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Tag: Reckitt Benckiser

  • HUL topped among the GEC advertisers followed by RB as runner-up in 2020 as per TAM AdEx

    GEC AdEx in 2020: Commercial ads: 55% share, Promos 45%

     

    By Our Staff

    TAM AdEx has released the second of its reports on 2020 for television advertising. This time it focuses on advertising on general entertainment channels.

    Here are some highlights

    GEC genre covered more than 1/4th of Ad Volumes’ share during Y 2016-20.

    True Shield Hand Sanitizer was the top brand during Apr’20 to Jun’20 & Aug’20 in GEC Genre.

    Toilet Soaps leads among the Top 10 categories of GEC Genre with 9% ad volume share in Y 2020.

    Ecom-Media/Entertainment/Social Media saw highest increase in ad secondages during Y 2020 compared to Y 2019 in GEC Genre.

    In GEC genre, HUL topped among the GEC advertisers followed by Reckitt Benckiser on 2nd position during Y 2020.

    6 out of Top 10 brands on GECs were from HUL and 3 were from Reckitt Benckiser.

    1.3K+ advertisers & 2.7K+ brands exclusively advertised during Y 2020 on GECs compared to Y 2019.

    Primetime is the most preferred time-band on GEC genre followed by Afternoon and Morning time-bands.

    20-40 second ad commercials were most preferred for advertising on GECs during both Y 2019-20.

    Commercial advertising added 55% share of Ad Volumes on GECs whereas Promos had 45% share in Y 2020.

    Highlights of the report are Advertising Trend during Lockdown versus Unlockdown, Covid Prevention categories, Celebrity Endorsement, Social Ads by Govt. etc.

    According to the report, advertising volumes in 2020 saw a marginal rise versus what it was the previous year (2019). Average ad volumes in the all-important fourth quarter of the year rose 39% over the average ad volumes in the first three quarters of the year. There was 90% growth in Average Ad Volumes/Day witnessed during Post Lockdown period.

    FMCG players ruled the list of Top 10 advertisers with HUL leading the list. Four of the Top 10 brands advertised were from Hindustan Unilever and three were from RB. Personal Care/Personal Hygiene sector had 20% share of Ad Volumes followed by F&B with 18% share.

    Please click on this link for the report:

    TAM AdEx – Mirroring Y 2020 for GEC Genre

     

     

  • Ashima Mehra joins as Senior Vice President, Maninder Bali joins as Senior Vice President and Sarina Baretto as Vice President

    Leo Burnett strengthens Mumbai top deck

    By A Correspondent

     

    Leo Burnett India has strengthens its senior account management team with three new appointments in Mumbai – Ashima Mehra joins as Senior Vice President, Maninder Bali joins as Senior Vice President and Sarina Baretto as Vice President.

     

    While Mehra has led brands at Godfrey Phillips India and Reckitt Benckiser where she was spearheading the PO1 team for Dettol in 15 developing markets globally, Bali joins from Publicis Singapore, where he was the Regional Business Director on P&G’s Safeguard global business. This is his second stint with Leo Burnett, previously Bali was Vice President at Leo Burnett, Mumbai where he led the agency’s marquee account McDonald’s nationwide.

     

    Baretto meanwhile has worked on brands like Zee Entertainment Network, Times of India, Femina, L’Oréal, Hotel Leela, Intercontinental, DHL, Polycab, Camlin, HDFC, IndianOil to name a few.

     

    Dheeraj Sinha

    Speaking about the appointments, Dheeraj Sinha Managing Director – India & Chief Strategy Officer – Leo Burnett South Asia: “Leo Burnett has had tremendous growth momentum which is reflected in both our new business wins and our stellar body of work. To keep up this momentum for the agency it is important to have a leadership team which echoes our new-age thinking and creative approach. I am thrilled to welcome Bali, Ashima and Sarina onboard and I am confident that the energy and experience that each of them bring will translate in creating world-class work for our clients.”

     

     

  • RB India (eka Reckitt Benckiser India) has awarded its media mandate to Dentsu X

    RB India awards its media business to Dentsu X

    By A Correspondent

    RB India (eka Reckitt Benckiser India) has awarded its media mandate to Dentsu X. This was won after a pitch which had the incumbent IPG Mediabrands, Starcom, Madison and Havas. The business will shift effective January 1, 2020.

