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Tag: Puneet Kapoor

  • Lowe Lintas – South works on campaign

    M S Dhoni supports Unacademy in brand film

    By Our Staff

     

    Unacademy, the learning platform, has launched a new brand film titled Lesson No. 7, featuring M S Dhoni.

     

    Said Karan Shroff, Partner and CMO, Unacademy: “Lesson No. 7 is Dhoni’s life mantra of how with a persistent approach, you can be assured of greatness awaiting beyond barriers. Our journey with our Learners is not only till they crack an exam but for their entire life, and this is a life lesson which we hope will inspire all of them to continue to fight and chase their dreams. We are extremely proud of this film and thankful to Dhoni, who supported us in delivering our mission and welcome him on board the Unacademy train.”

     

    Added Puneet Kapoor, Regional Creative Officer – South, Lowe Lintas: “The most inspiring people in the world are the ones who are students till their last breath. Hats off Mahi for inspiring the world much beyond cricket! It’s difficult to encapsulate this great athlete’s journey in 85 seconds but we’ve made a very valiant and a passionate attempt. Kudos to our creative team for the long drawn production, Unacademy marketing team for sticking for this idea through thick and thin and to Hungry films for pulling off this beauty.”

     

  • Stalwarts Kiran Anthony and Mahesh Gharat move on

    Ogilvy (South) announces changes in creative leadership

    By Our Staff

     

    Puneet Kapoor will be incharge of creative at Ogilvy Bangalore and across all the southern markets. This will be effective March 2022.

     

    He takes the place occupied by Kiran Anthony and Mahesh Gharat, two Ogilvy stalwarts. While Gharat will be moving into full-time direction, Anthony will continue to lead Vi in a consultant’s role while he also pursues directing.

     

    Said Piyush Pandey, Chairman Global Creative & Executive Chairman India, Ogilvy: “I salute and thank Mahesh Gharat and Kiran Anthony for their stellar contribution to Ogilvy for a very long time.  It’s never easy to see your bright stars leave. However, when they step out to actualise their dreams, you can only cheerlead and wish them fulfilment in what they have chosen as their next journey and destination.”

     

    Added Kainaz Karmakar, Harshad Rajadhyaksha & Sukesh Nayak, Chief Creative Officers, Ogilvy India: “Kiran Anthony and Mahesh Gharat have led some of the most memorable campaigns this industry has seen.  They have won critical pitches, built terrific teams, and put Ogilvy on the world stage more than once.  They were always helpful, always putting their people first. Always there for Ogilvy.  Having contributed a great deal to Ogilvy, they now want to go after their dream of becoming film directors.  This means we still get to keep them close, just in a different role.”

     

    Puneet Kapoor
    Puneet Kapoor

    Kapoor comes to Ogilvy from Lowe Bengaluru. His advertising career spans 24 years across Lowe, Ogilvy, McCann, BBH and as a founder of Eleven Brandworks. His most celebrated recent work includes campaigns for Unacademy, Swiggy, Fastrack, Titan, Myntra, Udaan, Xiaomi, Redbus, Flipkart, Cleartrip, Britannia, ITC Foods and TVS.

     

    He will join Ogilvy in March 2022 and will work with Ogilvy India’s Chief Creative Officers and the President of Ogilvy India (South), continuing to do stellar work for Ogilvy’s clients across Bengaluru and Chennai.

     

  • Features actor Anil Kapoor to heighten the joy of travelling

    Lowe Lintas ads for Cleartrip & Flipkart Big Billion Days tie-up

    By Our Staff

     

    Cleartrip has roped in actor Anil Kapoor for its latest campaign that celebrates travellers who are ready to experience the joy of flying again. The multi-film campaign conceived by Lowe Lintas Bangalore is a part of the platform’s first association with Flipkart Big Billion Days.

