MxMIndia

Tag: RAM

  • Radio City, Radio Mirchi, Big FM, Red FM, Fever FM, Radio One, Oye! FM were some of the top FM stations in the big four metros.

    RAMcheck: No changes in top rankings in four metros

    By A Correspondent

     

    On Friday, January 6, 2012, Radio Audience Measurement (RAM) – which covers four key metros, Mumbai, Delhi, Kolkata and Bengaluru – released its latest radio listenership figures for Wk 43-46 (last two weeks of October and 1st two weeks of November 2011) Vs Wk 47-50 (Last two weeks of November and 1st week of December 2011).

     

    According to the latest RAM data, for listeners of 12 years and above, and according to radio channel shares, Radio City, Radio Mirchi, Big FM, Red FM, Fever FM, Radio One, Oye! FM were some of the top FM stations in the big four metros.

     

    Mumbai:

    In Mumbai,Radio City further strengthened its leadership position in Wk 47-50 as against Wk 43-46 with a growth of 3.92 per cent in its channel shares. Radio Mirchi was rated the second most popular FM station in terms of channel shares followed by AIR FM2 Gold, Fever FM, Big FM, Red FM and Radio One. The other clusters of FM stations in the city are Oye! FM, Vividh Bharati, AIR FM1 Rainbow and Akashavani Mumbai.

     

    Besides Radio City, Red FM, Radio One, Oye! FM, AIR FM1 Rainbow, Vividh Bharati and Akashavani Mumbai are the only radio stations to have shown growth.

     

     

    Delhi:

    Most radio stations inDelhiwitnessed growth in the channel shares in Wk 47-50 as against Wk 43-46. AIR FM2 Gold emerged as the number one FM station inDelhi, its channel share however remained stagnant. Fever FM slipped to the number two position in Wk 47-50 after its channel share saw a decline as compared to Wk 43-46. Fever FM and AIR FM1 Rainbow were the only two FM stations inDelhito have seen a decline in channel shares on Wk 47-50 as against Wk 43-46.

     

    Radio Mirchi was the third most popular FM station followed by Red FM, Radio City, Big FM, Radio One, and Oye! FM. The other clusters of radio stations inDelhiinclude AIR FM1 Rainbow, Hit FM, Vividh Bharati and Akashavani Delhi.

     

     

    Bengaluru:

    There was no change in the station rankings in Bengaluru.Radio City continued to lead Bengaluru followed by Radio Mirchi and Big FM. While Radio City showed neither growth nor decline in its channel share, Radio Mirchi and Big FM saw marginal growth. Fever FM, however, was the only FM station that showed decline in its channel shares.

     

     

    Kolkata:

    Kolkata too saw no change in its station rankings. Radio Mirchi, Big FM, Friends FM, Aamar FM and Red FM were the top five FM stations in Kolkata in terms of their channel shares. Radio Mirchi, the most popular FM station in Kolkata has further strengthened its leadership position with a growth of 1.75 per cent in channel shares in Wk 47-50 as compared to Wk 43-46.

     

    While Radio Mirchi’s nearest rival in Kolkata, Big FM came a distant second with a slight decline of 0.59 per cent in terms of its channel share, the third most popular FM station in Kolkata, Friends FM remained stagnant. Besides Radio Mirchi, Fever FM, Oye! FM and Radio One were the only private FM stations in Kolkata to have witnessed growth in channel shares.

     

  • Is FM radio losing out? Media agencies have their say.

    RAMcheck: Media agencies on new FM listenership numbers

    By Robin Thomas

     

    The latest RAM data on radio listenership for the month of September to mid-October has thrown up a few surprises in radio listenership. New leaders have emerged in cities that were once strongholds of their rivals. Barring Kolkata where Radio Mirchi continues its leadership position, the remaining three markets – Mumbai, Delhi and Bengaluru have new No. 1s.

     

    Take Mumbai for instance, once a Radio Mirchi bastion, the latest RAM figures (category: all people 12+, all places of listening, shares) show Radio City as the number one private FM station in the city, slightly ahead of Radio Mirchi. However this time (i.e. week 38-42, 2011) Radio City had to share the No. 1 slot with the government owned FM radio – AIR FM2-Gold. Bengaluru where Big FM held its number one status for a very long time is now overthrown by Radio City. In Delhi Fever FM has become number one taking over from AIR FM2- Gold, Radio Mirchi which was number one in the city for very long time has slipped to number three position. These figures are according to RAM, All People 12+, all places of listening and all daypart (i.e. Sunday to Saturday 12 am to 12 am).

