MxMIndia

Tag: Reliance Broadcast Network

  • The campaign across 38 cities in DAS Phase II is aimed at empowering consumers with information on digitization and distribution partners with the opportunity to strengthen brand equity

    RBNL launches ‘Choose Your Set Top Box Wisely’ campaign

    By A Correspondent

     

    As India gears for phase II of digitization, positively affecting a population of more than 50mn+ Indians across 38 cities of the country, Reliance Broadcast Network has launched ‘Choose Your Set Top Box Wisely’ consumer awareness campaign across 38 cities in DAS Phase II. The 12-week campaign launched on April 1, has been designed to empower consumers with information on digitization. Simultaneously, it also offers distribution partners an excellent opportunity to strengthen brand equity. The 12-week campaign will see an extensive multi-media marketing push with the help of RBNL’S marketing muscle and expertise and will be promoted across the platforms of television, radio, cinemas, digital, outdoor, on ground and road shows.

     

    Currently, RBNL distributes 8-channel television bouquet catering to different markets in the country. The campaign will play in both the Hindi and English language, based on the cities and audience. With different channels leading the campaign in different markets basis priority, the campaign will be primarily led by the BIG CBS Channels -Prime Hindi and Love; Big Magic and Big RTL Thrill and Spark Punjabi across the Hindi speaking markets of Uttar Pradesh, Maharashtra, Madhya Pradesh, Gujarat, Bihar and Jharkhand and Punjab. With FM presence in 24 out of the 38 markets, the brand plans to leverage its local connect.

     

    Tarun Katial

    Speaking on the new campaign, Tarun Katial, CEO, Reliance Broadcast Network said, “We are excited to launch this campaign deeper into India. After its success in the 4 metros, we are now ready to reach out to 38 cities, educating consumers on the opportunities of digitization and the choices available to make an informed decision. Our multi-media campaign promises to benefit all stakeholders who are part of the value chain.”

     

  • The stage is set for the launch of Big Fame Star, a reality show that will showcase talent from India's hinterland

    Big Fame Star set for take-off

    By A Correspondent

     

    The stage is set for the launch of Big Fame Star, a reality show that will showcase talent from India’s hinterland. Big Magic and Spark Punjabi, the regional general entertainment channels from RBNL are all set to roll out promotional activities and initiatives leading to the launch of the show.

     

    To be flagged off in the second or third week of January 2013, the show will offer the youth a platform that has never been attempted before in these markets.

     

    Elaborating on the concept behind the initiative, Sunil Kumaran, Business Head – Language TV, Reliance Broadcast Network Limited said, “Big Fame Star is a fairly large initiative from our end that is concentrated around Punjab and central India comprising UP, MP and Bihar. This is a proposition from our end to provide a platform to the youth from these regions to come and showcase their talent like singing, dancing, acting etc wherein they have spunk in them to become a big star.”

     

    On the unique distinction that this initiative seeks to offer, Mr Kumaran said, “What is unique about this show is that we are going fairly deep into the region and not just staying on top of the surface with cities like Kanpur, Lucknow etc. If you look at the space that we operate in – Big Magic in central India and spark Punjabi that operates in the Punjab region, our philosophy has always been to be strongly rooted with a good understanding of local insights and nuances. A show like Big Memsaab that we did recently is one such example that was centered around these markets and which received fantastic response from the masses as well. In fact it was the highly rated show, according to ratings released recently.”

     

    Throwing light on how the initiative will pan out across verticals, Mr Kumaran said that while Big Magic will cater to audience in central India region, they would be running a parallel initiative in Punjab as well through Spark Punjabi. “While the concept will stay the same we will be doing the initiative in both the markets separately. We should be kicking off the initiative in the second or third week of January – call for entries, registration, promotion etc. This will be followed by other phases that this project will have to go through until it reaches the final stage. All in all, it would be a six-month-long activity that we have planned for the show. Also, we are a very large media entity spanning the mediums of radio, television, digital etc so we would be leveraging these mediums to create a salience for this initiative.”

     

    In fact the show has been garnering strong response from the marketing fraternity as well who are keen to play an integral part in these regions. Asserted Mr Kumaran, “A show like this is a good opportunity for brands as it allows them to penetrate into these new markets and also provides them an ability to actively engage with the youth from these markets. We are in dialogues with a few marketers and they have shown some good response towards the same.”

