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Tag: Rahul Dravid

  • Conceived and scripted by S Abbas Akhta

    Rahul Dravid features in Mak Lubricants campaign

    By Our Staff

     

    Mak Lubricants features Rahul Dravid as brand ambassador in its latest TVC.

     

    Said P Sudhahar, Executive Director (Lubes), said: “These TVCs exemplify our unwavering dedication to dependability. They embody our core values of reliability and quality, reinforcing our commitment to delivering exceptional products that our customers can rely on.”

     

    Added S Abbas Akhtar, Chief General Manager (Public Relations & Brand), who played a pivotal role in conceiving, scripting, and positioning these films, added: “By interweaving relatable, real-life situations with the significance of choosing the right engine oil, we’ve crafted narratives that resonate deeply with our audience. Through this creative approach, we aim not only to entertain but also to educate our customers about the importance of making informed decisions regarding their choice of engine oils.”

     

  • To endorse their Pure for Sure initiative and range of MAK lubricants

    Rahul Dravid is Brand Ambassador for BPCL

    By Our Staff

     

    Bharat Petroleum has roped in Rahul Dravid as its new brand ambassador. The current Head Coach of the Indian cricket team will endorse BPCL’s Pure for Sure initiative and range of MAK lubricants.

     

    Welcoming Rahul Dravid, Shri G. Krishnakumar, C&MD, BPCL said: ‘We are delighted to welcome Rahul Dravid to BPCL family. As one of the greatest cricketers of our time, he stood out not only for his exemplary batting skills but also his strong integrity and dependability. An icon who took Indian cricket to new heights, Rahul truly epitomizes our values of trust, integrity, ethics, service and consistency. His association with BPCL will only serve to emphasise our promise of quality and dependability to consumers across the country.”

     

  • Launches 'Healthy Ko Rakhe Healthy' Campaign

    Rahul Dravid bats for Farmley dry fruits

    By Our Staff

     

    Rahul Dravid popularly known for being ‘The Wall’ of cricket is now creating a stronger, healthier wall for his fans. Farmley has unveiled its new campaign “Healthy Ko Rakhe Healthy” featuring former Indian Cricket Captain & brand ambassador Rahul Dravid batting for the immediate need of choosing unadulterated and high-quality dry fruits & nuts, for a healthier lifestyle.

     

    The digital film features Rahul Dravid playfully tossing a cricket ball to a kid, but as the ball passes through different hands it symbolizes the different stages of dry-fruits adulteration. From being dipped in water to increasing weight, from artificial colour to polishing, the ball represents the deceptive practices borne by consumers. While Dravid catches the ball right before it reaches the kid (depicting the consumer), asserting that some things are best original. The video concludes with Rahul Dravid endorsing his trust in Farmley’s commitment to deliver the finest quality products to customers by eliminating middlemen.

     

    Said Akash Sharma, Founder and CEO, Farmley: “At  Farmley,  we  prioritize  the  well-being  and satisfaction  of our customers before anything. From sourcing  the  finest  quality  dry  fruits  to  implementing  stringent  quality  control  measures,  we  are dedicated to delivering products that meet the highest standards of authenticity and purity. We are proud to have Rahul Dravid as the face of our ‘Healthy Ko Rakhe Healthy’ campaign empowering consumers to make informed choices. This campaign is a testament to our dedication towards delivering unadulterated dry fruits and safeguarding our customers’ health and well-being.”

     

  • To be the new brand ambassador

    Rahul Dravid backs Farmley dry fruits

    By Our Staff

     

    Dry fruits and nuts specialist, Farmley, has announced the appointment of Rahul Dravid as its first brand ambassador.

     

    Said Abhishek Agarwal – Co-Founder, Farmley: “Having him on board with Farmley is heart-warming, and we are proud to welcome Rahul Dravid to the family. Being a celebrated cricketer, Dravid has always been committed to being healthy, which helps us rightly position ourselves as a brand that believes in keeping the healthy in the dry fruits & nuts segment intact by eliminating the middlemen and offering adulteration-free products. With Rahul’s support, we aim to further expand our brand presence and connect with a wider audience, while upholding our promise of delivering premium and pure dry fruits & nuts.”

