MxMIndia

Tag: Rediffusion

  • A technology and digital-led communications subsidiary

    Rediffusion launches FutureTech

    By Our Staff

     

    Rediffusion has announced the setting up of a technology and digital-led communications subsidiary, Rediffusion FutureTech, which will work in the domain of Metaverse, NFTs, Blockchain, AI, AR, Machine Learning and extend its service repertoire to include conversational AI. Sanjay Sakalley, who was CEO of Diginative and Juniors, will be advisor to FutureTech, and lead the new initiative.

     

    The Rediffusion FutureTech team has also been engaged by the Free Press Journal to help create and market its archival content as NFTs. The NFTs will go on sale nearer to August 15 to celebrate 75 years of Indian Independence.

     

    Said Rajendra Gupta, Chief Growth Officer of Rediffusion: “Rediffusion will be launching its first Metaverse event next week with a client trade show spread over two days. For now we can support about 500 concurrent users on our systems, which means we can easily host about 10,000 visitors everyday at the Metaverse event. A lot of clients are showing interest in hosting events in the Metaverse not just because physical events are difficult to hold for now, but because such events impart a tech-sheen to the host brand, making them more exciting, relevant and aspirational to younger audiences.”

     

    Added Dr. Sandeep Goyal, Managing Director of Rediffusion: “Rediffusion, as an agency, is today in the forefront of technology. We will soon be unveiling a suite of new initiatives in making content for brands cheaper and more visually powerful, through the use of world class technologies. It is time for the consumer, content and communication to converge. Which is why we are launching Rediffusion FutureTech which will help clients understand, simplify and apply technology to brands.”

     

  • To shoulder increased responsibilities

    Rediff appoints Nilesh Naik as ECD

    By Our Staff

     

    Nilesh Naik
    Nilesh Naik

    Rediffusion has appointed Nilesh Naik as Executive Creative Director. Naik has over 19 years of work experience and has worked with several top agencies including Publicis, Euro RSCG, Bates, Dentsu, Percept and FCB in India, and The Classic Partnership, Grey Worldwide and GTB in the UAE, in Dubai.

     

     

    Said Pramod Sharma, head of creative at Rediffusion Mumbai: “Nilesh Naik brings mature, well-rounded and multi-domain experience to Rediffusion Mumbai. He is a wordsmith who expresses himself elegantly and impactfully. We are looking forward to some great work from Nilesh in the days to come.”

     

    Added Kalyani Srivastava, EVP & Head of Rediffusion, Mumbai said: “We have been strengthening our team at Rediffusion to keep pace with all the new businesses that we have been winning over the past few months. And of course, there has been a tremendous surge in projects and assignments from existing clients. Nilesh will be tasked with shouldering some of the increased responsibilities and I am sure he will come out aces.”

     

  • Mumbai office to handle account

    Rediffusion wins Apar Industries business

    By Our Staff

     

    Rediffusion has won the advertising account of Apar Industries’ cable and wires business, sold under the Apar Anushakti brand. The business will be handled out of the agency’s Mumbai office.

     

    Said Kushal Desai, Chairman & MD of Apar Industries Ltd: “We are delighted to be working with the highly committed, and talented, team at Rediffusion. What we like and appreciate most is the personalized service and involvement of the agency’s top management who are constantly available to discuss and debate ideas, and share best practices with us.”

     

    Added Dr Sandeep Goyal, Managing Director of Rediffusion: “We are privileged to be working with Apar. Both Mr Kushal Desai and Gaurangi are open to welcoming and operationalising Big Ideas. The cables and wires business has seen a lot of media noise in recent times. But Apar is looking to introduce a lot of never-before innovations, and product plusses, which the team at Rediffusion will help amplify.”

     

     

  • Will lead one of the two business groups at the agency's Mumbai office

    Rediff gets Dhanwinder Singh as client servicing head

    By Our Staff

     

    Rediffusion has appointed Dhanwinder Singh as client servicing head. As Vice President, Mumbai, Dhanwinder will lead one of the two business groups at the agency’s Mumbai office.

