MxMIndia

Tag: Ranveer Singh

  • The company aims to develop and foster its promise to celebrate the joy of beautifying one’s home and life

    Kansai Nerolac Paints signs Ranveer Singh as brand ambassador

    By A Correspondent

     

    Kansai Nerolac Paints Ltd (KNPL) has roped in Bollywood actor Ranveer Singh as its brand ambassador. Said Anuj Jain, Executive Director – Kansai Nerolac Paints: “Through our product offerings, we have always strived towards bringing about a positive transformation – of our surroundings, the environment and the lives that we touch. For this reason and more, Nerolac finds the perfect brand ambassador in Ranveer Singh. We believe that his versatility as an actor, coupled with his bold personality and effervescent energy, resonates well with our brand. Not only is he the embodiment of positivity and joy, he has an energetic and vivid personality – a trusted actor, who is a rare combination of youthful exuberance and intelligence.”

     

    Commenting on the marketing approach, Peeyush Bachlaus, GM – Marketing, Kansai Nerolac Paints added: “The decision-makers in paints today are getting younger and more dynamic. Ranveer is the new age star with an incredible appeal. He is loved across age segments with strong credentials built around path breaking work. It’s a delight to have Ranveer Singh on board as brand ambassador.”

  • The campaign aims to get consumers to ditch their regular deodorants and try the new Nivea Men Duo

    Ranveer Singh new face of Nivea Men Duo

    By A Correspondent

     

    FCB Interface has launched a campaign for Nivea Men with the brand’s new face, Ranveer Singh.

     

    Said Robby Mathew, Chief Creative Officer, FCB Interface: “When the idea is in the product itself, the task then is to show it as it is. And Ranveer, despite his larger than life personality, makes the product the undisputed hero of the film.”

     

    Added Neil George, Managing Director, Nivea India: “Nivea India is addressing needs of young consumers by tapping into the trend of ‘modernity’ and Ranveer is the perfect evangelist for the brand to increase its engagement with young India. Just like him, our innovations are hard-working, modern and care for you.”

     

     

  • The digital leg of the campaign, #IndiaInvited, conceptualised and executed by Tonic Worldwide

    Kotak 811’s initiative draws favourable response on digital

    By A Correspondent

     

    The #IndiaInvited campaign by Kotak 811 builds on the insight of inclusiveness for everyone irrespective of personal or physical characteristics and draws attention to how 811, just like a bench, does not discriminate against anyone and the messaging was led by the Bollywood Superstar Ranveer Singh.

     

    The digital leg of the campaign, #IndiaInvited, conceptualised and executed by Tonic Worldwide, extended an invitation to all Indians to be a part of the movement through various innovations.

     

    The digital campaign kicked-off with real stories of people who have faced discrimination in the face of opportunity. Later, every Indian who wanted to support the cause, got a chance to participate by sharing the frame with Ranveer Singh using a custom-made Kotak 811 AR filter. The idea was to use technology on one of the most popular social media platforms and simplify participation for users.

     

    The campaign followed the ‘Save the best for Last’ policy. As a conclusion for the power-packed, superstar-driven #IndiaInvited campaign, Kotak 811 launched a unique digital bench that called out to every Indian and urged them to join a movement towards an egalitarian society.

     

    The #IndiaInvited campaign got every Indian supporting the ‘no judgements’ and ‘no discrimination’ movement.

     

     

  • The campaign is shot by celebrity and fashion photographer Rid Burman

    Ranveer Singh to endorse Adidas’s Samba

    By A Correspondent

     

    Adidas Originals has announced that actor Ranveer Singh will be brand ambassador for its brand Samba.

     

    The Samba campaign starring Ranveer Singh has been shot by photographer Rid Burman. Timed with the kickstart of the FIFA World Cup, the campaign is an addition to adidas Originals’ “growing commitment in targeting India as one of the key target markets”, notes a communique.

     

     

  • New ad campaign aims at first-time users by providing 'pay at hotel' and 'Best Price Guarantee' features

    MakeMyTrip unveils new campaign to encourage hotel booking online

     

     

    MakeMyTrip has launched its new campaign with brand ambassadors Ranveer Singh and Alia Bhatt.

     

    Speaking at the launch, Rajesh Magow, Co-Founder and CEO-India, MakeMyTrip, said: “As India’s leading online travel company, we are doubling down on growth in the deeply fragmented hotels segment by highlighting the benefits of online hotel booking to consumers. India is in a sweet spot in terms of internet growth, as more and more people are accessing internet fuelled by low data prices and smartphone user growth. Our new campaign highlights our overall business strategy to accelerate the conversion from offline to online hotel bookings.”

