MxMIndia

Tag: Publicis Worldwide

  • For empowering business owners

    Godrej Capital launches campaign

    Godrej Capital, the financial services arm of the Godrej Industries Group, has launched its new campaign ‘Hum Samajhte Hain Business’. As part of the campaign, the brand has released a new digital film conceptualised by Publicis Worldwide.

    Said Nalin Jain, Chief Marketing Officer of Godrej Capital: “’Hum Samajhte Hain Business’ reflects our deep understanding of building a business in India. We acknowledge both the emotional and practical aspects of the growth of a business, from navigating transitions to celebrating achievements. We are dedicated to providing business owners with flexibility and innovative products. Through customized loans for businesses from Godrej Capital, we empower entrepreneurs to exceed their own business expectations, providing the financial backing necessary for their success.”

    Added Oindrila Roy, Managing Director, Publicis India: “In recent years, Publicis India has created iconic work for BFSI brands, and winning this account reaffirms our expertise. We are thrilled to leverage our skills to craft comprehensive strategies that will fortify Godrej Capital’s brand narrative. With the ‘Hum Samajhte Hain Business’ campaign, we aim to establish Godrej Capital as an empathetic lender who understands the challenges faced by MSME business owners. This campaign taps into the insight that businesses often do not grow as planned, regardless of the circumstances, and emphasizes that Godrej Capital truly understands their needs.”

     

  • To spearhead development of brand and business solutions

    LKSS appoints Samir Shanbhag as Biz Head & EVP

    By Our Staff

     

    L&K Saatchi & Saatchi (LKSS), part of the Publicis group in India, has appointed Samir Shanbhag as its Business Head and Executive Vice President. Based at the agency’s Mumbai office, he will report to Paritosh Srivastava, CEO of L&K Saatchi & Saatchi and Publicis Worldwide.

     

    Said Shanbhag: “I am excited to embark on this journey with L&K Saatchi & Saatchi which is driven by the ‘Nothing is Impossible’ philosophy. The growth demonstrated in both business and quality of work over the past few years serves as a testament to this belief. I am confident that we will continue to build upon these success stories, leveraging the ‘Power Of One’ for our clients. I look forward to contributing to the agency’s growth and reputation.”

     

  • Bhattacharya will be responsible for developing brand solutions

    Sumant Bhattacharya joins Publicis Worldwide as EVP of Strategy

    By Our Staff

     

    Sumant Bhattacharya
    Sumant Bhattacharya

    Publicis Worldwide India (PWW) has appointed Sumant Bhattacharya as its Executive Vice President, Strategy.  In his new role at Publicis Worldwide, Bhattacharya will be responsible for developing brand solutions, and he will report to Snehasis Bose, Chief Strategy Officer at Publicis Worldwide India, L&K Saatchi & Saatchi, and Saatchi & Saatchi Propagate. In addition to his responsibilities at Publicis Worldwide India, Bhattacharya will also oversee the planning for Propagate businesses.

     

    Prior to joining Publicis Worldwide India, Bhattacharya served as the National Head for Communications Planning at Motivator. He has also held positions at agencies such as Lowe Lintas, Grey, JWT, Leo Burnett, and Mudra, among others.

     

    Said Bose: “Sumant’s diverse experience across the spectrum of communications makes him a unique professional to work with. Looking at the intersection of culture, technology, sales, marketing, and media, his lens and therefore solutions are new and fresh. I am looking forward to partnering with him in offering our clients outstanding business growth solutions and delivering on Publicis Worldwide’s mission of ‘Creativity To Drive Brand Value.”

     

    Added Bhattacharya: “In today’s business landscape, brands must leverage all available means to amplify their voice. Publicis Worldwide’s philosophy of strategic creative ideas, backed by data and technology resonated with me the most. The agency’s leadership and the entire team embody this philosophy energetically and passionately. I am eager to contribute to the creation of brand-out, demand-generating strategies combined with conversion-oriented, demand-harvesting approaches. In short, I am committed to delivering work that upholds strategic rigour and delivers exceptional results.”

