MxMIndia

Tag: Rohit Ohri

  • A collaboration between XP&D + MULTI TV + FCB

    XP&D Be.Live launched in India

    By A Correspondent

     

    On the heels of the India lockdown, XP&D and FCB have announces the launch of XP&D Be.Live. XP&D Be.Live is a live action to virtual experience platform for brands, that is a collaboration between XP&D, Multi TV and FCB India.

     

    Speaking on the current challenge, Rohit Ohri, Group Chairman and CEO, FCB India said: “This lockdown period will change our world forever. When we emerge on the other side of this crisis, virtual experiences will be the new normal. FCB and XP&D Be.Live are looking leverage technology and data to help brands connect with their customers in this new world.”

     

    Added Chanda Singh, co-founder of XP&D: “We are the future of experiential – we bring together the energy and exhilaration of an event, the interactivity of many to many conversations on social and the unimaginable possibilities of the virtual world”. Her partner and co-founder Nupur Jain added “O2O2O – is our DNA – seamlessly blending offline to online to offline to the power of infinity.”

     

    Said Abhinav Jain, CIO of Be.live: “We integrate  the passion of live, multiplied by the possibilities of artificial intelligence powered by 100,000 server computer cores across continents. Welcome to a future beyond touch, beyond boundaries and measurable return on experience!”

     

     

  • It urges Mumbaikars to honk less, and create a noise-free and stress-free commute

    FCB Interface executes ‘Punishing Signal’ campaign for the Mumbai police

    By A Correspondent

     

    You’ve already seen this on the Whatsapp circuit or read about it on the front page of The Times of India a few days back. FCB Interface has enable the Mumbai Traffic Police to offer an innovative solution called The Punishing Signal. FCB Ulka has of course been partnering the Mumbai Police with billboard creatives at the Chowpatty-Gamdevi-Babulnath Road junction.

     

    Said Madhukar Pandey, Joint Commissioner of Police (Traffic), Mumbai Police:  “Honking is bad habit and an act of traffic indiscipline. Unfortunately, many Mumbaikars indulge in reckless honking. Honking causes noise pollution, hurts the eardrums, increases heart rate, creates traffic confusion and causes stress. Unnecessary honking is a menace which everyone recognizes but does little to curb. This small experiment is one of many attempts by Mumbai Police to create better road discipline in Mumbai. Hopefully, it will encourage Mumbaikars to honk less, and create a noise-free and stress-free commute.”

     

    As a part of the campaign, the first leg of activation was tested in Mumbai at important junctions that are most prone to heavy traffic such as CSMT, Marine Drive, Peddar Road, Hindmata and Bandra. And the film gives one glimpses of the confused honking Mumbaikars who honked, waited, honked and learnt it the hard way, that honking is not the way out.

     

    Shedding light on the creative idea, Robby Mathew, Chief Creative Officer, FCB Interface, said: “Sometimes, the stick works better than the carrot. And a signal that gave us a gentle rap on the knuckles for honking unnecessarily, seemed like a good idea to me”.

     

    Added Rohit Ohri, Group Chairman and CEO 0 FCB Group: “We have been partnering Mumbai Police for many years now. Noise pollution is a big problem in our cities. This new initiative is a fantastic creative solution for bringing about awareness and a behaviour change amongst the drivers in Mumbai.”

     

     

  • The communication shows ads being made from wasted food, urging for ideas to put an end to food wastage

    Did your agency waste food this year? Adfest Young Lotus Contest call for ideas…

    By A Correspondent

     

    FCB Interface has conceptualised the theme for Adfest 2019 Young Lotus contest, inviting ideas to end food wastage. The thought was to take up issues within the industry and further narrowing it down, to issues within our own agency. The communication shows ads being made from wasted food, urging for ideas to put an end to food wastage.

     

    The ads have been completely made by the food wasted in leading advertising agencies where there is a huge kitchen space. FCB Interface collected all the food waste and then designed posters on a life size canvas. The production house McTolan Films collaborated with FCB to execute these posters.

     

    Lending perspective, Robby Mathew, CCO, FCB Interface said: “The idea was simple – make a ‘food-wastage’ poster using the food wasted by advertising people, every day. The difficult part was rummaging through the waste bins of all the leading advertising agencies, carting away the food in mini trucks, then creating the 14 feet by 19 feet layouts with putrefying food, hanging from a crane to shoot the artwork, all the while shooing away the crows and dogs that were hell bent on eating the poster!”