     

  • Announces its new campaign #Homeisforever

    Rahul Dravid promotes Piramal Realty

    By Our Staff

     

    Piramal Realty unveils its latest corporate campaign, “#Homeisforever,” featuring Rahul Dravid. The company has augmented its campaign by offering a limited-time opportunity for its customers to purchase fully furnished designer residences.

     

    Said Gaurav Sawhney, CEO of Piramal Realty: “We are elated to present this exclusive home loan offer to our valued customers,” “The “Interest Rate Lock” initiative seeks to provide our home buyers with interest rate stability and the most competitive rates in over a decade for the next 18 months. Our objective is to make homeownership more attainable and cost-effective, and this offer is a step in that direction.”

     

  • To lead their #MusclesMatter campaign

    Rahul Dravid partners with Abbott to launch new Ensure

    By Our Staff

     

    Abbott, the global healthcare company, has announced the launch of new Ensure with HMB – a new formulation to support Indians as they age. Rahul Dravid, will lead Abbott’s #MusclesMatter campaign, which increases awareness of the importance of muscles and addresses nutritional needs amongst adults

     

    Said Swati Dalal, general manager of Abbott’s nutrition business in India: ”Ageing is inevitable, but muscle loss and weakness doesn’t have to be. Muscle loss is the aging factor that’s rarely discussed, and few adults realise the impact our muscles have on our health as we age. Abbott has been pioneering research in science-based nutrition and by introducing the new Ensure with HMB, we hope to help Indian adults thrive.”

     

  • To expand its pan-India reach

    Rahul Dravid to endorse LaunchMyCareer

    By Our Staff

     

    Career guidance service platform LaunchMyCareer (LMC) has announced Rahul Dravid as its brand ambassador. Dravid will feature in LMC’s upcoming 360° campaigns, propelling LMC to expand its pan-India reach. The platform has been officially launched and can be accessed at launchmycareer.com.

     

    Commenting on the launch, Ankur Aggarwal, MD, and Co-Founder of LaunchMyCareer said: “We are thrilled and honoured to collaborate with one of India’s most iconic sportspersons and celebrities, Mr. Rahul Dravid. We are looking forward to achieving bigger and greater things this year, and no one could have been a better ambassador or growth partner for us.”

     

  • Unveils #TheFutureStartsAtHome campaign

    Rahul Dravid promotes Piramal Realty

    By Our Staff

     

    Piramal Realty, the real estate arm of the Piramal Group, unveiled its new campaign #TheFutureStartsAtHome featuring Rahul Dravid for its portfolio of residential projects.

     

    Said Gaurav Sawhney, CEO, Piramal Realty: “The drive for excellence embodied by Rahul Dravid perfectly reflects our vision to provide a secure, comfortable and hassle-free lifestyle and not just a place to live. He clearly portrays the core values and lifestyle that Piramal Realty envisions for its current and future customers. We constantly thrive for the upliftment of our customers’ lifestyles though finely crafted communities.”

     

    Added Dravid: “Stories of greatness transcend time and place. Our homes are sanctuaries where we can be ourselves, surrounded by those we love. Inevitably, they form the backdrop of some of our most memorable moments, from the first step to the first professional achievement.”

     

  • Actor Vijay Raaz goes head to head with Cred's high-octane celebrity campaign

    Magicpin takes on Cred in latest ad

    By Our Staff

    Social rewards platform Magicpin has collaborated with film and web-series actor, Vijay Raaz to position itself as the down-to-earth, ‘Asli Savings’ option for everyone. With this ad, Magicpin is takes a dig at Cred and contrasted it against its own rewards programme.

    Said a communiqué: We’ve all watched Rahul Dravid, a distinguished, well-loved celebrity, lose his mind on TV. We love it too. But do we know how this much-touted rewards program even works, or what the reward “coins” are even worth? One insight we encountered was that most Cred users have lakhs of points, but don’t seem to know how or where to use them. magicpin follows a fairly simple and straightforward approach to how points are valued: 1 point is always equivalent to 1 rupee. This sounds like it should be an obvious idea, but isn’t as common as it ought to be. From a consumer insight POV, there is an instinctive equivalence between the points and real money, which increases the “delight” users feel every time they earn points. magicpin’s more than five million users — who have saved across categories — can attest to that.