     

  • 'Mornings taste better with Nutella'

    Nutella launches its India brand campaign

    By Our Staff

     

    Nutella, the hazelnut cocoa spread brand of Ferrero, launched its new campaign ‘Mornings taste better with Nutella’ in India. The campaign was conceptualised by Publicis Worldwide.

     

    Speaking about the campaign, Zoher Kapuswala, Regional Marketing Manager, Nutella brands, Ferrero India Pvt Ltd. said: “Nutella is one of the leading brands in the breakfast category worldwide and has always aimed at creating happy moments and inspiring consumers to celebrate breakfast with their loved ones. Breakfast is always at the center of what gives a great start to the day and Rotis, Parathas, Dosas etc. traditionally find their place on the breakfast plate for millions of Indians. Leveraging this insight, we wanted to communicate the versatility of Nutella where it’s unique and delectable taste compliments many such Indian breads. Our India TVC campaign aims to bring this aspect alive and as a brand, we look forward to being the breakfast companion for many more Indians”

     

    Spokesperson Oindrila Roy, Managing Director, Publicis Worldwide added: “Nutella is an iconic brand, loved by millions across the globe as well as in India. This campaign was conceptualised keeping in mind the brand’s desire to be a part of more breakfast tables around the country, in line with its ambition to increase penetration in more households. In order to find a place for Nutella, we tapped into the breakfast moments of our potential consumers and found innovative ways to integrate into what’s already present on their breakfast tables – dosas, rotis and parathas. The campaign also beautifully captures how mornings are made happier with just a little dash of Nutella, inspiring families to create happy memories around their dining table. This integrated campaign has been conceptualised keeping in mind multiple touchpoints – television, digital, social, POS among others.”

     

     

  • Will work towards fostering rapid growth and benchmarking the creative agency

    Publicis Worldwide appoints Oindrila Roy as MD

    By Our Staff

     

    Oindrila Roy
    Oindrila Roy

    Oindrila Roy marketing has been appointed Managing Director at Publicis Worldwide India.

     

    Paritosh Srivastava
    Paritosh Srivastava

    Welcoming Roy to the agency, Paritosh Srivastava, who also helms PWW operations, said: “Publicis Worldwide is the flagship agency network for the Groupe and India is a very critical market. Finding the right leader for PWW was quite a task. Oindrila is just the right person for the role for many reasons. She is that rare breed who has solid traditional brand management experience along with a keen sense of where the future lies. Oindrila has a rich and varied exposure to creative agencies, media and data, which our wonderful brands and clients can benefit from. Having worked in the Groupe before, she is familiar with the philosophy of ‘Power of One’ and the magic it can create for our client partners.”

     

  • Has been Chairman and Board Member of BARC India in the past

    It’s official. Nakul Chopra to take charge as BARC CEO wef Aug 25

    By Our Staff

     

    Broadcast Audience Research Council India (BARC), the Indian television industry’s audience measurement body has announced that Nakul Chopra will be its new Chief Executive Officer effective August 25, 2021. Sunil Lulla has resigned his remit to pursue his ambition as an entrepreneur.

     

    Interestingly, Chopra was part of the BARC India Board in 2016 and was subsequently appointed Chairman of the body in 2018-19. In January 2020, he was appointed a member of its Oversight Committee. Chopra was CEO, India and South Asia of Publicis Worldwide, for over a decade. He was also President, Advertising Agencies Association of India (AAAI) from August 2016 to July 2018. AAAI is 20% owner of BARC.

     

    Speaking on his appointment, Chopra said: “I have had the benefit of a long association with BARC. The organisation has grown in measure and strength. TV continues to be the definitive screen of the Indian home – its strong reach and connect continues to elicit the trust of advertisers. I look forward to working with the very capable BARC team in further building on TV measurement and continuing the journey toward screen agnostic measurement.”

