MxMIndia

Tag: Publicis

  • PubCom CEO Saurabh Varma unveils new top deck: Nakul Chopra turns Advisor. Srija Chatterjee & Sudeep Gohil to join Bobby Pawar. Launches Marcel in India

    Rejig time at Publicis Worldwide

     

    It was the day of the Effies. A few days before the announcement, we had received indications that it could happen. But then it was an announcement that was long overdue.

    At the Effies itself, the new boss ensured that he’s not seen just as head of one of the arms that he led thus far.

    We’re talking about Publicis Communications and Saurabh Varma. On December 16, it was announced that Varma, the Leo Burnett Group CEO South Asia, would be incharge of Publicis Communications for India.

    The announcement assumed significance as Varma would also be incharge of three other major agencies: Publicis Worldwide, L&K Saatchi & Saatchi and MSLGroup and their respective subsidiaries.

    While MSL wasn’t going to be much of a problem with Amit Misra being at the helm after the exit of joint head Chetan Mahajan and he would report to Varma, there could be a problem at the other two. The communique sent to us then said that Nakul Chopra, the head of Publicis Worldwide for some years and Praveen Kenneth, head of L&K Saatchi & Saatchi will not report to Varma, even as Varma was to be incharge of the agency. Hmmm.

    But later it became clear. While Chopra continued to be in his position, he was no longer head of business (or overseeing the P&L).

    In the case of Kenneth, his commitments with Publicisare reported to end soon. The picture will get clearer on that front in the next two quarters.

    For Varma, the job on hand was tough.

    Having done a clean-up at Leo Burnett, getting an all-new team (okay, okay, we are euphemising the exiting of the old guard), integrating Indigo and Orchard into the system in a bigger way, it was time to look at Publicis Worldwide.

    A press release sent to us confirms the intent. Though the mainstay of the story has been tucked in at the end: Nakul Chopra, CEO, Publicis South Asia, will now be the Senior Advisor at Publicis Communications India. Chopra has spent over 20 years helming Publicis in India. He is currently President of the Advertising Agencies Association of India (coincidentally when Varma took charge at Leo Burnett, CEO Arvind Sharma was also President of the AAAI).

    But along with the overhaul, there is also the announcement of the entry of Marcel from the group’s international shores to Mumbai. Marcel is a combo of a digital agency and creative boutique. Its clients include Uber, Instagram and Ray-Ban, but these aren’t coming to India with it for now.

    Said Charles Georges-Picot, Global CEO, Marcel: “We are thrilled to open a new office in Mumbai. Marcel is a precious brand that we only share with like-minded people. I know that together we will create amazing work. It is what drives us at Marcel.”Marcel has offices in Paris, Sydney, New York and Sao Paolo. In India, it will be headquartered in Mumbai.

    But while Marcel is good news on any day, here’s what make the March 30 announcement significant, other than the official announcement of Chopra’s advisory role: Currently, Publicis Worldwide has three agency brands – Publicis Ambience, Publicis Capital and Publicis Beehive. This will change with immediate effect.  Now, Publicis Ambience and Publicis Capital will become Publicis India. It will continue to build on the momentum of creating shareworthy ideas that impact share of wallet.

    And Publicis Worldwide will have a new leadership at the helm. Srija Chatterjee (Managing Director) and SudeepGohil, (Chief Strategy Officer and Managing Partner) will join forces with Bobby Pawar, (Chief Creative Officer and Managing Director). They will run all the Publicis Worldwide operations in India, including Marcel, and report to Saurabh Varma, CEO, Publicis Communications, India.

    We aren’t yet sure of who will have have the P&L responsibilities, because there’s got to be one clear leader for PublicisWW.

    Speaking about the new developments, Varma said: “I believe it is the right time for Marcel to come to India. ‘Lead the change’ can only happen through a disruptive model and a world-class International-Indian team. The leadership team has been carefully put together to deliver on our ambition for Publicis Worldwide, in India.”

    Chatterjee joins from MullenLowe Singapore, where she was the Global Business Director. On her new role, Chatterjee said: “When I met Saurabh and discussed the plans for Publicis, the potential and ambition for the agency left me both, excited and nervous. With its mantra of ‘Lead the Change’, and the focus on true integration across all our different platforms, I believe that Publicis is now at a crucial juncture, poised for exponential growth and recognition. I look forward to being part of this journey with Bobby, Sudeep and the team here.”