     

    In addition to these developments we find that when we compare week 35- week 38, 2011 (last week of August to 1st three weeks of September, 2011) and week 39- week 42, 2011 (Last 2 weeks of September and 1st two weeks of October, 2011) not all FM stations have witnessed growth in their listenership. When asked whether FM stations have reached a stagnation point in listenership, Mr Janardhan Pandey, Associate VP, Mudra Max explained, “It has not reached a stagnation point, but a period of stabilization. To further increase listenership, FM stations will have to take the quality of content and programming to the next level along with higher-level product promotions.”

     

    Mr Ajay Rao, Vice President, Dentsu observed, “FM stations do not have novelty working for them any more. It is today a force of habit for people who find themselves without a smartphone to keep them going. For the young people FM is losing out to other more engaging past times. Can one differentiate basis the content? Listeners tune in for music and switch channels during breaks.”

     

    AIR FM2- Gold which has been growing strong in listenership particularly in Mumbai and Delhi where it has emerged as a strong number two contender. What remains to be seen is whether this trend continues or will it see a decline or stagnation in listenership. Media planners are however of the view that since AIR FM2- Gold offer only specific contents it is not considered as often as the private stations. Mr Narendra Kumar Alambara, Vice President, Starcom Chennai was of the view that, “Since the entertainment content is limited in AIR, the advertisers do not consider AIR as often as compared to the private stations.”

     

    “AIR FM- Gold has been consistently delivering impressive numbers, this suggest that the music is most important content of a radio station and RJ/ innovations and promotions alone cannot keep you on top,” said Mr Janardhan Pandey.

  • Radio Audience Measurement (RAM) on December 2 released its latest radio listenership figures for Week 35-38 and Week 39-42. Some highlights

    RAMcheck: Some surprises in 4-metro stats for Aug to mid-Oct

    By Robin Thomas

     

    On Friday, December 2, Radio Audience Measurement (RAM) released its latest radio listenership figures for Week 35 to Week 38, 2011 (last week of August to 1st three weeks of September, 2011) and Week 39 to Week 42, 2011 (Last 2 weeks of September and 1st two weeks of October, 2011). RAM covers four key metros – Mumbai, Delhi, Kolkata and Bengaluru.

     

    According to the latest RAM data, for listeners 12 years and above, from all places of listening and according to share value, Radio City, Radio Mirchi, Big FM, Red FM, Fever FM, Radio One, Oye! FM are some of the top FM stations in the big four metros.

     

    Mumbai:

    In Mumbai Radio City emerged as the number one FM station in Mumbai, followed by AIR FM2- Gold, Radio Mirchi, Big FM, Fever FM, Red FM, are the top six FM stations in Mumbai. The other FM stations in Mumbai include Radio One, Vividh Bharati, AIR FM1 Rainbow and Oye! FM.

     

    If we compare growth of FM listenership in terms of shares from Week 35 to week 38, 2011 and Week 39 to Week 42, 2011 we find that Radio City, AIR FM2- Gold, Big FM, Fever FM, Radio One and Vividh Bharati are the only FM stations to have witnessed growth. Interestingly, AIR FM2- Gold emerged as the fastest growing FM station, with a share of 12.59 per cent. Radio City, number one FM radio station grew 0.63 per cent in shares. Big FM, the fourth most popular FM station as per the latest RAM figures remained stagnant whereas Fever FM saw a marginal growth of 0.88 per cent. Radio One also saw good growth of 6.25 per cent.

     

    The FM stations which saw a decline in their listenership share are Radio Mirchi, Red FM, AIR FM1- Rainbow and Oye! FM. While Radio Mirchi is the third most popular FM station in Mumbai after AIR FM2- Gold then Radio Mirchi saw a decline of 7.19 per cent. Oye! FM on the other hand saw a decline of 11.43 per cent in their listenership share.

     

    Delhi:

    The RAM figures for Delhi too have thrown some interesting figures. Fever FM emerged as the number one FM station from week 39 to week 42 (i.e. Last 2 week of September and 1st two week of October, 2011). Fever FM took the leadership position from AIR FM2- Gold which was number one in Delhi from week 35 to week 38, 2011 (i.e. (last 1 week of August to 1st three week of September, 2011).

