MxMIndia

Tag: Reliance Broadcast Network

  • The channel, which has positioned itself as a youth channel, boasts of having an intense understanding of their target audiences

    Spark 2B ultimate music destination: Rally

    By A Correspondent

     

    At a time when the numerous music channels are fighting to survive, it’s a big deal to turn one. Big CBS Spark, part of the Big CBS Network – the JV between Reliance Broadcast Network and CBS Studios International, completed one year on May 2.

     

    The channel, which has positioned itself as a youth channel with the core target group of 10-24, boasts of having an intense understanding and research of the entertainment requirements of their target audiences. “The transition to a music channel has helped, as the music content has increased and now people are able to relate to the channel as we are doing more and more stuff on Indian music scene,” said Vishal Rally, business head, Big CBS Networks.

     

    To stand out of the clutter and to reach out to the correct audience,  the channel conducted an extensive research study on various time slots catering to different age groups (what time of the day which age group (TG) prefers to listen to what kind of content). “We have created music time bands like Hip Hop MCs (for rap, hip hop music), Indie Rock Mania (for rock music and independent bands) and Hot Hitz. As we had the music library of major labels, we had the content. Our concern was planning and finding out the right kind of audience. Besides music, the channel also airs shows like the Cheaters, Maximum Exposure, Smash Cuts, Oblivious and Real TV targeting the youth audiences,” added Mr Rally.

     

    Apart from international music, the channel is also concentrating in providing a unique platform for independent artistes of the country to make Spark “the ultimate music destination”. “We offer original local content too with properties like Indie Music and The Great Gig in the Sky. The channel is attempting to incorporate almost every genre of music so that it has something to offer to everyone,” said Mr Rally.

     

    Talking about the channel’s future plans, Mr Rally said: “Our plan is to ensure the channel reaches the best content to its target audiences and strengthens its positioning as the ultimate music destination.”

     

    The first anniversary celebrations kicked off with a jam session between the pioneers of Sufi rock music, Junoon and the Indie Rock artist, Ankur Tewari.

     

  • Positioned as the first action entertainment channel, the channel is slated to launch by end of Q1FY12-13

    Reliance Broadcast & RTL name JV channel ‘Thrill’

    By A Correspondent

     

    BIG RTL, the television joint venture between Reliance Broadcast Network and RTL Group, has named its soon-to-be-launched action channel Thrill.  The thematic action channel, positioned as the first action entertainment channel, is the result of a detailed audience mapping and insight mining among Indian audiences to determine entertainment need gaps. The joint venture channel will address this need gap and serve the very best of international content from across the globe, dubbed in Hindi. The channel is slated to launch by the end of the Q1FY12-13.

     

    With several options to choose from, the internal team set out to test names with the potential core target group: male audiences across metropolitan and non-metropolitan areas in the Hindi-speaking markets. With focus groups spread across the country and moderators mapping feedback closely, Thrill emerged as the hands-down winner for the name for the channel. The name is easily comprehensible across all social strata and encapsulates the core values of the channel – ‘daring’, ‘action-packed’, ‘electrifying’, ‘sporty’, ‘challenging’ and ‘adventurous’.

     

    The core viewers of the channel would be Thrill-seeking males in the age group of 15-44 years, who are action and adventure lovers.

     

    As part of the plan to offer a diverse programming mix, the channel has signed strategic deals with various leading international content providers for successful global formats and series across a variety of genres: action reality, action thrillers, fighting and wrestling championships, shocking, never seen before films, extreme sports, late night entertainment and a robust library of hit Hollywood action movies, all dubbed in Hindi.

     

    Speaking on the occasion, Mr. Tarun Katial, CEO, Reliance Broadcast Network Ltd. said, “We are excited to offer India its first action entertainment channel, Thrill which will showcase world-class international content, dubbed in Hindi. The channel fills a need gap that exist in the entertainment landscape and we are confident that our proposition, backed by consumer insights, will resonate excellently with viewers and marketers alike.”

     

    BIG RTL has already teamed up with Reliance Digital TV, India’s leading direct-to-home service provider, to distribute Thrill, giving the channel access to 30 lakh digital television homes across India and the channel is in the process of closing deals with other operators. This partnership marks the beginning of the quest to extend BIG RTL’s top-of-the-line content to maximum audiences across the country. Thrill will be distributed as part of a 7 Channel robust bouquet of Reliance Broadcast which includes BIG CBS Prime, BIG CBS Love, BIG CBS Spark, BIG CBS Spark Punjabi, BIG MAGIC and UTV Bloomberg.

