MxMIndia

Tag: Punit Goenka

  • Keeping in mind “economic realities”, entry to the event is priced at Rs 2950 (US$39)

    Zee Melt to be held online, on Sept 3 & 4

    By A Correspondent

     

    Kyoorius and Zee have announced the 2020 edition of Zee Melt, which is scheduled to be held virtually on Septemeber 3 and 4.

     

    The organisers have lined up industry stalwarts like Chuck Porter, Rory Sutherland, Sir Martin Sorrell, Vikki Ross, Fernando Machado, Beth Ann Kaminkow and Laura Jordan Bambach amongst others. Keeping in mind “economic realities”, entry to the event is priced at Rs 2950 (US$39).

     

    Punit Goenka and Rajesh Kejriwal

    Speaking on the association of Zee Entertainment with Zee Melt, Punit Goenka, MD & CEO, ZEEL, said: “We have been proud partners of MELT since inception and have seen it grow in stature and influence. We’re delighted that, together with Kyoorius, we have adapted to a complex environment and ensured that the sharing of knowledge continues.”

     

    Added Rajesh Kejriwal, CEO, Kyoorius: “We have taken advantage of the amazing adoption of digital communication and developments in tech to create a world-class conference with the finest speakers from across the world. We have also tried to address a global audience through convenient scheduling and relevant content.”

     

    Anant Rangaswami

    Said Anant Rangaswami, Editor, Melt: “We continue with the philosophy, since inception, of taking into account the long tail of interest of the communication professional. This will be clearly visible in the curation of speakers, panel discussions and workshops.”

     

  • Reinforces commitment towards Zee in an open letter

    Punit Goenka defines 5Gs of Zee 4.0

    By A Correspondent

     

    Punit Goenka

    It’s been a horrible year-odd for Zee Enterprises. Possibly a year-and-a-half or more. But the Mumbai-based entertainment conglomerate has seen its ups and downs. Like the Hoola Loop roller-coaster ride of its amusment park Esselworld, it has sprung back. Again, and again, and again.

     

    The results that were declared in the wee hours didn’t paint a great picture. But as one industry observer told MxMIndia, it was Operation Clean-up time at the Central Mumbai offices of the company.

     

    Ahead of the declaration of results, Punit Goenka, the 40-something director of the entertainment biz, shared his shared his strategic vision for a new avatar of his company – labelling it Zee 4.0. Goenka laid out the future roadmap to propel the company as a premier media and entertainment powerhouse. Which it is, but it needs to get there. Soon.

     

    In a country where leaders from the Prime Minister downwards are known to jargonise their plans, Goenka said Zee 4.0 will be implementing a 5G formula focusing on – Governance, Granularity, Growth, Goodwill and Gusto. In his letter, Goenka said that the 5G approach will define the future of the Company, as it gears up to take the next big leap.

     

    “The start of this financial year has been a rather special one for me and the entire team at Zee. Since for us it is not just the beginning of another new year, but the beginning of an entirely new life for the Company. The beginning of a company which is transforming in line with its new realities. The beginning of a sharper, leaner, greener version of Zee. The beginning of Zee 4.0.”

     

    In an interview with The Economic Times on Monday, Goenka was exceedingly candid about the present and the future. And how he is rebuilding the empire, virtually brick by brick.

     

    Click here to access the Open Letter by Mr. Punit Goenka

     

     

  • The International Advertising Association (IAA) India Chapter has launched its second edition of what is well known as the Work to Live Campaign

    Work to Live 2.0 from IAA

    By A Correspondent

     

    The International Advertising Association (IAA) India Chapter has launched its second edition of what is well known as the Work to Live Campaign.

     

    Punit Goenka

    Said Punit Goenka, President, IAA India Chapter: “The concept of flexi-timings for a city like Mumbai was always a good idea. Now it assumes even more importance. In fact our campaign stresses the points that while flexi-timings are a win-win situation, it must be implemented with a sense of discipline.”

     

     

    Nandini Dias

    Added Nandini Dias, IAA Mancom member and CEO, Lodestar UM, India, who conceived this idea: “After a personal tragedy, I initiated WorkToLiveToWork with the hope that decongestion of the rush hour through flexi-timing will ensure that commuting becomes less fatal. Over the last two years, many corporate leaders and trade bodies have seen the concept working and adopted it. The pandemic has made social distancing a must. But with limited space, overburdened transport network, the need for flexi-timing or time distancing is an absolute must, and workplaces that adopt it will keep their workforce safer.“

     

     

  • To also feed 10,000 migrants with 600,000 daily meals for a month across India

    Zee to donate over 200 ambulances, 40k PPE kits & build 100+ ICU Units across country

    By A Correspondent

     

    Media & Entertainment powerhouse Zee Entertainment has announced a national level CSR drive towards enhancing the country’s healthcare infrastructure, further strengthening its fight against Covid-19.

