MxMIndia

Tag: Puma

  • With this campaign, sport lifestyle brand PUMA takes the next step in bringing the party to the playing field

    PUMA Social once again focuses on after-hour athletes

    By A Correspondent

     

    Every professional athlete wears a uniform, but what about the amateur athlete. The king of foosball or the reigning champion of darts? PUMA brings fun and irreverence to the sports sphere once again with the launch of ‘PUMA Social,’ a campaign bringing together after-hours athletes from around the world. With this campaign, sport lifestyle brand PUMA takes the next step in bringing the party to the playing field.

     

    The PUMA Social range of clothing symbolises how PUMA fuses sport with lifestyle into everyday life. It is about a distinct lifestyle rather than a specific product. The brand sets out to celebrate the lesser-known games played among friends and the amateur athletes who rarely make the headlines. The PUMA Social campaign is about paying homage to the obscure, bizarre and after-hours games that every group of friends makes up at one point or another.

     

    To complement the popular in-market program, PUMA has launched a mobile extension with the launch of the PUMA Social Cards Mobile Application for iOS devices. Showcasing the distinctive characters that make up the universe of late night revelers, the PUMA Social Cards app comes loaded with pre-designed and customized archetype templates, encouraging After Hours Athletes to unite in celebration of late night and after-hours fun.

     

    The digital deck captures the spirit of social stereotypes, playful party superstars and bar-sport warriors, allowing users to label their friends in the best way possible and share their shots via PUMA.com/Social as well as their own social platforms such as Facebook. At its core, the app is meant to embody the PUMA brand’s philosophy that life deserves to be played and enjoyed with teammates near and far.

     

     

  • Ace Cricketer Yuvraj Singh is now Puma’s Brand Ambassador

    From bat to cat: Yuvraj is Puma ambassador

    By A Correspondent

     

    Puma, the global sport lifestyle brand, has announced the dashing all rounder of the Indian cricket team Yuvraj Singh as their brand ambassador. The flamboyant yet fashionable blue eyed boy of Indian cricket will now be the face of Puma’s new #Love 12 campaign launched especially for Puma and Yuvi fans.

    At the press conference held in Mumbai, Yuvraj interacted with the media present. The unique digital press conference was in a chat show format, where the media had an interactive Q&A session with Yuvraj Singh and Rajiv Mehta, MD, Puma, India while Mandira Bedi played the perfect host. As Yuvi bowled over the media with his charm and wit, he also connected with his fans and media from other cities through Twitter. This digital platform helped Yuvraj reach out to his fans and the media in a never-been-done before manner. Yuvraj broke the news about his new association with Puma and what #love12 stands for to his fans on twitter at noon today through a video announcement.

    Speaking on the occasion, Rajiv Mehta, MD, Puma, India said, “Yuvraj Singh is the quintessential athlete for Puma. He epitomizes the youth of today with his forthright personality, which exuberates confidence. He is an all rounder and his versatility allows the youth to connect to him instantly. With his talent and charisma, Yuvraj is an aspirational personality and an ideal choice to represent Puma.”

    Talking about the association, Yuvraj Singh said, “(Smiles) A strong brand like Puma needs no introduction; it gives me immense pleasure and satisfaction to be associated with a leading sports lifestyle brand like Puma which embodies style, fun and passion. For me, joy and passion are the most important elements of cricket and this drives me to continually improve myself as a cricketer and as a person. Puma shares these same values and I am looking forward to this alliance.”

    #love12 is an eco-system for Puma, Yuvi and fans to come up with ideas that make a difference, small or big. 2012 is the year of #love12. Every month, starting next year, #love12 will crowd-source one idea and bring it to fruition on the 12th of every month.

    Those who want to know more about Yuvraj and Puma can join #LOVE12 on twitter.