     

    The present joint venture marks RTL Group’s entry into the burgeoning Asian television market and is Reliance Broadcast Network’s second international joint venture, following on the heels of its successful joint venture with CBS Studios International.

     

    Reliance Broadcast Network Limited is a multi-media entertainment conglomerate with play across radio, television, intellectual properties and out of home. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands. It houses the following verticals: 92.7 BIG FM, BIG CBS- a joint venture with CBS Studios International which has launched four channels, BIG CBS Prime, BIG CBS Love, BIG CBS Spark and Spark Punjabi. Added to this robust bouquet, the Company also distributes Bloomberg UTV, India’s premier business news channel.

     

  • Campaign aims at empowering consumers in the regions, with information to optimize on impending digitization & enables operators to build their brand equity

    BIG Magic launches ‘100% UPwale / 100 % MPwale’ FOR UP & MP

    By A Correspondent

     

    After the success of the ‘Choose Your Set-Top-Box Wisely’ campaign, which aimed at increasing awareness and empowering consumers with adequate information to make the right choice while choosing their set top boxes and also enabling operators to build their brand equity in the metros, Reliance Broadcast Network is now taking the initiative into the Hindi Heartland of Uttar Pradesh (UP) and Madhya Pradesh (MP) with the second leg of this campaign.

     

    Built on a creative idea of “100% UPwale / 100% MPwale”, this campaign will also serve the purpose of driving awareness of impending digitization and empower consumers to make the right choice when choosing a DTH/ Set Top box.

     

    Additionally the campaign also provides operators a chance to build preference and equity for their own offerings.

     

    The campaign creative idea reflects the uniqueness of this region ranging from the chikan kurtas ofLucknow to Banarasi paan to the pedas ofMathura to praying at the Bade Ganpati ka Mandir, and the channel of the region - BIG Magic.

     

    The campaign will be rolled out across BIG Magic and the 11 radio stations of 92.7 BIG FM.

     

    With digitization set to revolutionize the television viewing experience, and operators gearing to undertake activities to build their brand equity and ensuring that they gain from the eminent shake-out, consumers also need to understand that the power to enhance their television viewing experience will now lie with them and this campaign aims at helping both operators and consumers alike.

     

    Reliance Broadcast Network’s BIG Magic, which has only just completed a year of launch, has already become the leading channel of the region with its exciting content and programs.

     

    It will be a six week campaign spread across television, radio, OOH, print and digital, will be one of the largest initiatives in the regional space by any broadcaster.

     

    Reliance Broadcast Network Limited is a multi-media entertainment conglomerate with play across radio, television, intellectual properties and out of home. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands. It houses the following verticals: 92.7 BIG FM, BIG CBS- a joint venture with CBS Studios International which has launched four channels, BIG CBS Prime, BIG CBS Love, BIG CBS Spark and Spark Punjabi. Added to this
    robust bouquet, the Company also distributes Bloomberg UTV, India’s premier business news channel.

     

  • Unveils new positioning 'Apna Pradesh Apna Magic'

    BIG Magic completes a year

    By A Correspondent

     

    BIG MAGIC, India’s first variety entertainment channel for the core Hindi heartland from the Reliance Broadcast Network stable, featuring locally relevant entertainment recently celebrated its first anniversary, with a new brand new positioning – Apna Pradesh Apna Magic.

     

    The new positioning is intended to further build BIG MAGIC as the very own channel of the Hindi Heartland. BIG MAGIC has made great strides in the last year, living up to its promise of offering the heartland the entertainment of their choice. With an excellent assortment of local programs, BIG Magic has surpassed entrenched players to grow its audience base phenomenally.

     

    Apna Pradhesh, Apna Magic brings the channel closer to the people of the heartland as it translates into their very own channel for their very own region – truly local and a reflection of the people’s taste preferences and entertainment requirements.

     

    Conceptualized by the in-house team, Apna Pradesh, Apna Magic will be communicated to audiences through a multi-media campaign with a heavy use of radio – 92.7 BIG FM, outdoor, television, print and social media.