     

    Speaking about the campaign, Himanshi Tandon, Director – Marketing, Cleartrip said: “Going to the airport. Checking in. Sitting on a flight. Taking off. Landing. These are normal, everyday travel habits that most people haven’t indulged in over the last year and a half. People accustomed to travelling regularly have been craving to get back into flight mode. At Cleartrip, we want to empower these consumers to book their travel at great prices, and without worrying about cancellation charges if their plans change. Our campaign will resonate with every traveller who has been waiting to take to the skies again, and we are sure this will bring a smile to their face. We found the perfect partner in Anil Kapoor, who brings alive the message in his signature style.”

     

    Commenting on the campaign idea, Puneet Kapoor, Regional Creative Officer, Lowe Lintas added: “We’ve all been aching to travel again. So, this campaign was as much about communicating to the consumers as it was about our own travel pangs. We used the little things we did when we took flights as a means to connect with the urge of eager travellers. So, we decided to focus on the quirks of eager travellers who’re itching to fly again. Anil Kapoor fits the role perfectly and we hope his personality resonates with every traveller out there.”

     

  • Creates a campaign to evoke nostalgia for Swiggy’s express grocery delivery service

    Lowe Lintas lends a hand to Swiggy’s Instamart

    By Our Staff

     

    Swiggy has launched a series of TVCs and digital videos for its grocery delivery service, Instamart.

     

    Said Ashish Lingamneni, Head of Brand at Swiggy: “Swiggy is committed to bringing convenience to consumers’ doorstep and has pioneered the quick commerce model for instant delivery of groceries and essentials for the time-pressed urban consumer. As an advertiser, we love being at the intersection of entertaining viewers while also showcasing how our services add value to their lives. Our latest Instamart ads do just that while driving home the point that, no matter what the situation, you can rely on Instamart to provide for your grocery needs, be it a packet of salt or a bar of chocolate to satiate your late-night cravings.”

     

    Added Puneet Kapoor, Regional Creative Officer, Lowe Lintas – Bangalore: “Launching a new product in the grocery delivery space – one that is inundated by so many strong players was a real challenge. So we decided to grab eyeballs with a unique idea – by riding on the nostalgia of some beloved ads and giving it a humorous twist. The objective was to deliver Swiggy Instamart’s message in a novel format, one that would stick out as an enjoyable, entertaining piece of communication. It’s no surprise that the creative team had a riot revisiting old ads and marrying them with our offering – all as an ode to the classics.”

     

  • The film encourages women to embrace their true selves

    Zivame launches new brand campaign

    By Our Staff

     

    Zivame, the online lingerie and fashion store, announces the launch of its new brand campaign #DekhoMaineKyaKiya. The film celebrates the freedom and confidence of women and encourages women to embrace their true selves.

     

    Said Amisha Jain, CEO of Zivame: “Our campaign celebrates every Indian women as she goes about life, stealing simple moments to make them her own, fulfilling desires and at times pushing the boundaries. We want her to explore her dreams with confidence, that comes from the right intimate wear.”

     

    Added Puneet Kapoor, Regional Creative Officer, Lowe Lintas Bangalore: “The genesis of the idea ‘Dekho Maine Kya Kiya’ comes from the liberation and confidence that the right intimate-wear allows. Intimate-wear that is uniquely made for different body-types. It celebrates women who push the boundaries with their unique ways as they go about their everyday with aplomb and tenacity.”

     

  • To express gratitude to its learners, educators and users

    Lowe Lintas films for Unacademy

    By Our Staff

     

    Unacademy has released a new film expressing gratitude to its learners, educators, and users – who the company terms as their ‘Believers’ – for making it India’s largest learning platform. The film is conceived by Lowe Lintas Bangalore.

     

    Speaking about the campaign, Puneet Kapoor, Regional Creative Officer, Lowe Lintas said: “Unacademy has had a great journey as a brand both business-wise and communication-wise. Showcasing the stellar data points of the achievements is always a challenging creative task. The convergence of exceptional storytelling, treatment, direction, and a kickass track that vibes with the life stage of the brand was used to hit the sweet spot. Kudos to all the teams involved and to the Unacademy marketing team for believing in us as always.”

     

  • Targets Gen Z and shows how workouts can #StartAnywhere

    Lowe Lintas creates ad for Fastrack Reflex 3.0

    By Our Staff

    Fastrack has launches its latest smartband offering, Reflex 3.0. And for this, a campaign has been conceptualised by Lowe Lintas Bangalore.

