MxMIndia

Tag: Rakesh Hinduja

  • Wondrlab drove the creative mandate

    Chaayos launches new brand campaign

    By Our Staff

     

    Chaayos, the tech-enabled food brand and chai start-up, has launched an integrated campaign #RelaxwithChaayos. Wondrlab drove the creative mandate of the integrated campaign.

     

    Said Raghav Verma, cofounder of Chaayos: “We believe that with increasing stress levels and overstimulation in our lives, what we really need is a chai and snack break to help us relax. Scientifically also it is proven that tea contains catechins called EGCGs which help people calm their nerves and reduce stress levels. This was the origin of our approach for our latest ‘Chai + Snacks = Relax’ brand campaign for Chaayos.”

     

    Talking about the Chaayos mandate, Rakesh Hinduja, Co-Founder & Managing Partner – Content Platform, Wondrlab, added: “Welcome to Chaayos! Again, a special win! We are always on a hunt for opportunities that break the set protocol and bring in change that upgrades the lives of people. In a country with a strong chai culture, Chaayos is bringing revolutionary upgrades via technology and experience. With our platform-first approach and open-minded clients, we look forward to creating some wonderful work for the brand.”

     

  • He will lead Wondrlab's content team

    Sanju Menon joins Wondrlab as COO

    By Our Staff

     

    Wondrlab has appointed Sanju Menon as Chief Operating Officer to lead the Wondrlab content team. Menon will report to Rakesh Hinduja, Co-founder and Managing Partner, Wondrlab.

     

    Having worked with Publicis Worldwide and Leo Burnett in the recent past, Menon was instrumental in leading the ideation and solutioning of the Bajaj V campaign.

     

    Speaking about the appointment, Rakesh Hinduja, Co-founder and Managing Partner, Wondrlab, said: “We are committed to being a platform first company. And that means first being a master of the human journey and then using the right platform, the right context to craft the right solution. Sanju is a master of that art. Our commitment on the best tools and data will be effectively deployed to create incredible value for our clients. And Sanju will drive the team to create wondrlful!”

     

    Added Menon: “It feels fantastic to join forces with Wondrlab on an expedition that will allow me to push forth with my ideas and abilities. The ambition here is to create notable work and build rewarding narratives for the businesses we partner. With all the investments directed towards this singular purpose, I am excited to take on the responsibility and spark some magic together.”

     

  • Brings in Jateen Kore as Digital Head

    Wondrlab strengthens digital leadership

    By Our Staff

     

    Martech company Wondrlab  has brought in Jateen Kore as its Digital Head. He will be based in Mumbai and will report to Rakesh Hinduja, Co-Founder & Managing Partner – Content Platform at Wondrlab. Jateen joins from IDFC First Bank where he was the Head – Digital Marketing.

     

    Said Hinduja: “Wondrlab’s vision is to strengthen the digital ecosystem for brands. We focus on building expertise that creates real value for them to support today’s dynamic marketing asks. Jateen’s experience straddles the entire digital funnel; his key focus area is to apply a platform-first approach for our brands to win across social, performance marketing, influencer marketing, e-commerce and martech best practices. His diverse skill-set and deep understanding at top digital-first brands like Vodafone and IDFC First Bank will help us deliver tangible creative solutions to our client partners.”

     

    Added Jateen Kore, Digital Head, Wondrlab: “The opportunity to work with a dynamic start-up like Wondrlab is a great chance to augment my experience and contribute to the success of brands across categories. I completely believe in its platform-first strategy and I can contribute significantly to furthering their approach thanks to my digital-first experience. I look forward to an exciting and fruitful inning here.”

     

     

  • To take the brand’s story forward to consumers

    Wondrlab wins mandate of Ovenstory Pizza

    By Our Staff

    Ovenstory Pizza has awarded its creative mandate across television and digital platforms to Wondrlab.