  • Tanmay Bhat and team think out of the box once again

    Cred gets Jackie Shroff for next ad film

    By Our Staff

    Big bang advertiser (and also a payment convenience provider) Cred has launched a new campaign in continuation with its official sponsorship with IPL 2021. After the first ad film went viral featuring Rahul Dravid in an angry avatar, the next ad film has Jim Sarbh and Jackie Shroff in a never-seen-before personas.

    The ad films have been produced and directed by Early Man Film. The campaign was written and conceptualised by Tanmay Bhat, Devaiah Bopanna, Puneet Chadha, Nupur Pai and Vishal Dayama and executed by DDB Mudra and 22Feet Tribal Worldwide. Karan Malhotra has composed the music for the films.

    Said Kunal Shah, Founder and CEO, Cred: “We are happy to continue our association with the IPL for the second year in a row. At Cred, we believe in rewarding good financial behaviour. With this campaign, we want to instil our message of the importance of financial literacy and educating viewers on the rewarding benefits of practising responsible financial behaviour. ”

    Added Ayappa, Director and Co-Founder, Early Man Film: “It’s that time of the year when we collaborate with our favourite heroes from the 90s and make them do strange, yet wonderful things for Cred. I hope everyone enjoys these films as much as they did the last set.”

     

     

  • Launches new campaign titled ‘Karo India Forward, Karo Gaadi Forward'

    CarDekho Gaadi onboards Mahesh Babu & Dravid

    By A Correspondent

     

    CarDekho has announced its latest campaign for CarDekho Gaadi Store under the theme ‘Karo India Forward, Karo Gaadi Forward’ with brand ambassadors Rahul Dravid and Mahesh Babu.

     

    The campaign has been created by Leo Burnett and will be released across national and regional television channels and digital publications.

     

    Said Mr Gaurav Mehta, Chief Marketing Officer, CarDekho: “The objective of our campaign is to help people sell their cars from the comfort of their home or anyplace of their choosing.. As a country, the feeling of taking our collective destiny in our own hands is the cultural insight that we have tried to bring to life. We joined hands with iconic film star Mahesh Bapu and legendary cricketer Rahul Dravid as brand ambassadors to convey the message. The country recognizes their meritorious contirbution to society. We believe this campaign will acceletrate our growth and expand our reach to a larger set of customers.”

     

     

  • Onboards Rahul Dravid as Brand Ambassador

    CarDekho Group launches “The everyday hero” TV campaigns

    By A Correspondent

     

    CarDekho has launched its newest TV campaign ‘The everyday hero’ championing the cause of personal mobility. The campaign has been created by Leo Burnett India and has Rahul Dravid endorsing the brand.

     

    Commenting on the new campaigns, Gaurav Mehta, Chief Marketing Officer, CarDekho, said: “Consumer behavior has shifted and personal mobility and a trusted mode of transportation have taken centerstage. Since commuting is unavoidable, everyone wants a trusted and secure means of personal mobility. Rahul Dravid embodies Trust and Security for all Indians and constantly motivates us to dig in for a long and successful innings, despite overwhelming odds. His team-centric performances inspire us to collectively push towards success. We are honoured to partner with him and inspire people to take their destiny in their own hands. CarDekho aims to become a personal mobility partner to every Indian in their journeys ahead.”

     

    Speaking about the campaign, Rajdeepak Das, Managing Director – India & Chief Creative Officer, South Asia, Leo Burnett said: ““With the current situation dictating personal mobility as one of the key measures for safety. And online car buying has seen a major boost. Good news is with the new behaviour CarDekho is becoming the first choice for most buyers. Having one of the finest Indian cricketing legends, Rahul Dravid onboard as our brand ambassador further cements our relationship with the audiences. We are working with CarDekho and Rahul to create a new blueprint for the car buying process and establish itself as the most trusted and preferred partner for new buyers. We can’t wait to create some magic with both these powerhouse brands.”