuous support of all members towards adding value from all relevant perspectives”.

     

    Other members of the Executive Council are: Atul Agrawal, Senior Vice President – Corporate Brand and Marketing, Tata Services Limited; Abraham Mathew Alapatt, President & Group Head – Marketing, Service Quality, Value Added Services & Innovation, Thomas Cook (India) Limited; Narendra Ambwani, Director, Agro Tech Foods Limited; JC Chopra, Advisor, Anant Healthcare Technology Solutions (P) Ltd; Ravi A. Desai, Director, Mass & Brand Marketing International, Amazon Seller Services Pvt. Ltd; Paulomi Dhawan, Strategic Adviser, Raymond Limited; Abhishek Desai, Director Marketing, Procter & Gamble Hygiene and Health Care Limited; Chandru Kalro, Managing Director, TTK Prestige Limited; Sandeep Kaul, Divisional Chief Executive – India Tobacco Division, ITC Limited; Sandeep Kohli, Executive Director – Beauty & Personal Care, Hindustan Unilever Limited; Bharat V. Patel, Independent Director, Aditya Birla Sun Life AMC Ltd.; Anil Viswanathan, Director Marketing Chocolate, India, Mondelez India Foods Pvt. Ltd.; Ramakrishnan Ramamurthi, Chief Executive, Polycab India Ltd, Amit Tiwari, Vice President – Marketing, Havells India Ltd.; Subhadip Dutta Choudhury, Vice Chairman & CEO, Hawkins Cookers Limited; Shashwat Sharma, Chief Marketing Officer, Bharti Airtel Limited; Anuj Poddar, Executive Director, Bajaj Electricals Limited and Koshy George, Chief Marketing Officer, Marico Limited.

  • The film has been conceptualised by Creativeland Asia

    Godrej Aer Pocket ensures happy bathrooms via digi film

    By A Correspondent

     

    Godrej aer Pocket has unveiled a new digital campaign in which it builds on to the idea of happy bathrooms. This campaign emphasises how during monsoons the moist and damp smell in the bathrooms can lead to an unpleasant experience in the morning.

     

    Conceptualised by Creativeland Asia, the film takes a fun and quirky route to decipher the morning struggle that one goes through if the bathroom is not smelling fresh and fragrant.

     

    On the new digital film, Sunil Kataria, CEO  India and SAARC, Godrej Consumer Products Ltd, said: “It takes a lot of effort to keep homes smell fresh all the time especially during monsoons. Waking up to a smelling room or bathroom can be daunting.  A pleasant fragrance at the beginning of one’s day is likely to set a tone for a happier day ahead. This is where Godrej aer Pocket comes in, to give consumers a fragrant start to their day. We truly believe in creating happy bathrooms and happy homes for our consumers and hope this changes their bathroom experience forever and for the better.”

     

    Added Anu Joseph, Chief Creative Officer, Creativeland Asia: “We wanted to create a fun and quirky piece of communication for this unique product. The thought was very simple; a great start to the day can actually set the right tone for the rest of the day. Hence this fun rap that actually highlights the unpleasant smell of dampness during monsoons in an engaging way.”

     

     

  • Series of contextual digital films launched across platforms to drive awareness

    Godrej Aer Twist unveils #TwistZarooriHai campaign

    By A Correspondent

     

    Godrej Aer Twist has unveiled its new campaign #TwistZarooriHai. Through this campaign, the brand aims to build awareness through a series of digital films with contextual messaging during the cricket season.

     

    Conceptualised by Creativeland Asia, the digital films centre around two cricket-struck fans and one Godrej Aer Twist, in a car.

     

    Speaking on the digital campaign, Sunil Kataria, CEO – India and SAARC, Godrej Consumer Products said: “Cricket is the most sought after sport in India. Today, national and global cricket tournaments are seeing ever increasing growth in terms of viewership and engagement with the audience.  Be it on television or digital platforms streaming matches, cricket brings together people who form our target audience. #TwistZarooriHai digital films highlight Godrej Aer Twist as an integral part of people’s lives using the cricket context. Today, Godrej Aer Twist is a market leader in the car freshener category. Through contextual campaigns like these, we aim to increase category penetration by driving relevance for car fresheners.”

     

    Commenting on the campaign, Anu Joseph, Chief Creative Officer, Creativeland Asia Group said: “Godrej Aer has always had a certain quirk in its communication, and is constantly looking for topics that are relevant to its TG, to be associated with. Cricket is going to be the most talked about subject for the next few months. And Aer has found for itself a way to enter the conversation in its quirky, unabashed manner.”

     

     

  • Through this film the brand has used humour as a creative route to create awareness about pest infestation

    Hit unveils campaign around Diwali

    By A Correspondent

     

    Pest repellant Hit has launched a video that focuses on pre-Diwali house cleaning rituals in every Indian household..

     

    Said Sunil Katatria, CEO – India & SAARC, Godrej Consumer Products: “Godrej Consumer Products has always strived to make the lives of consumers brighter and better. Keeping this philosophy at the core, brand HIT has used a very quirky and creative approach to deliver a very serious message about cockroach infestation and its preventive measures. This humorous video is a fun way to coveys the message to the consumers. While consumers use various solutions to drive away these pests, that make them feel the problem is completely solved but in reality, roaches hide in remote and difficult corners of our home posing a serious threat to health and wellbeing and Lal Hit is an exceptionally convenient way of killing even the hidden cockroaches. It reaches the corners of the house through its nozzle to kill even the hidden roaches making the house infestation free.”