     

    Said Indrajit Ghosh, Global Head, Marketing Communication and Design, Rebel Foods: “Pizza is the ultimate comfort food for so many of us. What is necessary, however, is to understand what the customer wants, rather than ‘what works’. There is a reason customer love is at the forefront of all of Rebel Foods’ decisions. Wondrlab understood our vision, and our incessant desire to keep the customer at the heart of all conversations, while constantly innovating. Their thought process on our brand journey resonated with us, and we are confident that the partnership with Wondrlab will yield nothing but amazing results!”

     

    Added Rakesh Hinduja, Co-Founder & Managing Partner – Content Platform, Wondrlab: “Fast food is always an exciting, dynamic category. And it’s even more fun when it’s everyone’s favourite food – pizza. Ovenstory Pizza is fabulous when it comes to the quality and range of pizzas. Wondrlab is excited to take the brand’s story forward to consumers. We look forward to creating some fantastic work with Ovenstory Pizza.”

     

     

  • To boost flagship brand Navratna talc and oil

    Wondrlab to boost Emami’s Navratna

    By Our Staff

    Wondrlab has bagged the creative duties for FMCG giant Emami’s power brand Navratna. The business will be looked after by Wondrlab’s content platform. The new mandate covers integrated duties for two of Emami’s flagship brands, Navratna Cool Talc and Navratna Cool Oil. To kickstart this association, Wondrlab will conceptualise a high-decibel summer campaign for both brands.

    Said Anupam Katheriya, Associate Vice President – Marketing and Business Development, Emami Limited: “We are happy to be associated with Wondrlab.  They bring on board new energy and methods on brand building in marketing communication which would be of great value.”

    Added Rakesh Hinduja, Co-Founder and Managing Partner, Content Platform, Wondrlab: “Navratna is an iconic brand with strong mass appeal throughout the country. We are very excited to build on the strategic focus, storytelling narrative and apply new age thinking to this portfolio and come up with brave exciting solutions to achieve business objectives. Very glad to work with an open-minded client who gives us the creative freedom to think big.”

  • He will report to Rakesh Hinduja, Wondrlab’s Co-Founder and Managing Partner – Content Platform

    Wondrlab Appoints Haiderali Amir for content prod

    By A Correspondent

     

    Haiderali Amir

    The Saurabh Varma-headed Wondrlab has appointed Haiderali Amir as its Head – Content Production. Haiderali, a former Publicis Groupe Executive Producer (with Prodigous) will be based out of Mumbai and will report to Rakesh Hinduja, Wondrlab’s Co-Founder and Managing Partner – Content Platform.

     

    Haiderali will be involved with delivering content across Wondrlab’s clients ranging from hygiene production to deliverables such as branded content and web series.

     

    Rakesh Hinduja

    Said Hinduja, Co-Founder and Managing Partner – Content Platform, Wondrlab:“We welcome Haiderali to the Wondrlab family. Content is one of the most important pillars of communication today, and we needed someone with formidable experience such as Haiderali’s. He perfectly fits Wondrlab’s vision of creativity delivered through technology, and with a platform-first lens. His experience brings in the understanding needed to create content at scale that’s contemporary, high-level and customised for brands’ business challenges.”

     

    Added Haiderali Amir, Head – Content Production, Wondrlab, said, “When it comes to content in today’s times, the sky is the limit. Wondrlab gives me the freedom and encouragement to explore different realms of content and creativity to solve clients’ business problems. Its platform-first lens is an interesting approach to content and a big step forward in the right direction. I’m excited to work in a start-up like Wondrlab that is dynamic, progressive and limitless in its thinking.”

     

     

  • The brand has also unveiled its Dream11 IPL 2020-focused integrated digital campaign

    Wondrlab wins Anand Rathi biz

    By A Correspondent

     

    Close on the heels of its launch, Wondrlab, the Saurabh Varma and team -setup platform-first communications startup – has announced the bagging of the Anand Rathi Financial Services account.

     

    In its new mandate, Wondrlab will help the Anand Rathi Group build awareness and with overall brand salience. To kickstart this partnership, Wondrlab has created an integrated digital campaign focusing on the Dream11 IPL 2020 which has been airing throughout the tournament.

