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Tag: Raj Nayak

  • The campaign celebrates all iconic brands and campaigns that have been impacted by this industry benchmark award

    The Advertising Club unveils “#MADEOFABBY” ad campaign

    By A Correspondent

     

    Abby 2017 has unveiled an ad campaign titled #MADEOFABBY for promoting the forthcoming Abby Awards to be held at Goafest in April 2017. The campaign celebrates all iconic brands and campaigns that have been impacted by the award and could be called, #MADEOFABBY.

     

    Conceptualised and created by Scarecrow and mentored by Ad Club President Raj Nayak, Awards Governing Council Chairman Ramesh Narayan and team, the 3D rendering of the images was done by Cocktail Art Co. Forming the premise of the campaign thought has been the retrospective research statistics that showcases the large number of the renowned ABBY metal won by leading creative agencies over a period of 22 years starting from 1994 to 2016: DDB Mudra – 207 metals, McCann 113 metals, Taproot – 67metals, Contract – 183 metals and JWT – 290 metals.

     

    Speaking about the engaging campaign Narayansaid: “Our​ creative ​stars, great creative agencies, clients and even the legendary creative brands of our industry, all have a little bit of ABBY in them.​They have all had a very mutually complimentary relationship. In a sense, they​ are all #MADEOFABBY.  It is this emotion that we have endeavored to tap into. We are sure that this inspiring and emotive campaign will generate a sense of pride and belonging amongst the entire fraternity towards the ABBY’s”.

     

    Speaking about the campaign and its intent Manish Bhatt, Founder Director, Scarecrow Communications Ltd and Member – Managing Committee, The Advertising Club said “Showcasing the glory of ABBY, last year we articulated our differentiator of Indian-ness which insightfully synced with the current sentiment and mood of our country. Moving towards the next echelon, we have leveraged ABBY’s various other uniqueness over and above the Indian-ness of the awards”

     

    Added Nayak: “The ABBY awards have played a central and inspiring role in the personal and professional journey of all advertising professionals. The awards have been the single most decisive platform showcasing the strength and value of the Indian advertising industry to the world. With this moving campaign we have set out to take down memory lane every individual and brand that has been touched by the ABBYs”

     

     

  • The channel is part of a growing bouquet of offerings from the Indian media and entertainment conglomerate Viacom18, a joint-venture between Viacom Inc. and India-based TV18 network

    Rishtey Cineplex takes off in the US with Amagi

    By A Correspondent

     

    Amagi announced that Viacom18 has launched Rishtey Cineplex in the United States, using its Cloudport-managed services. Rishtey Cineplex is a Hindi movie channel that airs Bollywood movies, along with Hindi-dubbed South Indian movies. The channel is part of a growing bouquet of offerings from the Indian media and entertainment conglomerate Viacom18, a joint-venture between Viacom Inc. and India-based TV18 network.

     

    “Indian films are a powerful and popular medium of entertainment globally,” said Sudhanshu Vats, Group CEO at Viacom18. “Launching Rishtey Cineplex helps us ride the wave of inherent relationship between the expatriate Indian population and the sense of cultural inclusivity that our films evoke. Associating with Amagi, we are enhancing our footprint across the U.S. market, cementing the same home connection our network has built for viewers here.”

     

    “Adopting new age technology and giving our viewers a heightened viewing experience have always been key focus areas of our organization,” added Raj Nayak, CEO, Hindi Mass Entertainment at Viacom18. “With the help of Amagi’s state-of-the-art technology, Rishtey Cineplex’s enviable movie library will come alive for all of our viewers residing in the U.S. It will also help in streamlining the broadcast operations workflow, thereby increasing efficiency.”

     

    “When we decided to launch the channel in the US market, we were looking for a partner who could provide us an efficient delivery of our channel at significantly lower costs compared to traditional methods,” said Anuj Gandhi, Group CEO, IndiaCast, a Viacom18 and TV18 venture that manages distribution and monetisation for the group’s channels.

     

    “Viacom18, with its wide array of Bollywood content, is an exciting network to watch out for in the U.S. market. Amagi is proud to be their managed services partner of choice,” added KA Srinivasan, Co-founder at Amagi. “Through CLOUDPORT, we have been able to automate most of the key workflows, making the entire broadcast operations simple yet sophisticated — at a fraction of cost of traditional broadcast models.”