    Gohil moves from 72andSunny LA, where he consulted on the agency’s Asia-Pacific plans, and led the Adidas business globally. On his appointment, Gohil said, “The Publicis team really impressed me with their bold ambitions, tenacious attitude and passion for great work – they have great clients and an enviable team. The opportunity to work with Bobby, Srija and Saurabh was a big part of my belief and excitement for the plan ahead for Publicis. All of this combined with the bold mandate for the business both locally and in the region made it an offer I couldn’t refuse.”

    Echoing Varma’s sentiments on the evolution of Publicis Worldwide, Pawar added, “I am really excited for our people and our clients. We’ve been doing some cool work. With the addition of the world-class talent and global experience of Sudeep and Srija, I’m sure we will take it up a few notches. It’s game on.”

    Meanwhile, Publicis Beehive will stay focussed on offering holistic marketing solutions to Indian entrepreneurial clients. SanjitShastri continues as the CEO of Publicis Beehive and will report directly to Saurabh Varma. Paritosh Srivastava, the COO at Publicis Ambience, is now COO at Marcel.

    Next stop: L&K Saatchi & Saatchi.

     

  • Time for Ad Club, AAAI and industry captains to arrive at a solution

    MxMIndia Comment: Sad. If Publicis Worldwide stays away from the Abby

     

    MxMIndia Comment

    By Pradyuman Maheshwari

     

    While every agency has the right to participate or stay away from the Abby, the Publicis Worldwide decision to not send entries for Abby 2017 is shocking. And sad.

    According to a report in The Economic Times on Tuesday, the new Publicis Communications CEO Saurabh Varma attributed the reason to a desire to focus more on the big large international shows.“Both Bobby and I are aligned on that decision,” Varma told ET. The reference being to Bobby Pawar, Managing Director and Chief Creative Officer, Publicis Worldwide.

    The decision is on expected lines given Varma’s stated belief that Leo Burnett will not participate in the Abby. In fact since Varma took charge in November 2013. Leo Burnett hasn’t participated in the Abby since the 2014 edition.

    While it’s clear that Varma and Leo Burnett and Publicis Communications (the holding company of PublicisGroupe creative and PR agencies of which he was appointed CEO in December 2016) do not have problems with the Advertising Club, since Leo Burnett has been participating in the Effies conducted by the Ad Club, the decision to stay away from the Abby is worrying.

    Let’s steer clear of the possible embarrassment it has caused to Nakul Chopra, longstanding CEO Publicis Worldwide who is also President of the Advertising Agencies Association of India, the apex body of advertising agencies in the country. That’s something Messrs Varma, Chopra and Pawar need to discuss internally.

    Our bigger worry is that yet another key player in the Indian advertising is going to stay away from participating in the Abby awards. The Mullen Lowe Lintas Group, Ogilvy and Leo Burnett have already been sitting out. There are also some small agencies like Creativeland Asia who have had issues with the Abby. McCann Worldgroup chose to return last year, albeit with a token participation. This year, hopefully, it will return with more entries.

    As mentioned earlier, it’s not that the biggies have any problems with the Ad Club. They participate in the Effie with much enthusiasm.

    But the boycott of the Abby doesn’t speak too well for the industry and the Abby award. Agency bosses say that the non-participation isn’t a dampner for their creative teams.

    It must be added here that the decision to stay away from award holds true for Kyoorius Advertising Awards too for Lowe and Leo. Ogilvy does participate and win big at Kyoorius.

    It’s critical the Advertising Club and Advertising Agencies Association of India (AAAI) and industry honchos get together and find a solution to the problem.

    Over the years, the processes of the Abby Awards have been streamlined and cleansed.

    We have heard murmurs that entry fees to these awards are a stretch on agency budgets. Perhaps. There are suggestions that it should be more of clients and not just agencies who should be on the jury. There are also some who say one of the reason why some don’t participate is because they haven’t done enough good work.

    It’s important that the industry works jointly to save an awards event that is its own.

