MxMIndia

Tag: Publicis Media India

  • The objective is to drive transformation through fresh perspectives on shared goals

    Publicis Media creates future-focused nextgen Board

    By A Correspondent

     

    Publicis Media has created a next generation board which will work with the company’s global executive group to address opportunities and drive transformation across the company.

     

    Notes a communique: Board members have the full support from local and global leadership, providing a real opportunity to influence the direction of all brands and practices within Publicis Media, challenge the status quo and implement global initiatives and projects

     

    Launched across 14 markets  other than India – US, UK, Nordics, MENA, Singapore, DACH, Italy, Mexico, Australia, Poland, China, Russia, UK, Spain and France – the aim is to foster a spirit of collaboration across a group of high-performing individuals from around the world.

     

    Each local board comprises 8 -15 employees identified as future leaders and representing diverse skillsets. They will work together to architect and activate medium to long-term deliverables that increase employee engagement and advance Publicis Media’s Trust, Talent and Transformation vision.

     

    Said Steve King, CEO, Publicis Media:  “Our next generation of leaders are the future of this company. It is vital that they play a significant role in creating Publicis Media’s future, from both a talent and client perspective. The launch of the next generation board is about challenging and disrupting how we currently do things, to the benefit of all stakeholders. We had our first global board meeting earlier this month, which ran in parallel with the global Publicis Media board, and we were incredibly impressed with the proposals that were presented, some of which we have already started to adopt.  The energy and new perspectives that they bring are fundamental to our ongoing transformation and success.”

     

    Added Anupriya Acharya, CEO, Publicis Media India: “The next generation board infuses fresh thinking into the organisation and brings forward proposals and opportunities that are truly creative, innovative, collaborative and path-breaking.  The Publicis premise of ‘Power Of One.’ resonates through this landmark initiative which cuts through regions, markets and boundaries”

     

    Representatives from each of the local boards will meet four times a year to work on delivering specific global initiatives.  The first of these meetings took place in May and the company is already acting on the proposal by next generation board to harmonise communication across all global talent through the use of innovative new mobile technologies.

     

    The executives who are on the India NGB are the following:

     

    Name Brand Designation
    Kunal Shah Performics.Convonix Vice President
    Sushant Mishra Starcom Digital Sr. Vice President
    Gurpreet Singh Performics.Resultrix Vice President
    TanushreeRadhakrishnan Performics.Resultrix Managing Partner
    VibhorMehrotra Performics.Resultrix Vice President
    AjitGurnani Zenith Managing Partner
    GautamSurath Starcom Sr. Vice President
    AartiBharadwaj Publicis Media Sr. Vice President

     

    Said Tanushree Radhakrishnan, Managing Partner, Performics. Resultrix in India who is on the Board and also attended the quarterly meet last month: “It was an absolutely brilliant and enriching experience to collaborate with the sharpest minds from 15 countries and work on the organisational challenges. It was exciting that I could actually present my thoughts to the Global Executive Group and work towards bringing a real change at a local and global level. I am honoured to be a part of the very first Next Generation Board and I am really looking forward to the implementation of our proposal.”

     

  • Citrus provides payment gateways, one-tap pay, and other innovative solutions

    Zenith wins media business of Citrus Pay and LazyPay

    By A Correspondent

     

    Zenith, part of Publicis Media India, has won the full range of media duties of payments solutions brands Citrus Pay and LazyPay. Both are a part of fintech company PayU India.

     

    Tanmay Mohanty

    Said Tanmay Mohanty, Group CEO, Zenith: “We are pleased to have won the media business of two innovative and ambitious digital payments solutions brands Citrus Pay and Lazy Pay… We look forward to delivering spectacular results for The Payu Team.”

     

    Added Abhijit Bhattacharya, Head Marketing, Consumer Business from PayU India, says, “Zenith is a great strategic partner to have, with a wealth of experience in the financial services and payments sector. We look forward to a long and fruitful partnership.”