     

    Commenting on the new TVC, Saujanya Shrivastava, Group CMO, MakeMyTrip added: “MakeMytrip has been consistently focusing on the category expansion in the Online Hotels space by bringing down the entry barrier for travellers. Our new campaign provides yet another compelling reason to book Hotels online.  The intent is to a dispel long held belief amongst offline Hotel users that they often get the best deals through ‘offline’ negotiations and ‘jugaad’. The best price guarantee is one such powerful evidence of the myriad benefits of booking hotels online”.

     

    Talking about the campaign, Hemant Misra of Publicis Capital said: “This summer we are launching the next phase of MMT campaign – Best Price Guarantee and Pay at Hotel. Our communication journey that began in the summer of 2016 has grown into a remarkable movement. Our core strategy was focused on the interaction between the old and the new way of travelling. It is a one-to-one interaction between our protagonists which is made entertaining and engaging by Alia and Ranveer’s performance.”

     

     

  • Ranveer Singh wears the new Signature collection that combines Italian design, lightweight materials and artisanal care for details

    Ranveer Singh urges to #DriveYourStory for Carrera

    By A Correspondent

     

    Carrera has launched its #DriveYourStory campaign that seeks to create a contemporary narrative that represents the spirit of the brand. Brand ambassador Ranveer Singh wears the new Signature collection that combines Italian design, lightweight materials and artisanal care for details with a dash of urban attitude.

     

    Talking about Carrera’s #driveyourstory campaign, Kyriakos Kofinas, Managing Director IMEA and APAC for Safilo Group, said: “We have had an amazing year of association with Ranveer Singh and he has added his charismatic flavour to the brand. We are delighted to kickstart the year by introducing our signature collection with Ranveer. It has been our constant endeavour to come up with innovative campaigns and collections that appeal to today’s millennials.”

     

     

  • The ad features actor Ranveer Singh in a 'Never Give Up Ever' attitude

    Thums Up Charged inspires you to #TakeCharge with its new campaign

    By A Correspondent

     

    Thums Up has unveiled its new #TakeCharge adfilm with actor and Thums Up brand ambassador – Ranveer Singh.

     

    Commenting on the launch of the new campaign, Ajay Bathija, Director, Colas Marketing, Coca-Cola India & South West Asia said: “Thums Up TVCs are all about seeking thrill, adventure, exhilaration and excitement and Ranveer Singh as a brand ambassador embodies all of that perfectly. The ‘#TakeCharge’ campaign is about taking the controls of life in one’s hands and overcoming adversities by not giving up hope. Our TVC captures this attitude and we are confident that the campaign will resonate well with all Thums Up lovers.”

     

    Speaking on the TVC, Sainath Saraban, Creative Head, Leo Burnett, said: “Thums Up Charged is Thums Up with extra thunder in it – just the kind of push that somebody needs to take his or her achievement to the next level. Even though the story is set in a massive car race that makes for grand theatre, it is an intensely personal journey about how a huge victory starts within your own self. When I wrote this film, I wanted to leave the viewer with a message that worked at a product level and was inspirational as well. If there’s one thing we want people to do after being exposed to this communication, it is to – #TakeCharge.”

     

     

  • The campaign is launched through a TVC with Set Wet’s brand ambassador Ranveer Singh

    Set Wet urges consumers to move away from traditional styling techniques

    By A Correspondent

     

    Marico’s male grooming brand, Set Wet Gels, has launched a new campaign ‘Sirf Bal Banao mat, Bal style karo’ for its consumers, urging them to embrace hair gels for styling their hair and move away from the regular and dated hair grooming techniques.

     

    Speaking about the launch of the campaign, Anuradha Aggarwal, Chief Marketing Officer, Marico Limited said: “Young men in India are becoming increasingly fashion forward and looking at ways to transform their looks, so as to stand out. Set wet wants to help these men make an impression. The new campaign establishes the inadequacy of regular styling techniques and encourages consumers to transform their look with Set Wet hair gels.”

     

    Added Pallavi Chakravarti, Executive Creative Director, Taproot Dentsu: “A significant part of our TG believes that running a comb through hair or patting hair down with water is sufficient to make an impression. Our idea was to underline the difference between “baal banaana” and “baal style karna”, thereby making a strong case for gel. And of course, most importantly, to do this in the most un-boring way possible, keeping the Sada Sexy Raho tone of voice going.”