     

  • Publicis India will work on the strategy and creative deliverables of Shop CJ

    Shop CJ appoints Publicis to handle creative mandate

    By A Correspondent

     

    Shop CJ has appointed Publicis as the advertising agency following a multi-agency pitch. Publicis India will work on the strategy and creative deliverables of Shop CJ spearheading the next phase of growth for the brand.

     

    Confirming the news, Dhruva Chandrie, COO, Shop CJ said: “The market environment today requires Shop CJ to collaborate with the best agencies and engage with consumers 24/7 through all relevant touch points. Publicis in its commitment to bold, brave ideas, brought on the table their years of experience in the allied sector and business. Their global capabilities in advertising and digital media make them uniquely equipped to bring innovative, integrated solutions to what we’re trying to achieve. With their appointment, I look forward to extremely progressive and innovative marketing and consumer engagement campaigns. This would further strengthen our brand equity, and help make great impact on the people we serve.”

     

    Commenting on the development, Paritosh Srivastava, COO, Publicis Ambience, says, “CJ is a huge conglomerate in Korea. We are privileged to partner them in India. They are already on a terrific growth trajectory. Our task is to help them hit escape velocity even faster. We are offering them an integrated solution across mainline, digital and PR leveraging the Publicis Power of One to deliver their India ambitions. ”

     

  • The account will be handled by the agency’s Mumbai office

    Publicis bags UrbanClap creative mandate

    By A Correspondent

    Publicis has bagged the creative mandate for UrbanClap. The account will be handled by the agency’s Mumbai office. Founded in October 2014 by Abhiraj Bhal, Varun Khaitan, and Raghav Chandra, UrbanClap is a services marketplace with operations in seven cities.

    Said Paritosh Srivastava, COO, Publicis Ambience and Jigar Fernandes (Executive Creative Director, Publicis Ambience) said, “UrbanClap has very strong fundamentals. It is helping bridge a real need gap for an emerging world with first world aspirations. We’re confident that with the trust and collaboration from the entire team at UrbanClap , we will succeed in achieving this task.”

    Abhiraj Bhal, co-founder at UrbanClap added: “We are confident that Publicis with their innovative approach and creative solutions will enable us to drive impactful media presence and assist us in building a strong consumer brand. We look forward to work with them.”

  • Prior to this the account was being handled by Taproot

    Publicis bags creative mandate of Cremica

    By A Correspondent

     

    Mrs. Bector’s Food Specialities Ltd has appointed Publicis as their agency partner for its Cremica range of biscuits. Mrs. Bector’s Food Specialities Ltd is one of the largest food processing companies in India. They have been a prominent manufacturer and exporter of a wide range of food products since 1982. Prior to this the account was being handled by Taproot.

     

    Anoop Bector

    On the reason to appoint Publicis, Anoop Bector, MD Mrs, Bector’s Food Specialities Ltd, said “We have been growing at a rapid pace and expanding our footprints across India steadily. We have very ambitious plans for the brand and, in Publicis, we found the creative acumen to help us communicate our brand messaging. We look forward to a fruitful partnership with Publicis India.”

     

    Hemant Misra

    Hemant Misra, CEO Publicis Capital adds “Cremica is a brand born out of love for baking. Their passion for excellence and quality is inspiring. We are excited at this opportunity of partnering them in taking the brand across the country. The challenge of competing in this overcrowded category and partnering Cremica to leadership, is one we actively look forward to”.

     

  • Publicis' latest campaign for HDFC Mutual Funds highlights the how and why of investing

    Publicis imparts education on Mutual Funds for HDFC

    By A Correspondent

     

    The penetration of Mutual Funds in the country is very low and one of the biggest reasons for that is the low awareness of the products and the benefits of investing in them. With the objective of demystifying mutual fund investment, Publicis leverages storytelling to achieve their goal in a very simple yet profound manner. The creative shop has crafted a series of TVCs for HDFC Mutual Fund capturing distinctive situations that interestingly inform people about investing in mutual funds through simple life analogies that are seen through the lens of a little girl.