     

    Hopeful that the initiative will receive a good response, Mr Kumaran says that the goal going forward would be to keep identifying such need-gaps in these markets and keep catering to their needs. “Going forward we would be doing a lot of similar initiatives and also fictional shows which will be strongly related to the region. Currently we are focussing on existing markets but we would be getting into Bihar with a specific feed. We would be coming out with Big Magic Bihar in the current quarter. As we progress we would be looking at venturing into other markets as well.”

     

    Television actor Gurmeet Choudhary and actress Tisca Chopra will judge participants. Following the local auditions, 50 contestants from each region will be shortlisted to participate in the mega audition, and 16 finalists will be selected per region for the galas, with on-ground auditions to be held across 12 cities in Central India and 6 cities in Punjab.

     

    See also: http://www.mxmindia.com/2012/12/big-fame-star-provides-talent-opportunity-in-punjab-central-india/

     

  • Reliance Broadcast Network’s regional general entertainment channels, Big Magic and Spark Punjabi, have announced the launch of India’s first-ever hinterland talent hunt with Big Fame Star, a hunt for the youth star in the markets of Central India and Punjab

    Big Fame Star provides talent opportunity in Punjab, Central India

    By A Correspondent

     

    Reliance Broadcast Network’s regional general entertainment channels, Big Magic and Spark Punjabi, have announced the launch of India’s first-ever hinterland talent hunt with Big Fame Star, a hunt for the youth star in the markets of Central India and Punjab. The show has been conceptualized with the aim of reaching out to the youth in the smallest towns to realize their dreams of making it big in the world of entertainment.

     

    Television actor Gurmeet Choudhary and actress Tisca Chopra will judge the participants. Following the local auditions, 50 contestants from each region will be shortlisted to participate in the mega audition. 16 finalists will be selected per region for the galas, With on-ground auditions to be held across 12 cities in Central India and 6 cities in Punjab.

     

    BIG Fame Star will be promoted extensively via a multi-media integrated marketing approach through mediums which include print, television, radio, out of home, digital, on-ground activations amongst others.

     

  • Reliance Broadcast Network Limited (RBNL) has announced the appointment of well-known chef Rakesh Sethi as the Network Culinary Head, with the colloquial title of Big Chef

    Rakesh Sethi adds spice to Reliance Broadcast Network

    By A Correspondent

     

    Reliance Broadcast Network Limited (RBNL) has announced the appointment of well-known chef Rakesh Sethi as the Network Culinary Head, with the colloquial title of Big Chef. Chef Sethi is all set to take audiences of the Reliance Broadcast Network across radio and television, on a culinary journey that will include sharing recipes, updates on food, chats with prominent personalities, advice on diet and nutrition, and so on.

     

    Chef Sethi will present a special segment each day on 92.7 BIG FM between 1 and 2pm across the 31 Hindi-speaking markets, where audiences can look forward to tips on creating exciting recipes. He will also offer useful information on the nutritional aspects of food and how to retain them while cooking. There will also be a ‘Food Trivia’ section with listeners where he will share fun and interesting tips.

     

    Chef Sethi will also feature as a part of Big Memsaab on Big Magic and Big Punjaban on Spark Punjabi. On these shows, Chef Sethi will act as a mentor to contestants, leading them through the competition and also hosting special workshops with them. Additionally, he will also present a special family reality series on both channels called Saas Bahu aur Swad wherein he will pit the saas against her bahu as they both cook their best dishes in an attempt to win over the men of the family – who, in a blind tasting, will choose the woman who is the master of the kitchen!

     

    Commenting on his appointment as Big Chef, Rakesh Sethi said, “I am delighted to have come on board the network of Reliance Broadcast, which is known to reach out to audiences in new and exciting ways, across multiple platforms. Together, we will share and celebrate our country’s love for good food that is such a central part of the life and culture in India. I look forward to working with the team and creating, producing and distributing an assortment of offerings that meet the taste buds of Indian audiences.”

     

  • Reliance Broadcast Network, the multi-media entertainment company has announced key appointments. Ashwin Sashital joins as Vice President BIG RTL, Minal Sharma joins as Sales Head – West and South, BIG CBS and Preeti Nayyar comes on board as National Sales Head Impact & Sales Head South and West – Language TV

    Reliance Broadcast announces key appointments

    By A Correspondent

     

    Ashwin Sashital

    Reliance Broadcast Network, the multi-media entertainment company has announced key appointments. Ashwin Sashital joins as Vice President BIG RTL, Minal Sharma joins as Sales Head – West and South, BIG CBS and Preeti Nayyar comes on board as National Sales Head Impact & Sales Head South and West – Language TV.