     

    Commenting on the announcement, a spokesperson from the Anand Rathi Group said: “With over 25 years of experience in wealth creation, we have the expertise to customise plans for every customer, taking into account his or her needs. We wanted an agile team that could build this equity and weave in our brand’s values, but at the same time, create a campaign that would go viral with the ever-dynamic consumers. Wondrlab managed this balance perfectly. The campaign is well-crafted and delivers our key message in a new-age, quirky way. We are happy to have Wondrlab on board and look forward to more exciting work.”

     

    Added Rakesh Hinduja, Co-Founder and Managing Partner – Content Platform, Wondrlab: “We are thrilled to have Anand Rathi Financial Services on board and look forward to a great inning together. We realised early on that a one-size-fits-all approach doesn’t work for investors because their mindsets vary with differences in personality and life stage. Drawing a parallel to different kinds of fans, was an organic connection, given the IPL fever. It was a great pleasure to use our platform-first philosophy to craft films made to suit OTT platforms. We look forward to playing many more matches together!”

     

     

  • The former Publicis Communications boss has now set up Wondrlab, a 'platform-first' martech firm. He speaks with MxMIndia on his plans, philosophy and promises to reveal more… soon

    MxM Live with Saurabh Varma, Wondrlab

     

    Saurabh Varma’s exit from the Publicis Groupe In December 2019 was much discussed. But what was never really debated was the great value and out-of-the-box thinking that he brought into Leo Burnett.

     

    After 329 days of moving out from Publicis Communications, Saurabh Varma set up Wondrlab with former colleagues Vandana Verma and Rakesh Hinduja. Wondrlab is being billed as India’s largest platform-first martech firm and will have three key verticals – Content, Experience and Digital business transformation.

     

    In a 25-odd-minute interview with MxMIndia founder and editor-in-chief Pradyuman Maheshwari, Saurabh Varma talks about the thinking behind Wondrlab and the concept of a “platform-first martech” firm. Of course he promises to reveal more in the days to come – four weeks to 18 months. Sigh.

     

    Watch. Enjoy. Like.

     

  • Joining him are Vandana Verma and Rakesh Hinduja

    Saurabh Varma sets up Wondrlab, billed as a platform-first martech firm

    By A Correspondent

     

    Advertising and brand communication specialists Saurabh Varma, Vandana Verma and Rakesh Hinduja have launched Wondrlab. Wondrlab is billed as a platform-first startup with three key verticals – Content, Experience and Digital business transformation.

     

    Speaking about the launch, Saurabh Varma, Founder and Chief Executive Officer, Wondrlab, said: “There has never been a better time to disrupt the communication landscape. At Wondrlab all our teams are platform first. We will work with key platforms to create hybrid teams that help clients win on these platforms. We will also curate, partner and build martech platforms that can create meaningful experiences and become an advantage for our clients.”

     

    Speaking about the launch of the martech company, Vandana Verma, Co-Founder and Managing Partner, Experience Platform, Wondrlab said, “We have completely platformised brand experiences at Wondrlab. What brands will see are productised events, shopper marketing, retail and brand activations into tech platforms. Backed by data and automation, Wondrlab’s platforms unlock new levels of efficiency to drive new sources of growth for brands.”

     

    Added Rakesh Hinduja, Co-Founder and Managing Partner, Content Platform, Wondrlab: “Brands now have an opportunity to make a personalised connection with their target audience, something that doesn’t happen with a one-size-fits-all approach towards platforms. Wondrlab’s key focus will be service and technology-based platforms combined with creative ideas based on data and human understanding.”

     

     

  • The campaign has been created by Rakesh Hinduja’s yet-to-be-launched outfit

    Kiddopia unveils ‘Learning Ka New Tareeka’ for preschoolers in new campaign

    By A Correspondent

     

    Kiddopia, a learning product for preschoolers, is now being launched in India.

