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Tag: Rajan Anandan

  • On the theme of World Goes Digital , the webinars will be a unique opportunity to get up close with the captains of the digital world. The inaugural session is on April 25 at 3pm with Google India MD Rajan Anandan

    IAA launches webinar series, Google’s Rajan Anandan to address inaugural session on April 25

    By A Correspondent

     

    The International Association of Advertisers (India Chapter) has announced its next interesting initiative – the Face 2 Face series with the theme ‘World Goes Digital’.*

     

    Srinivasan Swamy

    Speaking on the new initiative, Srinivasan K Swamy, President, IAA India Chapter, said, “With digital media gaining prominence, an increasing number of advertisers are reaching out to consumers via the internet and mobile platforms. However, there is still a fair deal of inertia when it comes to embracing the interactive world. With the Face 2 Face webinar series, we hope to connect professional marketers and agencies with trends, ideas, strategies and success stories from the digital frontier.”

     

     

     

    Abhishek Karnani

    Abhishek Karnani, Director, Free Press Journal and Manish Advani, Head, Marketing & Public Relations, Mahindra Special Services Group, are co-chairing this IAA webinar series. “Our attempt is to build a platform where professionals can share knowledge and experience on the digital medium. The interface will allow a live interaction with each of the experts we will bring to the series,” said Mr Karnani.

     

    “We are using the Google Hangout platform for the interaction. And coincidentally, we have Mr Rajan Anandan, Managing Director, Google India, in our inaugural session on Wednesday, April 25 at 3pm,” said Mr Advani.

     

    In the last few months, the International Association of Advertisers (India Chapter) has conducted a series of activities – the IAA Leadership Awards, a unique Gender Sensitization Seminar, the IAA Olive Crown Awards, and the monthly “IAA Debates” on topical issues concerning the industry.

     

    *Disclosure: MxMIndia is partnering this IAA initiative

     

  • Plans to step up effort to promote fair advertising practises in online space

    Google’s India Head Rajan Anandan on ASCI Board

    The Advertising Standards Council of India has appointed Mr Rajan Anandan, Managing Director & India’s Country head of Google as a member of its Board of Directors. Mr Anandan’s induction immediately follows the appointment of ASCI’s new Chairman I Venkat during the last AGM.

     

    Mr Anandan’s appointment on the Board is strategic to ASCI’s plans to step up its efforts to promote fair advertising practises in the online domain.  With a large percentage of India’s population being very young, digital adoption is expected to increase going forward as more of the population comes of age and there will be a proportionate increase in online revenue spends. Thus, it becomes imperative for ASCI to ensure that advertising on the internet conforms to the current code of conduct.

     

    Commenting on Mr Rajan Anadan’s induction on ASCI’s Board, Mr I Venkat, Chairman, ASCI said: “The internet is increasingly becoming a significant touch-point for brands to connect with consumers. Thus, it becomes essential that online advertising is aligned to the primary objects of ASCI. Rajan’s appointment on ASCI’s Board will help ASCI generate the necessary consciousness towards fair advertising practises in the Online domain.”

     

    Mr Anandan said, “The Internet in India has over 100 million users is quickly becoming a scale advertising medium for companies in many industries.  Being on the Board will quintessentially help ASCI and Google to jointly create awareness about fair advertising practises across a large bandwidth of consumer touch-points on the internet.”

     

    It is estimated that the Indian online advertising revenue will touch Rs 1,500 crore by the end of 2011. With the kind of growths seen in this space, online advertising would possibly be worth around one billion dollars by the end of 2014. Thus, bringing an increasing consciousness on the way brand advertising is done in the online space is critical for ASCI.