    Confirming this development, Divya Karani, Chief Executive Officer, Dentsu X, said: “Yes, we have won the Reckitt Benckiser India mandate. It is an absolute privilege to partner with such a strong, purpose-driven brand. More so, since our values deeply resonate with theirs. We look forward to a productive and enduring partnership with RB.”

    Dentsu X India comprises three agencies; dX-matrix, dX-cubic and dX-palette.

  • He will continue to be Managing Director of Magna

    Arun Sharma is now COO, Initiative

    By A Correspondent

     

    The IPG Mediabrands-owned full-service media agency Initiative has announced the elevation of Arun Sharma to the role of Chief Operating Officer (COO) for Delhi.  Prior to this, as Senior Partner of Initiative, Sharma played a pivotal role in spearheading the Reckitt Benckiser account. Last year, Sharma was also given the additional mandate of IPG Mediabrand’s newly launched unit Magna and was named Managing Director of the division.

     

    Said Vaishali Verma, CEO, Initiative: “We couldn’t have found a better person for this position as he is one of our own and has been leading the RB business for the last 4 years with many industry and RB India firsts. Also, Initiative as an agency believes in growing brands through culture, something that Arun has led from the front with creating a successful asset as Banega Swachh India for Dettol.”

     

    Talking about the new role, Sharma said: “Indian media industry is going through very exciting times. Initiative with its strong brand equity, perfect mix of large and reputed global and local clients, cutting edge tools and techniques, strong product offerings, talented and driven bunch of people is best poised to serve its client in this dynamic market scenario. In my new dual roles as COO Initiative Delhi and MD of Magna, my key priority would be to help our clients grow their business by leveraging our expertise, strategic use of our tools, by implementing our global learning and dominant scale in media. I am extremely excited and looking forward to the bigger challenge that I have been given, supported by a great team on ground.”

     

    An alumni of MICA, Sharma started his career with Madison in 1998 as Strategic Planning Supervisor for the Coke Business. In 1999, he moved to Universal McCann as Associate Media Director and handled businesses like Nestle, L’Oreal and Gillette. In 2003, he had a brief stint with Mediacom following which Sharma moved to the client’s side and joined Bharti Airtel as DGM Marketing. Following a stint of 11 years, in 2014, Sharma quit Bharti Airtel as VP Marketing – Head Media (All Business, South Asia) and moved to Initiative as Vice President – Reckitt Benckiser Business Head.

     

     

  • Moov scales up its marketing strategy launches new series of ads

    Moov pushes brand positioning further in latest campaign

    By A Correspondent

     

    Pain-removing aid Moov announced its new ad campaign ‘Apno ke liye Moov karo’. In one of the TVCs, Olympic medallist PV Sindhu is seen standing up to the nation spreading the key campaign message that Moov enables you to live through the expectations of your loved ones.

     

    Talking about the campaign and the association, Rohit Jindal, Marketing Head, RB India said: “Moov has a legacy of helping people get instant pain relief. With the new campaign we want to say that pain is a sign of pushing yourself to try harder. PV Sindhu is the pride of our nation and her dedication and determination towards her game is unmatched. We are proud to associate with her as a brand ambassador for Moov.”

     

    Talking about the thought behind the new campaign, Prasoon Joshi, CEO, Mc Cann World Group India said: “Moov is a dynamic brand and this an insight campaign to further create a stronger brand connect. We really value our relationship with Reckitt Benckiser. We have already taken Dettol from strength to strength with a great partnership with the entire team.”

     

  • We have the ideal scale and our size is the key to our current success, says the Havas Chairman & CEO

    We are the fittest: Yannick Bollore on Havas

     

    By Amit Bapna

     

    Outdoor hoardings are expensive and mostly used to make a political statement. Chief executives of ad agencies are rarely accorded that privilege. Possibly why Yannick Bolloré, chairman and chief executive officer, Havas group was surprised and self-confessedly embarrassed to see his mug-shot, over half a dozen hoardings, en-route from Delhi airport to the business district of Gurgaon, also the stronghold of the group’s India operations. It gave the 35-year-old Frenchman a taste of the famed Indian hospitality on his maiden India trip.

     

    He is here with a clear agenda: sharing his vision and plans for Havas with Indian employees who make up nearly 450 of the 16,000 people that the Paris-head quartered group employs. In attendance were both creative and media operations headed by Nirmalya Sen and Anita Nayyar respectively. In India, currently both the creative and media businesses are nearly of the same size, according to Bollore.