    Said Ajay Maurya, Head of Marketing, Fastrack: “This fun, bold, spontaneous film speaks the language of the Gen Z’s who don’t believe in set definitions when it comes to fitness. They believe in being fluid in their thinking and impulsive in their actions. The latest Fastrack Reflex 3.0 smart band comes with 10+ sports modes which makes starting your fitness journey as easy as it gets. The film beautifully lands the message: With the Reflex 3.0, you can start your fitness journey just anywhere.”

    Added Puneet Kapoor, Regional Creative Officer, Lowe Lintas: “Fastrack has always stood for the audacious and uninhibited expression of youth identity which can’t be locked in templates or boxes. This applies equally to their idea of fitness also, which spills out, ever so freely, from the walls of gyms and lines of courts, to almost anywhere. That’s the central idea of this film with the many features of Reflex 3.0, keeping a tab with it’s exciting modes no matter where you start.”

     

     

  • An ode to the millions of uncrowned and unsung beauty queens

    Lowe Lintas films for Blue Heaven

    By Our Staff

     

    Blue Heaven Cosmetics recently released an advertising campaign conceived by Lowe Lintas Bangalore. The minute-long film brings out the brand’s proposition – Don’t miss any opportunity to express your beautiful self.

    Said Amit Chopra, CEO & MD, Blue Heaven Cosmetics: “Over the last 45 years, Blue Heaven has enabled Indian women to express their beauty through its range of makeup products. Today, makeup is more than an occasional phenomenon, and Indian women are celebrating their beauty in everyday micro moments. Our new campaign, “O Beauty Beauty!”, is an ode to these beautiful women who make the most of their everyday life. Lowe Lintas understood the pulse of our customers and helped us connect better with them. We believe that the new campaign will help us deliver not just a great advertisement but effective business results.”

    Added Puneet Kapoor, Regional Creative Officer, Lowe Lintas: “Blue Heaven makes great contemporary makeup solutions available to every woman across India. This film is an ode to the millions of uncrowned and unsung beauty queens found in every locality and pin-code of the country. It celebrates the expression of the most spirited everyday moments in their lives, as if there were a grand, non-stop makeup party happening across the country every day, whose proof can be found in the 15 seconds of fame playing on insta-reels (earlier tik-tok) generation.”

     

     

  • The film has been conceived by Lowe Lintas Bangalore

    “Kya seekha?” asks Unacademy in quirky campaign

    By A Correspondent

     

    Edtech firm Unacademy has released a new campaign film called ‘Cracking the Game’ to mark its first year of association with the Indian Premier League and celebrate the process of learning. Conceived by Lowe Lintas, the film draws a fun correlation between students’ desire to learn and the passionate Cricket action seen on-field during the Dream11 IPL 2020.

     

    Speaking about the campaign, Sonal Mishra, Director, Marketing at Unacademy said: “Our efforts during this IPL have all been about how our brand proposition, which is to learn from the best, can be tied to Cricket. While brainstorming ideas for this film, the takeaway was that all of us learn everyday, from the most unlikely sources, and often unknowingly. So, we wanted to see if we could draw parallels between various moments during the matches and learning. The response to the film has been spectacular and we’re delighted that our brand message is reaching deeper with this film.”

     

    Added Puneet Kapoor, Regional Creative Officer, Lowe Lintas said: “Unacademy’s spirit and philosophy of ‘Let’s Crack It!’ isn’t limited to students only, but inspires across. So when the marketing team came up with the challenge of cracking a great idea with IPL footage only, we thought of applying the academic gyaan in interesting, relevant, yet irrational juxtaposition. We had lots of fun in mixing and matching footage with theories and principles to come up with the gags.”

     

     

  • The single mindedness of the communication reflects the single-minded focus on delighting our consumers, says the VP Marketing

    Lowe Lintas campaign for TVS Sport

    By A Correspondent

     

    Motorcycle brand TVS Sport has got its agency Lowe Lintas to conceive a light-hearted multi-film campaign.

