Tag: Rahul Dravid

  • Aptech appoints Dravid as brand ambassador

    By A Correspondent

     

    Aptech Ltd has announced cricketer and current Under-19 India team coach, Rahul Dravid, as a global brand ambassador for Aptech Learning and Arena Animation.

     

    Commenting on his association with Aptech, Dravid said: “India has been at the cusp of transformation in the last few years. At the centre of this transformation and future growth will be the youth of India. We need to channelise their energy in the right direction. I am honoured that Aptech, an Indian company that has become a global leader in skill and non-formal education, to chose me to represent their brand. We both strive towards empowering youth with the right skills, aptitude and attitude that holistically makes them a successful professional in the future.”

     

     

  • Rahul Dravid & team do an act for Pixel 2

    By A Correspondent

     

    On the back of the launch of Google’s Pixel 2 has launched a new campaign featuring Rahul Dravid conceptualised and executed by Lowe Lintas, Delhi

     

    The three-minute film aims to showcase the user in a real manner, with Pixel 2 seamlessly being part of their life. Dravid, a cricketing legend and coach has been roped in by the brand to share real user’s experience in the film. The personality traits of Rahul – dependable, honest, passionate, genuine and one with a smart cricketing brain are a perfect sync with the smartness and simplicity Pixel offers and the brand attributes of Google.

     

    Said Sapna Chadha, Marketing Director, India and South-East Asia, Google: “The range of features such as Assistant, Maps, Search, Camera clarity, Unlimited storage through Photos, etc that Google’s Pixel 2 offers addresses consumer pain points and finds ways to ease our lives. Like everything we do at Google, Pixel is about the user. It’s a belief in the awesome things consumers can do with the best tools we can give them. The new campaign highlights and exemplifies that in an engaging way,”

     

    Added Joy Mohanty, Regional President (creative) North & East, Lowe Lintas: “It was interesting to see what lies on the other side of The Wall – Rahul Dravid, the Coach. We see him hang out with the new kids on the cricket block. And he shows them a trick or two. Aided all along, of course, by his superbly smart Pixel 2.”

     

     

  • Amul ads on Rahul Dravid + Essay by R Sridhar

    By Ramanujam Sridhar

     

    David Ogilvy the advertising legend wanted that rare breed for his advertising agency “gentlemen with brains”. The greatest gentleman that ever trod the cricket field – Rahul Dravid called it quits from all forms of cricket at a farewell press conference at Bangalore on Friday. Even as encomiums pour in from all and sundry from different parts of the world, I thought I would write a few words about Dravid the cricketer and the person. His deeds on the cricket field have been well recorded. The nickname “the wall” was earned after years of playing some of the finest bowlers in the world in every cricketing country in the world and even as Indians earned the justifiable nickname of “lions at home and lambs abroad” Rahul Dravid stood head and shoulders above his more celebrated and written about colleagues – as he simply batted better abroad. More than his batting was his selfless attitude of team first, something that individual record obsessed Indians never fully understood. When he first declared the Indian innings with a desire to win a cricket match when Sachin was short of his century (though he was truly dawdling at the crease), Dravid copped a lot of criticism. But he soldiered on – always taken for granted, never truly appreciated to the extent that he should have been.

     

    For team balance he opened the batting though he was arguably India’s greatest number three ever. He kept wickets so that the team could accommodate another batsman. He shuffled himself in the batting order when he was captain when quicker runs were required. He never “whined to the press” when the BCCI dumped him from the captaincy. He was upset when he was recalled to the one day side a few years after being dropped and was constrained to announce his retirement. A lesser mortal might have felt used by Indian cricket and justifiably so. But the great gentleman and the wonderful cricketer he was, he took everything on his chin.

     

    A master who is still a student of the game

    Rahul Dravid is a great role model for young cricketers. He usually was the first person to enter the nets and the last to leave it. In today’s world of cricketers who think they are God the moment they get an IPL contract, he has been a model of modesty despite his phenomenal achievements. Success rested lightly on his broad shoulders and his sense of humor enabled him to keep things in perspective. When Shane Warne announced to the world that he had discovered a chink in his armour, Rahul just smiled and said “Warney is upto his usual tricks”. The next day he smashed him all over the park in his own quietly efficient way. He did a few endorsements too because any brand which was honest, reliable and something that would not let you down fitted the man to a “t”. He was a keen student of the game and would constantly be found with a book in his arm, something that is rare in a world which appreciates physical prowess more than the mental one.