     

  • Atul Sharma, Love Guglani and Swati Jha have joined Zenith as Senior VPs

    Zenith hires SVPs in Delhi, Mumbai

    By A Correspondent

     

    Zenith, part of Publicis Media India, has strengthened its organisational structure and announced three senior-level hires.

     

    Atul Sharma has joined Zenith as Senior Vice President in New Delhi and will be the business head for SBU that includes Nestle, Truecaller, Yatra, Hotels.com and others. Love Guglani has come on board as Senior Vice President for Zenith, based again in New Delhi, to lead the other SBU for Cargill, LVMH, Jabong, Micromax, Hennes & Mauritz (H&M), Aviva amongst others. And the third hire is Swati Jha. She has joined Zenith as Senior Vice President to head the agency’s West India operations and will be based in Mumbai.

     

    Tanmay Mohanty

    Said Tanmay Mohanty, Group CEO, Zenith India: “Our best-in-class data, tools, insights and strategy have led to a high pitch win rate and great performance on existing businesses. We are pleased to announce these three senior-level hires for Zenith who will help us upscale our operations, in line with our accelerated growth and momentum. I look forward to our new appointees bringing in fresh vigour, enthusiasm and passion to the organisation and embracing Zenith’s unique and highly differentiated offering.”

     

    About Zenith:

    Zenith is The ROI Agency. The first agency to apply a rigorous and objective approach to improving the effectiveness of marketing spend, Zenith transforms businesses and brands through evidence-led thinking. Zenith is part of Publicis Media, one of four solution hubs within Publicis Groupe  [Euronext Paris FR0000130577, CAC40], and has offices within Publicis One. As a leading global media services network, Zenith has over 5000 people working across 95 markets. Supported by Publicis Media’s Global Practices, Zenith offers its clients a full range of integrated skills across communications planning, value optimisation, performance media, content creation and data & analytics. We work with some of the world’s leading global brands including Aviva, Coty, Kering, Lactalis, L’Oréal, LVMH, Nestlé, Nomad Foods, Oracle, RB, SCA, Sanofi, Toyota and 21st Century Fox.

    In India, Zenith’s key clients include Nestle, Parle Products,   Micromax, LVMH Group, Toyota, Bombay Dyeing, H&M , Singapore Tourism Board, Fox Networks, BASF and Singapore Airlines among others. Through Peformics.Resultrix, we handle digital duties on Airtel, ICICI Bank, Star India, Birla Sun Life Insurance, Tata AIG General Insurance, AirVistara among others.

     

  • The company has more than three decades of successful heritage, seven manufacturing units, 28 sales offices and presence in over 36 countries

    Starcom bags media mandate of Luminous

    By A Correspondent

     

    In a tightly contested pitch against some of the leading media agencies of India, Starcom, part of Publicis Media India, has won the media mandate of Luminous Power Technologies.

     

    Mallikarjun Das

    Said Mallikarjun Das, Group CEO, Starcom India: “Luminous is a household name in India and needs no introduction. We are pleased to have won the business of this highly competitive, innovative, frontrunner electrical specialist. Starcom builds connected human experiences; we use the alchemy of people and technology to create experiences people love and actions brands need. Adding Luminous to our client roster gives us the opportunity for more of such path-breaking work. We will use the power of integrated communications, analytics and the best of our tools, talent and thinking to make a real difference to the brand. We look forward to delivering scale and deep consumer connections for

     

    Added Vipul Sabharwal, MD, Luminous Power Technologies: “It was a meeting of minds with Starcom. The Starcom team was impressive at pitch stage and ideas presented by them were rich in strategic direction, experience and insight.”

  • Unique innovation carried out for Maggi

    Zenith turns Google search into voting engine

    By A Correspondent

     

    In a first-of-its kind creative association, the Google search results page for “Meri Maggi” was transformed into an innovative branding medium – one that registers live votes from consumers ahead of product launch. Zenith, part of Publicis Media India, conceived this campaign for Maggi and brought it alive in a unique creative association with Google.