    In line with its CSR policy, the company will support state governments & local governing bodies with critical interventions across 10 cities – Mumbai, Noida, Chandigarh, Jaipur, Kolkata, Bhubaneswar, Bengaluru, Hyderabad, Kochi and Chennai.

    The company will be utilising the sanctioned CSR budget (for the fight against Covid-19) to provide the following:

    :: Ambulances – 200+ ambulances to be donated to the municipal corporations (46 ambulances have already been donated to BMC).

    :: Humidifiers – 50 High Flow Heated Respiratory Humidifiers to be donated BMC.

     

    Zee Entertainment has said it will donate over 200 ambulances, 40,000 PPE kits and build 100+ ICU units across the nation to fight against Covid-19

    :: The company has flagged off the healthcare infrastructure centric initiatives with Mumbai, by donating 46 ambulances and 50 high flow heated respiratory humidifiers to the Brihanmumbai Municipal Corporation (BMC).

    :: Company to also feed 10,000 migrants with 6,00,000 Daily Meals for a month across the Nation.

     

    The drive was flagged off in the presence of Honorable Chief Minister of Maharashtra Uddhav Balasaheb Thackeray, Minister for Tourism, Environment & Protocol, Government of Maharashtra, Aaditya Uddhav Thackeray and Zee Entertainment Managing Director & Chief Executive Officer, Punit Goenka, by donating 46 ambulances and 50 high flow heated respiratory rumidifiers to BMC. This support will help build capacity and enhance the existing healthcare infrastructure in Mumbai.

     

    As per an announcement, Zee will approach and work with all state governments and local governing bodies across the nation, to formulate an action plan that is structured on fulfilling the immediate requirements to fight the pandemic.

     

    Over and above the support towards healthcare relief, ZEE has also partnered with Akshaya Patra Foundation to provide 600,000 daily meals which will support 10,000 migrants across the Nation for a month.

     

    Speaking on this announcement Punit Goenka, Managing Director and Chief Executive Officer, Zee said: “The effects of the Covid-19 pandemic in India have been fa reaching and calamitous for vulnerable communities. It is important that we stand up during such times and step up our efforts as responsible members of the society. Zee is committed to continue its strong support towards the government, with a key focus on strengthening the overall healthcare infrastructure, to save our Nation from this pandemic. We are also significantly increasing our efforts on-ground to provide relief to migrants across the country. We will continue to do our best to serve the Nation in these challenging times.”

     

    Added Aaditya Uddhav Thackeray, Minister for Tourism, Environment & Protocol, Government of Maharashtra: “The scale of this pandemic is enormous, and the government of Maharashtra is working round the clock to enhance the modular medical facilities and support our frontline workers. Every step ahead is a successful step towards beating the current humanitarian crisis. We would like to thank Mr Punit Goenka and Zee for their support in this time of need towards Covid-19 response and relief.”

     

    Said Iqbal Singh Chahal, Commissioner, BMC: “We are dealing with challenging times where being ahead of the virus is key to fighting the war against Covid-19. We have implemented several path breaking innovative measures across the city to curb the increase in number of cases and are ramping up our medical facilities. We are glad to receive this support from Zee that will further strengthen our efforts while also ensuring the well-being of the citizens. It is humbling to see organisations such as Zee coming forward and fighting this crisis together with us.”

     

     

  • Kyoorius Creative Awards will donate 2,000 PPE kits on behalf of the advertising community of India to help health workers fight Covid-19

    Kyoorius Creative Awards in digital form. Entry fee: 1.5k+GST

    By A Correspondent

     

    Kyoorius Creative Awards are happening, albeit in digital form.

    Punit Goenka

    Said Punit Goenka, Managing Director and Chief Executive Officer of Zee Entertainment Enterprises Limited: “We understand and acknowledge the challenges faced by the entire creative fraternity and this disruptive step is being taken to enhance the participation levels while significantly reducing the award entry budgets,”

     

    The entry fee will be Rs 1500 per entry, exclusive of taxes.

    In addition to reducing the fees, Kyoorius Awards will donate a minimum of 2000 PPE kits to authorities in Mumbai, Delhi NCR and Bengaluru on behalf of the advertising community of India. The first consignment of 500 PPEs has been delivered in Mumbai.

