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Tag: Puneet Kapoor

  • This is for Fastrack's new campaign by Lowe Lintas

    Fastrack asks the youth to #StayTheFIn

    By A Correspondent

     

     

    https://www.facebook.com/fastrack/videos/524472395102499/

     

    Motivating everyone to stay put, Fastrack has announced a social message with a series of three videos featuring youth icon Ananya Panday. With this video series, the brand aims to engage with the Gen-Z’s who are stuck at home with nothing but their own company to enjoy.

     

    Said Ayushman Chiranewala, Marketing Head, Fastrack: “Fastrack being India’s iconic youth fashion brand always approaches things in a fresh and interesting manner. With over a month of lockdown while counting more days, our latest #StayTheFIn campaign aims to motivate consumers to stay put, while utilizing the time at home innovatively. Fastrack invites its audience to make the best out of the current situation by exploring what they wish to do to be sane and quirking it up like always even in this scenario. As part of the larger campaign, the brand attempts to ask its target audience to keep behaving responsibly and keep experimenting and Fastrack celebrates this bold spirit”.

     

    Commenting on the idea, Puneet Kapoor, Regional Creative Officer, Lowe Lintas, added: “Fastrack has always been a nimble-footed brand reflecting modern youth codes and pop-culture codes in quirky ways. There’s a bright side to the current lockdown too and we’re seeing a spurt of creative expressions across social media platforms whether it’s culinary, music, dance or the arts. That exactly is the point of these ads asking people to find their crazy groove and stay the f*ck indoors.”

     

     

  • He has previously worked with McCann Worldgroup where he was Head of Creative, South

    Puneet Kapoor joins Lowe Lintas as Regional Creative Officer, South

    By A Correspondent

     

    Lowe Lintas has appointed Puneet Kapoor as its new Regional Creative Officer. He has previously worked with McCann Worldgroup where he was Head of Creative, South.

     

    Puneet Kapoor

    Talking about his new role, Kapoor said: “Lowe Lintas Bangalore has been such a stellar office for many years spewing out one great campaign after the other. It’s a great challenge to add thunder to the impressive repertoire of work and I am really looking forward to collaboration with the teams and clients to do some iconic work.”

     

    Amer Jaleel

    Added Amer Jaleel, Group CCO and Chairman, Mullen Lowe Lintas Group: “We have had a legacy of great creative people from Bengaluru. We have also had the best of brand work originating out of Bengaluru. The connection is more than obvious. We had been on the lookout for someone who was both entrenched in solid brand work and had the more recent portfolio of engaging and contemporary digital conversations. In Puneet we found that and more. A really great team guy and intuitive leader. We are blessed and bonussed!”

     

    Sagar Kapoor

    Commenting on Kapoor’s appointment, Sagar Kapoor, CCO, Lowe Lintas said: “Besides his experience Puneet gets with him truly infectious energy. He is excited about making brands bigger and more popular. He has shown considerable expertise in the Southern region, again working on brands that have a national footprint. We are looking forward to taking the office and our brand partners to the next level.”

     

     

  • The brand re-defined itself in the context of this friendship and connected it to people whose lives are centred around their friends

    Britannia Bourbon’s new campaign celebrates BFFs

    By A Correspondent

     

    Britannia has announced the launch of a new campaign for its oldest brand, Bourbon. With an aim to refresh the brand, Britannia Bourbon’s latest campaign celebrates the true spirit of life-long best friends.

     

    Said Ali Harris Shere, VP, Marketing, Britannia: “Through this new campaign, the brand wants to create a world of friendship that is real and unpretentious. Our target audience is not constrained by age, as this feeling of friendship cuts across all ages including adults for whom moments spent with their best friends is a pivot on which their life revolves. We want to find a place in each friends’ group and this campaign is our first salvo in that direction.”

     

    Added Dileep Ashoka, Executive Vice President and Head, McCann South: “Competition in the premium creams segment has intensified and Britannia aims to increase their market share in this category over the next few years. Our task was to create a strong consumption context for the brand Bourbon by re-defining the functional and emotional role of the brand in consumers’ life. This led to the campaign being based on a brand space of Bourbon Friends Forever, where Bourbon fuels real friendship moments.”

     

    Commenting on the creative thought behind the campaign, Puneet Kapoor, Executive Creative Director, McCann Bangalore said: “There are generations of kids that loved and grew up on the fulfilling snack of Britannia Bourbon. Those men and women have grown up to have children of their own. It’s amazing how, despite the explosion of choices, Britannia Bourbon is still much loved. A strong brand like this just needs a priming to be relevant to the generations coming in. Which is exactly what the ad does in an interesting way. Marrying the good old favourite fulfilling chocolate snack with the new age thought of BFF.”