     

    In one of the commercials, we see a girl wearing a saree confidently. But later we find that she’s made a mess of it as she doesn’t really know how to wear it and looks up to her mother for help thereby highlighting the importance of taking expert advice before investing in mutual funds. In another commercial, we see the girl swimming like a fish while an older lady hesitates to even put one foot in the pool, which goes on to explain the benefit of starting early when it comes to investing in mutual funds. In yet another commercial, we see the same girl greeting an angry old uncle everyday who eventually melts and reciprocates her actions which further goes on to explain the benefit of regular investments. There are a couple more films on the same line that will run on the digital medium.

     

    Commenting on the uniqueness of the campaign, Bobby Pawar, Managing Director, CCO, Publicis South Asia says “Most people are scared of thinking about investments, because they feel it is way too complicated for them to understand. So the problem was how do you get them to listen and more importantly learn? We turned to a technique that great teachers employ i.e. make the lesson interesting and fun. From here, we drew parallels between the things life teaches us as we are growing up and the principles of investing in mutual funds. To underscore that these lessons are simple, we told stories through the experiences of a little girl.”

     

  • Nakul Chopra, CEO-South Asia, Publicis Communications Pvt Ltd, was re-elected Vice-President of the Association

    M G Parameswaran re-elected President of AAAI

    By A Correspondent

     

    M G Parameswaran
    Nakul Chopra

    Ambi M G Parameswaran, Executive Director, FCB Ulka Advertising Pvt Ltd, was re-elected President of Advertising Agencies Association of India (AAAI) for the year 2015-2016 at its Annual General Body Meeting held recently.

     

    Nakul Chopra, CEO-South Asia, Publicis Communications Pvt Ltd, was re-elected Vice-President of the Association.

     

    Other members of the Executive Committee in alphabetical order are:

     

    Ashish Bhasin – Aegis Media India Pvt Ltd

    C V L Srinivas – Group M Media India Pvt Ltd

    Ganesh Baliga – Fifth Estate Communications Pvt Ltd

    Jaideep Gandhi – Jaya Advertising Pvt Ltd

    Kunal Lalani – Crayons Advertising Ltd

    Nagesh Alai – Interface Communications Pvt Ltd

    Pranav Premnarayen – Prem Associates Advertising & Marketing

    R Sridhar – Matrix Publicities and Media India Pvt Ltd

    Rana Barua – Contract Advertising (India) Pvt Ltd

    Sam Balsara – Madison Communications Pvt Ltd

    Srinivasan K Swamy – R K SWAMY BBDO Pvt Ltd

    Tarun Rai – JWT

    Vivek Srivastava – Innocean Worldwide Communication Pvt Ltd

     

    Immediate Past President, Arvind Sharma will be the ex-officio member of the new AAAI Executive Committee.

     

  • Startup bug bites advertising industry as professionals walk out of their jobs to run their own business

    Is Bobby Pawar quitting Publicis to join Pratap Bose?

    By Pritha Mitra Dasgupta

     

    The startup bug has bitten the Indian advertising industry and Bobby Pawar, chief creative officer at Publicis Worldwide, is set to join a growing list of high-profile professionals walking out of their jobs to run their own business.

     

    Over the past six months, at least 10 senior advertising professionals have left, or are leaving, their top-dollar jobs to launch startups, hoping that the expected revival in the economy under a pro-reforms government and increasing importance of digital and social media will present huge opportunities for specialised and niche service providers. And their number is rising.

     

    Two top industry executives said Pawar will soon quit Publicis to become a creative and equity partner in a new agency being set up by former DDB Mudra COO Pratap Bose.

     

    Pawar and Mandeep Malhotra, who recently quit as president of DDB MudraMax, will be in the top management of Bose’s new venture, they said.

     

    “From business strategy to investors to the branding of the new company, Bobby Pawar is hands on with most of the aspects of the new company and Bose consults him on everything,” one of the executives said. Both Pawar and Bose denied it.

     

    “There is no truth to it. We are just very good friends,” said Bose. Pawar said, “I’m not joining Pratap Bose, therefore I won’t have any stake in his company and my profile in his company will be that of a well-wisher and occasional cheerleader (minus the skirts and pom-poms).” He also denied any plans to quit Publicis in the near future.

