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Tag: Roopak Saluja

  • The agency will manage the digital duties of Blue Star across social media, e-commerce and search

    Jack in the Box Worldwide wins digital mandate for Blue Star

    By A Correspondent

     

    Jack in the Box Worldwide has bagged the digital mandate for Blue Star. The agency will manage the digital duties of Blue Star across social media, e-commerce and search, using their ability to deliver measurable business impact through the power of content.

     

    Commenting on the win, Roopak Saluja, Founder & Chief Executive Officer, The 120 Media Collective, said, “I can’t overstate how excited we at JITB and The 120 Media Collective are to be partnering with an iconic brand like Blue Star as they kick off the next phase of their digital journey. Their ambition and expectation from digital syncs beautifully with our strategy of creating measurable business impact for brands through content. We’re looking forward to a long and successful partnership.”

     

    Remarking on the selection, Girish Hingorani, Senior General Manager – Digital Marketing & Ecommerce, Blue Star Limited said, “The digital and e-commerce market is booming in India, and Blue Star has taken consistent efforts to be part of this growth story. The Company has been focusing on increasing its digital presence, especially with the recent consolidation of all its digital activities under one specialised department, and partnering with Jack in the Box Worldwide was an integral part of this initiative. JITB is a strong digital specialist, and we are hoping to benefit greatly from their contemporary, dynamic and agile approach in this field. The agency has a healthy mix of both young as well as experienced team members, which will bring about diversity in thought processes during the ideation and strategy phases. We indeed look forward to taking our brand’s digital prowess several notches forward in association with them.”

     

     

  • Cloudtap uses the power of the internet and AI to supply pure drinking water 24×7

    Cloudtap awards creative and digital duties to Jack in the Box Worldwide

    By A Correspondent

     

    Cloudtap, a new AI-powered water purification system, has signed on Jack in the Box Worldwide as its digital and creative partner.

     

    Commenting on the win, Roopak Saluja, Founder & Chief Executive Officer, The 120 Media Collective, said: “In this business, it’s not often that we encounter true innovation that typifies Blue Ocean Strategy. Cloudtap’s ‘Water as a Service’ is truly revolutionary in this regard and it’s super exciting for us at Jack in the Box Worldwide to have the opportunity to bring the various parts of The 120 Media Collective together to create content and other collaterals that will deliver real business impact for them.”

     

    Speaking on the mandate to Jack in the Box, Cloudtap CEO, Ankur Parikh, said: “We at Cloudtap are very excited to be working with Jack in the Box Worldwide. Their in-depth understanding of how to engage with consumers and audiences in the digital space combined with their film/video expertise is something that will help us establish Cloudtap as the market leader for commercial water purifications solutions.”

     

     

  • Pardiwalla joins Jack in the Box as President

    Kaizad Pardiwalla quits Orchard to join Jack in the Box Worldwide

    By A Correspondent

     

    Integrated communications agency Jack in the Box Worldwide has appointed Kaizad Pardiwalla as President, with the aim to lead its ambitious growth strategy. Pardiwalla, who joins from Orchard Advertising, where he was Chief Operating Officer until last week, will report to Roopak Saluja, Founder and Chief Executive Officer, The 120 Media Collective.

     

    Apart from growth and new business acquisition, his key responsibilities will include managing existing clients and ensuring seamless operations and delivery across the agency. As a key member of The 120 Media Collective’s management team, Pardiwalla joins at a juncture where his role will be crucial in the company’s quest to be South & South-East Asia’s premier communications and content company.

     

    Pardiwalla started his career with Lowe Lintas and went on to hold leadership positions with Ogilvy & Mather, where he was National Head of OgilvyOne India, before joining Grey as Branch Head – Mumbai and subsequently moving to Orchard. In his career spanning over two decades, Kaizad has worked with brands such as Amazon, Wipro, Viacom 18, American Express, Cadbury, CISCO, Unilever, The Economist, Fiat, Ferrero and Vodafone, amongst others.

     

    Commenting on the appointment,  Saluja said: “As Jack in the Box enters its next phase of growth as an integrated communications agency for the digital era, there’s a vital need for leadership with experience and stature; someone who can marshal all that we have at our disposal and beyond in terms of talent and technology to provide real business impact for our clients. Kaizad belongs to a rare breed of professionals, who couple a proven track record with the agility that’s integral to success in our business today and tomorrow. And I’m super excited to have him as a key partner in The 120 Media Collective’s quest for impact across the South/South-East Asia region.”