     

    Researching and understanding the pulse of the region and audience preferences, the channel has successfully launched a series of local shows like BIG Bal Kalakaar, BIG Memsaab, Hasya Panchayat and newly launched shows Hum Hai Bajrangi, Police Files and Mele ka Big Star. These shows created on the basis of local insights have all been produced in the Hindi Heartland reflecting the culture, language, entertainment and ethos of the region.

     

    The channel has been instrumental in tapping local talent and giving them the right platform. The Channel has not only provided a wholesome mix of entertainment to the local populace, but also acted as a forum to address various social concerns, issues faced by them.

     

    The channel’s well tailored programming, when coupled with the extensive marketing initiative offers a most effective platform for both national and local brands. With Apna Pradesh, Apna Magic, the channel will continue to create magic in the regional entertainment space giving both audiences and customers a truly unique experience.

     

    Reliance Broadcast Network Limited is a multi-media entertainment conglomerate with play across radio, television, intellectual properties and out of home. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands. It houses the following verticals: 92.7 BIG FM, BIG CBS- a joint venture with CBS Studios International which has launched four channels, BIG CBS Prime, BIG CBS Love, BIG CBS Spark and Spark Punjabi. Added to this robust bouquet, the Company also distributes Bloomberg UTV, India’s premier business news channel.

     

  • 92.7 BIG FM & BIG CBS Spark Punjabi get immediate access to the extensive library of the best Punjabi music

    RBNL announces alliance with Speed Records

    By A Correspondent

     

    Reliance Broadcast Network (RBNL), one ofIndia’s youngest multi-media conglomerates, announced its alliance with Speed Records,Punjab’s music leaders. The partnership gives RBNL’s business verticals - 92.7 BIG FM and BIG CBS Spark Punjabi – immediate access to the extensive and expansive library of Speed Records, thus further strengthening its offering.

     

    The alliance simultaneously gives Speed Records excellent platforms through which they can reach their rich music content to a huge audience base in the region. Speed Records boasts of an enviable library with music ranging genres like Sufi, Punjabi, Hip Hop, Contemporary, and featuring music ranging stalwarts to fresh talent with names like Gippy Grewal, Jazzy B, Satinder Sartaj, Amrinder, Honey Singh, Alfaaz, Preet Harpal, Master Saleem, Nacchatar Gill, Geeta Zaildaar and more.

     

    92.7 BIG FM is already a leading FM station in the region with a strong reach to over 22 cities in the PHCHP region. With a significant part of its programming featuring local music featuring the latest and widest Punjabi music preferences, the alliance with Speed Records will allow the radio station to serve an assortment of music ranging genres. The deal allows for 92.7 BIG FM to play the music of Speed Records across any of its Stations in India.

     

    Similarly, BIG CBS Spark Punjabi caters to audiences who demonstrate high music preference in their entertainment choices. With a high affinity for music, the library of Speed Records promises to further strengthen the offerings of the Channel. The increased music content will see categorization of the songs and introduction of new daily music shows that have been christened - Dil Bole Haddipa, Chak De Dholiyan, Spark Top 20 and Punjabi Melodies.

     

    Reliance Broadcast Network said in a statement: “This alliance allows our audiences immediate access to an enviable music library, featuring some of the best and latest from the Punjabi music industry. With music surfacing as one of the key entertainment preferences during audience insight mapping, we are happy to be upping the ante on it. Through our media platforms – both 92.7 BIG FM and BIG CBS Spark Punjabi, we offer audiences the entertainment that they seek while offering marketers the best ROI for their brands.”

     

    Reliance Broadcast Network Limited is a multi-media entertainment conglomerate with play across radio, television, intellectual properties and out of home. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands. It houses the following verticals: 92.7 BIG FM,  BIG CBS – A joint venture with CBS Studios International which has launched four channels, BIG CBS Prime, BIG CBS Love, BIG CBS Spark Punjabi and BIG MAGIC. Added to this robust bouquet, the Company also distributes Bloomberg UTV,India’s premier business news channel.

     

  • Three channel bouquet of BIG CBS now available to viewers of Dish TV

    BIG CBS Spark now on Dish TV

    By A Correspondent

     

    Close on heels of closing distribution deals for BIG CBS Prime and Love, the BIG CBS Network, a JV between Reliance Broadcast Network and CBS Studios International has inked the distribution deal for the third channel BIG CBS Spark on Asia’s largest DTH provider – Dish TV.

     

    Positioned as the ultimate music destination, BIG CBS Spark offers the huge 12.5 million subscriber base of Dish TV access to the best music mix from the international and Indian market spread across genres.