     

    Said Kalyani Srivastava, EVP & Head of Rediffusion Mumbai: “Dhanwinder is a very safe pair of hands. Very dependable and mature in his handling of client businesses. He comes with a lot of valuable cross-category experience, and exposure to diverse domains. At Rediffusion, we look forward to him building, and leading, a talented team of young professionals at our Mumbai office.”

     

  • A local history buff, he has also co-authored a book and several articles on Mumbai's history and heritage

    Kaevan Umrigar joins Rediffusion as ECD

    By Our Staff

     

    Kaevan Umrigar
    Kaevan Umrigar

    Rediffusion has announced that Kaevan Umrigar has joined its Mumbai office as Executive Creative Director. In a career spanning more than two decades, Umrigar has been both a writer and a filmmaker, and has worked with advertising agencies like Contract, Everest and Dentsu Aegis on brands such as Cadbury, Hidesign, IFB, BPL, Business Standard, Indian Navy and Fair & Lovely.

     

    Kaevan’s documentaries on the Parsi community have been showcased at various international film festivals and won a National Award. A local history buff, he has also co-authored a book and several articles on Mumbai’s history and heritage.

     

    Said Kalyani Srivastava, Executive Vice-President and Head of Rediffusion, Mumbai: “Kaevan is a multi-faceted personality with interests that go beyond just advertising. He is fun to work with. Has a wry sense of humour. And that reflects in his work which most times has a sense of effervescence, joy and well-being that is not easy to describe,”

     

  • Will be a group resource with growth and business development responsibilities

    Rajendra Gupta joins Rediff as CGO

    By Our Staff

     

    Rajendra Gupta
    Rajendra Gupta

    Rediffusion announced the appointment of Rajendra Gupta as its Chief Growth Officer, based at its corporate office in Mumbai. An engineer from BHU-IT and an MBA from FMS Delhi, Gupta has been in advertising, industrial solutioning and telecom for well over 35 years. This will be Gupta’s second stint at Rediffusion. He earlier worked at Rediffusion Delhi and Mumbai from 1994 to 2002.

     

    Gupta will be a group resource with growth and business development responsibilities across Rediffusion, Everest, Rediffusion Healthcare, Rediffusion Direct (recently rechristened Rediffusion FutureTech), Rediffusion SmartMedia, Mogae Media and the Indian Institute of Human Brands (IIHB). He will be based in Mumbai.

     

    Said Dr. Sandeep Goyal, Managing Director of Rediffusion: “Rajendra is special. He is also Rediffusion’s lucky mascot for new business and new horizons. He combines the aggressiveness of a good salesman with very good understanding of technology. And over the years he has become an excellent advertising professional. Such a combination of virtues and talent is rare.”

     

     

  • His mandate will include client outreach and business growth

    Rediffusion appoints Swapan Seth as ED

    By Our Staff

     

    Rediffusion has announced the appointment of Swapan Seth as Executive Director (ED) effective December 7, 2021. As a national resource, he will oversee and mentor all of creative. His mandate will include client outreach and business growth.

     

    Sandeep Goyal
    Sandeep Goyal

    Speaking of his appointment, Dr Sandeep Goyal, Managing Director, Rediffusion, said: “We are delighted to welcome Swapan on board Rediffusion. He is a rare talent, and a highly respected creative leader. I have personally known him for nearly 35 years now since our early days together at HTA Delhi. His inspired thinking, his insatiable quest for knowledge, his undying curiosity and his always-young mind will help catalyse and grow our creative offering at Rediffusion.”

     

    Swapan Seth
    Swapan Seth

    Added Seth: “Rediffusion is an agency with a great legacy and a rich reputation. It has been fiercely independent and impactful. The resurgence of Rediffusion is a meaningful moment in Indian advertising. Besides, Rediffusion has embraced cutting edge technologies and created business verticals hitherto unheard of in the business. To be a foot-soldier in this amazing army is utterly seductive. Besides, Rediffusion has some formidable people and brands all of which will make the journey extremely enjoyable and educative.”