     

    Said Pardiwalla: “Today digital has become crucial for every brand to stay relevant. Jack in the Box Worldwide, with its digital first approach is a leader when it comes to assisting brands strike a chord with their target audience. I’m really excited to lead this extremely creative and talented team at Jack in the Box. We are here to provide business solutions for brands backed by strong ideas and insights into consumer behaviour. The vision is to create path breaking ideas that are media agnostic and which deliver results for our clients in the marketplace. With content and platforms coming into their own, these are very exciting times for us at JITB and there will be a lot to watch out for!”

     

  • The commercial, directed by Karan Boolani, features celebrity designer Manish Malhotra

    The 120 Media Collective rolls out Google’s new customer story for G Suite in India

    By A Correspondent

     

    The 120 Media Collective recently delivered Google Cloud’s new customer story for G Suite and the All Together Now campaign. The story features celebrity designer Manish Malhotra, showcasing his journey and how his team works using G Suite; a set of intelligent apps for businesses designed to bring people together. Directed by Karan Boolani, the commercial is conceptualized by Jack in the Box Worldwide and produced by Sniper, both part of The 120 Media Collective.

     

    G Suite’s new video is part of a global transitioning from Google Apps For Work to G Suite. With Jack in the Box Worldwide’s proven expertise creating top notch video content, they were chosen as the Indian agency of choice to create this local piece of stunning content. And with noted director Karan Boolani on its roster, Sniper’s production expertise went a long way in delivering a stupendous piece.

     

    Roopak Saluja, Founder & CEO of The 120 Media Collective, said, “It’s a privilege to partner with Google in their transition from Google Apps For Work to G Suite. Harnessing the collaborative power of Sniper and Jack in the Box Worldwide to deliver a great piece of work from The 120 Media Collective has been an awesome experience.”

     

  • Top global marketers will judge the Global Effie competition this year in Singapore, São Paulo, New York and London

    Roopak Saluja on Global Effies 2016 jury

    By A Correspondent

     

    The Global Effie Awards has invited Roopak Saluja, Founder & Chief Executive Officer, The 120 Media Collective & Sooperfly, to be part of the jury this year. The awards honor multinational marketing communication efforts that have proven their effectiveness in four or more countries on at least two continents.

     

    Top global marketers will judge the Global Effie competition this year in Singapore, São Paulo, New York and London. Roopak is slated to attend Round 1 of the jury meet in Singapore on March 23.

     

    Listed among the 2014 Campaign Asia-Pacific ‘40 Under 40’, Roopak drives The 120 Media Collective through its subsidiaries Jack in the Box Worldwide, Bang Bang Films, and Sniper. His new media company, Sooperfly, founded in 2015, most recently entered a joint venture with Vivek Law for personal finance in the online content space.

     

    The media entrepreneur will also present a session titled “Content is King, Distribution is God!” at ADFEST 2016 in Pattaya, Thailand on March 17, 2016.

     

  • The plan is to launch a multi-platform, multi-format brand for online Indians everywhere

    Vivek Law partners Sooperfly for new finance venture

    By A Correspondent

     

    Media company Sooperfly will enter the genre of personal finance in a joint venture with senior business journalist, Vivek Law. The plan is to launch a multi-platform, multi-format brand for online Indians everywhere. The soon-to-be-launched content brand will manifest across multiple social and other digital platforms, targeting audiences seeking financial advice and insights.

     

    A mix of Hindi and English, the content line-up will feature primarily bite-sized content, details of which shall be made available later this quarter. The partnership will be set in motion with content around the impending Union Budget 2016, especially for the young investor.

     

    Vivek Law

    Commenting on his debut on digital, Vivek Law said, “After a decade each in print and television, I am thrilled to partner with Sooperfly in my foray into digital journalism. I have been passionate about personal finance and financial literacy and I do believe this venture will help reach out to audiences that are increasingly consuming information through digital, instead of conventional platforms.”

     

     

    Roopak Saluja

    Sooperfly was founded in 2015 by media entrepreneur, Roopak Saluja, also Founder &Chief Executive Officer of The 120 Media Collective. The diversified content and communications group includes digital agency, Jack in the Box Worldwide and production companies, Sniper and Bang Bang Films.

     

    Roopak Saluja, Founder & Chief Executive Officer, Sooperfly & The 120 Media Collective, commented on the development, “Personal Finance or Money Management is a high priority focus for online Indians everywhere, yet it’s also a subject most are intimidated by. Expertise and credibility must power any solution to this problem. Vivek embodies both qualities in the superlative and we share a common vision of how to build a sustainable business in resolving this pain point. We’re thrilled to announce this partnership as one of the primary pillars on which we’re building Sooperfly.”