     

    Speaking about the campaign, Rohit Ohri, Group Chairman & CEO, FCB India and Chairman, Young Lotus Selection Team at AAAI added: “This piece of work was not just a call for entries it was a call for behaviour change. The ‘personalisation’ of our communication helped shatter the ‘we don’t waste food’ illusion. Making the need to address this issue urgent and immediate.”

     

     

  • The mandate was awarded following a multi-agency pitch

    Vistara to fly high with FCB India

    By A Correspondent

     

    Vistara, the full-service carrier and a joint venture of Tata Sons and Singapore Airlines (SIA), has awarded its creative duties to FCB India, following a multi- agency pitch.

     

    Speaking on the occasion, Sanjiv Kapoor, Chief Strategy & Commercial Officer, Vistara, said: “We were impressed with FCB’s strategic insights and articulation of recommended path forward for our advertising. We are delighted to have them as our creative partner, and we look forward to working with their passionate team to continue delivering insightful and impactful integrated campaigns.”

     

    Commenting on the win, Rohit Ohri, Group Chairman and CEO, FCB India said, “We are proud to partner Vistara as it continues to set new benchmarks of excellence in the Indian skiesWith the experience of flying becoming increasingly commoditized, Vistara, with its unrelenting focus on creating a ‘new feeling’, is truly breaking new ground. We’re excited with this opportunity of taking brand Vistara to a new creative high.”

     

     

  • The campaign will also be screened at Cannes 2018

    Horlicks’ Fearless Kota to be showcased at The Vowss, D&AD festival

    By A Correspondent

     

    Horlicks’ campaign, Fearless Kota, that looks at combating exam stress has been chosen to be showcased at The Vowss, at the D&AD Festival today (April 26).

     

    The film crafted by FCB India is set in the coaching hub- Kota, the film drives home the message that ‘Emotional Nutrition’ is just as important as biological nutrition which is provided by nutrition experts, mothers.

     

    Said Rohit Ohri, Group Chairman and CEO, FCB India: “Vowss is a global film event to showcase and celebrate the best new work by female creative directors. Swati Bhattacharya, India’s only female CCO, is finding a strong voice on the global stage. Her work on Horlicks is truly insightful and enormously relevant. This is great not just for FCB but also for India.”

     

    Said Bhattacharya:“It’s like Mother Teresa said – “The hunger for love is much more difficult to remove than the hunger for bread.” Students in Kota have access to the best faculty and world class facilities, but they’re missing a fundamental need that is as biological as the need for vitamins. I am delighted how “emotional nutrition” and Fearless Kota have shown their power. I am overjoyed and proud that the campaign is being showcased at the prestigious Vowss!!”

     

    Added Vikram Bahl, Area Marketing Lead, Nutrition & Digestive health, GSK Consumer Healthcare India: “Horlicks, as a brand has always aimed at providing students with necessary nutrition to achieve more. Through the ‘Fearless Kota’ film we wanted to highlight that along with a healthy body, a healthy mind is equally important to perform, hence the right emotional nutrition is needed for children to overcome the fear of exams. The film captures the belief that a mother’s love is the best dose of emotional nutrition that helps a child overcome stress and face exams fearlessly. We are delighted that the campaign is being showcased at this esteemed platform. Getting recognition for our efforts is testimony for the great work by the team”

     

     

  • Instead of a regular retainer model, the services are offered in a menu format, with each service having a card rate

    Pick and choose service as FCB Ulka sets up Bushfire for startups

    By A Correspondent

     

    Team Bushfire- (L-R) Pradeep Saini, Garima Chandelkar, Disha Bhattacharya, Romit Nair, Noor Mohd. Sana, Surjo Dutt and Rohit Ohri.

    Leading agency network FCB Ulkahas announced the launch of a highly-hybridized service Bushfire, billed as a one-stop shop for start-ups.

     

    The premise: With the emergence of start-ups, there cropped up the need of a specialized agency model to comply to their needs. Since these set- ups require select services, the need to break the conventional organization structures complimented with agility formed the premise of the prototype - Bushfire. epic shit. without bullshit.

     

    So instead of a regular retainer fee model, the services are offered in a menu format, with each service having a card rate. The Bushfire team includes a mix of profesionals from across departments ranging from art, crafting, planning, film making and execution without the conventional shackles of three vendor quotes or the likes akin the ‘Shapeshifters’.