     

    A post graduate from MICA, Mr Sashital joins BIG RTL as Vice President and will oversee the business operations across the functions of marketing, revenue, creative and operations for the business. In his new role he will be reporting to Sunil Kumaran, Head, Language TV. Prior to joining BIG RTL, he worked extensively in the M&E industry across companies like Star, Zee and Radio Mid Day. His last stint was with Star Pravah in the role of AVP.

     

    Speaking on his new role, Mr Sashital said, “Big RTL is in an exciting phase where it is set to grow in leaps and bounds and I would like to steer and accelerate it in the right direction and make it a part of the leading network of channels in India. With the right balance of creative and business vision, I am confident of making it a channel most sought after both by its audiences and marketers alike.

     

    Minal Sharma

    Minal Sharma comes on board as Sales Head – West and South, BIG CBS Channels. Her new role entails revenue generation for the channels along with her team. She will report into Anand Chakravarthy, Business Head, BIG CBS Channels. Armed with over 12 years of relevant work experience, Ms Sharma has worked across media brands ranging UTV Bindaas (Disney), Zoom, Zee TV, India TV and India Today.

     

    Speaking on her appointment Ms Sharma said, “The BIG CBS Channels have some of the best content and have delivered to their promise of latest-freshest-hottest content. With digitization set to bring in transparency, improved quality of service and fair play, I am excited to be at the core of the revolution, as we offer marketers tremendous measurable value.”

     

    Preeti Nayyar

    Preeti Nayyar joins RBNL as National Sales Head Impact & Sales Head – South and West – Language TV. With over 12 years of extensive understanding of activation and sales, through hands on experience, she has worked across the M&E industry spanning radio and print. She will report to Arjun Singgh Baran, Sales Head, Language TV. Her last stint was with Radio Mirchi where she witnessed the evolution of radio, while handling a gamut of functions including retail and corporate sales. Prior to that, she worked in the print media with brands like India Today and Business Standard, working on a varied portfolio.

     

    Speaking on her appointment, Ms Nayyar said, “The growth story for Indian television lies in the regional space, and am glad to come on board Reliance Broadcast Network in these exciting times. I look forward to working with the team, as we together offer marketers solutions that are tailored to reach their regional audiences, while delivering optimal ROI and minimal spill-over.”

     

  • Reliance Broadcast Network's 'Big Magic International' has entered the United States, close on the heels of its launch in Canada, as part of its expansion and growth strategy. Dish Network is its exclusive distribution partner

    Reliance Big Magic enters US market

    By A Correspondent

     

    Within a quarter of Reliance Broadcast launching Big Magic International in Canada, the company has announced its entry into the United States.

     

    Big Magic International will offer South Asian audiences in the US a blend of variety entertainment, infotainment and business news from India. The programming will feature entertainment shows from the library of Reliance Broadcast Network and daily business news from Bloomberg TV India. The exclusive partnership with the largest DTH platform for the South Asian diaspora, Dish Network, will ensure it reaches a sizeable and relevant audience base in the US.

     

    Big Magic International will be part of the Hindi Mega Pack on Dish Network in the US, and will also be available as an a la carte channel. With revenues coming from both subscription and advertisement sales, Big Magic International has appointed Mediamorphosis LLC as its exclusive advertising agency for the US market.

     

    Speaking on the announcement, Tarun Katial, CEO, Reliance Broadcast Network Ltd. said, “Backed by the success that Big Magic International has seen in Canada, we are excited to be entering the key market of the United States. We are confident of the channel resonating well with audiences, while offering an effective platform to marketers. We are progressing as planned with our international expansion and growth strategy, and look forward to continuing to deliver value to all our stakeholders.”

     

  • Localization of content has helped channels and networks to know and capture their TG well

    Strategy to use TV & radio simultaneously for max impact: Anand Chakravarthy

    By Meghna Sharma

     

    That regional channels are not a new phenomenon is evident when one surfs through various channels available today. And the available channels don’t seem to be enough as networks have launched, or are planning to launch, regional channels to tap specific target audience.

     

    So, when Reliance Broadcast Network launched Spark Punjabi, a regional channel for the PHCHP (Punjab, Haryana,Chandigarh, Himachal Pradesh) region, earlier this year, there was no surprise or shock.s.