     

     

  • Treat is Britannia’s largest selling sandwich creams brand, and it is back with a new product range, with crunchier, tastier, shells, and super soft cream in between

    Britannia assures consumers where to find the real treat for its biscuit brand

    By A Correspondent

     

    Britannia has unveiled a new campaign for its sandwich brand – Britannia Treat.

     

    The TVC, titled ‘Asli-Treat-is-in-The-Middle’, was the coinage that the brand felt best captures what the product delivers.

     

    Puneet Kapoor, Executive Creative Director, McCann had this to say, “It’s rare that the main product design idea and the human insight converge the way it did with this brief. Keeping it simple, elegant and a lot of fun was the way to go. But simplicity in communication is what you arrive at eventually if you keep at it. We’re glad that McCann and Britannia teams stuck to it with a beautiful delivery from the Hungry Films team.”

  • The TVC brings alive the heart-warming relationship between a woman and her grandmother and her endeavour to get her grandmother to experience something wonderful

    Deepika Padukone promotes Good Day variant Wonderfulls

    By A Correspondent

     

    With the launch of Britannia Good Day Wonderfulls, an extension to the Good Day family, the cookies-to-dairy products major has unveiled a campaign supporting the launch with the theme: ‘Cookies so wonderful, you’d want your loved ones to have it’.

     

    The film features Good Day’s brand ambassador Deepika Padukone and depicts her gifting her grandmother a new pair of dentures, to enjoy the new cookie brand.

     

    Said Ali Harris Shere, VP, Marketing: “We are seeing a clear trend of premiumization in biscuits for the last few years. Consumers are upgrading to superior product experiences. Good Day Wonderfulls aims to leverage this trend.”

     

    Commenting on the campaign thought, Puneet Kapoor, Executive Creative Director, McCann World Group, said: “The challenge here was that in a world spoilt with choices, how do you make people want another cookie out of the  thousand cookies already out there. But surely when you have a genuinely good tasting product, it feeds into the creative gumption as well.  I guess the crisp and crunchy texture and taste fired the idea in the neurons of the creative team and the idea was love at first sight.”

     

  • Parachute Advansed Body Lotion through its new ad campaign intends to bring back the lost spark in relationships

    Marico unveils new campaign for Parachute Advansed Body Lotion

    By A Correspondent

     

    Marico has launched a new campaign for its skin care brand Parachute Advansed Body Lotion in a step to fuel the brand’s growth for the upcoming season. In a category which is rooted in the problem solution space, Parachute Advansed Body Lotion has uniquely shifted the frame of reference with its emotive proposition of “Rekindling romance” in the married housewife’s life.

     

    Within five-six years of marriage, familiarity and presence of children takes a toll on the intimacy between the couple. Given the daily chaotic lifestyle, a housewife tends to neglect her body skin care needs with all her attention dedicated towards her family. Parachute Advansed Body Lotion through its new ad campaign intends to bring back this lost spark in relationships by promising a woman with ‘irresistible to touch’ beautiful skin in just seven days.

     

    The television commercial, that has been conceptualized by McCann Erickson, Mumbai, showcases a housewife expressing her surprise and excitement to her friend about her husband finding ways to touch her time and again, bringing the flames of romance back in their lives. The campaign educates that Parachute Advansed Body Lotion, rich with the goodness of coconut milk & 100 per cent natural moisturizer has been formulated to uniquely nourish the skin from within, in just seven days.

     

    Anuradha Aggarwal, Chief Marketing Officer, Marico Limited added, “Our new campaign highlights the transformation the use of Parachute Advansed Body lotion can bring to your skin in just seven days leading to the rekindling of romance between husband and wife. With winter around the corner, we are using this opportunity to urge homemakers across all metros and mini-metros in India to try the transformational effects of Parachute Advansed Body lotion.”

     

    Puneet Kapoor, Executive Creative director, McCann Erickson said, “Body lotion classically has been a difficult category to crack into, especially when we go down the strata. The idea of re-igniting romance in relationships was the starting point, but the real challenge was to make this transformation of skin very desirable. It’s from here that the idea of capturing beautiful fleeting moments of touch and the return of romance was thought of. With the high-point being a moment when an otherwise un-expressive husband, goes to the length of saying ‘coo-chi-coo’ as the couple take a selfie. The treatment that directors Subir and Namita  brought to the initial script made a real difference to the idea, making it a lot sharper and interesting creatively, and liberating the story into beautiful short cinematic moments strung together over a conversation with a close friend.