     

    The words of the Walter Scott poem “unwept, unhonoured and unsung” come to mind as a possible epitaph to Rahul Dravid. While that has been the truth so far, I think history will recognize the value of the man and the cricketer. I will miss him on the field and hope to meet him more often now that he will not be living off suitcases and be in Bengaluru, the city that both of us belong to.

     

    Ramanujam Sridhar is the CEO of brand-comm and a Director of Custommerce, an organization committed to promoting customer service in the country.

     

    Read his blog at http://www.ramanujamsridhar.com for more articles, polls and to sign up for our mailing list.

     

    You can remain in touch with him on Facebook: facebook.com/RamanujamSridhar & Twitter: twitter.com/RamanujamSri

     

    LinkedIn: http://linkd.in/SridharRamanujam

     

     

  • Celebrating Rahul Dravid via his TVCs

     

    By Johnson Napier

     

    He may have bid adieu to all forms of international cricket but it is impossible to erase the indelible impression that “Jammy” has left on the minds and hearts of his many followers and well-wishers. Having delivered with the bat consistently on the field for team India, Rahul Dravid also managed to contribute in pushing the awareness and popularity of brands that nominated him as their ambassador. Not that his brand endorsement journey will take a downturn now that he has called it a day – in fact advertisers may well flock to him even more as The Wall never crumbles even under dire circumstances – but India’s most dependable cricketer does demand a befitting advertorial tribute as we survey his endorsement journey that has spanned over 15 years. (pls also check: essay by R Sridhar + the Amul ads on Rahul Dravid)

     

    We dig up noteworthy endorsement commercials that see Rahul “The Wall” Dravid doing what he does best: assuring the authenticity, trust and longevity of the brand – attributes that best define the indomitable cricketer who has championed his country to umpteen unassailable victories.

     

    Kissan Jam

    Perhaps the only commercial that attempted to bring out the funny side to an otherwise very serious persona. It was from here that Dravid was to be famously nicknamed “Jammy” by his peers and fans alike.

    [youtube width=”400″ height=”200″]http://www.youtube.com/watch?v=J-dhgXJlCaY[/youtube]
    Nippo Batteries

    Another attempt at getting Dravid to do what he doesn’t wish to – wooing the gals into posing willingly as he shoots away with his camera. Don’t miss the attention that he draws from his female legion as he advocates the USP of the battery in question.

    [youtube width=”400″ height=”200″]http://www.youtube.com/watch?v=m6yKsFewK-E[/youtube]
    Pepsi with Shahrukh Khan and Team India

    This ad may all but belong to Sachin Tendulkar and King Khan, but Dravid’s presence made for quintessential viewing as he donned Team India’s favourite blue jersey.

    [youtube width=”400″ height=”200″]http://www.youtube.com/watch?v=wGsOgjAQuY8[/youtube]
    Britannia

    Trust ‘The Wall’ to play family guru and guide as he endorses the benefits of this product for FMCG major Britannia.

    [youtube width=”400″ height=”200″]http://www.youtube.com/watch?v=S3zS0WJub6M[/youtube]
    Britannia Milk

    Forget children, even teens and adults would have relished taking a sip of this brand of milk that Dravid so cooingly advocates – simple yet effective, character traits that define Mr Dependable to a tee.

    [youtube width=”400″ height=”200″]http://www.youtube.com/watch?v=0FD5viMQTxI[/youtube]
    Hutch

    even this telephone network operator couldn’t resist the rustic charm of The Wall as they used him as bait to woo the viewers to watch him play at the biggest tournament surrounding cricket – World Cup. But wait, how come the geek in the frame doesn’t recognise one of cricket’s most popular faces on planet earth? Wasn’t he off to watch a cricket match after all?