     

    Anand Chakravarthy

    Speaking on the role regional channel play for a network, Anand Chakravarthy, executive vice president, Marketing, RBNL and business head, Big Magic said: “India is not one country, but is formed of various countries. And in the past five-six years, there has been an increase in number of regional channels. Traditionally, only southern states had separate channels, but today the markets have opened up in other states too. And this is because of availability of better quality content.”

     

    Localization of content has helped channels and networks to know and capture their TG well. Mr Chakravarthy states that it’s not only regional channels which are going local, but also national Hindi GECs too. “Take a look at any primetime show on a GEC – you’ll be seeing the differences – right from costumes to language used by the characters is localized as well as the story of the show. This is because even GECs know that if they do so, it becomes more relevant to a certain set of audience.”

     

    The network wants to give its audiences a very local feel and want to be seen as part of the region. “We show dubbed international shows, along with specially created programming because it helps us reach our audience better. It’s our USP. And we’ll continue to make shows which are very regional in their approach.”

     

    However, what is unique about the Reliance Broadcast Network is its strategy to use radio and TV simultaneously to strengthen the hold in a region. “We do a lot of marketing on our radio stations which helps a show’s launch on television, as it is able to create a lot of buzz. We plan to strengthen our regional footprint and our strategy is to launch in regions where we have very stronghold as it will help us and also form a unique advertising  offering which will get us advertisers and help us grow as well,” pointed out Mr Chakravarthy.

     

    And this is why the channel – Spark Punjabi – along with 92.7 BIG FM, came together to conceptualize BIG Boli Star - a talent hunt contest aimed at promoting Punjabi Boliyaan (a traditional Punjabi form of art). “Punjab has a very rich traditional art forms and Boliyaan have been passed down from generation to generation. Spark Punjabi and 92.7 BIG FM are ensuring that this traditional art continues to flourish, both in the rural and urban areas of the Punjab region. The BIG Boli Star talent hunt is creating a new wave of enthusiasm for traditional Punjabi culture as well as bringing new talent to the forefront.” The show is currently the no 1 reality show in Punjab and was able to deliver a 0.77 TVR in the CS4+ category (week 27).

     

    The network also plans to launch more regional specific shows as well as two more regional channels in the coming few weeks.

     

     

  • Unveils a new line up of shows in the humour genre, strengthening its leadership with exciting new offerings

    Spark Punjabi launches new shows

    By A Correspondent

     

    Spark Punjabi, the international Punjabi channel which is a joint venture between Reliance Broadcast Network and CBS Studios International, is adding a new spark to its programming. True to its promise to deliver variety entertainment relevant to different target groups, beginning June 11, Spark Punjabi will feature special shows.

     

    Comedy seems to resonate very well with the viewers, even in the PHCHP region, and hence Spark Punjabi will be launching 2 new shows – Naadaniyaan, a situational comedy, and Bulbulay, a story of four lunatic characters, in the prime time slots.

     

    The new shows are being promoted through an aggressive multi media campaign, featuring TV, Radio, OOH, Print, Digital, Cable, Cinema across the PHCHP region to ensure that audiences quickly sample these new offerings.

     

    The channel launched these shows in sync with its recent campaign called ‘Choose Your Set-Top-Box Wisely’, designed to increase awareness and empower consumers with adequate information to make the right choice while choosing their set top boxes, while also enabling operators to build their brand equity.

     

  • Karmik designers like Rohit Bal, Neeta Lulla, Anamika Khanna, JJ Valaya, Rocky S, Shantanu & Nikhil, Rina Dhaka and Kavita Bhartia to be part of the show

    ‘I Love Style’ powered by Karmik on BIG CBS Love

    By A Correspondent

     

    After the success of India’s Glam Diva, BIG CBS Love has launched its second home grown property, ‘I Love Style’, powered by Karmik. BIG CBS Love, the joint venture channel between Reliance Broadcast Network and CBS Studios International, is known for its international content. The channel has recently begun to create content locally and ‘I Love Style’ powered by Karmik, will be the ultimate destination for to all that one would desire to know on style and fashion.

     

    Karmik, the latest name to accessible designer-wear fashion, is the most appropriate partner for the show, and together, the brands promise to offer a show that depicts style and panache.

