MxMIndia

Tag: Rakesh Hinduja

  • The account was won following a multi-agency pitch

    Tinder swipes right for Leo Burnett

    By A Correspondent

     

    Tinder has appointed Leo Burnett as its creative agency. The business win happened after a multi-agency pitch, and Leo Burnett’s Mumbai office will head the business.

     

    Dheeraj Sinha

    Speaking about the win, Dheeraj Sinha, MD – India & Chief Strategy Officer, South Asia, Leo Burnett said: “Technology and social trends have transformed the way we meet and connect with people and in that purview Tinder has significantly changed the rules of social discovery for the new generation. This provides us the perfect platform to create the kind of new-age work which we believe will drive interesting and meaningful conversations around the brand and we are looking forward to this opportunity.”

     

    Rakesh Hinduja

    Added Rakesh Hinduja, COO, West, Leo Burnett India: “Consumer Tech is an exciting and challenging space and needs a Humankind driven approach to connect with people behaviour for this category. Wave 3 solutions comes naturally to the young brands and the target audience we are talking to and we look forward to creating some memorable and exciting work for Tinder.”

     

     

  • The mandate is for the corporate campaign and subsequent project launches across NCR, MMR and Bengaluru markets

    Leo Burnett launches inaugural corporate campaign for Birla Estates

    By A Correspondent

     

    The Birla Group recently announced its foray into the real estate business with the launch of Birla Estates. Leo Burnett, the Publicis Groupe agency which won the advertising mandate for Birla Estates in a competitive multi-agency pitch in September 2018, has launched its first campaign, LifeDesigned. For the record, Birla Estates is the real estate division of Century Textiles and Industries Ltd., the over Rs 8000 crore flagship Company of the B K Birla Group of Companies with presence in cement, textiles, rayon yarn, pulp & paper, salt, chemicals and more. BK (short for Basant Kumar) Birla is the grandfather of Kumarmangalam Birla, who also runs the Aditya Birla Group. The Chairman of Birla Estates is BK Birla and Vice Chairman is Kumarmangalam Birla.

    Speaking about the announcement, Rakesh Hinduja, Chief Operating Officer, West, Leo Burnett, said: “We are very excited to have been chosen to be a part of the Birla Estates team. The brand name Birla itself evokes the feeling of trust, commitment and innovation and we are excited to have been given a chance to build on this legacy for brand Birla Estates. Brand Birla is actually a perfect fit with our Humankind philosophy, which puts people at the heart of everything we do and we look forward to embarking on a positive and impactful journey together starting with the launch of the LifeDesigned campaign.”

    Talking about the campaign, Prajato Guha, National Creative Director Leo Burnett added: “With the challenges of rapid urbanisation across India and the fact that Birla Estates is a relatively new entrant in the category, we had to find a credible value proposition. In LifeDesigned, we have found a unique way to bring their brand philosophy alive”.

    The mandate is for the corporate campaign and subsequent project launches across NCR, Mumbai Metropolitan Region (MMR) and Bangalore markets. The first project to be launched is Birla Vanya in Kalyan, off Mumbai.

     

     

  • Hinduja h has been leading Mumbai’s –operations as the Executive Director and Branch Head

    Leo Burnett India elevates Rakesh Hinduja to COO, West

    By A Correspondent

     

    Leo Burnett has announced the promotion of Rakesh Hinduja to Chief Operating Officer, West. He will continue reporting to Dheeraj Sinha, Managing Director, India and Chief Strategy Officer, South Asia and Raj Deepak Das, Managing Director, India and Chief Creative Officer, South Asia. Hinduja has been leading Leo Burnett’s head office operations as the Executive Director and Branch Head from February 2017.

     

    Speaking about the elevation, Sinha said, “Rakesh is the perfect role model for the new-age agency we are building. His leadership on all the three parameters of People, Product and Profit has been stellar. Under his watch, we have consistently seen spectacular work that has won our brands market-share, and glory at platforms such as Cannes Lions, Spikes and Effies. He has delivered high-quality growth for the Mumbai office, leading the teams to win a new business almost every two weeks. The momentum and buzz at Leo Burnett Mumbai are palpable. Rakesh has been an amazing team player, helping push the Publicis Groupe’s Power of One agenda. Leo Burnett Mumbai’s contribution to our services such as Prodigious has helped Prodigious to become the number one ‘agency production house’ in the country within a span of two years. More than anything else, Rakesh has a never-say-die attitude and he always plays the game with a sense of camaraderie that we really value at Leo Burnett.”

     

    Commenting on the promotion, Das said: “Rakesh is always there, backing great creative work and making integrated thinking happen for our clients. He has been an essential part of the journey to get where we are today. This elevation is much-deserved and will take all of us to greater heights.”

     

    And this is what Hinduja said in a statement: “I am happy with my journey at Leo Burnett – a new-age, solution-providing ‘Wave 3’ agency. I’m proud of the brave we have work done and I am hungry for more. Hereon, there are a lot of exciting things to do and in quick time. I want to take a critical pause here to thank all our clients and the Burnetters for their belief in me.”

     

     

  • Leo Burnett was empanelled by HPCL in 2008 and since then has been their creative partner

    Leo Burnett wins HPCL biz in multi-agency pitch

    By A Correspondent

     

    Leo Burnett has won the creative mandate for Hindustan Petroleum Corporation Limited (HPCL) in a multi-agency pitch. With this, Leo Burnett will continue to partner the brand in helping them achieve their business objectives.

     

    Rakesh Hinduja

    Confirming the win, Rakesh Hinduja, Executive Vice President, Leo Burnett India, said, “I’m delighted that the strategic roadmap we presented during the pitch process was spot on and in complete sync with the client’s vision. This is an exciting phase both for the brand and for us, where the objective is to adopt a fresh communication approach and create a new language which consumers across the country could relate to in a much better way. I’m optimistic that with our multidisciplinary team working seamlessly on the account, we will surpass the client’s expectations and help the brand attain greater heights of success.”

     

    Leo Burnett was empanelled by HPCL in 2008 and since then has been their creative partner.