    [youtube width=”400″ height=”200″]http://www.youtube.com/watch?v=JXjcR26roFo[/youtube]
    Anchor electrical

    Another classic gem that shows The Wall playing motivator and mentor with elan. While his juniors are busy putting his plan into action, don’t miss the smiles that the team manages to bring on the faces of the children that are fraught with fear.

    [youtube width=”400″ height=”200″]http://www.youtube.com/watch?v=cRwIqudwOJU[/youtube]
    Max New York Life

    A bevy of aunties are seen making a headrush towards Mr Popular even as he struggles to hide his identity. No age is too less or more for his legion of fans – as is the case out here where he is hounded by 30-plus housewives.

    [youtube width=”400″ height=”200″]http://www.youtube.com/watch?v=NS6JO2z-aUQ[/youtube]
    Gillette Turbo

    Imagine being paired alongside a world sporting greats. Only a Dravid would’ve brought conviction to the role that needed him to match up to icons such as Tiger Woods and Roger Federer. Indeed, world’s envy, India’s pride!

    [youtube width=”400″ height=”200″]http://www.youtube.com/watch?v=hnmiEld-cFU[/youtube]
    Sansui

    Character traits are being compared between Mr Dependable and electronics brand Sansui. Turned out to be a perfect matchmaking exercise for the brand as they looked up to Dravid to give out the message of being a brand that is as worthy and reliable as the cricketer.

    [youtube width=”400″ height=”200″]http://www.youtube.com/watch?v=O6pfGwYbgNo[/youtube]
    Castrol

    Another instance that saw the man delivering the message with just a few words.

    [youtube width=”400″ height=”200″]http://www.youtube.com/watch?v=ughlUi8xvSs[/youtube]
    Bank of Baroda

    This was a phase when Bank of Baroda had announced a nationwide makeover and enhancement of services – who else to belt out superlatives than Mr Dependable himself? Notice the family man in him take precedence over the meek endorser.

    [youtube width=”400″ height=”200″]http://www.youtube.com/watch?v=wTaAQ3XA2mo[/youtube]
    Reebok

    This association dates back to more than 14 years but do not miss his passion and dedication towards the game – and also the brand objective, as he convinces us why his commitment is still as unmatched and endearing as his peers’.

    [youtube width=”400″ height=”200″]http://www.youtube.com/watch?v=V6yI3-8jVX8[/youtube]
    HDFC Life

    Putting team ahead of oneself – as was the prerequisite of the insurance player in the frame. One of the last endorsements involving Dravid and probably the one that will go on for a long time as he is committed to still play for the IPL. One can never tire of seeing the man deliver his rustic punches – a rare phenomenon in advertising today.

    [youtube width=”400″ height=”200″]http://www.youtube.com/watch?v=jgGFoMsg_zc[/youtube]

     


  • Has IPL become too expensive for advertisers?

    By Rishi Vora

     

    After Rahul Dravid announced his retirement from international cricket on March 9, senior journalists, fellow cricketers and fans pondered over the future ofIndiaas far as test cricket was concerned. While that’s an issue selectors for the Indian cricket team have to sort out soon, officials from IPL and Multi Screen Pvt Ltd have to come up with real quick ideas to woo key advertisers, so that they remain invested in the property, especially after the 10 per cent hike in the ad rates for Season 5.

     

    The 10 per cent hike in ad rates means that advertisers will have to pay upwards of Rs5 lakh per 10 second spot. Last year, afterIndia’s fabulous performance in the World Cup, MSM hiked ad rates by about 25 per cent.  The season delivered an average rating of 3.91, lowest ever in four seasons.

     

    So season 5 was always going to be a challenge considering the slowdown andIndia’s continued poor run inAustralia. However, despite these challenges, MSM has managed to rope in a few sponsors already. Pepsi, Vodafone, Tata Photon and Idea have been signed on as sponsors and, furthermore, the broadcast partner is in process of finalising a few more deals.

     

    But, as a matter of fact, there are a few advertisers who have raised concerns over low returns against large investments on IPL and two amongst those – LG Electronics India and Godrej that have been sponsors from the start of the tournament have decided to pull out this year. They don’t think it’s worth the money anymore.