     

  • The new show will be on weekends (Sat-Sun) at 9pm from February 4

    Colors takes the live route with Rising Star

    By A Correspondent

     

    Over the nine-odd years that it has been in existence, Colors has caused a fair deal of disruption in the time-and-tested programming format of general entertainment channels. But on Tuesday, it unveiled what’s possibly its toughest. And some may say even its boldest.

     

    Call him a ‘Khatronka Khiladi’, for,Colors CEO Raj Nayak is aware that Rising Star isn’t an easy act. But after having decided on the internationally popular format to occupy the 9pm slot on weekends from Feb 4 (post-Bigg Boss 10), there’s been no looking back.

     

    Rising Star will be aired live and the judging will be done by home audiences via the Colors TV mobile app with celebrities Shankar Mahadevan, Diljit Dosanjh and Monali Thakur essaying the role of experts and not judges.

     

    Said Nayak: “You will now see a show that is absolutely live with no room to create, fabricate or produce anything. It’s what you see is what you get, with the reigns of the show completely handed over to the viewers, as they decide the course of the show. This is a first-of-its-kind kind of an experiment on Asian television, let alone India.  With more and more people getting attuned to smartphones and the country moving towards Digital India, we are proud to announce that we are future-ready,” adding: “Colors has always been a pioneer in introducing cutting edge technology and heightening viewer engagement. With this show, we are taking this commitment one step further.”

     

    He further added, “We would like to welcome Oppo Camera phones on-board as Presenting Sponsors on ‘Rising Star’. Through this partnership, we are furthering our individual brand promises to drive synergies amongst our target audiences.”

     

    Colors has roped in Oppoas Presenting Sponsor for Rising Star, other sponsors include Tata Motors Commercial Vehicles on SD and Kajaria Tiles and Jaquar bathroom products on Colors HD.

     

    Talking about the association,  Will Yang, India Brand Director at Oppo Mobiles said: “‘Rising Star’ further extends our association with Colors post 24 season 2 and Bigg Boss 10. It has a unique format which encourages usage of innovative technology across the country which is something we believe in and thus it was an easy call for us to associate with the show. We hope that the association and the show is a huge success amongst the audience.”

     

     

  • The Ad Club and AAAI to fund the campaign and launch it at Goafest, 2017

    Ad Club & AAAI unite to fight violence against women

    By A Correspondent

     

    In a unique joint initiative, The Advertising Club (TAC) and the Advertising Agencies Association of India (AAAI) have combined forces to launch a pioneering campaign to pitch communication as a force for good and battle the scourge of violence against women.

     

    Explaining the thought behind the initiative, Raj Nayak, President, The Advertising Club said, “From governments to Fortune 500 companies, everybody entrusts us to communicate their agenda to the larger public. It is time to take our combined learnings and experience to devise a campaign that is in the interests of this larger public. To this end, we will be running a national search for a multi-media campaign that will aim to mitigate violence against women. I am confident that, as one, our industry will rise to pool in the highly creative resources at our disposal, to come up with a highly creative and effective communication campaign. We will fund the production of the wining campaign and launch it at Goafest in April 2017.”

     

    Elaborating further, Nakul Chopra, President, AAAI commented, “Violence against women is an issue that concerns each and every one of us. As an industry we have the finest creative minds and strongest media linkages that are at the core of a high voltage communication effort. We also have the heart to take up a cause like this at a national level. I believe it will make the younger people proud to be a part of an industry that cares about real problems and uses its resources to address them.”

     

    Ashish Bhasin, Chairman, Goafest observed the growing scope of the festival, saying, “Goafest was all about saluting creativity and presenting the Abby awards. We then added a knowledge quotient with the day-long seminars. Now, with this meaningful effort being launched here, the festival will celebrate not just our achievements but lay down our agenda of giving back to the society that we influence through our creativity.”

     

    The Advertising Club and the Advertising Association of India will release the campaign to call for entries on Thursday, January 19. The entries would be judged by an elite jury and the winning entry would be produced as a multimedia campaign and released ceremoniously on April 7 at Goafest.

     

     

  • Agencies to nominate "Best Clients" for the first time in Indian advertising awards history

    AAAI & The Advertising Club announce “Champions of Excellence Awards” to be held at Goafest 2017

    By A Correspondent

     

    The Advertising Agencies Association of India (AAAI) and The Advertising Club have announced the Champions of Excellence awards to recognize and honour six champions of excellence at Goafest 2017.