     

    Rajesh Kejriwal

    Added Rajesh Kejriwal, founder of Kyoorius: “Obviously, we debated whether the Award should, indeed, be held this year. After much thought, we decided that the Awards should be held, at the same size and scale as previous awards, but taking into account the realities of the post-coronavirus world that we live in,” adding: “The major change will be in the judging process. “While the quality and composition of the jury will be similar to previous years and will see both Indian and international practitioners assessing the work, the jury sessions will be online and virtual… It is a difficult time for all businesses including advertising, and we hope the Kyoorius Creative Awards plays a small role in the upliftment of the mood of the industry and all those who work in advertising and marketing, especially the younger professionals,” added Kejriwal.

     

    The key milestones and dates are as follows:

    Call for Entry Resumes – Monday, June 15, 2020

    Entries Close – July 15, 2020

    Jury Session

    First Round – July 31 and August 1, 2020

    Final Round – August 7 and 8, 2020

    Awards Night – Friday, August 28, 2020

  • The International Advertising Association (IAA) India Chapter has released a multimedia campaign to focus attention on the need to raise funds to rehabilitate the hapless victims of the Cyclone that caused havoc in the two States

    IAA & Havas India release campaign for Bengal & Odisha

    By A Correspondent

     

    The International Advertising Association (IAA) India Chapter has released a multimedia campaign to focus attention on the need to raise funds to rehabilitate the hapless victims of the Cyclone that caused havoc in the two States.

     

    Said Punit Goenka, President, IAA – India Chapter: “While the entire Nation is fighting against Covid-19, Bengal and Odisha have also been battling with the impact caused due to the cyclone. We have always believed in the fact that effective communication implemented at the right time, positively generates the required change. I am very glad that the team IAA’s India Chapter along with Havas India, instantly synergized and created an impactful campaign, urging people to virtually join hands and support the rehabilitation initiatives. “.

     

    Added Bobby Pawar Chairman & CCO Havas India: “The campaign posed a difficult challenge. How do you get people who are themselves affected by a crisis to care about the plight of those who have been struck by another? The solution was to use the very same things we find hard about our current situation and depict how much worse it is for the millions affected by the cyclone and the pandemic. IAA always rises to the occasion when there is a need and I am thankful to them for letting us be a part of this effort.”

     

    Said Rana Barua, Group CEO, Havas India: “As a member of the IAA and a responsible part of the communications industry, it’s really up to us to create work that stirs the conscience of the world and makes people understand the true extent of this terrible situation in Bengal and Odisha. I am sure this initiative driven by the IAA and Havas will help create an impetus for people to contribute and help in the massive rehabilitation programs.

     

     

  • The award was to be presented at the IAA World Congress St.Petersburg, but since that has been postponed, the presentation details will be communicated soon

    Anant Goenka bags IAA 2020 Young Leader Compass Award

    By A Correspondent

     

    The International Advertising Association (IAA) has named Anant Goenka Executive Director- The Indian Express Group, and Mancom Member IAA India Chapter as ecipient of its 2020 “Young Leader Compass Award”.

     

    Says Punit Goenka, President of the IAA India Chapter: “It is a matter of pride for us in the India Chapter and in the Marcom industry in India that our member has been selected for this signal honor. I wish Anant all the best”.

     

    The award was to be presented at the IAA World Congress St.Petersburg, but since that has been postponed, the presentation details will be communicated soon.

     

     

  • The teams have enabled innovations through remote production of content over mobile and professional cameras by using video and audio production technologies to support broadcast, digital & social platforms

    Zee Entertainment embraces tech solutions to create fresh content amidst lockdown

    By A Correspondent

     

    Zee Entertainment Enterprises Ltd (Zee) has announced fresh content for its consumers by embracing and utilising technology. The teams have enabled innovations through remote production of content over mobile and professional cameras by using video and audio production technologies to support broadcast, digital & social platforms.

     

    Speaking on the extraordinary steps undertaken by the company, Punit Goenka, Managing Director and Chief Executive Officer, Zee Entertainment said: “Zee has always set new trends for the industry, and I am very proud of our teams for making the optimal utilization of technology  solutions to ensure that our consumers continued to get a fresh dosage of entertainment content, amidst the lockdown. We will continue to create fresh, rich and engaging content for our viewers, by discovering new means and paths. It is time for the Industry to define a new normal, to ensure that our consumers remain well-informed and entertained”.

     

     

  • The teams have enabled innovations through remote production of content over mobile and professional cameras by using video and audio production technologies to support broadcast, digital & social platforms.

    Zee Entertainment embraces technology solutions to create fresh content amidst lockdown

    By A Correspondent

     

    Zee Entertainment Enterprises Ltd (Zee) has announced fresh content for its consumers by embracing and utilising technology. The teams have enabled innovations through remote production of content over mobile and professional cameras by using video and audio production technologies to support broadcast, digital & social platforms.