     

    Two industry veterans aware of Pawar’s plans said that even if he quits Publicis, he would have to honour a short-term non-compete clause in his contract. “He can formally join Bose once that ends,” one of them said.

     

    The trend of top talent breaking away to start their own venture started last year when O&M’s national creative director Abhijit Avasthi quit along with his colleague Sonali Sehgal to launch an independent agency.

     

    More recently, Kawal Shoor and Navin Talreja quit Ogilvy & Mather to launch an independent venture. Two senior advertising professionals said the surge in entrepreneurship has picked up after the Narendra Modi government came into power with a clear majority, promising growth and development.

     

    “The current economic environment is most conducive for startups,” one of the professionals said. “There is a lot of hope and optimism and that is what is driving the investor community.”

     

    Bose, who quit DDB Mudra last year, is floating his own agency. Several top officials in the know also said that Bose is acquiring some equity in Shoor and Talreja’s agency, and, in turn, he is offering them a stake in his company. Talreja and Bose denied it. “Absolutely not,” Talreja said when asked about the equity partnership with Bose.

     

    While Bose will launch his agency by June 15, Talreja and Shoor will launch theirs by end of June. An industry insider said Talreja and Shoor have already bagged the creative duties of Milton and that Cadbury has given them a project work. “Currently they are on a hiring spree. They have hired two senior creative people from Contract,” the person said.

     

    Talreja denied that too. “We’re still in the process of incorporating our company. So talks about clients are very premature. And specifically on Milton and Cadbury, the news is untrue,” he said.

     

    Top industry officials also said Bose has raised around Rs 40 crore from a group of private investors in Bengaluru.

     

    Bose confirmed that he has raised money but declined disclose the names of investors or the amount he raised. Last week, we wrote about Bose’s new venture, which is being positioned as a communications conglomerate. At least 45-50 of his former colleagues are speculated to have quit DDB Mudra to join his firm.

     

    Sandeep Goyal, who sold his 26% stake in Dentsu India in 2011 and stayed away from the advertising business for five years owing to a non-compete clause, is also set to return to advertising by the year-end. He has started meeting ad industry executives and some are likely to join with equity, industry insiders said.

     

    Bobby Pawar was in the news in 2013 when a series scam advertisements — or, ads created by agencies or individuals solely for the purpose of awards and not approved by clients — became highly controversial for its sexually offensive content.

     

    One of the ads showed Italy’s former prime minister Silvio Berlusconi driving a Ford Figo flashing victory sign as three scantily clad women lie tied up in the trunk. Pawar, who was then JWT India’s chief creative officer and managing partner, and Vijay Simha Vellanki, creative director at Blue Hive, a WPP unit dedicated to managing the Ford business, resigned following an uproar.

     

    Source:The Economic Times

    Copyright © 2015, Bennett, Coleman & Co. Ltd. All Rights Reserved

    Licensed to republish

     

  • We have the ideal scale and our size is the key to our current success, says the Havas Chairman & CEO

    We are the fittest: Yannick Bollore on Havas

     

    By Amit Bapna

     

    Outdoor hoardings are expensive and mostly used to make a political statement. Chief executives of ad agencies are rarely accorded that privilege. Possibly why Yannick Bolloré, chairman and chief executive officer, Havas group was surprised and self-confessedly embarrassed to see his mug-shot, over half a dozen hoardings, en-route from Delhi airport to the business district of Gurgaon, also the stronghold of the group’s India operations. It gave the 35-year-old Frenchman a taste of the famed Indian hospitality on his maiden India trip.

     

    He is here with a clear agenda: sharing his vision and plans for Havas with Indian employees who make up nearly 450 of the 16,000 people that the Paris-head quartered group employs. In attendance were both creative and media operations headed by Nirmalya Sen and Anita Nayyar respectively. In India, currently both the creative and media businesses are nearly of the same size, according to Bollore.

     

    In a world dominated by big-daddies like WPP, Publicis and Omnicom, the Paris-headquartered company does have a challenge when it comes to size and clout. Bollore is quick to point out, “Havas has the ideal scale. We are the fittest group in the industry today and our size is the key to our current success.” He avers that scale is very important but has its riders. For instance, if you give me another 10000 people – for free – I would not know what to do with them, he says. “It’ll just make us slower. I do not want to be the biggest. This (obsession) is nonsense, and for what?” The group’s organic growth is 5.1 per cent for 2014 without the impact of acquisitions or the exchange effect. Some of the sizable global business mandates include LG Electronics, Paypal, Disney, Emirates, Telefonica, Iglo etc.