     

    Sunil Lulla
    Punit Goenka
    Punit Goenka

    Added Lulla: “After four decades of an exciting career in professional services, I now embark upon an entrepreneurial journey. I am privileged to have been able to contribute to BARC and this has been possible only because of the excellent team of professionals, a very supportive Board and the gold standard of Board-appointed committees. I wish Nakul Chopra all the success”.

     

    Said Punit Goenka, Chairman, BARC India, thanking Lulla and welcoming Chopra: “I thank Sunil for his stewardship of BARC and his efforts to enhance the strength of the BARC currency. I am very happy to welcome Nakul as the natural and unanimous choice of the Board for the continuing journey of adding robustness to the BARC currency and strengthening the governance of the world’s largest television audience measurement body”.

     

     

     

  • Indigo to continue focus on building digital business transformation solutions

    Indigo is now part of Publicis WW

    By Our Staff

     

    Publicis Groupe has announced the integration of Indigo Consulting’s digital marketing teams with Publicis Worldwide, thereby creating a strong 300-member agency capable of providing the entire suite of brand building communication services from strategy to creative across mainline, digital and social, with data at the centre. Rajesh Ghatge (CEO) and Jose Leon (COO) will continue to helm the organisation.

     

    Anupriya Acharya
    Anupriya Acharya

    Said Anupriya Acharya, Group CEO, South Asia: “This made imminent sense to us. Communication services are no longer segregated by platforms, i.e., creative agencies for mainline platforms and digital agencies for digital platforms. More and more clients want to work with one agency that can offer holistic strategic & creative solutions to solve their marketing problems. In fact, the pandemic has only heightened the need to have digital at the centre of our solutions approach.”

     

    Subhash Kamath
    Subhash Kamath

    Added Subhash Kamath, CEO, BBH & Publicis Worldwide: “I see it as a win-win for everyone. The Indigo digital communications teams have already been working alongside the PWW teams across many of our top clients. By bringing them together under a common leadership, we can now provide our clients a more integrated solution and a more seamless brand custodianship. It’s a transformative move.”

     

    Russell Barrett
    Russell Barrett

    Said Russell Barrett, CEO & Chief Creative Officer, BBH & Publicis Worldwide, “We need to be absolutely modern and future-facing when it comes to the creative work we produce and digital has to be at the heart of it. I don’t see traditional and digital work needing separate thinking. I want our creative leaders to be able to think across all platforms in answering a brand’s needs. By the coming together of these two teams, it’s a potent force of talent.”

     

    Rajesh Ghatge
    Rajesh Ghatge

    Added Ghatge: “The tremendous traction that we have got for our digital business transformation and technology practice in the last year has propelled our plan to invest disproportionately to scale this practice. We are making a choice to focus (back) on our DNA. The top ranked digital marketing practice that we had built over the last few years, hence forth being housed in PWW will continue to deliver impactful cross-platform digital marketing solutions for the composite client roster. It is a win– win for our transitioning team, PWW, and our clients.”

     

     

  • Publicis Worldwide has today that Srija Chatterjee, Managing Director, Publicis Worldwide India will be moving on from the organisation.

    Publicis confirms Srija Chatterjee’s exit, dissolves role

    By A Correspondent

     

    Publicis Worldwide has today that Srija Chatterjee, Managing Director, Publicis Worldwide India will be moving on from the organisation. But there will be no further additions to the PWW leadership team with this movement, a communique informed. The agency network recently announced the integration of BBH and a joint leadership team of Subhash Kamath and Russell Barrett to oversee BBH-PWW.

     

    Commenting on Chatterjee’s move, Subhash Kamath, CEO, BBH-PWW  said: “We thank Srija for all her contribution to PWW and wish her all the very best in her future endeavours. Publicis Worldwide stands at an important growth juncture and with very talented teams and a robust brand portfolio already in place, we will continue to build on the momentum. Srija will be missed.”