     

    Commenting on the launch, Rohit Ohri, Group Chairman and CEO of FCB India, said: “Startups are looking for ways to prove traction to investors and are generally operating on borrowed capital with a short runway – time is always of the essence and results are imperative for their survival. They are looking for an agency with a different mindset.”

     

    Surjo Dutt, NCD, FCB Ulka, doubles up as the NCD for Bushfire and will be closely working with Romit Nair, Creative Head, Bushfire. In his role, Nair will report to Dutt.Bushfire’s CRM division will be managed by Satish Ramachandran.

     

    Commenting on the launch, Surjo Dutt, National Creative Director, FCB Ulka and Bushfire says, “While the re-energised and rebooted FCB ULKA charges forward with its agenda for clutter breaking, market moving work on its massive brands, the need for another offering with a different set of objectives and offerings has become more and more apparent. Which is why Bushfire. A small, agile, multi-skilled and deeply hybridized team of creative strategists, put together to partner startups primarily and clients looking for mould breaking solutions as projects, secondarily.”

     

    Operations for Bushfire have commenced.

     

  • Never Finished Story is a theory that suggests brands should by no way be static and unchanging

    FCB India’s Rohit Ohri to speak at Adfest

    By A Correspondent

     

    Rohit Ohri

    Rohit Ohri, Group Chairman & CEO, FCB India will be speaking at Adfest 2017 on ‘Never Finished Ideas’.  This year’s edition of Adfest will be held from March 22 to 25.

     

    Never Finished Story is a theory that suggests brands should by no way be static and unchanging. It implies an innate ability to change, evolve and grow with the times – a fundamental shift from ‘building’ a brand story that is large, monolithic and static to ‘dissolving’ a brand’s story so that it is fluid enough to be told in different contexts, in different ways. Ohri will explore FCB’s approach to telling stories that never end. His session is scheduled for 3.15pm on Thursday, March 23

     

     

  • In his most recent outing, he was Creative Head of MTV India

    Keegan Pinto joins FCB as NCD-Branded Content and Creative Head-West

    By A Correspondent

     

    FCB Ulka has announced the appointment of Keegan Pinto as Creative Head – FCB Ulka (West) and National Creative Director – Branded Content.

     

    In this role, Keegan will be responsible for enhancing the creative quotient and strengthening the creative capabilities for the agency and will be based out of Mumbai.

     

    With over 15 years of experience in the industry, Pinto been a part of Colenso BBDO New Zealand, Publicis Ambience, Ogilvy & Mather India and Lowe Lintas. In his most recent outing, he was Creative Head of MTV India. His work has won him accolades at both national and international circuits such as D&AD, The One Show, Adfest, Cannes Lions, Abbys, Effies, DMA Asia Echo Awards, Promax India, Asia and World.

     

    Commenting on the appointment, Rohit Ohri, Group Chairman and CEO of FCB India, “We’ve taken our time to find the right creative leader for FCB Ulka (West). Keegan fits the bill perfectly. The diversity of his experience and the depth of his talent will be key in driving the creative transformation agenda at FCB Ulka. Further, his experience with branded content will help us quickly scale up our content division. I’m truly delighted to have Keegan as part of our leadership team at FCB Ulka.”

     

    “I am delighted to have Keegan Pinto on board. Content creation today is an integral part of all brand communication. Keegan has a unique blend of advertising and channel experience which is extremely relevant in today’s world. I am looking forward to working with Keegan in creating some truly memorable work for our clients” added Nitin Karkare, Chief Executive Officer (CEO), FCB Ulka.

     

    Commenting on the appointment, Swati Bhattacharya, Chief Creative Officer, FCB Ulka said, “Keegan’s thorough understanding of the communication business is phenomenal. The work he has created for his clients across brands is a testimony of the same! His creative acumen, ability to create magic for brands coupled with his leadership skills will surely take FCB Ulka to greater heights and we are thrilled to have him on board!”

     

    “It is an honour to have been selected to drive change at FCB and be in the leadership team of one of the world’s first agencies and one of the country’s most solid. The big change story that FCB wishes to write is the most enticing challenge that tipped things over for me and I look forward to that. I personally love a change story, be it a brand or an agency and I can safely say that my journey has largely been driven by such opportunities. The timing is right with a new wave of change starting with a completely new management team almost. But what I hold of utmost importance is the fortune of getting to work with a bunch of good folks” commented Pinto.