  • Durex is all set to make its way into Jeans, which is first of its kind and this new association with Ranveer has already set the stage

    Durex gets into denims with Ranveer Singh

    By A Correspondent

     

    Actor Ranveer Singh has announced his association with Durex’s jeans foray. The actor attemtps to bring alive the flavour of the new product in the teaser video released recently. In the video, Ranveer is seen in a trial room telling his fans saying “Guys Durex is launching Jeans and I am the first one to try it… Then he goes into the trial room and shouts, Guys this fits really well…”

     

  • The 'InLoveWithSwitzerland' campaign highlights the best experiences that one can have in Switzerland

    Ranveer Singh promotes #InLoveWithSwitzerland

     

     

    Switzerland Tourism has announced its 2017 summer campaign ‘InLoveWithSwitzerland’ with brand ambassador Ranveer Singh. The campaign has been developed and conceptualised by Switzerland Tourism and produced and directed by Navzar Eranee of Walkabout Films.

     

    The ‘InLoveWithSwitzerland’ campaign features Ranveer Singh having a blast in Switzerland as he tries an array of fun activities to get his adrenaline rush on. The TVCs takes viewers through the actor’s summer trip in Switzerland where he tries various sporty adventures like Wakeboarding on Lake Zurich, Tobogganing on Mt. Pilatus and Ski jumping at the Swiss Museum of Transport. The TVC also covers the actor visiting the FIFA World Football Museum in Zurich.

     

    Talking about the campaign, Claudio Zemp, Director, Switzerland Tourism India, said: “Our new campaign is to show people that a holiday in Switzerland can be anything you want it to be. It does not matter which age group you belong to cause in Switzerland there is something for everyone. A holiday in Switzerland is all you need to get back to nature with their fun filled activities and impeccable views.”

     

    Added Ritu Sharma, Deputy Director, Switzerland Tourism India: “Switzerland is a complete package for friends, families, honeymooners, or even solo tripping. With this campaign and with Ranveer on board we would like to showcase the multifaceted holiday experience that is Switzerland.”

     

  • Ranveer has been an ideal casting choice for his unique sense of style and attitude that perfectly blends with the brand’s image, notes a communique

    Ranveer Singh to showcase attributes of Carrera as brand ambassador

    By A Correspondent

     

    Carrera, the lifestyle and sports eyewear brand, has announced leading Bollywood actor Ranveer Singh as its brand ambassador for India.

     

    “We are truly delighted to have Ranveer Singh as the face of Carrera” declared Kyriakos Kofinas, Managing Director IMEA region. “His infectious energy and distinct winning attitude are the perfect qualities that embody the Brand’s values. Ranveer enjoys a huge fan following amongst the Indian audiences and is loved by the youth and is also very popular in the Middle East region which is key in contributing magic for our brand.”

     

  • The 20 MP Dual Front Camera Vivo V5 Plus has the coolest camera features to capture the #perfectselfie moment

    Vivo V5 Plus shows how two is better than one

    By A Correspondent

     

    On the heels of launching the successful Vivo V5 smartphone with a beautiful romantic film with Ranveer Singh, Vivo is back again with yet another handset.

     

    The 20 MP Vivo V5 Plus smartphone has been launched with a romantic sequel conceptualised by Lowe Lintas Delhi and produced by Lin Productions.

     

    Launching the new TVC, Vivek Zhang, CMO, Vivo India said, “Our new TVC for V5 Plus is a romantic sequel of the V5 TVC and is set in romantic backdrops around the world. In yet another memorable act, Ranveer Singh, our brand ambassador, is seen creating amazing bokeh effects with the all new V5plus powered by a first ever 20MP powerful front dual camera lens. The new TVC captures the true essence of our latest offering V5 plus in a refreshing manner, which is designed to offer crystal clear clarity and additional depth of field. We are certain that audience will love the new TVC and also expect encouraging response to V5 Plus.”

     

    Said Janmenjoy Mohanty, Regional President - North & East, Lowe Lintas: “We wanted to make the audiences emotionally connect with the product and portray the features against the romantic love story of Ranveer Singh travelling across the world to his lover’s city and give her a big surprise. Ranveer clicks #perfectselfies through the film to communicate to his lover and then finally to give her the surprise of a lifetime.”