     

    Havas being part of a fully family-owned group, there are constant allusions to the dynastic approach and the inability to attract and retain talent. It’s not something that Bollore is too bothered by: “What makes Havas so different is precisely the fact that we are family owned. Being part of the Bolloré Group enables us to assert our independence and it even gives us a little more soul!” The ownership allows benefit from a long-term vision and huge resources as well as helps attract top-talent, he adds.

     

    Closer home Havas in recent times has been known mostly for solid work on Reckitt Benckiser (RB) brands like Dettol along with output on Max New York, Red FM etc. Typically, the agency’s evolution in many markets including India has been characterised by over dependence on one major client. In India the business, at different times, has been pillared around Philips, Microsoft, Dell and RB. RB’s pre-dominance – it accounts for over one-third of the agency’s revenues for India – has also meant the agency adheres to a certain kind of functionally coded work. It’s delivered for Reckitt but not necessarily won plaudits for its creative partner. A definite quandary for an agency when its biggest client is not particularly known as among the most creative. It is changing, assures Bollore with the new global CEO taking charge at RB. They are becoming deliberately creative and pushing us harder, he adds.

     

    Overall, he agrees that while good at working on communication for clients, Havas needs to work on itself. Moving forward, one of his key objectives is increasing the creative awareness of the Havas brand in all markets, India included. To be fair, Havas Creative, (formerly Euro RSCG), is amongst the youngest agencies in India – just about 20 years old in an ecosystem where the Top 5 have been around for perhaps 50 years or so, points out a former Havas senior executive on condition of anonymity.

     

    In media, the brand has around 5 per cent market share in India and some of the key relationships include Parle Products, Hyundai, Quikr, LG Electronics, Tata Motors, Voltas India, etc. According to Bollore, “Since we have a more centralised organisation there is much more leverage with the media. We do not feel any problem of scale – we have the minimum scale on the local basis and on global basis we are one of the most high performing media networks, armed with all the programmatic and social tools as well as the partnerships with tech companies.” There are specialised offerings like Artemis (the global data management network), Mobext (mobile network), Socialyse (social networks) and Affiperf (global trading desk). Bollore cites the example of the Global Music Data Alliance set up with Universal that would enable the billions of data points that UMG and its artists generate through music, ticket and merchandising sales, streaming, social media and airplay to be aggregated and contextually analysed by the data scientists at Havas.

     

    One weak spot on the group’s report card has been the lack of activity on the acquisition front especially in a world that is going ballistic acquiring companies, both globally and in India as well. Closer home, Havas is known to have been in talks with Rediffusion -Y&R and 22 feet, as per sources, with an acquisition agenda but neither of them eventually worked out. Bollore is not a great believer in acquiring companies just for the heck of it since, according to him, “it’s much more about how to integrate new companies than just acquiring.” The strategy is not to buy and collect companies but be integrated. For instance, the acquisition of the biggest crowd sourcing agency, Victors & Spoils in 2012 and its relevance. “We are now living in a sharing society. Consumers love to be part of the conversation and contribute to the brand experience and development; therefore we’ll see more and more open source campaigns”, he adds. “I’m not saying that the future of advertising will be in the hands of crowd sourcing agencies but it is very important to have one in-house in order to anticipate and understand the mechanics.”

     

    One of the biggest tasks that Bollore has earmarked for himself is the creation of the ‘Havas Village’ – “essentially a place where we integrate all the teams from across the functions of creative, media and digital to deliver a unique experience and service to the client”, he says. The walls are being broken to foster collaboration, a process that was started two years ago and is being rolled out at most of the offices. The Gurgaon office is also getting set to move to a swankier Havas Village sometime next year, we are told.

     

    While the blue-print of the village is being prepared, it is work as usual for Bollore as he goes about meeting local clients and also shares his plans to sneak off for a quick weekend-trip to Udaipur and Agra with his wife.