     

    BIG CBS Spark, targeted at the youth audiences and catering to their entertainment requirements, is loaded with music and peppered with hit shows like the Cheaters, Maximum Exposure, Smash Cuts, Oblivious and Real TV.

     

    This deal takes the total reach of the BIG CBS Channels to a strong 42.5 million households, making sure it reaches its international English entertainment content to its relevant target audiences in India.

     

    With excellent synergies coming into play, the deal helps both businesses benefit with the digitization reform which is in the anvil.

     

    Speaking on the development, Salil Kapoor, Chief Operating Officer, Dish TV, said: “Dish TV, being the pioneer and market leader in DTH industry, has now the bouquet of Big CBS channels for all its valuable customers. We are proud to extend our partnership to the entire BIG CBS Bouquet – BIG CBS Prime, Spark and Love to our 12.5 million subscribers; Dish TV endeavors to bring entertainment at par best in terms of quality content, we hope that our alliance will mutually benefit each other.”

     

    Speaking on the alliance, Vishal Rally, Business Head, BIG CBS Networks said: “We are happy to have the BIG CBS Channel Network on Dish TV. This is part of our continued endeavour to reach the world-class content from India’s No. 1 English Entertainment Network – BIG CBS’s stable to audiences seeking English entertainment in India.”

     

    This alliance complements Reliance Broadcast Networks’ recent campaign called ‘Choose Your Set-Top-Box Wisely’, designed to increase awareness and empower consumers with adequate information to make the right choice while choosing their set top boxes, while parallely enabling operators to build their brand equity. Reliance Broadcast Network has a robust well crafted 7 channel and is ready to maximize from the digital wave.

     

    An equal joint venture between Reliance Broadcast Network Limited and CBS Studios International, BIG CBS Networks has changed the way English language television entertainment is served to Indian audiences. The JV, at start, launched 3 English language  Entertainment Channels marking not just RBNL’s, but the Reliance Group’s entry into the television broadcasting space and CBS Corporation’s channel  entry into India. The themed channels targeted at India’s fast-growing, upwardly mobile population are branded BIG CBS PRIME, a premium general entertainment channel, BIG CBS SPARK, India’s first international youth entertainment channel and BIG CBS LOVE, India’s first ever international entertainment channel for the contemporary Indian couple.

     

    Dish TV is Asia’s largest direct-to-home company and part of the biggest media conglomerate – Zee Group. Dish TV has on its platform 330+ channels and services including 21 audio channels with 12.5 million subscribers, which is growing. The company has a vast distribution network of about 1400 distributors and 55,000 dealers that spans around 6600 towns across the country.

     

  • It is the current no 2 daytime show in the US, now exclusively on BIG Magic which offers great opportunities for brand endorsements, product placements, sampling

    Khullja Sim Sim returns on BIG Magic to entrall audiences

    By A Correspondent

     

    BIG Magic, the variety entertainment channel for the core Hindi heartland from the Reliance Broadcast Network stable, featuring locally relevant entertainment has further strengthened its offerings with the introduction of Indian television’s most successful game show ‘Khulja Sim Sim’ (KJSS).

     

    The show, which is a local adaptation of the international format Let’s Make A Deal, is currently USA’s No. 2 day time show. BIG Magic has acquired exclusively rights for the format from Fremantle.

     

    The fun-filled game show is a no-brainer based on intuition and luck, making it an ideal opportunity for anyone to participate. An extensive ‘call for entry’ promotion across multiple media will invite consumers to participate and get a chance to be on the show. And the entire show will be shot in UP and MP with local audiences from across the region participating.

     

    KJSS is a simple and entertaining game format. The host randomly picks up participants from the studio audience. The participant has to trade between various options and gets the chance to win a jackpot. Then participants usually have to weigh the possibility of an offer being made for a valuable prize, or a potential undesirable item, or a tai tai fish! Participants stand the chance of winning crores worth of prizes from jewellery to electronic goods and even a luxury car!

     

    The beauty of KJSS is the excellent opportunity marketers of any product category – FMCG, Automobile, Electronics, Travel & tourism, Home fittings, financial products, fashion brands, retail brands  and so on have to showcase their offerings through this game show. The show, which is slated to go on the floors shortly, will soon be announcing a leading celebrity as the host of the show. The show is being produced by BIG Productions, the television content production division of Reliance Broadcast Network Ltd.