     

    A search for ‘Meri Maggi’ on Google displays eight potential new flavours for users. The new product-line comes with names that are intrinsically Indian;  AmritsariAchari, Bengali Jhaal, Gujarati Khaman, Kashmiri Dum, Kochi Malabari, Mumbai Chatak to name a few. Of these, the user has to accurately guess the four flavours that Maggi will end up launching. Users could vote every day till midnight on Friday, April 21. Post voting, the user was diverted to the Paytm Maggi page for registration https://paytm.com/maggi and could avail a Maggi Goodie bag.

     

    Said Tanmay Mohanty, Group CEO, Zenith India: “Zenith develops brand experiences that maximise the value of the opportunity and builds rewarding relationships with valuable customers. This is an innovative campaign in which search has been transformed into a unique ‘Voting Engine’ and this initiative only harnesses the passion of Maggi loyalists. The preview on the new flavours adds to the buzz and anticipation among Indian consumers. Over the past 33 years, Maggi has become one of the most trusted brands in India. It has done this by keeping up with the changing Indian palette. ‘Maggi Masalas of India’ is a step in the same direction and we are pleased to engage with them on the same.”

     

  • Publicis Media also won multi-agency pitches to retain its two key accounts, Micromax and Sun Pharma

    Publicis Media wins over Rs 100 cr biz over 9 months

    By A Correspondent

     

    The last nine months have been action-packed for Publicis Media India which has added over Rs1000 crore in billings, according to a communique. Publicis Media India through its brands Starcom, Zenith, Performics.Resultrix and Performics.Convonix will now handle a number of new accounts which includes Parle Products, Mars, Fiat Chrysler, Citibank, OnePlus, Singapore Tourism Board, Fox Media amongst others. Publicis Media also won multi-agency pitches to retain its two key accounts, Micromax and Sun Pharma. Sun Pharma has in fact, added to the mandate, digital duties as well.

     

    Said Anupriya Acharya, Group CEO of Publicis Media India: “It‘s a great beginning for the Publicis Media proposition in India.  Under the new structure, we have a great team of very energetic and highly talented leaders that run very motivated teams. We have been able to also focus our product and services to better serve our clients’ requirements and priorities. Our refreshed narrative on scale and added synergies on best in class data, tools and insights have all been well received by our clients. And I believe that these account wins are also a testimony tothe same. As we move ahead in 2017, our focus will be on scale, and future ready services like Performance marketing, Data and Analytics, Content, that provide business transforming solutions. We are already some of these services to markets like the US and the UK and this international hub helps us to scale up talent in these areas quite quickly.”

     

  • That’s for India, but globally the luxury adspends are growing 3% in 2016 as per Zenith

    India luxe adspends grow @30%: Zenith

     

    By A Correspondent

     

    Anupriya Acharya

    The country is witnessing a wave of investment, positive sentiment and an increase in the sheer number of High Net Worth Individuals (HNWI). The luxury market in India has been growing at a CAGR of 25% over the last couple of years, says Publicis Media India CEO Anupriya Acharya.  Adspends in India are said to be growing at 30% in the luxury sector.

     

    Acharya spoke as Publicis Media agency Zenith’s new Luxury Advertising Expenditure Forecasts reports expenditure on luxury advertising will rise by 3.0% in 2016,up from 1.9% in 2015. This acceleration will be driven by recovery in Asia and Eastern Europe after a tough year in 2015. Luxury advertisers will spend a total of US$10.9bn across the Top 18 markets in 2016, up from US$10.6bn in 2015.

     

    This is the second annual edition of the Luxury Advertising Expenditure Forecasts,which examines expenditure on luxury advertising in 18 key luxury markets. The 18 markets are China, Colombia, France, Germany, Hong Kong, Italy, Malaysia, Mexico, the Netherlands, Peru, Russia, Singapore, South Africa, South Korea, Spain, Taiwan, the United Kingdom and the United States of America. Yes, it doesn’t include India.