     

    At a press conference, held in C’est La Vie Lounge, Mumbai, Neeta Lulla, one of Bollywood’s most celebrated designers, along with Genelia Deshmukh, shared insights of some of her famous bridal outfits, the intricacy that goes in to dressing up a bride, what fashion really means and why she loves style.

     

    I Love Style will take all the style and fashion-conscious women through an intimate expedition of the latest in style, fashion, grooming and more.

     

    As the show progresses, it will feature biggest names in fashion from the Karmik stable like Rohit Bal, Anamika Khanna, JJ, Valaya, Rocky S, Abraham & Thakore, Gaurav Gupta, Ranna Gill, Shantanu and Nikhil, Rina Dhaka, Kavita Bhartia and more…

     

    The show is hosted by the model and anchor, Karishma Naina Sharma and is backed by veteran fashion guru, the founder editor of Harper’s Bazaar India, Sujata Assomull as the style expert on the show.

     

    The show will also go on-ground with audience connect properties like ‘I Love Style Bazaars’ – where designers with quirky styles will be invited to showcase their collection; and ‘I Love Style Parties’.

     

    Ensuring connect on social media, BIG CBS Love and Karmik will also launch a hunt for their stylish ‘Karmik Diva’.

     

    Commenting on the show, Mr. Vishal Rally, Business Head, BIG CBS Networks said: “The property is unique and first of its kind in India, tailored keeping in mind the specific preferences of our audiences. We are confident that we have the right concept to ensure the show delivers everything that the audiences desire to know on Style. We are happy to partner with Karmik and see excellent synergies coming into play which will benefit both consumers and marketers alike.”

     

    Mr. Pradeep Hirani, founder of Karmik said: “What would have better than to partner with and BIG CBS Love to make a stylish show - ‘I Love Style’. I am sure that people will love the show.”

     

  • Reliance Digital TV is the first DTH operator to offer BIG Magic to the viewers

    BIG Magic to be available on Reliance Digital TV

    By A Correspondent

     

    BIGMagic, India’s first variety entertainment channel for the core Hindi heartland from the Reliance Broadcast Network stable, will now be available to all viewers of the Reliance Digital TV platform.

     

    BIG Magic will replace Imagine TV on Reliance Digital TV channel 213, increasing its reach to an additional 4.5 mn digital homes and in effect goes national. This move allows BIG Magic immediate width in reach across the country, and marks the first step in its digital distribution plan.

     

    With the channel’s endeavour to take its unique regional content to the increasingly large base of DTH audiences in the Hindi Heartland, this alliance between BIG Magic and Reliance Digital TV, marks the beginning of a slew of digital alliances that the Channel is in the process of closing.

     

    Speaking on the occasion, Mr. Anand Chakravarthy, Business Head, BIG Magic said: “The last one year has seen BIG MAGIC build a strong platform on the back of an excellent programming mix and leveraging BIG FM’s brand lineage to fortify its position as a leading player in a very short span of time. As a next step of growth, DTH was the logical move and what better than Reliance Digital TV to begin with. This will only further cement our position as a leading regional television player, serving tailored entertainment to people who belong to the heartland.”

     

    Commenting on this occasion, Mr. Ashutosh Srivastava, Business Head, Reliance Digital TV said: “It has always been our constant endeavour to provide our customers with choice of content thus, enhancing their viewing experience. By adding BIG Magic to our bouquet, we now offer the unique regional variety entertainment content like movies and daily soaps for our subscribers from the Hindi speaking states of UP, MP, Bihar and Jharkhand directly in the comfort of their homes.”

     

    The partnership with Reliance Digital TV will be promoted aggressively on BIG MAGIC as well as on 92.7 BIG FM.

     

    BIG MAGIC is currently being distributed across all cable operators across the states of UP, MP and Bihar and spread across operators like DEN, Digicable, WWIL, Hathway, Darsh and Maurya amongst others, reaching approximately 10 million households in the heartland. Add to this the reach of Reliance Digital TV and BIG MAGIC can now boast of an enhanced reach. The Channel is supported with a high decibel multi-media integration plan across 92.7 BIG FM, Outdoor, and Mall Activation, play-out seeding in malls, print and local cable.