     

     

  • #DekhoApnaDesh is a clarion call to all Indians to travel the country

    Rediff creates campaign for IHCL to promote travel

    By Our Staff

     

    As India celebrates its milestone 75th year of Independence, Indian Hotels Company (IHCL), South Asia’s largest hospitality company, inspired by the Ministry of Tourism’s campaign, is inviting travellers to explore the undiscovered beauty of the country by their viral campaign, ‘Dekho Apna Desh’.

     

    Said Veetika Deoras, Vice President – Strategy and Brands, IHCL: “The past year and half has brought many changes across industries and people. However, what has remained resilient is the richness of our country and our spirit of travel and exploration. The campaign endeavours to highlight the beauty of India and encourage Indians to travel within India, for India.”

     

    Added Pramod Sharma, National Creative Director, Rediffusion: “Taj Hotels is not just an experience; it’s a window to a spectacular landscape called India. Dekho Apna Desh is an expression that needed a touch of Taj. We exactly did that. Through a great narrative. Through mesmerising visuals of India.”

     

  • The business was won following a multi-agency pitch

    Rediff bags mandate for JJ Valaya

    By Our Staff

     

    JJ Valaya
    JJ Valaya

    Rediffusion has announced bagging of the mandate for fashion brand JJ Valaya. The business was won following a multi-agency pitch.

     

    Speaking on the partnership, Valaya said: “There is immense substance to the fact that both Rediffusion and JJ Valaya are legacy brands with over 78 years of excellence and endurance between us. What unfolds out of this intrinsic experience based knowledge of value creation combined with a progressive modern approach to strategy is something that I am truly looking forward to.”

     

    Sandeep Goyal
    Sandeep Goyal

    Added Dr Sandeep Goyal, Managing Director, Rediffusion Brand Solutions: “It’s a moment of pride for all of us at Rediffusion to partner with one of India’s most flamboyant couturiers and fashion icons. JJV’s admirable journey of 28 years in the world of luxury fashion and lifestyle is truly inspiring, and we are excited to take the brand to the next level.”

     

    Kalyani Srivastava
    Kalyani Srivastava

    Said Kalyani Srivastava, Executive Vice President of Rediffusion who will be leading the relationship: “JJ Valaya has all our creative team so excited. The visual extravagance of Valaya, the royal texture and weave of his fabrics, the dreamy creation of his apparels makes JJ Valaya a dream for any creative person to work on and communicate. Our digital team too is looking forward to amplifying the JJ Valaya brand on social media: there is much anticipation around all the new launches that are in the pipeline.”

     

  • As market research head

    Aarti Dharmadhikari joins Rediff Healthcare

    By Our Staff

     

    Aarti Dharmadhikari
    Aarti Dharmadhikari

    Rediffusion Healthcare has announced the setting up of a market research division which will be headed by Aarti Dharmadhikari. She will report to Dr Sujata Mahadik, the CEO of Rediffusion Healthcare, and will be based in Mumbai.

     

    Said Dr Mahadik: “We have been asked by many clients to provide market research in addition to our existing bouquet of offerings. With Aarti coming on board, we will be able to plug this gap in our services. I hope that we shall attain market leadership in this domain in a very short period of time as there are very few specialists in this domain. Aarti is a well experienced research resource and we hope she will provide necessary leadership and direction to this new division of ours.”

     

  • Features some of the ad industry’s biggest stalwarts who have worked at Rediffusion

    Rediffusion toasts ex-employees in campaign to celebrates 50 Years

    By Our Staff

     

    Surprise! Surprise! An ad released by Rediffusion last week features Mullen Lowe Lintas India’s Group CEO, Virat Tandon. In fact Tandon is the hero of the ad. Why?