     

    In a world dominated by big-daddies like WPP, Publicis and Omnicom, the Paris-headquartered company does have a challenge when it comes to size and clout. Bollore is quick to point out, “Havas has the ideal scale. We are the fittest group in the industry today and our size is the key to our current success.” He avers that scale is very important but has its riders. For instance, if you give me another 10000 people – for free – I would not know what to do with them, he says. “It’ll just make us slower. I do not want to be the biggest. This (obsession) is nonsense, and for what?” The group’s organic growth is 5.1 per cent for 2014 without the impact of acquisitions or the exchange effect. Some of the sizable global business mandates include LG Electronics, Paypal, Disney, Emirates, Telefonica, Iglo etc.

     

    Havas being part of a fully family-owned group, there are constant allusions to the dynastic approach and the inability to attract and retain talent. It’s not something that Bollore is too bothered by: “What makes Havas so different is precisely the fact that we are family owned. Being part of the Bolloré Group enables us to assert our independence and it even gives us a little more soul!” The ownership allows benefit from a long-term vision and huge resources as well as helps attract top-talent, he adds.

     

    Closer home Havas in recent times has been known mostly for solid work on Reckitt Benckiser (RB) brands like Dettol along with output on Max New York, Red FM etc. Typically, the agency’s evolution in many markets including India has been characterised by over dependence on one major client. In India the business, at different times, has been pillared around Philips, Microsoft, Dell and RB. RB’s pre-dominance – it accounts for over one-third of the agency’s revenues for India – has also meant the agency adheres to a certain kind of functionally coded work. It’s delivered for Reckitt but not necessarily won plaudits for its creative partner. A definite quandary for an agency when its biggest client is not particularly known as among the most creative. It is changing, assures Bollore with the new global CEO taking charge at RB. They are becoming deliberately creative and pushing us harder, he adds.

     

    Overall, he agrees that while good at working on communication for clients, Havas needs to work on itself. Moving forward, one of his key objectives is increasing the creative awareness of the Havas brand in all markets, India included. To be fair, Havas Creative, (formerly Euro RSCG), is amongst the youngest agencies in India – just about 20 years old in an ecosystem where the Top 5 have been around for perhaps 50 years or so, points out a former Havas senior executive on condition of anonymity.

     

    In media, the brand has around 5 per cent market share in India and some of the key relationships include Parle Products, Hyundai, Quikr, LG Electronics, Tata Motors, Voltas India, etc. According to Bollore, “Since we have a more centralised organisation there is much more leverage with the media. We do not feel any problem of scale – we have the minimum scale on the local basis and on global basis we are one of the most high performing media networks, armed with all the programmatic and social tools as well as the partnerships with tech companies.” There are specialised offerings like Artemis (the global data management network), Mobext (mobile network), Socialyse (social networks) and Affiperf (global trading desk). Bollore cites the example of the Global Music Data Alliance set up with Universal that would enable the billions of data points that UMG and its artists generate through music, ticket and merchandising sales, streaming, social media and airplay to be aggregated and contextually analysed by the data scientists at Havas.

     

    One weak spot on the group’s report card has been the lack of activity on the acquisition front especially in a world that is going ballistic acquiring companies, both globally and in India as well. Closer home, Havas is known to have been in talks with Rediffusion -Y&R and 22 feet, as per sources, with an acquisition agenda but neither of them eventually worked out. Bollore is not a great believer in acquiring companies just for the heck of it since, according to him, “it’s much more about how to integrate new companies than just acquiring.” The strategy is not to buy and collect companies but be integrated. For instance, the acquisition of the biggest crowd sourcing agency, Victors & Spoils in 2012 and its relevance. “We are now living in a sharing society. Consumers love to be part of the conversation and contribute to the brand experience and development; therefore we’ll see more and more open source campaigns”, he adds. “I’m not saying that the future of advertising will be in the hands of crowd sourcing agencies but it is very important to have one in-house in order to anticipate and understand the mechanics.”

     

    One of the biggest tasks that Bollore has earmarked for himself is the creation of the ‘Havas Village’ – “essentially a place where we integrate all the teams from across the functions of creative, media and digital to deliver a unique experience and service to the client”, he says. The walls are being broken to foster collaboration, a process that was started two years ago and is being rolled out at most of the offices. The Gurgaon office is also getting set to move to a swankier Havas Village sometime next year, we are told.