     

    Khullja Sim Sim will be promoted through an aggressive multi-media campaign, featuring TV, Radio, OOH, Print, Digital, Cable, Cinema across the Hindi heartland. The Company said in a statement: “We are very happy to bring this successful game show exclusively on BIG MAGIC. Keeping with our commitment to give audiences in the Hindi Heartland a unique entertainment experience, KJSS gives our viewers a once in a life time opportunity to participate in a game show of this stature and win big for themselves on television! And for our advertisers what better opportunity to showcase their brands and product features than this show!”

     

    Reliance Broadcast Network Limited is a multi-media entertainment conglomerate with play across radio, television, intellectual properties and out of home. It houses the following verticals: 92.7 BIG FM -India’s largest FM Network; BIG CBS – A joint venture with CBS Studios International; BIG MAGIC – which marked the Company’s entry into the regional entertainment space. The company also distributesBloomberg UTV, India’s premier business news channel. In the space of live entertainment the company has BIG LIVE a division which develops, executes and markets Intellectual Properties, and synergizing excellently with this division is BIG PRODUCTIONS a division which functions as a television content production house catering to the diverse creative needs of the Indian television landscape.

     

  • Variety entertainment channel BIG Magic is now the most watched TV channel with 1.14 cr of cumulative audiences (4-week average) in the Hindi heartland, thus fortifying its position as the No 1 channel in the region.

    BIG Magic is No 1 in Hindi heartland

    By A Correspondent

     

    BIG Magic, India’s first variety entertainment channel for the core Hindi heartland from the Reliance Broadcast Network stable, featuring locally relevant entertainment around Humor, Movies, Reality, Talent Hunts and Action Sports, is now the most watched TV channel with 1.14 cr of cumulative audiences (4-week average) in the Hindi heartland, thus fortifying its position as the No 1 channel in the region.

     

    The latest TAM results Week 12’12 demonstrates a tremendous increase in reach.  A statement from the channel said this quick growth can be attributed to its locally produced shows BIG Bal Kalakar, Hasya Panchayat and newly launched shows Hum Hai Bajrangi and Police Files. The channel continues to stay ahead of established channels like Mahuaa, Dabaang, Sahara Samay, ETV UP, ETV Bihar, ETV MP etc.

     

    BIG Magic’s locally relevant devotional children singing talent hunt show, BIG Bal Kalakar built around the thought of Sangeet Mein Sanskaar, has demonstrated phenomenal growth with 45 lakh viewers, striking a chord with audiences. Hasya Panchayat introduced in February, and woven around a range of enjoyable poems on modern-day issues such as inflation, corruption and unemployment has also been received excellently by audiences, registering 45.3L audiences in the same period. Besides, newly launched shows Hum Hai Bajrangi, a perfect blend of mythology and comedy, and Police Files based on real crime shows from the region, have picked up well with 22 lakh audiences in just two weeks.

     

    BIG Magic is being distributed across all cable operators across the states of UP, MP and Bihar.

     

  • is the No. 1 channel in the region with leading prime time shows like Jerry Di Adaalat, Veer Hawaii De, Amreeka Di Top Model and international movies

    Spark Punjabi emerges winner for BIG-CBS

    By A Correspondent

     

    Spark Punjabi, the innovative international Punjabi channel launched by BIG-CBS, the Reliance Broadcast Network and CBS  jv, has reported excellent ratings by TAM. The channel has been rated as the leader during primetime of 7pm-12am, according to TAM reports, week 3-6 2012 (TAM India: CS4+ Males, Punjab 1 Mn+)

    With its endeavour to offer hand-picked world class content, dubbed in Punjabi to the audiences, the channel offers advertisers the best possible platform that they could seek, to reach out to audiences with minimal spill-over. The region is one of the richest regions and boasts of a strong base of affluent consumers. The market offers a good business opportunity for this channel format as it has excellent TV and C&S penetration, coupled with limited local language entertainment options.

     

    The channel is being supported by an integrated marketing plan leveraging multi-media platforms. With RBNL’s existing radio brand 92.7 BIG FM reaching 22 cities in the region and its OOH arm BIG Street’s 3,000+ ambient media options across the markets, BIG CBS Spark Punjabi offers marketers an integrated media opportunity.

     

    Speaking on the rating, Vishal Rally, Business Head, BIG CBS Networks said: “The strategy of taking world class content, tailoring it to meet local sensibilities and catering to the entertainment requirements of the people of Punjab has worked! Audiences have lapped up the channel, while advertisers are seeing excellent value for their brands.”