     

    LG Electronics India’s Chief Marketing Officer, L K Gupta told MxMIndia: “It is true that we’ve opted out of IPL this year. While it is the single largest property on TV, the fact of the matter is that there is only a certain level to commit marketing funds and the return we get in terms of TRPs does not really justify the high level of spending. Last year we felt the pinch, so we decided to stay out this year.”

     

    Godrej too is said to have opted out on similar grounds.

     

    Maruti Suzuki, which as a policy spends about 23 per cent on sports every year, of which cricket commands a reasonable share, has always restrained from being associated with IPL. Shashank Srivastava, Chief Marketing Officer explained his stance: “We invested in the World Cup last year. We don’t invest in IPL because for a company like ours, one needs to put in a lot of spike. IPL gives you good reach. In terms of viewership, it gives you good returns for 5-6 weeks which is something ideal for new launches or new product offering. So the money which goes in on buying IPL, and in return what you get for a brand like Maruti is not much.”

     

    A senior media professional who requested anonymity said that India’s richest league commands nothing less than Rs65 crore for presenting rights and Rs45 crore for being an associate sponsor. He said: “This is serious money you’re talking about. They (MSM) have increased by 10 per cent on ad rates, and they are under tremendous pressure to cut down further.”

     

    Nitin Jain, Co-Founder, DoMor Communications said the broadcast partner will eventually have to come down to last year’s price which was around Rs4.5 to 4.75 lakh per 10-second spot. “I’m sure the broadcaster is in talks with many clients, but from what I understand, it is going to be a game of who blinks first.”

     

    Buying his point is Nimbus sports COO Yannick Colaco who said: “I think advertisers are just waiting to see if the rates can be brought down. It’s pretty usual for advertisers to do this as a practice to get better deals out of the broadcaster.  IPL is a big tournament and advertisers will eventually look to advertise on a property of that scale, so I think it’s just a matter of time before they (MSM) sell out and a formal announcement is made.”

     

    It is learnt that MSM has initiated talks with Cadbury, but it is not entirely clear if the chocolate brand has signed the deal officially. On-ground sponsors for season 5 are DLF, Hero Motocorp, Karbonn Mobiles and Volkswagen.

     

    Set Max officials could not be reached but it is said that this year the attempt is also to sell smaller packages of 20-25 matches to cash in on advertisers with limited budgets. Also, it is not leaving any stone unturned in promoting the mega event. It is believed that a whopping Rs45 crore is being spent to bring the IPL fever back among viewers.

     

    It will be interesting to see how things turn out to be for all stakeholders of the mega property.

     

  • Anil Thakraney: Treating the fan like shit

    By Anil Thakraney

     

    Everyone’s talking about Rahul Dravid’s speech at the Bradman Oration. It is sharp and insightful. And it proves that the man is not just a great batsman, he’s got a thinking brain when it comes to the sport. Jammy makes many pertinent points about the dangers to cricket, but one that caught my attention was on disrespecting the fan. Quite coincidentally, I had alluded to this in an earlier post.

     

    Dravid warns that not thinking about the fan is one of the reasons for the fast-diminishing crowds at Indian stadia. And how this portends very badly for the future of the game. He is right, of course, and I believe it’s TV that is busy slaying the goose that lays the golden eggs. Because the BCCI earns almost all its revenues from television rights, they have paid scant attention to the stadia. The last time I made the mistake of going for a one-day match, it turned out to be such an awful experience, I swore never go back, even if someone paid me a whole lot of money to do so. Stinking, dirty toilets. Crowd mismanagement. Shortage of drinking water. Very uncomfortable seats. It was like the organizers were saying to me: “Who asked you to come here, you idiot? Go home and watch.”

     

    Dravid categorically states that it is no fun for the players either. That it is depressing playing in front of empty stadia. Really hope the BCCI is listening to him and takes urgent measures to sort this out. If they won’t take the rest of us seriously, surely they must pay close attention to what the experienced cricketer has to say. He can’t be wrong.