     

    Punit Goenka

    Speaking on the extraordinary steps undertaken by the company, Punit Goenka, Managing Director and Chief Executive Officer, Zee Entertainment said: “Zee has always set new trends for the industry, and I am very proud of our teams for making the optimal utilisation of technology  solutions to ensure that our consumers continued to get a fresh dosage of entertainment content, amidst the lockdown. We will continue to create fresh, rich and engaging content for our viewers, by discovering new means and paths. It is time for the Industry to define a new normal, to ensure that our consumers remain well-informed and entertained”.

     

  • The videos have been prepared by of Hansa Events as their contribution to the industry

    IAA profiles unique Covid Communicators

    By A Correspondent

     

    The India Chapter of the International Advertising Association (IAA) is chronicling unique pro bono communication prepared by industry pros during the period of the Covid Lockdown. The videos have been prepared by of Hansa Events as its contribution to the industry.

     

    Said Punit Goenka President IAA India Chapter: “Amidst the challenging times, it is heartening to note the voluntary initiatives taken up by industry leaders to come forward and share their perspectives. The association encourages more and more leaders to come forward and participate in this initiative to share ones knowledge, learnings and thoughts. On behalf of IAA, I would like to thank Bhupal, Tista and Rajeev for their valuable contribution”.

     

    Notes a communique: “The videos are about veteran design specialist Bhupal Ramnathkar who has organised probably the biggest crowd-sourced, design-based communication programme, Tista Sen, senior creative specialist and her positive film about the Memories of Mumbai and the moments of relaxation set to music by well-known creative and music specialist Rajeev Raja.”

  • The campaigns have been executed by an independent creative team driven by Dhananjay Khotpal and Neelam Lakhani

    IAA speaks up for senior citizens and against domestic violence

    By A Correspondent

     

    The India chapter of the  International Advertising Association (IAA) has unveiled public service messages on the critical issues concerning senior citizens and domestic violence.

     

    Punit Goenka

    Said Punit Goenka, President, IAA Chapter : “We need to take good care of our senior citizens keeping them safe from Covid-19. At IAA, it has been our constant endeavour to make people aware about their responsibilities towards elders. During such challenging times, the initiatives of the association in this realm will be further more amplified. We have also been concerned by the spike in the level of domestic violence across the country.  We will be implementing a series of communication campaigns across the nation, sensitising citizens on these critical issues.”

     

    Many publications have stepped up to support the IAA effort. Similarly social organisations like Rotary, industry bodies like Indian Merchants Chamber (IMC) and the Population First (Laadli) NGO will also play a role in disseminating information and counselling, where necessary.

     

    The campaigns have been executed by an independent creative team driven by Dhananjay Khotpal and Neelam Lakhani.

     

     

  • Over 3500 employees of Zee have joined the initiative with personal contributions

    Zee intensifies drive for Covid-19 relief, offers financial relief to 5k+ daily wage-earners

    By A Correspondent

     

    Media and Entertainment conglomerate Zee Entertainment Enterprises Ltd (Zee) has announced a financial relief to over 5000 daily wage-earners, working directly or indirectly for the company in its overall production ecosystem.

     

    In order to further support Prime Ministers’ Citizen Assistance and Relief in Emergency Situations Fund (PM Cares Fund), ZEEL will leverage the strength of its global media network across encouraging people to contribute. Over and above this step, Zee has also provided an opportunity to all of its 3500 employees to offer voluntary contributions towards the PM Cares Fund through an intranet portal. The Company will match the corpus collected from the employee contribution and the collective amount will be donated to PM Cares Fund.

     

    Speaking on this announcement, Punit Goenka, Managing Director and Chief Executive Officer, Zee Entertainment said: “We stand committed to financially support all the daily wage earners working in our production ecosystem. We firmly believe in the extraordinary power of coming together and fighting against a situation. In these challenging times, it is extremely critical for India Inc. to come together and support the National level initiative undertaken by our Hon’ble Prime Minister, Shri. Narendra Modi. Apart from the financial support, we will also contribute in creating nationwide awareness about the noble initiative. Leveraging our strong reach across the Nation and World at large, we are urging our esteemed viewers to join this movement. This is a time where the entire Nation needs to come together as One Family.”

     

    Earlier, Zee had implemented an initiative titled #BreakTheCoronaOutbreak where content across 40+ channels was paused for a 30-second break throughout the day, encouraging viewers to wash their hands. In line with the decision undertaken by Indian Broadcasting Foundation (IBF), television channel Zee Anmol has also been available free-of-cost to all viewers across all DTH platforms and cable TV networks for a period of two months.

     

    On the company’s digital side, Zee5 ensured that the internet bandwidth across the country was optimized by replacing High Definition (HD) content to Standard Definition (SD) content. Zee5 also ensured that the viewers remained calm and composed during the lockdown phase with its #BeCalmBeEntertained initiative.