     

    The channel is available across Punjab, Haryana, Chandigarh and Himachal Pradesh (PHCHP) region and distributed on digital and analog platforms, with an extensive reach of over 6mn+ C&S households in the region.

  • Positioned as the ultimate music destination, the music offers a strong platform to artists, both international and Indian

    BIG CBS Spark goes musical for Gen Next

    By A Correspondent

     

    For most youth today music is a lifeline and BIG CBS Spark, in keeping with the needs of its Gen Next viewers, is coming out with some of the hottest and power-packed music-based shows. In its endeavour to sharpen the channel’s musical offering, the channel brings music based shows – Hip Hop MCs, Indie Rock Mania and Hot Hitz for its young audiences.

     

    Apart from urban-international music, BIG CBS Spark will also introduce fresh Indian music blocks ranging from hip-hop, rock, pop, folk, world, brass, chamber music, latest hits and more. The music segments will complement the existing shows like Cheaters, Max, Smash Cards, Oblivious and Real TV.

     

    In connecting with its audiences on ground, BIG CBS Spark will also feature college festivals, music concerts, youth fests, music launches and the likes. The channel will also offer a platform for young and upcoming artists to be showcased on the channel.

     

    With the youth as their audiences, the channel will see heavy use of social media to connect with audiences and already has in place a series of communications on the digital platform to engage with them.

     

    The sharpening of music content also comes from a deep understanding and in-depth research of what the audiences seek for entertainment. In gearing for digitization which is in the anvil, the channel is ensuring that it caters to the requirements of quality and variety for audiences while offering a value proposition to its operator-partners. This new offering compliments Reliance Broadcast Network’s recently launched ‘Choose Your Set-Top-Box Wisely’ campaign, which is designed to increase awareness and empower consumers with adequate information to make the right choice while choosing their set top boxes, while also enabling operators to build their brand equity.

     

    A joint venture between Reliance Broadcast Network Limited and CBS Studios International, BIG CBS Networks has changed the way English language television entertainment is served to Indian audiences. The JV launched 3 English language entertainment channels, marking not just RBNL’s, but the Reliance Group’s entry into the television broadcasting space and CBS Corporation’s channel entry into India.

     

    The themed channels targeted at India’s fast-growing, upwardly mobile population are BIG CBS Prime, BIG CBS Spark and BIG CBS Love.
    Reliance Broadcast Network Limited has a multi-media play in the spaces of Radio, Television, Intellectual Property, Out of Home and Television Production, and specializes in creating & executing integrated solutions for clients, across the country. CBS Studios International, the leading supplier of programming to the international television marketplace, is a division of CBS Corporation,

     

  • To empower consumers and enable operators to build brand equity with a 26 week campaign across print, television, out of home and digital

    Reliance Broadcast launches ‘Choose Your Set-Top-Box Wisely’ campaign

    By A Correspondent

     

    Digitization is all set to revolutionize the television viewing experience. While operators are undertaking activities to build their brand equity and ensure that they gain from the eminent shake-out, the consumers now understand that the power to enhance their television viewing experience lies with themselves.

     

    Reliance Broadcast Network, which in a little over a year successfully created a bouquet of channels through a well-crafted strategy, has conceptualized a campaign that complements its television broadcast business. Aptly titled ‘Choose Your Set-Top-Box Wisely’, the campaign is tailored to increase awareness and empower consumers with adequate information to make the right choice while choosing their set top boxes, while also enabling operators to build their brand equity.

     

    Come digitization, the discerning consumer would look for quality, variety and a strong value proposition and operators who have the potential to offer these will stand to gain significantly. Backed by the belief that ‘content is the cornerstone for success’ and a deep understanding of the discerning consumers’ demand for quality and variety entertainment, the Company has positioned its 7-channel strong bouquet to cater to a wide viewer palette:

     

    1.     BIG CBS Prime, a male skewed premium entertainment Channel (male 15+, SEC A, 7 metros)

    2.     BIG CBS Love, the first ever international women’s entertainment channel (female 15+, SEC A, 5 metros)

    3.     BIG CBS Spark, the first ever International youth Channel (4-24, SEC A, 7 metros)

    4.     BIG MAGIC, a variety entertainment Channel for the Hindi heartland (CS 4+ MP, UP,Bihar)

    5.     Spark Punjabi, the country’s first international Punjabi Channel (CS 4+,Punjab, 1mn+)

    6.     BIG RTL Channel in the action space

    7.     BloombergUTV,India’s premier Business news channel (male 25+, SEC A, 7 metros)

     