     

    [youtube width=”400″ height=”200″]http://www.youtube.com/watch?v=qr4bK63WxXY[/youtube]Here’s the link to Dravid’s speech if you haven’t watched it yet. In addition to his views, the suits must pay attention to his style. Dravid makes very serious points, but he doesn’t bore the audience. Something to learn from here for those who speak at seminars. Boring speakers who never fail to put us to sleep. (One of the main reasons I politely decline invitations to seminars.)

     

    ***

     

    PS: Completely wacko ad from BurgerKing,Russia. It’s over-the-top and bizarre, perhaps an indication of the desperation caused by their declining market share. But you have to say one thing: At least they’ve made the burger the hero!

     

     

     

  • Ayaz Memon in Newswatch: A series that wasn’t

    Newswatch is a weekly series where we invite editors and veteran journalists from across the country to comment on media coverage. Last week we had Aroon Tikekar, this time, it’s Ayaz Memon:

    The English media’s coverage of the Indian cricket team’s ill-fated tour this summer went from heady expectation to surprise then astonishment followed by disappointment and finally distraught acceptance.

    By all accounts, this was a terrible tour, arguably the worst-ever in Indian cricket history. This was captured well in the mood and tenor of the media which, like the rest of the cricket world, had been taken by surprise by India’s utterly hopeless performances.

    The 4-0 whitewash in the Tests followed by a 3-0 defeat in the ODIs left the Indian team exposed to barbs and criticisms, not all unjustified. To twist a famous quote, no team had promised so much and delivered so little, which perhaps made the job of the media difficult. After all, how much can analyses vary if the team’s failures follow the same pattern every time, with only one player – the magnificent Rahul Dravid – performing in match after match?

    The build-up to the Test series had been fantastic; the best I’ve seen in three decades. In earlier years the media in England could be neglectful or patronizing, but this time the volume of space and tenor of opinion bespoke India’s status in the sport – both on and off the field.

    As the powerhouse that drives the eyeballs for cricket currently, India has acquired a curiosity, awe, envy, frustration, ire, appreciation, admiration across the globe. But interest in this tour was not only because of the financial clout India commands: this was also a marquee series, remember, because Mahendra Singh Dhoni’s team was number 1 in the ICC Test rankings and only a couple of months prior had also won the 50-over World Cup.

    The charisma of Sachin Tendulkar, poised to get his 100th international century, made the series even more seductive. Tendulkar had scored his first-ever international century in England in 1990 and had since gone on to become not just one of the greatest cricketers of all time, but also the Pied Piper of modern cricket, attracting fans and media everywhere.

    Tendulkar’s teammates were stalwarts like Rahul Dravid, V V S Laxman, Zaheer Khan, Harbhajan Singh, Gautam Gambhir and Dhoni which India an all-star attraction. The fact that the first Test at Lord’s would be the 2000th in the history of the sport and the 100th between India and England added to the significance and the glamour, always good grist to the mill for the media.

    Pre-series write-ups flooded the English newspapers. Broadsheets devoted big space to the greatness and virtuosity of Tendulkar, Dravid and Laxman – all on their last tour of England – as well as India’s phenomenal rise in international cricket in every aspect over the past decade.

    England’s victory in the Ashes series a few months earlier had made them strong aspirants to become the number 1 Test team, and this contest promised high drama and spectacular performances galore. But this proved to be unfounded as India crumbled badly because of poor preparation, and even poorer application under pressure.

    By the middle of the tour, it was clear that there was to be no turnaround in India’s performances and the tone of the media had gone from admiration to cynicism. The world champions were looking like they had feet of clay. Tendulkar’s impending 100th century became a matter of ifs, buts and sighs. Barring Dravid’s resilience – and to an extent the hard toil of Praveen Kumar – there was little to extol in the Indian team.

    Several causes and reasons were sought to explain the utterly abject performances of this highly regarded side and inevitably the Indian Premier League, the BCCI’s greed, recalcitrance to accept the DRS etc came under sharper focus than might otherwise have happened.

    One of these debates on TV led to an altercation between former captains Ravi Shastri and Nasser Husain – with the former defending the BCCI and Husain emphatic that he had a right to criticize as a professional mediaperson — that was to resonate even across the seven seas.

    In many ways, that was also the high point of a series that wasn’t in the cricketing sense.