     

    Pinto has led some popular awardwinning campaigns such as ‘Bande Achchhe Hain’ for ICICI Prudential Life Insurance, Stay Raw for MTV India, ‘Power of 49′ for Tata Tea, ‘Heat mein Dheet Hain’ for Onida ACs, ‘Inside waala Snaan’ for Tetley Green Tea, ’For Indian Values’ for Videocon d2h, the recent Beef Ban campaign for MTV and has been instrumental in the recently launched only-music channel from MTV, MTV Beats. Pinto is a music composer/lyricist and awaits a few movie releases in 2017.

     

  • Wabs is a gold medallist Electronics Engineer and a rank holder from the Indian Institute of Management, Kolkata

    Vidyadhar Wabgaonkar appointed President of FCB Cogito

    By A Correspondent

     

    Vidyadhar Wabgaonkar

    Rohit Ohri, Chairman and CEO, FCB India has announced the appointment of Vidyadhar Wabgaonkar, fondly known as Wabs, to the position of President – FCB Cogito, the Brand Consulting division of the FCB India.

     

    Wabs has also headed Strategic Planning at FCB Ulka (Mumbai and South) and is currently leading the Strategic Planning effort at FCB Interface, which he will continue to do along with his new responsibility at FCB Cogito.

     

    In a career spanning two decades, he has handled assignments in marketing, sales, advertising and consulting with companies like P&G, Marico, Roche and Leo Burnett India before joining the FCB Ulka Group.

     

    Apart from writing a number of articles, Wabs is also a certified practitioner of clinical hypnosis. His keen interest lies in learning the laws that govern the human mind from other disciplines like NLP (Neuro Linguistic Programming) and applying them to business situations.

     

    Commenting on the appointment, Ohri said: “FCB Cogito provides a cutting edge to FCB India with the thinking muscle and deep insight that it brings to our business. FCB Cogito has been successful for over a decade now and with Wabs, we look forward to continued growth from this unique part of our Group.”

     

    Speaking on his new role, Wabs said, “I’m very excited about consulting. It had become my dream career over the years. FCB Cogito has a history of working successfully with leading clients. We, the team FCB Cogito, look forward to living up our history and reputation and to growing our practice further in size and stature.”

     

  • Nature Fresh Acti-Lite brings forward its association as an able health partner to the fore

    Nature Fresh cracks new code for its Acti-Lite campaign

    By A Correspondent

     

    The woman of the house often has to deal with the challenge of maintaining the health of her family along with the activeness quotient, which impacts the day-to-day happiness in the household. Every woman expects her husband to be an active father. She wants the husband to spend some active time with their children after he is back home from a busy and stressful work day. While, men around the country are trying hard to share the responsibility of parenting, while their better halves are helping them maintain an active lifestyle by making smarter food choices.

     

    As a result, the modern day Indian family is switching to healthier lifestyle and food choices. In its all new brand campaign, NatureFresh Acti-Lite brings forward its association as an able health partner to the fore.

     

    Conceived by FCB Ulka, and set against a melodious soundtrack created by Salim Sulaiman, the storytelling is about how a woman, by making little changes in the grocery items, can turn her husband into a dream father for their little daughter. We see a father who enjoys to take his little girl cycling daily or getting her ready for school, to doing delightful things like pitching a tent and camping out in the backyard. This is where the power of the Woman- the Home Maker is showcased. She is able to make kacche papa to acche papa [being able to do all that they want to do with their children] by simply switching to NatureFresh Acti-lite, as the cooking medium. NatureFresh Acti-lite, with its low fat cooking medium, promises less absorption of oil, that results in less sluggishness in the body. One important step towards having a ‘har pal active’ family.

     

    Speaking on the launch of the new campaign, Neelima Burra, Chief Marketing Officer , Cargill India said, “NatureFresh Acti-Lite is India’s first low fat cooking proposition in the edible refined oil category. According to our research, eating Low-Fat food is an un-met need which consumers feel is important for an active lifestyle. Through our new marketing campaign, we aim to target the cosmopolitan families and set a new trend in the category of low fat cooking with Nature Fresh Acti-lite.” The new NatureFresh Acti-Lite is the perfect partner for the Home Maker, which is helping her give the household their daily dose of active fun by having an active father!”