     

    Speaking about instituting the new awards, Raj Nayak President, The Advertising Club said: “We believe that this initiative will plug a very important white space in the process of celebrating excellence in advertising. The advertiser’s product or service is the raison d’etre for advertising and their role in inspiring good advertising is imperative and must be celebrated.”

     

    Added Nakul Chopra, President AAAI: “These awards celebrate clients who motivate and encourage their agencies to push the creative envelope and create winning campaigns. They also acknowledge clients who invest in meaningful relationships with their agencies.”

     

    Said Ashish Bhasin, Chairman, GoaFest: “The presentation of this award at Goafest makes our festival more complete and comprehensive. Now we have all the people playing an instrumental role in bringing alive the magic we call advertising, assembled and recognized in one place.”

     

    Nominations for the awards are invited from agencies for Champions of Excellence, and will be judged by senior members of the Awards Governing Council of the Abby awards. The entry should mention the name of a senior member of the advertiser team who could be considered for this high honor. It should include a note of not more than 500 words explaining why the individual was deserving of this award. The entry should be signed by the NCD or CEO of the Agency and sent to the AAAI (aaai@vsnl.com) before January 31, 2017. Multiple entries are permitted. There is no entry fee.

     

  • Year-long association to strengthen women empowerment initiatives

    Colors joins hands with SheThePeople.TV

    By A Correspondent

     

    Hindi general entertainment channel Coors announced its association with digital storytelling platform for women, SheThePeople.TV. Both media conglomerates have been working towards women empowerment with SheThePeople.TV, led by acclaimed journalist Shaili Chopra, focusing on building a digital ecosystem for women achievers in the country. As a part of this year-long association, Colors and SheThePeople.TV will collectively push for a stronger dialogue on gender challenges and a better and stronger representation of women in entertainment.

     

    Raj Nayak

    Commenting on the association, Raj Nayak, CEO – COLORS said, “At Colors, 65% of our employee base comprises women, and they form the backbone of the organisation furthering our business goals. Through our shows like Udann, Shakti and Devanshi amongst many others, we have always tried to put the quintessential Indian woman and her many strengths in the spotlight to transform them into effective influencers. We believe that in today’s day and age it is critical to be a driver of change, and a digital platform like SheThePeople.TV is the perfect platform for us to take this initiative further. We look forward to a nation of absolute equality and hope to contribute positively towards achieving this.”

     

    Shaili Chopra, Founder of SheThePeople.TV said it was an important shift to note that large platforms with tremendous viewership were sensitizing themselves to championing women and contributing to the idea of gender equality. “Entertainment plays the biggest role in influencing minds in our country and to have Colors take a lead in the effort to transform projection of women on screens is a step in the right direction. We at SheThePeople, as India’s largest digital media platform for women stories believe, we are at the cusp of some real change.”

     

  • The 12th edition of the festival will be held from April 6 to 8, 2017 at The Grand Hyatt, Bambolim

    AAAI and The Advertising Club announce dates of Goafest 2017

    By A Correspondent

     

    The Advertising Agencies Association of India and The Advertising Club has announced the dates for the 12 edition of Goafest. The three-day fest will be held from April 6 to 8, 2017 at the Grand Hyatt, Bambolim.

     

    Said Ashish Bhasin, Chairman of Goafest 2017 & Vice President of Advertising Agencies Association of India (AAAI): “It is our endeavour to make Goafest 2017 more fascinating and rewarding for all stakeholders by providing an Enriching, Engaging and Entertaining festival experience. The objective is to offer learning enrichment to participants through thought- leadership platforms, engaging with them through debates and discussions forums on relevant and industry- imperative topics.  Keeping up the spirit and ethos of the Abby Awards, the 3 day festival will also keep participants entertained though high decibel networking events. We are sure that the Goafest 2017 will help build synergies and add significant value to the learning curve of all participants.”

     

    Speaking about the elite speaker line-up, Nakul Chopra – President of AAAI, said, “Continuing to be the most impactful ideas-exchange platform for the industry, Goafest 2017 will consist of a great mix of world-class speakers and industry thought leaders. As in the previous years, we will continue to see representation from senior advertising and marketing professionals who will share their experiences and learnings. Our effort is towards providing an interactive platform for the 2500+ participants to listen and engage with the best the world has to offer on global advertising trends and ideologies.”