     

    While the blue-print of the village is being prepared, it is work as usual for Bollore as he goes about meeting local clients and also shares his plans to sneak off for a quick weekend-trip to Udaipur and Agra with his wife.

     

    Source:The Economic Times

    Copyright © 2015, Bennett, Coleman & Co. Ltd.

    All Rights Reserved, Licensed to republish

     

  • DEN Networks has announced the joining of Manish Dawar as the Group Chief Financial Officer (Group CFO).

    Manish Dawar joins DEN as Group CFO

    By A Correspondent

     

    Manish is a qualified Chartered Accountant and Company Secretary with over two decades’ experience in various senior level finance and business roles primarily in consumer oriented companies. He has served across geographies covering both India and global markets.

     

    Dawar has spent over 10 years at Reckitt Benckiser, a diversified multinational consumer goods company operating in the health, hygiene and home products segments, where he was the Senior Vice President – Group Controller based out of the company’s corporate headquarters in the UK. Prior to this, he served as the Regional Finance Director for Reckitt’s South Asia business and the CFO & Company Secretary for its Indian operations.

     

    Manish joins DEN from the Vedanta Group where he served as CFO for Konkola Copper Mines since September 2012.

     

    Commenting on Manish’s appointment, Sameer Manchanda, Chairman & Managing Director, DEN Networks, said, “It is our pleasure to welcome a veteran professional like Manish in our fold. His rich experience with some of the world’s largest consumer goods companies will be invaluable as DEN embarks on a trajectory of rapid growth in digital cable, broadband internet and new initiatives and transforms itself into a B2C brand.”

     

  • Dettol has been consistently voted by Indian consumers as one of the most trusted brands for over a decade

    RB appoints McCann World Group for projects on Dettol in India

    By A Correspondent

     

    Leading consumer health, hygiene and home company RB (formerly called Reckitt Benckiser) has appointed McCann World Group, India as the creative agency for Dettol in India on a project basis. Havas WW will continue to be the Agency of Record on Dettol in India and globally.

     

    Dettol has been consistently voted by Indian consumers as one of the most trusted brands for over a decade. With a legacy of more than 80 years, it has become the trusted champion of health. The development is in line with the ambition of Dettol to further strengthen communication across its portfolio in India.

     

  • Consumer goods companies upped their media spends on the mobile platform in the past one year as smartphone penetration, coupled with a spurt in data usage, grew exponentially in the country.

    Higher smartphone use rings in FMCG mobile ad growth

    By Samidha Sharma

     

    Consumer goods companies upped their media spends on the mobile platform in the past one year as smartphone penetration, coupled with a spurt in data usage, grew exponentially in the country. InMobi, a mobile advertising network, said spends by FMCG companies, which are clubbed as traditional advertisers, grew 175 per cent on its network last year. Similarly, Vserv.mobi, another mobile ad network, registered a 300 per cent increase in ad dollars while Vuclip, a mobile-focused aggregator of video content, saw its FMCG clients double their ad spends in 2013.

     

    In India, FMCG saw a high uptake in the last two quarters of 2013, as five major advertisers including ITC, Reckitt Benckiser, HUL, Mondelez and Nestle ran more than 30 campaigns at a reasonably good scale as opposed to 2012 where only one consumer goods company utilized mobile effectively, said Dippak Khurana, CEO & co-founder of Vserv.mobi.

     

    Buoyed by a slew of mobile-only content, the Indian mobile advertising market is estimated to reach Rs 2,800 crore by 2016 from a mere Rs 180 crore according to estimates by Avendus Capital, a Mumbai-based financial advisory firm. The Indian advertising industry is pegged at around Rs 28,000 crore with FMCG as the biggest contributor on mediums such as television and print as well.

     

    “With the growth of mobile solutions companies, apps and other mobile technologies, we have seen FMCG advertisers tap the mobile in a big way over the past year. With over 800 million mobile subscribers, these advertisers targeting rural consumers find the medium extremely effective as mobile reaches even the remotest geographies,” said Basabdutta Chowdhury, CEO of Platinum Media, a division of Madison, which buys media for FMCG majors like P&G, Marico and Godrej.

     

    What is significant is that India could currently have as much as 50 per cent or more mobile-only internet users, much above the global number, making the medium an attractive one for even traditional advertisers.