     

    Speaking on behalf of FCB Ulka, Swati Bhattacharya, Chief Creative Officer, said “The woman of the house is the architect of the happiness moments of the family. Behind every “Ache Papa” is an intelligent Mom who knows the recipe of how to make her family more active and help them accomplish more each day.”

     

    Rohit Ohri, Group Chairman & CEO, FCB Ulka said, “At FCB Ulka, we nurture brands to become strong partners to their consumers. NatureFresh Acti-Lite is one such brand. Giving new age solutions like low fat cooking to homemakers who are wanting to empower their husbands in their most important role in life- that of a good father.”

     

  • Debarpita will also head the soon to be launched branded content division of FCB India

    FCB Ulka appoints Debarpita Banerjee as President – North & East

     

     

    After infusing fresh energy into key creative and strategy roles, FCB Ulka has brought on board Debarpita Banerjee to grow and manage its business across North and East India. Debarpita will also head the soon to be launched branded content division of FCB India.

     

    Debarpita comes with 19 years of experience in Advertising and Content Marketing. Prior to joining FCB Ulka she was heading Marketing & Communication for the portfolio of channels at National Geographic and Fox International India. At NGC and Fox, she led many award winning integrated marketing initiatives and creative campaigns across mainline and digital. Before stepping into the business of content and broadcasting, she spent a decade and a half working across some of the largest clients and multiple categories at JWT, Leo Burnett and R. K. Swamy/BBDO.

     

    Rohit Ohri, Group Chairman and CEO, FCB India said, “I am confident that Debbie will bring to the FCB Ulka Delhi operation the dynamic leadership that it needs. With her multifaceted experience she has an extraordinary ability to think ‘integrated’ which is a key skill for new age leadership in the communication business.  Her mandate is also to open up markets beyond NCR and in the East which will be an integral part of our growth strategy at FCB Ulka”

     

    Nitin Karkare, CEO, FCB Ulka, said, “I see huge potential in Delhi and it is going to be a critical chapter in FCB Ulka’s growth story. Debbie brings very solid experience across categories and I am delighted to have her driving this market for us.”

     

    Speaking about her new mandate, Debarpita Banerjee said. “I am excited to join the FCB Ulka Group and Rohit’s team.  For me this will always be the organization that created memorable advertising, which clearly stood out in its category. Whether it was the Whirlpool mom or the catchy Doodh Doodh campaign, it’s easy to start remembering the solid body of work.  Am looking forward to being and growing Brand FCB Ulka, through creating work that makes a difference in the marketplace”.

     

     

  • Suman will oversee strategy and all related functions for the Group

    Suman Srivastava appointed as Vice Chair & CSO, FCB Ulka Group

    By A Correspondent

     

    Rohit Ohri, Chairman and CEO FCB Ulka Group has announced the appointment of Suman Srivastava as Vice Chairman & Chief Strategy Officer, FCB Ulka Group.

     

    Rohit Ohri

    Commenting on the appointment, Rohit Ohri said, “Good people make good things happen. That’s my guiding principle as I build my leadership team at FCB Ulka Group. In Suman I see a brilliant mind, a deep passion for brand building and inspiring leadership. I’m delighted to have him as my strategic partner as we write a new chapter in the history of FCB Ulka in India. ”

     

    A graduate from Delhi University, IIM Ahmedabad and IMD Lausanne, Suman started his career with the Lintas Group and was part of the team that set up SSC&B. He then moved on to Euro RSCG in India and eventually became its CEO as well as Chief Strategy Officer for its Asia Pacific region. Suman then turned entrepreneur and started a strategic consulting firm – Marketing Unplugged, which will now be a part of the FCB Ulka Group.

     

    Suman Srivastava

    As he takes charge in his new role, Suman Srivastava said, “I seem to change jobs every year in which India hosts the cricket world cup. I started my career in Lintas in 1987, then moved to Euro RSCG in 1996 and started Marketing Unplugged in 2011. I am thankful that Rohit offered me such an exciting new role just in the year that India is hosting the T20 World Cup. That ensures my record stays clean. And given that India is not likely to host another world cup for many years, I look forward to a long and happy tenure at FCB Ulka.”

     

    Suman will oversee strategy and all related functions for the Group, including Strategic Planning, Cogito Consulting, Asterii Analytics and Marketing Unplugged.