    With the latest content fromAmericathrough BIG CBS Networks, Indian homes can continue to enjoy an unparalleled viewing experience of their favorite international shows. Similarly, the first international Punjabi channel – Spark Punjabi ensures the PHCHP region also enjoys the best international content, dubbed in their local language. BIG MAGIC is the Hindi heartland’s only variety entertainment channel offering the best home grown content, which meets local sensibilities and is already a favourite amongst consumers. BIG RTL will bring with it some of the best reality and action programming from the world renowned RTL Group, which also houses Fremantle. And finally, BloombergUTV, powered by Bloomberg, the final word in business news globally, offers Indian viewers a differentiated business news viewing experience amongst the monochromatic competitive offering. The channels come together to offer both consumers and operators an excellent offering.

     

    The multi-media campaign will spread across television, radio, out of home and the digital platforms and will be one of the largest initiatives in this space by any broadcaster. The campaign will be further sustained over the next 26 weeks across all Reliance Group platforms, including BIG FM’s 45 station radio network, it’s out of home arm – BIG Street, its 7-channel television network and its digital platforms.

     

    Speaking about the campaign, Mr. Vishal Rally, Business Head, BIG CBS Networks said: “Digitization will usher a new era of television broadcasting and the Choose Your Set-Top-Box Wisely campaign has been conceptualised and designed to benefit multiple stake-holders across consumers, operators and the channels. We are excited to present the most distinctive and eclectic content mix to the Indian viewers through our bouquet of channels, and encourage them to make a wise decision so they can continue to enjoy experience.”

     

    Reliance Broadcast Network Limited is a multi-media entertainment conglomerate with play across radio, television, intellectual properties and out of home. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands.

     

  • Reliance Broadcast Network’s BIG Street retains OOH mandate for the premium Line II of Delhi Metro till 2016.

    Delhi Metro Line II is BIG Street’s till 2016

    By A Correspondent

    Reliance Broadcast Network’s OOH arm, BIG Street, has retained the mandate for Line II of the Delhi Metro Rail Corporation (DMRC). This 10.46-km stretch covers prestigious commercial, office, shopping and government office areas of central Delhi through its nine high-footfall stations.

    The stations are Vishwavidyalaya (Catering to North Campus of Delhi University and Residential Areas in North Delhi), Vidhan Sabha, Civil Lines, Kashmiri Gate (interchange between Lines 2 and 1, as well as connecting to the Kashmiri Gate ISBT (Interstate bus terminus), Chandni Chowk & Chawari Bazaar (Commercial Hub of Delhi), New Delhi (Connecting to the Reliance Metro – Airport Line as well as to the New Delhi Station of Indian Railways),Rajiv Chowk (Connaught Place – Office hub and shopping hub the central business district of Delhi), Patel Chowk and Central Secretariat (Interchange station with Line 6). DMRC has already been one of the most successful mandates for BIG Street, and especially Line II. BIG Street has successfully hosted a host of innovations for its clients that boast of marquee brands across sectors – BFSI, FMCG, consumer goods, automobile, fashion etc.

    With this retention of Line II and other DMRC mandates i.e. Line III (21 stations between Barakhamba and Dwarka)  as well as Delhi Metro Airport Express, BIG Street has access to 40 Metro stations and nearly 75 percent of the commuters, making it the largest OOH player in Delhi Metro. The lines on DMRC, when combined with its digital pods – across malls and DMRC stations, street furniture, large format hoardings, Reliance Metro – Airport Line (between IGIA and New Delhi Stations) and BIG Cinemas, provides BIG Street a reach to almost 25 lakh Delhi-ites each day.

    Commenting on the development, Rabe T Iyer, Business Head, BIG Street said, “We feel proud to have bagged this OOH mandate of DMRC for the second time in a row. The DMRC metro service is probably the most widely used public transport in Delhi whose passengers are mostly professionals across relevant SECs. Within a short time of being in the business we have firmly established ourselves as innovators for a wide variety of our clients who found value for money in campaigns initiated on their behalf by BIG Street. We will continue to provide innovative platforms connecting marketers to relevant audiences.”