     

    Ranked one is Fever FM with a share of 20.7 per cent as on week 39 to week 42, 2011. Fever FM is closely followed by AIR FM2- Gold with a share of 20 per cent. Ranked three is Radio Mirchi with a share of 16.7 per cent and Red FM with a share of 11 per cent as on week 39 to week 42, 2011. While Big FM and Radio One received a share of 5.6 per cent and 5 per cent respectively, Oye! FM and Hit FM received 3.6 per cent and 2.1 per cent share respectively.

     

    The FM stations that witnessed growth in their listenership share (i.e. comparing ‘Week 35 to 38, 2011’ and ‘Week 39 to 42 2011’) we find Fever FM, AIR FM2- Gold, Big FM, Radio One, AIR FM1- Rainbow, Hit FM and Vividh Bharati are the FM stations to have witnessed growth. Fever FM which leads Delhi in terms of listenership share grew 5.61 per cent, Big FM grew 5.66 per cent, Hit FM grew 5 per cent, AIR FM1- Rainbow grew 4 per cent. Radio One emerged as the fastest growing FM station in Delhi with a listenership share of 5 per cent as on week 39 to 42, 2011 which is a growth of 8.70 per cent as against 4.6 per cent share on week 35- week 38, 2011.

     

    Radio Mirchi, Radio City, Red FM and Oye! FM on the other hand saw a decline in their listenership share (i.e. when we compare Week 39-42 as against week 35 to 38, 2011). Fever FM, AIR FM2- Gold, Radio Mirchi, Radio City, Red FM, Big FM, Radio One and Oye! FM are the top 8 FM stations in terms of listenership share.

     

    Bengaluru:

    Radio City continues its leadership position in Bengaluru, it is closely followed by Radio Mirchi, Big FM, Red FM and AIR FM1- Rainbow are the top five FM stations in Bengaluru.

     

    Big FM which held the number one position for a long time in Bangalore is now ranked three after Radio City and Radio Mirchi. However with a listenership share of 18.3 per cent (on week 39 to week 42, 2011), Big FM witnessed a marginal growth of 0.55 per cent as against its listenership share of 18.2 per cent (from week 35 to 38, 2011). The other FM stations to have witnessed growth are Radio City, Radio Mirchi, AIR FM1- Rainbow and Radio Indigo. Radio City received a share of 24 per cent on week 39 to week 42, 2011 as against 23.6 per cent from week 35 to 38, 2011, a growth of 1.69 per cent. Radio Mirchi on the other hand grew 3.65 per cent after receiving a share of 22.7 per cent on week 39 to 42, 2011 as against a share of 21.9 per cent from week 35 to 38, 2011.

     

    The other private FM stations in Bengaluru are Red FM, Radio One and Fever FM which received a share of 11.6 per cent, 5.5 per cent and 5.4 per cent respectively. Red FM for instance in Bengaluru received a share of 11.6 per cent (from week 39 to 42, 2011), week 35-38, 2011, the FM station received a share of 12.3 per cent, a decline of 5.69 per cent. Radio One declined 5.17 per cent after receiving a share of 5.5 per cent on week 39 to 42, 2011 as against 5.8 per cent share on week 35 to 38, 2011. Fever FM on the other hand received a share of 5.4 per cent (on Week 39 to 42′ 2011) as compared to its share of 5.8 per cent on week 35 to 38, 2011, a decline of 6.90 per cent.

     

    Kolkata:

    The top five FM stations in Kolkata are Radio Mirchi, Big FM, Friends FM, Aamar FM and Red FM. While Radio Mirchi continues to lead the Kolkata market with a share of 23.1 per cent (for week 39 to 42, 2011), the second most popular FM station as per week 39 to week 42 data, Big FM is a distant second with a share of 17.4 per cent. Friends FM maintains its third rank in Kolkata with a listenership share of 15.5 per cent, Aamar FM came next with a share of 10.5 per cent and rank five is Red FM with a listenership share of 9.3 per cent.

     

    The other private FM stations in Kolkata are Fever FM, with a share of 8.5 per cent, Oye! FM with a share of 3.9 per cent, Radio One with a share of3.8 per cent, Oye! FM received a share of 3.9 per cent and Power FM received 1 per cent.

     

    Radio Mirchi, Big FM, Friends FM, Red FM, Oye! FM, AIR FM1- Rainbow, Akashvani and Vividh Bharati are the only radio stations to have witnessed growth in the week 39 to week 42 data as against their numbers in week 35 to week 38.