     

    Said Aniruddha Haldar, Vice President (Marketing) – Commuter Motorcycles, Scooters & Corporate Brand, TVS Motor Company: “TVS Sport over the 10 years has always strived to delight its 25 lakhs happy customers. This endeavour is taken forward with the introduction of EcoThrust Fuel injection (ETFi) technology. This results in a delightful 15% enhancement in mileage delivery! It is precisely this sense of delight that the new campaign showcases! The single mindedness of the communication reflects the single-minded focus on delighting our consumers!”

     

    Talking about the campaign, Puneet Kapoor, Regional Creative Officer, Lowe Lintas added: “The creative idea rides on a short bursts of humour and entertainment around conversation on numbers, in interesting settings which are relatable to our core TG, by our superior offering of 15% extra mileage.”

     

     

  • It’s co-created by Ananya Panday in a campaign by Lowe Lintas

    Fastrack launches Ruffles collection with an ad

    By A Correspondent

     

    Fastrack has recently launched its new Ruffles collection, also co-created by actor Ananya Panday. To promote this latest collection, Lowe Lintas has conceived a campaign featuring Ananya.

     

    Said Ayushman Chiranewala, Marketing Head, Fastrack: “With a successful launch of Fitouts, the first collection under Fastrack x Ananya Panday collaboration, Fastrack is all set on its fashion journey with a second launch – The Ruffles. The Gen Z’s of today have many varied facets in their personality, and we’re making products that will appeal to them all. The fit outs collection was meant for the fun and quirky girl, while Ruffles will touch a chord with those unconventional divas. This exciting new film and our stylish product designs aim to change the definition of a typical diva and encourage them to run the show on their own terms and be their authentic self even if it means ruffling some feathers along the way.”

     

    Talking about the campaign, Puneet Kapoor, Regional Creative Officer, Lowe Lintas added: “The Fastrack Ruffles collection is one of the most drool-worthy and beautifully designed collection sure to make heads turn. The bold and cutting-edge designs find an equally bold expression in the attitude and idiosyncrasies of a new age diva like Ananya Panday. It’s a fun collaboration of writing and filmmaking between the Lowe Bangalore team and Catnip films”

     

    Commenting on the idea, Ananya Panday said: “I’m really excited to introduce the latest, chic and very versatile all-new collection, Fastrack Ruffles. It has been designed to make a bold statement with a sophisticated and elegant flavour to it. This one is perfect for the girls who revel in the spotlight and don’t care how many feathers they ruffle. I love it and look forward to ruffling the world, together along with the divas out there!”

     

     

  • Fastrack has taken it up a notch by documenting the significant change in their TGs behaviour with the “What You Heart Now” video

    Fastrack’s new campaign showcases how Gen-Z is living the Q-time

    By A Correspondent

     

    To connect with its young TG, Fastrack Reflex has come up with a new video that showcases everything that Gen-Z is doing to keep up with their friends, family and followers in the Lockdown. Fastrack has taken it up a notch by documenting the significant change in their TG’s behaviour with the “What You Heart Now” video.

     

    Ayushman Chiranewala

    Said Ayushman Chiranewala, Marketing Head, Fastrack: “With the campaign “What you Heart Now” the brand laurels the attitude of never letting any situation inhibit the spirits of the youth. The young, outgoing, adventurous souls have made staying indoors happening and fun. Within the four walls of home, they continue doing what they are passionate about, be it socializing over group video calls, acing their coffee-making skills or making TikTok videos. To ensure we connect further to our audience, we have been encouraging them to share their in-house stories with us and tell us what their heart calls out for.”

     

    Puneet Kapoor

    Added Puneet Kapoor, Regional Creative Officer at Lowe Lintas: “The youth is the fastest to adapt and accept the new-normal of how our lives have changed through these lockdown times. The tsunami of fabulous content created in the last 40 days stands testimony to this. What one’s heart desires and how we’ve adapted in these times, has found such numerous expressions and that’s exactly where a Fastrack idea property of #WhatYouHeartNow sits. Kudos to the Shiv-Deepesh team at Lowe to have pulled this quirky content piece amidst the lockdown.”