     

    Consumer products companies are increasingly adopting a mobile-first strategy. Our growth has come from engagements with more than half of the top 25 FMCG brands, including a partnership with Unilever, said Atul Satija, VP & MD (Asia-Pacific and Japan) at InMobi.

     

    Source:The Economic Times

    Copyright © 2014, Bennett, Coleman & Co. Ltd. All Rights Reserved

    Licensed to republish

     

  • Initiative takes over from ZenithOptimedia as Reckitt Benckiser's media planning and buying partner

    IPG Mediabrands’ Initiative bags Reckitt Benckiser mandate in India

    By A Correspondent

     

    When a top FMCG advertiser moves its media agency mandate globally, there’s a stir in the advertising marketplace. Reckitt Benckiser (RB), which owns 19 big brands like Dettol, Strepsils, Durex, Clearasi, Harper, Bang, Mortein etc, has appointed the Aegis, Havas, Publicis and IPG networks as its global media agency partners. In India, where RB is among the five biggest adspenders, IPG Mediabrands’ Initiative has been appointed the media agency.

     

    This follows a global review to ensure the company benefits from “best-in-class media planning and buying” across around 60 markets in which it advertises. RB had existing arrangements with Havas and ZenithOptimedia (Publicis). Aegis and IPG are new additions to its global roster. Initative takes over the mandate in India from ZenithOptimedia.

     

    Said Heather Allen, executive vice president global category development, “Our media investment is critical for our brands to engage with consumers around the world.  Reckitt Benckiser is one of the world’s fastest growing companies in consumer health, hygiene and home and we’re looking forward to successful growth for our agency partners and us going forward.”

     

    “The learnings that we have got on the RB business will stay with us and we are richer for these. We thank RB for their support and wish them and their new agency all the very best for the future,” said Anupriya Acharya, Group CEO, ZenithOptimedia India.

     

     

  • Vini Cosmetics' Fogg deodorant topples Hindustan Lever's Axe to assume No 1 spot

    Fogg clouds Axe effect, is new numero uno deo

    By Namrata Singh & Udit Prasanna Mukherji

     

    Where tales of giant killers like Nirma and Ghadi in the detergents space are part of the marketing folklore, a new David vs Goliath story is playing out in the FMCG market. This time it’s in the deodorant space. Fogg, a relatively new brand in the deodorant space from the homegrown Vini Cosmetics’ stable, has toppled Axe, a well-established global brand of Unilever, to become the market leader.

     

    Fogg has garnered an all-India (Nielsen) value share of about 13% as of October this year. The market share of Axe, which was the leader so far, is just about 8% now. A year ago, Axe commanded a higher share of about 18-19 % of this now highly fragmented market. It’s a case study in itself on how in certain fast-growing emerging categories the sweepstakes are so different that a younger brand bears the ability to overtake the market leader in a short span of time. Fogg is owned and marketed by Darshan Patel, the entrepreneur who, prior to setting up Vini Cosmetics, was the former promoter of Paras Pharma which was later acquired by Reckitt Benckiser.

     

    As part of the Paras team, Mr Patel successfully launched brands like Krack cream, Itchguard , Moov, Livon and Dermicool , which created a dissonance in the marketplace. Mr Patel appears to be following a similar strategy with Vini Cosmetics as well. Industry experts said Fogg’s unique proposition more sprays in a bottle – has helped the brand break through the clutter, considering that all brands are priced quite competitively.

     

    While Axe is among the first few brands which created the deodorant category in the country in 1999, Fogg was launched only two years back. Axe could not retain its leadership position in the category despite roping in celebrity Ranbir Kapoor in June this year. When contacted, an HUL spokesperson said: “As a policy we do not comment on market shares.”

     

    Darshan Patel, on the other hand, said Vini Cosmetics wants to increase its distribution reach which should augur well for Fogg and the other brands in its stable such as White Tone face powder, Glam-Up instant glow cream and Jinjola prickly heat powder. It was only recently that Vini Cosmetics raised Rs 110 crore from Sequoia Capital, a venture capital fund, to drive expansion.

     

    Interestingly, ITC’s Engage deodorant brand, which launched a range for both men and women in April this year is one of the youngest brands in the category. It too has managed to grab a chunky piece of the market pie. Engage has garnered a share of about 5-6 % in the Rs 2,100 crore deodorant market as of October this year. “ITC personal care’s entry into the deodorants market with Engage has received an extremely encouraging response ,” said Sandeep Kaul, divisional chief executive of ITC’s personal care products division.