     

    It is for the 10th year that AAAI and The Advertising Club will come together to deliver the Abby Awards, India’s premier awards in the field of advertising that celebrate creativity. Speaking about the awards, Raj Nayak- President of The Advertising Club said, “The initiatives introduced last year were widely appreciated by all the stakeholders and played a decisive role in establishing the preeminence of the festival and the awards. We will continue to follow the stringent standards and now well-accepted norms for the Abby awards that makes it the most competitive and sought after awards in the industry”.

     

    He further added “This year the shortlisted Abbys will also be open for the industry to review through a seven-day window before the final judging round.”

     

    The three-day festival will include the Industry Conclave to be held on Day 1; the Knowledge Seminars on Day 2 & 3. Closing the Festivals will be the Leadership Summit to be held on 8th April, 2017.

     

    The Award shows for various verticals are tentatively scheduled as under:

    :: April 6: Media & Publisher Abby Awards

    :: April 7: Radio, Radio Craft, Design, Direct, Brand Activation & Promotion, Public Relations, Out of Home & Ambient Media, Print Craft, Branded Content & Entertainment & Broadcaster Abby Awards

    :: April 8: Digital & Mobile, Print, Film, Film Craft & Integrated Advertising Abby Awards, Gender Sensitive, and Young Abby’s.

     

  • Hindustan Unlilever was adjudged Effie Client of the Year, while the coveted Grand Effie was won by The Leo Group India for Bajaj V

    MullenLowe Lintas Group is Agency of the Year yet again!

     

    It wasn’t the usual two-horse race at Effies 2016 night. On Friday, December 16, while Hindustan Unlilever was the clear #1 for the Effie Client of the Year title, it appeared that last year’s winner MullenLowe Lintas Group would face some tough competition for the ‘Effie India Agency of the Year’ crown.  Eventually though MullenLowe Lintas was the clear #1, 11 points ahead of arch rival Ogilvy & Mather. The coveted Grand EFFIE was won by The Leo Group India for Bajaj Motorcycles’ campaign McCann Worldgroup was #3 with 116 points, DDB Mudra #4 with 68 points and the Leo Group at #5 with 66 points.

     

    The 16th edition of the Effie Awards saw over a thousand people from across the country in attendance.

     

    Some of the key winners of the Effie awards under various categories are as follows:

     

    Speaking about the changing dynamics of campaigns and the importance of being relevant Vikram Sakhuja, 2016 Awards Chairman, Effies, said “The true mark of a successful campaign is its contribution towards achieving business objectives through impactful communication. The Effies laud and recognize campaigns that have grown brands and business”. “The response for Effies has been at an all-time-high propelled by the awards reputation of being the torchbearer of creative excellence tested through the lens of effectiveness,” he added.

     

    Elaborating on the entries, Mitrajit Bhattacharya, 2016 Awards Co-Chairman Effies said: “The Effies 2016 will once again shine the spotlight on inventive, ambitious and successful brand-building efforts that are effective and have left an indelible mark on consumer mindsets.”

     

    Speaking at the award ceremony Raj Nayak, President of The Advertising Club said “The Effies 2016 have been increasingly patronised owing to its support and recognition of campaigns that pack the combined punch of instinct with insight. I would like to congratulate the jury that has worked towards ensuring that inclusive campaigns that have resonance amongst consumers are adjudged the winners. “

     

    Click here for Effie 2016 Tally Sheet

     

  • The event will be held on Sunday, December 18 at MMRDA Grounds, BKC with over 10,000 women expected to participate

    Pinkathon aligns with Colors for 5th edition

    By Santosh Jangid

     

    United Sisters Foundation and Maximus Events along with former model, actor and Pinkathon founder Milind Soman formally announced the launch of the fifth edition run in Mumbai. This year Colors is actively associated with the run along with Bajaj Electricals.

     

    Said Soman: , “We are very excited to bring Colors Mumbai Pinkathon once again. We are confident the city and its people will support us and help make this run a success. It is more than a marathon. It is the seed of change and the first step in empowerment is taking control of your own health, respecting yourself and understanding and celebrating the value you bring to your family and society. Empowerment is not a gift of society; it is a gift you give yourself.”

     

    Said Raj Nayak, CEO – Hindi Mass Entertainment, Viacom18 – “This year, Pinkathon will be known as Colors Pinkathon and hopefully will add more vibrant colours to all the women participating in the marathon. We are firm believers of women empowerment and this association, with Pinkathon, is our way to say thank you to the women who strive to make our lives easier every single day.”