     

    Source:The Economic Times

    Copyright © 2015, Bennett, Coleman & Co. Ltd.

    All Rights Reserved, Licensed to republish

     

  • The campaign celebrates the age old bond between mother and child with a new-age twist

    Publicis takes the hunger route for Maggi in new campaign

    By A Correspondent

     

    MAGGI Noodles, Nestle India’s flagship brand has launched its new brand campaign for Masala Noodles. The campaign celebrates the age old bond between mother and child with a new-age twist.

     

    Partha Sinha, Director and Chief Strategy Officer, Publicis said “With years, the work on MAGGI is becoming more and more fundamental. We were looking for one such fundamental truth and we figured that ‘Hunger’ probably is the most primal bond between a mother and a child.”

     

    Left – Bobby Pawar, Right – Partha Sinha

    Since the last 30 years Maggi has been creating a stronger bond between a mother and a child their insight locates the brand in a more primal and fundamental space.

     

    Bobby Pawar, Director and Chief Creative Officer, Publicis adds “Once we had a powerful fundamental insight, the job of the creative was to tell a story contexted in current cultural shift. We came up with two stories that demonstrates the power of hunger bond.” The context is always modern, the content is always universal. That’s MAGGI for you”.

     

    The communication has taken off well with the campaign crossing 1.5 million views in just two days.

     

  • The team at Publicis also won six more Awards of Excellence

    Publicis wins a Gold & Silver at The Rx Club 2014 Awards

    By A Correspondent

     

    Adshop Publicis won a Gold and Silver at the recently held Rx Club Award in New York. Publics won Gold for its entry titled- ‘Diabetes anybody’s destiny’ and also won Silver for ‘Allergy leads to Asthma’. In addition to these awards, the team at Publicis won six more Awards of Excellence.

     

    The Rx Club Awards is one of the renowned international awards that recognizes creativity in healthcare advertising.

     

    Commenting on the awards, Mithun Roy, Executive Vice President & Branch Head, Publicis said, “The awards are a proof of the fact that the team here not just gives a fresh perspective to the therapy area but also brings a whole new way of looking at healthcare communications.”

     

    Sanjeev Chopra, Vice President, Publicis stated, “For effective healthcare communications, there are two critical factors – first, an in-depth knowledge of the disease and its treatment and second, understanding of HCPs as consumers. The Publicis team has the dual advantage as it comprises of people with sound healthcare background coupled with communication experience.”

     

    The Rx Club, New York, is judged by a reputed panel of renowned industry experts and is based solely on creativity. Like every year, this year’s judges’ panel also included leading creative resources from the global healthcare advertising industry including Ross Thomson, Gene Black, Grant King, Robin Shapiro and several others.

     

  • The campaign has been developed on the insight that young people are very comfortable with the sentiment that what’s theirs is theirs

    Schmitten out to make its mark in the premium chocolate category

    By A Correspondent

     

    Publicis has unveiled a new campaign for chocolate brand Schmitten. The chocolate category is growing rapidly and there are a lot of international brands that are also entering the Indian Market. There is a growing appetite for premium chocolates in the country and the most critical challenge was to find a unique space for the chocolate brand apart from just creating awareness.

     

    The campaign has been developed on the insight that young people are very comfortable with the sentiment that what’s theirs is theirs. In this TVC, Priyanka Chopra gives voice to that thought. And she makes it evident by bringing an element of whacky, youthy coolness to that argument. She is an elite girl whose possessiveness finds an infectious voice in a song, while she dodges her Schmitten from the greedy one who follows her wherever she goes.

     

    Jayesh Desai – Group Chairman, Rajhans, said, “Schmitten is the third largest chocolate project in India. We have launched a premium quality Swiss chocolate and are geared up to build a brand that will spell class. In a bid to come up as a premium chocolate brand amid the prevailing knife-edge competitions, we’ve never left any stone unturned. And thanks to Publicis for setting ourselves apart with their all the more creative output that will almost certainly go the distance.”

     

    Bobby Pawar – Director and Chief Creative Officer, South Asia, Publicis said, “The category we are trying to break into is about sinful and naughty chocolates. What India is used to is the kind of chocolates that will replace sweets. But there is more to it than that.”