     

    As with Zenith’s Advertising Expenditure Forecasts, this report provides historic expenditure figures and forecasts by medium. However, the study focuses specifically on luxury advertising, together with the sub-categories of luxury automotive, fragrances & beauty, fashion & accessories, and watches & jewellery.

     

    The luxury advertising market slowed from 2.9% growth in 2014 to 1.9% growth in 2015 as advertisers reacted to slowdown in the BRIC markets as well as to local conflicts and terrorism. Adspend shrank by 1.4% in Asia and by a massive 20.3% in Eastern Europe (mainly the result of the oil crisis and rouble devaluation in Russia), but the global total was buoyed by strong growth in North America (3.6%) and Western Europe (4.7%).

     

    Specifically on India, Acharya adds: “Currently, it is estimated to be in the region of $14.7 bn and estimated to soon cross 18.3 $ bn. Fragrances, watches and jewellery are top sellers in the luxury market, followed by skincare, apparel and fine dining. Consumers today aspire for value, even if it means paying a premium for it.”  The Delhi NCR market accounts for the highest SEC A market, followed by Mumbai, Bengaluru and Chennai.  Non-metro cities such as Ahmedabad and Chandigarh are also growing in terms of income and propensity to buy luxury goods.

     

    Zenith forecasts Asia to return to 2.9% growth in 2016, while the decline in Eastern Europe slows to 2.8%. North America will stay strong, with 3.9% growth, but Western Europe will slip back to 1.7%. Overall ZO forecasts 3.0% growth in luxury adspend across our top 18 markets in 2016.

     

    Luxury advertising is growing less rapidly than advertising as a whole. Notes the report: “Across our top 18 markets, luxury advertising grew by 2.9% in 2014, compared to 5.6% for advertising as a whole, and 1.9% in 2015 (compared to 4.1%). We forecast this underperformance to continue, with luxury advertising growing 3.0% in 2016 compared to 4.5% growth across all categories. “

     

    The USA and China are driving growth in luxury advertising: Between 2015 and 2017, ZO forecasts luxury advertising to grow by US$705m. 82% of this growth will come from the US (US$347m) and China (US$228m). The US and China are the largest and second-largest luxury ad markets respectively, accounting for 45% and 21% of luxury adspend in 2015. Germany is third, followed by France and the UK. “We expect to see very little growth from France, which is suffering from persistent unemployment, low confidence and low economic growth,” the report adds. Zenith forecasts the UK to overtake France to become the fourth-largest luxury ad market this year.

     

    Digital will be the largest luxury advertising medium in 2017: Digital advertising is by far the biggest contributor to the growth in luxury advertising, growing consistently at double-digit rates. ZO expects digital media adspend by luxury advertisers to increase by US$837m between 2015 and 2017. Over this period, television, radio and cinema will increase by a total of US$26m between them; outdoor will shrink by US$10m; and print will shrink by U$150m.

     

    By 2017, print will account for 28.6% of total luxury adspend, down from 31.9% in 2015. TV’s market-share will also decline over the same period, from 32.7% in 2015 to 30.7% in 2017. Digital’s market-share will increase from 26.3% in 2015 to 32.1% in 2017, when it will overtake TV and print to become the single largest medium for luxury advertising.

     

    Print rules for ‘high luxury’ advertisers: Despite its decline in marketshare, print remains particularly important to luxury advertisers, specifically those in the fashion and accessories and watches and jewellery sub-categories. In 2015, fashion and accessories advertisers spent 83% of their budgets in print, and watches and jewellery advertisers spent 60%. Print titles –especially glossy magazines – provide high-quality, immersive yet relaxed reading experiences, a particularly suitable environment for luxury advertisers wishing to showcase their brand values.