     

  • Marketers choose regions as per business focus across Punjabi,Hindustan, Bangla and Telugu awards

    Marketers ride high on BIG regional music awards

    By A Correspondent

     

    The BIG Regional Music Awards, when announced recently, saw the industry and marketers alike sit up and notice. An offering from Reliance Broadcast Network’s radio division 92.7 BIG FM and intellectual property division BIG Live, the awards are tailored for the markets of Punjab, Central India, Bengal, Hyderabad, Maharashtra, Tamil Nadu and Karnataka. With the endeavour to recognize the excellence in regional music which will appeal to regional and local tastes, the company has seen some of the biggest brands from across the country associate with it.

     

    The BIG Regional Music Awards, now in its 2nd year, has the following brands come on board already and are further attracting marketers who see value in the offering:

     

    Award Sponsor
    BIG Punjabi Music Awards UKStudios: Title Sponsor
    Aircel: Powered by sponsor
    Tata Nano and Nirvana Greens: Associate sponsors
    BIGHindustanMusic Awards Tata Sumo Gold: Powered by sponsor
    Samsung Mobiles: Associate Sponsor
    BIG Bangla Music Awards Exide Batteries and Mashal Oil: Associate sponsor & vertical partner
    BIG Telugu Music Awards Bharathi Cements: Title sponsor
    Narayana: Powered by
    Nuzen: Associate sponsor

     

    With localization and regional markets being a growing focus for marketers today and with ROI being evaluated for the last buck spent, media platforms have to offer them what best meets their requirements with minimal spill-overs.

     

    92.7 BIG FM already boasts of a 45 city network, each with a distinct programming in the local language of the region – given that radio is a local medium and the ‘one shoe fits all’ formula doesn’t work. It is with this background that Reliance Broadcast went ahead and launched its regional awards, tailored for respective regions to meet focused and regional approaches of marketers.

     

    The BIG Regional Music Awards is the only regional awards platform which not only has a wide national reach but also empowers people to recognize regional musical excellence and is a true ‘people’s choice award. The awards will bring a wider reach and visibility to the brands associated thereby accelerating consumer approach.

     

    Commenting on this occasion, company spokesperson said: “We are happy to have partnered with each of these brands, each with a deep understanding of their target audiences and markets of focus. They have selected the awards basis their focus territories ensuring minimal spill-overs and local audience reach. Our multi-media approach only strengthens our offering and commitment to offer our partners optimal return on investment. We are confident to see more partners coming on board these uniquely designed awards.”

     

    Reliance Broadcast Network Limited is a multi-media entertainment conglomerate with play across radio, television, intellectual properties and out of home. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands.

     

  • Logo unveils across Reliance Broadcast Network’s television bouquet on May 10

    BIG RTL Thrill gears for launch and unveils logo

    By A Correspondent

     

    The recently named BIG RTL Thrill from the Reliance Broadcast Network and RTL Group joint venture will unveil their logo through a multi-media campaign on May 10. The logo will be revealed through an extensive campaign across its television channel bouquet BIG CBS Prime, Spark, Love, Spark Punjabi, BIG Magic and UTV Bloomberg, which will run through the summer as the channel gears for launch.

     

    The logo of the new channel, which is positioned as the country’s first action entertainment channel, was designed by Singapore-based BDA and will be seen extended across various on-air elements like promo-packaging, on-air graphics and the channel id.

     

    Targeted at male audiences across metropolitan and non-metropolitan areas in the Hindi-speaking markets, the look and the feel of the logo is strong, solid and in-your-face. The red colour signifies energy, aggression and high action. The big, bold and sharp fonts and the rectangular block perfectly reflects the personality and core values of the channels – daring, action-packed, electrifying, sporty, challenging and adventurous. The channel, which is a result of detailed audience mapping and insight mining among Indian audiences, has a logo that is simple, yet impactful and promises to connect well with the mass male audiences in India.

     

    The present joint venture marks RTL Group’s entry into the burgeoning Asian television market and is Reliance Broadcast Network’s second international joint venture, following on the heels of its successful joint venture with CBS Studios International.

     

    Reliance Broadcast Network Limited is a multi-media entertainment conglomerate with play across radio, television, intellectual properties and out of home. It houses the following verticals: 92.7 BIG FM -India’s largest FM Network; BIG CBS – A joint venture with CBS Studios International; BIG MAGIC – which marked the Company’s entry into the regional entertainment space. The company also distributesBloomberg UTV,India’s premier business news channel. In the space of live entertainment the company has BIG Live a division which develops, executes and markets Intellectual Properties, and synergizing excellently with this division is BIG Productions a division which functions as a television content production house catering to the diverse creative needs of the Indian television landscape.