     

    Sooperfly empowers Asia’s digital video ecosystem by building content brands direct-to-audiences. Its repertoire includes music, comedy, beauty, fashion, sports, education, technology, the performing arts and more.

     

  • Saluja will present the session on Thursday 17th March from 16.00 – 16.45 pm

    Roopak Saluja to present session at ADFEST 2016

    By A Correspondent

     

    Roopak Saluja, Founder & Chief Executive Officer at The 120 Media Collective in Mumbai will present an entertaining and informative session titled “Content is King. Distribution is God!” At ADFEST 2016, Saluja’s session will examine whether the distribution, monetization, engagement and promotion of content deserves more focus.

     

    “The wisdom of investing not just in content but in platform creation and longer-term audience building is rapidly striking brands the world over. As we navigate the flux, new business models evolve and hybrid organizations emerge, ones that allow for the building of content brands direct-to-audiences,” says Saluja.

     

    “During my session at ADFEST, I’d like to take the audience on a journey to help them see how distribution is emerging as the battleground for engagement. The lines have blurred between platforms and screens, bringing creators and audiences closer together than ever before.”

     

    After beginning his career in account management at Young & Rubicam Budapest, Saluja became an entrepreneur in 2006 with the launch of Bang Bang Films, which was named India’s second fastest growing company across all sectors in 2010. From Bang Bang Films he launched three other subsidiaries – Jack in the Box Worldwide, Sniper and Sooperfly – which now form The 120 Media Collective.

     

    “Roopak has successfully switched from advertising to entrepreneurialism and is now leading one of India’s fastest growing content production companies. I think delegates at ADFEST this year will learn so much from his session about the art of blurring the lines between communications, entertainment and technology,” says Jimmy Lam, ADFEST President.

     

    Saluja will present the session on Thursday 17th March from 16.00 – 16.45 pm.

     

  • The 120 Media Collective Founder and CEO to represent India on the prestigious panel

    Roopak Saluja on the jury of Cristal Festival 2015

    By A Correspondent

     

    The Cristal Festival has invited Roopak Saluja, Founder & CEO, The 120 Media Collective, to be a member of jury for Brand Entertainment & Content and Sports Marketing this year. He will also be speaking at the programme on the subject of Online Video in the Brand Content space.

     

    A global summit for Media & Communications, held every year in Courchevel (French Alps), the 15th edition will be held from 9 to 13 December, 2015 with a special focus on Content Creation in the digital era and Content Distribution as a result of data & technological innovations.

     

    Commenting on the development, Roopak said, “Cristal is a unique event that seamlessly straddles the cutting edge of content and communications spaces. It’s where the future lies and I’m greatly honoured to be on their jury as well to be speaking at this year’s edition.”

     

     

  • Sniper – The 120 Media Collective's multi-platform commercials & content brand – has already executed the first project for Cheil

    Cheil enters strategic partnership with Sniper and Sooperfly

    By A Correspondent

     

    The 120 Media Collective and Cheil Worldwide have entered into a strategic partnership for multi-platform video content starting July 2015. Its brands Sniper and Sooperfly will produce and distribute a wide range of Digital Content for Cheil’s clients.

     

    Speaking about the development, Roopak Saluja, Founder & Chief Executive, The 120 Media Collective, said, “Producing content in various formats over the past nine years has armed us with a deep understanding of the audience and what strikes a chord with them. Our brands, Sniper and Sooperfly come together to seamlessly provide what is needed to engage at scale with digital-first audiences in 2015. Cheil’s trust in us is testimony to our expertise.”

     

    Shiv Sethuraman, Group President – South West Asia, Cheil Worldwide, added, “Video content is the fastest growing area within the Digital play. Not just the creation but, equally importantly, the distribution of content. Clients are tired of agencies offering them TVCs disguised as Video content and this is because many of them haven’t yet understood that the business model requires significantly different capabilities, resources and platforms. The partnership with The 120 Media Collective is designed to bring speed, economies of scale and quality – yes, all three – to Video Content. We believe they are the right partners and that the market is ripe for such an offering.”

     

  • He will be responsible for driving revenue and integrated new business including branded content and other properties

    120 Media Collective appoints Sandeep Naug as VP, Business Development

    By A Correspondent

     

    The 120 Media Collective has announced the appointment of Sandeep Naug as the Vice President, Business Development. He will be responsible for driving revenue and integrated new business including branded content and other properties, for the company and its verticals – Jack in the Box Worldwide, Sniper and Sooperfly. Naug will report to Roopak Saluja – Founder & CEO, The 120 Media Collective, and will be based out of both Mumbai and Delhi.