     

    Source:The Economic Times

    Copyright © 2013, Bennett, Coleman & Co. Ltd. All Rights Reserved

    Licensed to republish

     

  • It's ad war time a Dettol's campaign on kitchen cleaning product shows rival HUL's Vim dishwash liquid

    Reckitt Benckiser’s Dettol Kitchen ad takes on HUL’s Vim

    By Ratna Bhushan and Sagar Malviya

     

    In a first for Reckitt Benckiser, the launching commercial for its Dettol Kitchen dishwashing and kitchen cleaning gel shows rival Hindustan Unilever’s Vim dishwash liquid clearly, in a move that may trigger a new advertising war between the two European multinationals.

     

    The commercial, first aired on Friday, marks the first time the Indian arm of the British consumer good major has directly attacked HUL in its advertising.

     

    Skirmishes between the two firms have been veiled in the past, although both have repeatedly taken each other to court and advertising watchdog Advertising Standards Council of India (ASCI).

     

    Officials of Reckitt Benckiser were not available for comment on the campaign. An HUL spokesperson too did not offer any comment on the subject. An official close to the developments said it was only a matter of days before HUL takes action against the disparaging ad.

     

    Experts say that even if HUL files a complaint to ASCI on Monday, the Dettol Kitchen ads released on Friday would have created maximum impact over the weekend.

     

    “Such ads gives a very strong message psychologically that it’s not just another product and they can compete with the market leader. While HUL almost has a monopoly in the segment, there could be more action now in an otherwise dull segment,” Nitin Mathur, consumer research analyst at Espirito Santo Securities, said.

     

    ASCI chairman Arvind Sharma, who is also the chairman & CEO of Leo Burnett in Indian subcontinent, said that featuring a rival brand in a campaign alone does not break advertising codes.

     

    “In general, the consumer complaints council code allows ads to show a rival brand as long as the claims made in the ad are fact-based,” said Mr Sharma who is also the president of Advertising Agencies Association of India.

     

    The consumer complaints council checks violations in advertising and initiates action as and when necessary.

     

    With this move, Reckitt Benckiser seems to have given HUL a taste of its own medicine.

     

    Two years ago, HUL’s ads for Rin detergent took a dig at rival Procter & Gamble’s Tide, clearly showing pictures of Tide in the Rin ad. P&G had moved the court within a day of the ad going on air, and the ad was stopped within days.

     

    As reported by The Economic Times last week, Reckitt Benckiser, which also makes Cherry Blossom shoe polish and Airwick air-fresheners, has taken its battle over germ-protection with HUL to the kitchen with the launch of Dettol Kitchen. India is only the second country after Korea to roll out Dettol Kitchen, a global innovation led by India.

     

    Reckitt Benckiser has positioned Dettol Kitchen as a ‘complete kitchen cleaner’, for use as a dish-washing gel and cleaning other kitchen surfaces like sinks and slabs.

     

    HUL’s Lifebuoy and Dettol have been rivals for close to three decades.

     

    The 80-year-old Dettol brand, launched first as an antiseptic liquid in 1933, has subsequently been launched across different categories including soap, plaster, handwash, shaving cream, hand sanitiser, and now kitchen cleaner.

     

    Vim, also an HUL power brand, has been dominating the dishwashing space for close to 100 years. The liquid dishwash segment is estimated at close to 300 crore, which is about 15% of the 2,000-crore overall dishwashing market that includes bars, powders and liquids. Growing at a rapid 40%, the liquid segment is the fastest growing among dishwashing formats.

     

    Apart from Vim, Dettol Kitchen will compete with Henkel-Jyothy’s Pril and Exo. Dettol has some 53% of the 300-crore handwash category, followed by Lifebuoy at a share of about 30%. But in soap, Lifebuoy has close to14% share, against Dettol’s 8.2% market share.

     

    The UK, Slough-based firm over a year ago named India as the headquarters for its South East Asia region, and placed India chairman and MD CM Sethi at the helm of 12 countries including Singapore, Malaysia and Thailand.

     

    The Dettol Kitchen commercial may trigger an aggressive ad war between British firm Reckitt Benckiser and Anglo-Dutch firm Unilever in India ahead of UK Prime Minister David Cameron’s visit to India from today (Feb 18).

     

    Source:The Economic Times

    Copyright © 2013, Bennett, Coleman & Co. Ltd. All Rights Reserved