     

    Added Beena Koshy, Vice President & Head – Advertising & Brand Development, Bajaj Electricals:, “We, at Bajaj Electricals, are proud to partner with Pinkathon in this great initiative specifically for women. The year 2016 is being celebrated at Bajaj as the year of the Girl Child.  We would also be rewarding special categories of runners like the senior citizens, the visually challenged or even the new MOMs who were running with babies.”

     

    Deveika Bhojwani, Vice President, Women’s Cancer Initiative at the Tata Memorial Hospital said, “Having worked towards the cause of breast cancer awareness for several years, I firmly believe that Indian women need to realise how important it is to understand the ailment and its risks. In addition, it is crucial to get yourself checked, spread the word on a personal basis, and adopt fitness as a way of life.”

     

    The event will be held on Sunday, December 18 at MMRDA Grounds, BKC with over 10,000 women expected to participate

     

     

    Raj Nayak, CEO – Hindi Mass Entertainment, Viacom18 on the Pinkathon association:

    :: Five years ago if somebody told me that we are having a marathon only for women I couldn’t visualise it and believe that women would actually come and run but when I’ve seen it grown, I think it can become bigger. I don’t see a reason five years from now why one lakh fifty-thousand women in the city of Mumbai wont run for Pinkathon.

     

    :: The way Milind Soman and Reema have built this over a period of time I think they started with 2000 people in Mumbai, today across 8 cities over a lakh of women run and last year in Mumbai alone 11000 women ran. So it’s a great initiative and not only are women coming and running and they are not just in their teens but women from 30, 40, 50, 60, 65 years of age are running. It’s a great thing and not only are they running for themselves but they are also running for a cause. It’s a movement thats begun and we at Colors like to be associated with issues, we like to be associated with women centric issues and we believe that as a responsible broadcaster we have a role to play in the society and Pinkathon is one place where whatever money is collected is given for the breast cancer treatment. It’s a great cause and we are very very happy to be associated with it.

     

    :: We have always been associated with social issues in our channel be it child marriage, widow remarriage, bonded labor, show on transgender. Now we have consciously made it a point that even outside the box we want to be associated with events and what we do within the screen we want to do it outside the screen.

     

     

  • The Ad Club and AAAI have jointly announced an 11-member Awards Governing Council (AGC) for the Abby Awards at Goafest 2017

    Ramesh Narayan to continue as chair of Goafest Awards Governing Council

    The Advertising Club and Advertising Agencies Association of India have announced the Awards Governing Council for the Abbys at Goafest 2017.

    Ad veteran Ramesh Narayan, founder of Canco Advertising Pvt. Ltd, has been once again appointed Chairman of the AGC. The other members elected to the Council are:

     

    • Nakul Chopra, CEO – South Asia, Publicis Communications India & President, Advertising Agencies Association of India (AAA’s of I)
    • Ajay Chandwani, Director, Percept Ltd
    • Ajay Kakkar, Chief Marketing Officer- Financial Services, Aditya Birla Group.
    • Ashish Bhasin, Chairman Goafest 2017 and ‎Chairman & CEO South Asia Dentsu Aegis Network
    • CVL Srinivas, Chief Executive Officer, South Asia, GroupM
    • M G Parameswaran, Founder at Brand-Building.com
    • Nagesh Alai, Founder, Independent Business Advisory and Chairman of C4A
    • Partha Sinha, Vice Chairman and Managing Director, McCann Worldgroup
    • Pradeep Dwivedi, CEO Sakal Group
    • Shashi Sinha, Chief Executive Officer, IPG Mediabrands

    Said Raj Nayak, President of The Advertising Club: “We are pleased to announce that Ramesh Narayan will be the Chairman of the Awards Governing Council of the Abbys for the upcoming 2017 edition of Goafest.  Under his leadership, Goafest 2016 emerged as a huge success with increase in participation and highest standards of ethics and governance. We are sure that with once again taking on the reigns of the awards, he will take this key industry event that is the gold standard in advertising awards, to greater heights”

    Welcoming the announcement Nakul Chopra – President, Advertising Agencies Association of India (3As of I) said “It is great to once again have Ramesh in the driver’s seat of the governing council.  His experience of leading multiple industry bodies and awards gives him great perspective and foresight to be able to drive excellence, in the judging and execution of this year’s awards”

    Said Ramesh Narayan on being appointed as Chairman of the Awards Governing Council: “The Abbys are the Oscars of Indian advertising. The Awards Governing Council has a wealth of experience and expertise and I feel privileged to lead such an august panel. It will be our endeavour to engage actively with all constituents and ensure that creativity is properly judged and celebrated.”