     

    A seasoned media professional with over eight years of experience in content solutions, Sandeep’s specialization lies in branded content and sales, strategy, planning and implementing paid, earned and owned media. Armed with an ISB&M post graduate degree, he has previously worked with CNBC TV18, Bloomberg UTV and Disney, and most recently with Culture Machine as Lead- Revenue for North and APAC through digital video content and channel management. Sandeep’s holistic exposure across sectors, namely, BFSI, Mobile, Automobile, FMCG, Information Technology/Information Technology Enabled Services (IT/ITes), Small and medium-sized enterprises (SMEs), enables a more in-depth understanding of the dynamics of content and its implications for brands.

     

    Speaking about the development, Roopak Saluja, Founder & CEO, The 120 Media Collective, said, “Entering our ninth year of existence, we’re not just creating content and communications but are now engaging with specific audiences in a strategic manner.  Bringing our diverse offerings together to create integrated solutions for brands is therefore paramount. Sandeep’s broad and deep experience in Branded Content across traditional and digital media, his solutions-oriented approach towards brands and advertisers and his profound understanding of where the industry is headed, make him the perfect fit for this role, which will be pivotal in taking The 120 Media Collective to the next level as an integrated next generation media company.”

     

  • The 120 Media Collective will package professional content and substantial audiences to drive premium ad sales and brand integrations

    The 120 Media Collective and Diagonal View unveil Sooperfly

    By A Correspondent

     

    India’s The 120 Media Collective and UK based Diagonal View announced their joint venture, Sooperfly. The partnership is the first of its kind in the rapidly growing digital video space, where two companies with skill-sets have come together to create a proposition for talent and publishers to enter the world of video creation, distribution and monetization. The 120 Media Collective will package professional content and substantial audiences to drive premium ad sales and brand integrations.

     

    The company will have a three-pronged approach to empowering the entire digital video ecosystem:

    1. Bringing new and existing talent into the digital ecosystem by breaking down barriers and providing an entire suite of services including development, production, channel management and audience building. The content will range from the self-promotional for individual talent to premium content that can fit into emerging subscription platforms.

    2. Tap into large publishers and curate, manage and monetize their existing content.

    3. Sooperfly will also empower and enable brands to turn publishers with the creation of video led properties around the enormous talent pool that exists in the ecosystem today.

     

    Sooperfly will forge 200 partnerships during 2015, across individuals, publishers and content collectives, who will co-produce content across a range of genres including lifestyle, beauty, fashion, comedy, sports, education, technology, the performing arts and more. The network already boasts names such as celebrity journalist Vir Sanghvi, celebrity chat show host Tara Sharma and stand-up comic Radhika Vaz, while collectives such as Shalom Films and The Rolling Garaari bring in a variety of topical and serial content.

     

    Commenting on the partnership, Roopak Saluja, Founder & Chief Executive Officer, The 120 Media Collective, said “Sooperfly is The 120 Media Collective’s digital video distribution arm that gives us the capability to build content brands direct-to-audiences.  It capitalizes on the production expertise of Bang Bang Films and Sniper and the digital marketing credibility we’ve built with Jack in the Box Worldwide but most importantly, it leverages our credibility with brands built over nine years.  Diagonal View as the global leader in audience development and channel management is the ultimate partner to join forces with in taking Sooperfly to a position of leadership in empowering digital video across Asia.”

     

  • The launch of Sniper stems from the need for a new hybrid entity that combines the best of the big-budget, high production values model of Bang Bang Films

    Sniper makes debut in India

    By A Correspondent

     

    The 120 Media Collective, a digitally-inclined company founded by media entrepreneur has launched Sniper, a brand that aims to redefine commercials and content production by providing agile production and effective amplification to meet the rapidly changing needs of today’s marketing paradigm and evolving content models.

     

    The launch of Sniper stems from the need for a new hybrid entity that combines the best of the big-budget, high production values model of Bang Bang Films coupled with the company’s lean and flexible digital content production model that has seen tremendous success over the past 24 months. Sniper will produce TV commercials, as well as long, short and mid-form content and also see it through to amplification across social platforms and paid digital media, where applicable.

     

    Roopak Saluja

    Commenting on the launch, Roopak Saluja, Founder & Chief Executive Officer, The 120 Media Collective, said, “At The 120 Media Collective, we believe staunchly that content is king but also that distribution is god. Video has become par for the course for brands, advertisers, media and publishers alike. The TV commercial as we’ve known it is no longer the only show in town and with new platforms mushrooming and the evolution of consumption habits, we’re seeing the emergence of a range of video types- long, short and mid form. With multiple pieces of content produced by a brand in a year, the shelf life of each piece of content goes down and consequently the willingness, ability and propensity to spend on each of them decreases.”