     

    Kiddopia is a COPPA-certified by kidSAFE and has an integrative learning approach with curriculum-linked math, language skills, general knowledge, creativity and roleplaying, and social environmental learning. It engages kids with interesting characters and interactive gameplay while being educative. The campaign has been created by Rakesh Hinduja’s yet-to-be-launched outfit.

     

    Speaking about the campaign, Anshu Dhanuka, Co-Founder, Kiddopia said:  “Kiddopia is a culmination of intense passion to make meaningful content for kids, which will not only delight them but also bring educational value in the lives of young learners for their all-round holistic development. Saurabh, Rakesh and team have brought out our intent to life beautifully. I’m sure parents will resonate with the campaign and be excited to give Kiddopia a try.”

     

    Added Rakesh Hinduja: “For us, the work always comes first. Kiddopia is a great product with a compelling story, and our job was to come in with a robust understanding of the parenting mindset. Parents love tracking and seeing their kids’ progress; it is no longer about that annual report card but about seeing your child grow every day. Our campaign is about everyday pleasant surprises in this parenting journey.”

     

     

  • Hinduja has been with the group for over 14 years and in his current role was COO West for Leo Burnett India

    COO-West Rakesh Hinduja exits Leo Burnett India

    By A Correspondent

     

    Leo Burnett Group India, has announced that Rakesh Hinduja, COO, Leo Burnett, West, will be moving on from the agency in order to pursue other opportunities. Hinduja has been with the group for over 14 years and in his current role was COO West for Leo Burnett India.

     

    Said Dheeraj Sinha, MD India & Chief Strategy Officer, Leo Burnett, South Asia: “Rakesh has had a great run with us. He’s been a great business partner and a dear friend. We wish him all the very best. We are fortunate that we have a stellar team of business, creative and strategy leaders in our Mumbai office, who continue to run our businesses. We have a great momentum at Leo Burnett in terms of new business wins and our creative work. We continue to be relentlessly focused on creating great work and great growth.”

     

    Added Rajdeepak Das, MD India & Chief Creative Officer, Leo Burnett, South Asia: “Rakesh is a great friend and a brother to me. In his stint at Leo Burnett, he’s also been one of the core people behind creating some legendary work and big business wins. He partnered the agency to lead the third wave. We have some crazy memories which I will cherish. And I wish him nothing but the best for his future.”

     

    Added Hinduja: “I’ve enjoyed every day of my stint at Leo Burnett. Creating world class work which makes real business impact has been truly fulfilling. We have had incredible success at the agency in the last few years with a magical group of people that worked together. In this journey, I have made some fabulous friends at the agency and clients. I’m very excited about the future. The next chapter will be glorious.”

     

     

  • Features a series of digital films highlighting its revolutionary Click-N-Lock tiles

    Welspun Flooring launches its first digital campaign

    By A Correspondent

     

    Welspun Flooring has launched its first-ever digital campaign which aims to change existing, deep-seated perceptions about the flooring segment.

     

    Conceptualised by Leo Burnett, the campaign kickstarts with three digital films based on two characters, Vikki and Vimmi, that highlight how Welspun Flooring allows quick, seamless as well as noise and dust free installation. Commenting on the films, Mukesh Savlani, CEO, Welspun Flooring said: “At Welspun Flooring, we aim to provide innovative solutions, in terms of engineering and design, to our discerning consumers. One of our marquee products, Click-N-Lock tiles, is transforming the Indian flooring market by offering noise-free, quick, dust-resistent and seamless installations. Through the launch of our new campaign we are not only highlighting these functional aspects but also changing the preconceived notions that consumers harbour about redoing flooring.”

     

    Added Rakesh Hinduja, COO West, Leo Burnett India: “This campaign aims to showcase how Welspun Flooring is redefining the flooring industry with its innovative products and consumer friendly installation services. The campaign includes 3 content films which introduce Vimmi and Vikki through whose journey we establish the highlight of Welspun Flooring on the basis of beauty, durability and ease of installation. The light – hearted execution takes you through various slice of life situations and moods with the central characters and how Welspun Flooring is bridging the need gap with new age interior solutions.”