MxMIndia

Tag: Reliance

  • Pradyuman Maheshwari continues the second part of his 12 media biggies he's going to be tracking this year.

    Mediaah!: 12 media cos to watch out for in 2012 (Cont’d)

    By Pradyuman Maheshwari

     

    We looked at the first six in my list of media conglomerates to watch out for in 2012. Here’s the rest Here goes ((note all names in alphabetical order).:

     

    7. Network  18

    Network18 was an obvious choice given the amount of news it’s been making. As you read this, the deal with Eenadu would’ve possibly been announced. The Raghav Bahl-promoted media empire has taken rapid strides and established itself as the company with an eye on the big picture. Literally.

     

    8. Reliance ADAG

    The Reliance Anil Dhirubhai Ambani group has several interests in media and entertainment. From telecom to television channels, DTH, radio and gaming, it’s got interests in all sectors. A couple of channels are scheduled to be launched in the next month.

     

    9. Reliance Industries

    Elsewhere on the site, we’ve carried the news of Mukesh Ambani investing in Network 18. But RIL’s interest in the media is not what makes it to this list. It’s the 4G broadband connectivity that the group is set to unveil this year that could transform the way we access video content

     

    10. Star India

    The manner in which Star India has consolidated its position has made it near-invincible. Credit for most of this goes to CEO Uday Shankar and some of his predecessors. Pity that regulatory restrictions prevent the network to do much with news.

     

    11. Sun Network

    Any other media group would’ve been in a mess given all the controversies and pressures its promoters work with. But Kalanithi Maran’s Sun is above all it appears with the network being such a dominant player. And a profitable one too.

     

    12. Zee

    Last, but right in the forefront. It was an instant hit when it took off in 1992 and is one of the most influential players in Indian media even though its flagship GEC isn’t numero uno. Expect much action from the group as it celebrates its 20th year.

     

    Tailpiece:

    The Prime Minister released a stamp in honour of Dainik Jagran founder Puran Chandra Gupta. In the light of all that Press Council Chief Markandey Katju has said. But more on that tomorrow. Meanwhile, check the video at: http://in.jagran.yahoo.com/news/national/general/Stamp-issued-Purnachandra-Gupt_5_1_8711717.html?video=1

     

    Buzz me if you have a story to tell and gossip to share. Confidentiality assured. Andar ki baat will stay under. There are various ways you can reach me: pradyumanm[at]mxmindia.com, BBM @ 23050B5D, Whatsapp/Gtalk pradyumanm[at]gmail.com, @pmahesh, 98338 76278.

     

    Disclaimer: Although Pradyuman Maheshwari is CEO of MxMIndia other than being editor-in-chief, he chucks those hats while writing Mediaah! So, the views expressed here are entirely his own and not those of the website and the team that runs it (especially the National Sales Head!).

     

  • Mr Malhotra will be responsible for developing the overall brand and communication strategy for the business and implementation rollout across the stations

    Big FM appoints Vivek Malhotra as head of marketing

    By A Correspondent

     

    Reliance Broadcast Network Limited (RBNL), on Tuesday, announced the appointment of Mr Vivek Malhotra as Head, Marketing for its radio brand, BIG FM. Mr Malhotra will be responsible for developing the overall brand and communication strategy for the business and implementation rollout across the stations. He will be closely associated with the product, operations and revenue teams.

     

    Speaking about his new role, the immediate challenges and the shift to a new medium altogether in an email interaction with MxMIndia, Mr Vivek Malhotra stated: “Radio, as a medium, appeals very differently and does indeed have a connect with the audience at a very personal and emotional level and it is amongst the most inclusive media formats in the country.”

     

    “Accordingly, the challenge to truly differentiate and connect more closely with the audience is distinctly different. The leadership position enjoyed by the network added to the fact that radio is welcoming the most interesting times ahead, made this an opportunity very few would miss” he added.

     

    In a prepared statement, Reliance Broadcast Network stated: “We are delighted to have Mr Vivek Malhotra on board. He brings with him vast experience across marketing, media research, trade management, sales support, AFP solutions, distribution and corporate strategy. With a strong understanding of business and tremendous creativity, we are confident Vivek Malhotra will play a key role in leading the team to continue the development and growth of the radio business.”

     

    Prior to joining Reliance Broadcast Network, Mr Malhotra was the senior Vice President – Marketing, PR and Research at Bloomberg UTV. He played an integral role in setting up the entire marketing system and repositioning the product to new brand values, along with the additional responsibilities of distribution planning and coordination. Vivek Malhotra also worked with STAR News Network, wherein he is said to have not only led their trade engagement and research unit but also acquired valuable experience around regional products like STAR Majha.