     

    Added George Kovoor, Group Creative Director, Ogilvy: “Godrej Hit has always delivered a very serious message in a light-hearted vein.  Carrying this style forward, we partnered with a maid turned stand-up comedian, Deepika Mhatre to create a content piece that is apt for this season, especially during the days approaching Diwali. Deepika skillfully weaves in the benefits of Lal Hit into her act and seamlessly delivers a product message using her signature brand of humour and style.”

     

     

  • Kataria has led the ISA over the past two years

    ISA elects Sunil Kataria as Chairman

    By A Correspondent

     

    Sunil Kataria, Chief Executive Officer, India and SAARC, Godrej Consumer Products Limited, was elected Chairman of the Indian Society of Advertisers. Kataria has led the society over the past two years.

     

    On his election for third consecutive term as the Chairman of the ISA, Kataria said: “In our journey towards creating further value proposition for the ISA in the industry, the focus will be to make this unique body future-ready. We will work to support the advertisers in navigating the fast evolving digital environment.  We will continue to strengthen our relationship with fraternity organisations in the industry and the members of the ISA. I look forward to having continuous support of all members towards adding value from all relevant perspectives.”

     

    Other members of the Executive Council are:

    Atul Agrawal, Senior Vice President – Corporate Brand and Marketing, Tata Services Limited; Anuradha Aggarwal, Chief Marketing Officer, Marico Limited; Abraham Mathew Alapatt, President & Group Head – Marketing, Service Quality, Value Added Services & Innovation, Thomas Cook (India) Limited; Narendra Ambwani, Director, Agro Tech Foods Limited; Siddhartha Banerjee, Executive Vice President – Marketing, Vodafone India Limited; JC Chopra, Advisor, Anant Healthcare Technology Solutions (P) Ltd.; Ravi A. Desai, Head, Brand & Mass Marketing, Amazon Seller Services Pvt. Ltd.; Paulomi Dhawan, Strategic Adviser, Raymond Limited; Abhishek Desai, Director Marketing Operations, Procter & Gamble Hygiene and Health Care Limited; ChandruKalro, Managing Director, TTK Prestige Limited; Sandeep Kaul, Divisional Chief Executive – India Tobacco Division, ITC Limited; Sandeep Kohli, Executive Director – Personal Care, Hindustan Unilever Limited; Beena Koshy, Executive Vice President & Head – Exports, Bajaj Electrical Limited; Bharat V. Patel, Independent Director, Aditya Birla Sun Life AMC Ltd.; Anil Viswanathan, Director Marketing Chocolate, India, Mondelez India Foods Pvt. Ltd.; Ramakrishnan Ramamurthi, Chief Executive, Polycab Wires Pvt. Ltd.; Deepika Sabharwal Tewari, Associate Vice President, Jewellery – Titan Company Limited; Amit Tiwari, Vice President – Marketing, Havells India Ltd and last only because the names are in alphabetical order of the last names: Brahm Vasudeva, Chairman, Hawkins Cookers Limited.

  • New ad campaign conceptualised by Creativeland Asia

    Godrej Aer Pocket shows how to get a fragrant start every day

    By A Correspondent

     

    Godrej Aer Pocket has unveiled a new campaign which emphasizes that Godrej Aer Pocket keep bathrooms happy through its unique fragrances, right from morning. This leads to happiness of the consumers throughout the day.The campaign has been conceptualised by Creativeland Asia.

     

    Speaking on the new TVC, Sunil Kataria, CEO – India and SAARC, Godrej Consumer Products Ltd said: “At Godrej, our endeavour has been to make the lives of consumers brighter and better. Godrej Aer Pocket is one such unique offering which successfully combines fragrances, technology and smart design. Places within homes such as bathrooms can lead to a happier day just because of the way they smell. Happy Bathrooms film, created by Creativeland Asia, will be instrumental in conveying this message to our consumers.”

     

    Added Anu Joseph, Chief Creative Officer, Creativeland Asia Group: “We all know what a great start to the day can do to the rest of the day. A great bathroom experience pretty much guarantees that every morning. The film is a fun expression of that truth.”

     

     

  • The ad campaign conceptualised by J Walter Thompson (JWT) India

    Goodknight Cool Gel launches new ad campaign

    By A Correspondent

     

    Goodknight Cool Gel has launched a new television commercial which is a parody on a popular old Hindi song – Hai re Hai.The ad campaign is conceptualised by J Walter Thompson (JWT) India

     

    Speaking on the ad campaign, Sunil Kataria, CEO – India and SAARC, Godrej Consumer Products Ltd (GCPL) said, “Goodknight is a brand that has its focus on consumers bases not only in metro cities, but also smaller towns in India. We have cost effective and efficient solutions for the mosquito menace for all our consumers. Brand Goodknight has always understood mothers and their struggle to protect their families from the mosquito menace. The new ad film aptly captures this emotion.”

     

    Added Rajesh Gangwani, Managing Partner J. Walter Thompson, Mumbai: “The campaign is targeted towards semi-urban and rural consumers who normally sleep outdoors/open air during warm summer nights. The key benefit that we wanted to propagate is that unlike other mosquito repellent creams, our product contains Aloe Vera gel which is non-sticky & has a cooling sensation. The communication is crafted keeping in mind the rural sensibilities and is delivered through an engaging & catchy sing song between the family members.”