     

  • Nagesh Alai, Founder, Independent Business Advisory and Chairman of C4A has been elected as Co-Chairman of the committee

    Ashish Bhasin named Chairman of Goafest Organising Committee

    By A Correspondent

     

    Ashish Bhasin
    Nagesh Alai

    The Advertising Agencies Association of India and The Advertising Club have announced the appointment of  Ashish Bhasin, ‎Chairman & CEO South Asia, Dentsu Aegis Network as Chairman of Goafest Organising Committee 2017.  Nagesh Alai, Founder, Independent Business Advisory and Chairman of C4A has been elected as Co-Chairman of the committee. The scheduled dates for Goafest 2017 will be announced soon, notes a communiqué. Like last year, the chairman of the Abby Awards Governing Council will be announced soon, it is learnt..

     

    The other members on the committee are as below.

    • Bhaskar  Das, ‎ President and Chief Growth Officer,  Zee Unimedia
    • CVL Srinivas, Chief Executive Officer, South Asia, GroupM
    • Jaideep R Gandhi, Chairman,Jaya Advertising
    • M G Parameswaran, Founder at Brand-Building.com
    • Partho Dasgupta,Chief Executive Officer at BARC India,
    • Rana Barua, CEO, Contract Advertising
    • Rohit Ohri, Group chairman and CEO of FCB Ulka
    • Shashi Sinha, Chief Executive Officer, IPG Mediabrands
    • Tarun Rai, Tarun Rai, CEO, JWT, South Asia
    • Vikram Sakhuja, Group CEO at Madison Media

     

    Nakul Chopra
    Raj Nayak

    Commenting on his appointment Nakul Chopra – President, Advertising Agencies Association of India (AAA’s of I) said “Ashish has been a celebrated industry veteran and holds deep understanding of this event. I am sure that he will bring new fervor and spirit into the event this year. I am sure that his vision will make Goafest 2017 scale new highs”

     

    Welcoming the announcement, Raj Nayak, President, The Advertising Club said, “Ashish has been an intrinsic part of the Goafest Organising Committee last year and has played an important role in its success. I have had the privilege of working with him closely and his biggest strength is to be able to carry along People with him. I am sure that his rich experience, vision and insider view of media and advertising trends make him the best man for the role.  I look forward to an outstanding Goafest 2017 under his aegis”

     

    On being nominated as chairman, Bhasin said,” I am honoured to have been given the opportunity. The event has emerged as a key thought leadership platform and I hope to be able to further elevate the experience of Goafest 2017 for the entire fraternity.” The scheduled dates for Goafest 2017 will be announced soon.

     

     

  • Other than IPG Mediabrands CEO Shashi Sinha, Jonah Goodhart will address the engaging subject of "Viewability: The Big Challenge of Digital measurement"

    The Ad Club’s Media Review back on Oct 13

    By A Correspondent

     

    The Advertising Club’s annual Media Review will see Jonah Goodhart, CEO and Co-Founder, Moat and Shashi Sinha, CEO IPG Mediabrands India do the honours. This edition of the review is to be held on Thursday, October 13, 2016 at 6.15 pm at St Regis Hotel in Mumbai.

     

    Goodhart will address the engaging subject of “Viewability: The Big Challenge of Digital measurement” while Sinha will speak on “Growing India’s Adex with Measurement”. The review will throw light on the growing significance of viewability in the digital advertising industry.

     

    Speaking about this the impact of the Media Review, Raj Nayak, President – The Advertising Club said, “The media environment is very dynamic and constantly evolving with new trends and innovations. It is imperative for us to stay ahead of the curve on adopting new trends while also pioneering new game changer ideas and initiatives. Knowledge platforms like the Media Review is a great enabler and allows all who are part of this industry to be aware, stay innovative and stay relevant.

     

    Speaking about the need for measurement in the context of this edition’s discussion, Shashi Sinha, CEO IPG Mediabrands, India said: “An impactful campaign is one that is creative, innovative and aligns to the business objectives. Measurement is imperative to be able to assess value and impact of the campaign in effectively delivering on the brands message. Also measurement helps provide qualitative insights allowing brands  to fine tune their messaging and achieve significant optimization for their spends.”