     

     

  • Gahlaut will be with the agency until mid-August and will see through a handover to teams and clients

    Ajay Gahlaut exits Publicis WW, Vikash Chemjong & Tito Mazumdar made Joint NCDs

    By A Correspondent

     

    Ajay Gahlaut
    Vikash Chemjong & Basabjit Mazumdar

    Ajay Gahlaut, CCO and MD of Publicis Worldwide, India (PWW) has decided to move on from the agency and pursue his passion on the personal front, a communique from the agency notes. He will be with the agency until mid-August and will see through a handover to teams and clients.

     

    The agency has also announced the elevation of Vikash Chemjong and Basabjit ‘Tito’ Mazumdar to the role of Joint National Creative Directors. The duo would take on the role of managing the creative mandate for all brands under PWW including Publicis Capital, Publicis Ambience, Publicis Beehive, Publicis Health, Publicis Emil and Publicis Business and will report to Srija Chatterjee, MD, Publicis Worldwide, India.

     

     

    Anupriya Acharya

    Said Anupriya Acharya, CEO, Publicis Groupe South Asia: “Working with Ajay has been a great experience even though our overlap has been only six months. He has built a great team here and we thank him for all his contributions. Am sure he will be successful in whatever he chooses to do next and our best wishes are with him.”

     

    Both Chemjong and Mazumdar had joined Publicis Capital over a year ago as National Creative Directors. Over the past one year, they have been instrumental in shaping the creative universe of some key brands under Publicis Capital including Beam Suntory, GUS, GPI, Nestle, Goodricke, Emami to name a few. Prior to joining Publicis, they both were Group Creative Directors at Ogilvy India and have over four decades of creative experience between them.

     

    Srija Chatterjee

    Added Chatterjee: “Ajay has been a great friend and a fantastic creative leader to have around. Over his 18-month long stint, he has helped build and nurture the creative process and output for a number of brands at the agency. I wish him a great ride in his future endeavours.” On the new roles for Vikash and Tito, Chatterjee said: “We are fortunate to be running on a group philosophy that thrives on the model of collaboration and ensure that we breed and train talent of great calibre. To that end, both Vikash and Tito come with over 40+ years of combined work experience and have been successfully leading the Publicis Capital business for the last one year, partnering some of our clients in delivering some great work. I look forward to them playing a key role in raising the creative bar.”

     

    Said Gahlaut: “For me it has been a wonderful year and a half at Publicis. I have made many friends, built a powerhouse creative team and done some nice work. The only reason for moving on is a desire to try new things. This is an extremely exciting time for all kinds of creative content in the country. I have a couple of interesting options I can explore. And while I will never say never to advertising, I thought it was a good time to attempt some things I hadn’t tried before.”

     

     

  • She will report to Srija Chatterjee, MD, Publicis Worldwide, India

    Publicis Health appoints Dorelle Kulkarni as Senior VP

    By A Correspondent

     

    Dorelle Kulkarni

    Publicis Health, the healthcare unit from Publicis Worldwide, India has appointed senior health and communications expert, Dorelle Kulkarni as the Senior Vice President. As the head of the unit, Kulkarni will lead a team of dedicated healthcare specialists while also managing growth, strategy and communications output for the agency. She will report to Srija Chatterjee, MD, Publicis Worldwide, India.

     

    Kulkarni joins the agency from Strategic Partners Group (SPG) where she was the Vice President and managed three key verticals for the company including PR, digital and creative brand solutions.

     

    Srija Chatterjee

    Said Chatterjee: “Publicis Health continues to remain a key pillar of growth for our network. The unit had an amazing run last year servicing some great pharma & healthcare brands while also winning multiple new clients. Having a capable leader to further drive this momentum and put out effective work is what our focus is for 2020. We are glad to have Dorelle take on this mantle and are confident of seeing a great turnaround in our work and culture in the near future.”