     

    Because Rediffusion is starting its ‘50 Years’ celebration, 24 months in advance. And every month over the next 24 months, Rediffusion will release an ad celebrating a former employee who has gone on to achieve success and fame in advertising, and beyond. Virat Tandon, who joined Rediffusion in 1993 as an Account Executive in their Delhi office and worked on Caltex, AT&T, Sony, Shell and Atlas Cycles, has the honour of being the first to be featured in his alma mater’s celebratory campaign.

     

    Explains Diwan Arun Nanda, Chairman & Founder of Rediffusion:  “Rediffusion has a proud history not just of the clients and brands it has handled over the past 48 years, but also the talented professionals who worked at Rediffusion over the years and left their indelible stamp on the agency. This campaign celebrates our stars who spent some part of their professional innings at Rediffusion, and then moved on to attain stature and esteem in the ad industry, media, movies, academia, and more. This campaign toasts their success, and thanks them for having been part of Rediffusion’s incredible journey of nearly five decades,”

     

    The second ad in the series features Kamlesh Pandey, who has recently come back to the agency as Legend In Residence. Pandey joined Rediffusion in the mid-70s and was the most awarded Copywriter of that era – with iconic lines like “Whenever you see colour, think of us” for Jenson & Nicholson, “Hum Red & White peene walon ki baat hi kuchh aur hai” for Red & White cigarettes, “The Zing Thing” for Gold Spot that made him famous. Pandey went on to head programming at Zee and is well known as a Bollywood script writer, including penning films like Rang de Basanti.

     

    Some of the ad industry’s biggest stalwarts have worked at Rediffusion. From Harsha Bhogle who joined the agency in client servicing straight from IIM Ahmedabad, and went on to become a famous cricket commentator, to India’s current cricket team coach Ravi Shastri who headed Showdiff, Refiffusion has many famous alumni. The current President of the Advertising Agencies Association of India (AAAI), Anupriya Acharya worked at Rediffusion over a decade ago. India’s No. 1 media man, Prashanth Kumar, the CEO of Group M started as a rookie in media at Rediffusion nearly 25 years ago. Actor Rahul Bose headed creative at Rediffusion Mumbai in the mid-90s while celebrated Creative Director Bobby Pawar too spent some of his younger days at Rediffusion’s Readymoney office writing copy. Havas’ Country Head Rana Barua and Times of India’s President Partha Sinha are both Rediffusionists.”

     

    Added Dr. Sandeep Goyal, Managing Director of Rediffusion: “So sparkling is our galaxy of superstars that choosing just 24 to feature in the campaign is going to be a tough task. I worked with Virat Tandon when I was Branch Head of Rediffusion Delhi. It is so satisfying to see Rediffusion youngsters like Virat bloom into leaders of the industry. Rediffusion has been a veritable University of Indian Advertising and we are proud to be celebrating our contribution through this communication.”

     

    The campaign has been ideated and written by Pramod Sharma, Executive Creative Director, Rediffusion Mumbai.

     

  • To bring new energy to the Delhi office

    Tathagat Jena joins Rediffusion as Delhi branch head

    By Our Staff

     

    Tathagat Jena
    Tathagat Jena

    Former Samsung marketing head Tathagat Jena has joined Redifussion as head of the Delhi branch. Jena has over two decades of experience on both the client side, and at the agency end.

     

    Welcoming Tathagat to Rediffusion, Navonil Chatterjee, Joint President of the agency said: “In Tatha we have a good combo of a good agency man and a matured client hand, especially one who has worked in a highly competitive category like mobile handsets. He will now bring all those learnings to Rediffusion Delhi. For us Delhi was one of our most important geographies with Maruti, Airtel, Pepsi all being our clients born in that office. Tatha is tasked to bring back the effervescence to the Delhi office. We have signed up some very interesting and live-wire businesses in Delhi and we look forward to a big Rediffusion operation in India’s capital city in the days to come.”

     

    Last week Rediffusion announced that Vivek Bahl has also joined its Delhi office as its Digital Lead. “Delhi is a big priority for us going forward,” emphasised Chatterjee.