     

     

  • He will work alongside Vikash Chemjong and Basabjit ‘Tito’ Majumdar, who recently joined as NCDs

    Ranadeep Dasgupta joins Publicis India as ECD, North

    By A Correspondent

     

    Ranadeep Dasgupta

    Publicis India has announced the appointment of Ranadeep Dasgupta as Executive Creative Director. He joins Publicis India from 82.5 Communications where he was the Creative Head, North. He will work alongside Vikash Chemjong and Basabjit ‘Tito’ Majumdar, who recently joined as NCDs.

     

    Welcoming Rono to the Publicis family, Ajay Gahlaut, MD & Chief Creative Officer, Publicis Worldwide, India said: “Our creative team gets a leg-up in New Delhi with the coming in of Rono. He has a unique way of bringing brand ideas to life and I am delighted to have him steer a talented bunch of creatives under him. Together with Vikash & Tito, we look forward to seeing some outstanding and transformational pieces of work coming out of our New Delhi office.”

     

    Commenting on his role at Publicis India, Rono added: “It’s a wonderful opportunity for growth and to do some great work alongside some really talented people. This role presents both the challenge and the excitement of working in an agency that has an entirely new age perspective towards the business.”

     

  • Most recently, Kishore was EVP and General Manager at McCann Mumbai, and National Planning Head at Truth Central, McCann’s global thought leadership unit

    BBDO India appoints Suraja Kishore as CEO

    By A Correspondent

     

    BBDO India has announced the appointment of Suraja Kishore as CEO. Most recently, Kishore was EVP and General Manager at McCann Mumbai, and National Planning Head at Truth Central, McCann’s global thought leadership unit. He joined BBDO yesterday (Tuesday, May 21).

     

    Prior to McCann, Suraja worked with Publicis Worldwide, Lowe Lintas and Mudra DDB. He has 21 years of rich experience developing creative strategies, building partnerships and establishing exciting approaches to developing campaigns. His client list includes major brands such as Unilever, Marico, P&G, Nestle, Godrej, Tata, Idea Cellular and Citibank, to name a few. He has been at the helm of some of the most memorable campaigns including ‘What an Idea, Sirji’ for Idea Cellular and ‘Tata Tea- Jaago Re’.

     

    Said Jean Paul Burge, Chairman and CEO, BBDO Asia on the appointment: “We welcome Suraja Kishore to BBDO as we start a new chapter of great Indian creativity – BBDO India 2.0. This is what will make our clients’ businesses stronger as we continue to build BBDO India into one of the most influential agencies in the world. Suraja is all that we are looking for in a leader. His appreciation and passion for creative cultures will mesh well with our focus on The Work. The Work. The Work.”

     

    Speaking about his appointment and his new role, Kishore said: “What got me really excited about this role is that JP (Jean Paul Burge) and Josy were not trying to fill a particular position; they were looking for someone who can transform and grow BBDO India. I felt that the last ten years have been a great run for BBDO India, but what got us here won’t get us there. In fact, I believe it’s our focus on share of the future rather than just share of the market that will drive growth for clients and us. One of the most important ingredients for success is ‘chemistry between key stakeholders’ and that is what I discovered with JP and Josy. Shaping the future is very much like love; you have to have deep faith together to make it happen.”

     

    Added Josy Paul, Chairman & CCO, BBDO India: “It has taken us more than nine months to find Suraja. In our journey to find a suitable partner, we met some outstanding candidates. With Suraja, it was love at first sight. When JP (Jean Paul Burge) and I first met Suraja, we knew he had the emotional energy and strategic depth that comes with great leadership. His clear vision about the future of brands and demand in an age of evolving media and tech interface is so attractive. It felt like he is not just a CEO, he is also our ‘chief evolution officer’. I am delighted to welcome Suraja Kishore as CEO as we embrace this exciting change together.”