MxMIndia

Tag: Publicis Media India

  • This includes the mainline media and digital duties of the brand

    Zenith honoured with Honor mandate

    By A Correspondent

     

    Pardon the forced play on words in the headline but perhaps that was the only way to differentiate ourselves from the 20-other publications that you’ve read the same news.

     

    So here’s the juice: Zenith has won the media mandate of smartphone brand Honor. This includes the mainline media and digital duties of the brand. The business was won after a tightly contested multi-agency pitch.

     

    Speaking of the appointment, Winston Li, CMO, Honor India said: “It was a comprehensive pitch process and among other agencies, we were impressed with Zenith’s approach to drive business results. As a TechChic brand, we were looking for innovative ideas and fresh thinking that matches our style of working, brand and product proposition. We look forward to work with them.”

     

    Tanmay Mohanty

    Added Tanmay Mohanty, CEO of Zenith India and Head of Global Partnerships for Publicis Media India: “We are tremendously delighted at the win. Zenith will look to leverage its strong ROI+ proposition and expertise in digital marketing to building market leadership for Honor. Our focus on the full consumer journey and a single view across touchpoints will unlock new opportunities for the brand.”

     

     

  • Jeep Bollywood Trails is a travelogue, redefining India through Bollywood lens covering popular locations and landscapes

    Jeep & Publicis Media partner for show on AXN, Max…

    By A Correspondent

     

    Jeep India and Publicis Media have announced the launch of a television show Jeep Bollywood Trails, which will be aired on AXN, Max HD and will stream on Sony Liv starting January 25.

    Jeep Bollywood Trails is a travelogue, redefining India through Bollywood lens covering popular locations and landscapes. The show features prominent Bollywood directors who narrate their stories through these locations & elaborate on what makes these spots iconic. The show is powered up by Publicis Media’s Content Practice which executed the project end-to-end.

    Said Rahul Pansare, Head of Marketing and PR, Jeep India: “Brand Jeep believes in taking the road less traveled and has explored innovative ideas to create enriching & evocative brand experiences. Jeep Bollywood Trails is a breakthrough, an incredibly exciting concept that channelizes the sheer firepower, passion & energy of the brand Jeep. It is the ultimate Bollywood journey with Jeep, which allows every viewer to relive the passion and adventure that stars experience across the myriad rich and vibrant filming locales. We thank Publicis Media and AXN for their efforts and contribution on this first-of-its-kind television property.”

    Added Rathi Gangappa, CEO, Starcom India: “We are delighted to be at the forefront of this innovative & exciting property for Jeep. The Starcom HX approach is about human connections—experiences that people love and actions that brands need. Jeep Bollywood Trails is a big step in the same direction. The show is sure to be a resounding success among viewers, amplifying viral conversations & brand messaging and increasing the overall followership and popularity of the Jeep.”

    Said Urvashi Khanna, Content Lead at Publicis Media India: “Jeep Bollywood Trails, in terms of creative execution & production quality surpasses the best travel & exploration shows. The show goes beyond brand integration, it’s a creative rendition of the brand pillars – adventure, freedom, passion and authenticity. AXN was an obvious choice as the show fits the channel’s philosophy really well. We are looking at 360- degree brand promotion; the ideas are really innovative and first of its kind, to maximize the buzz around the show.”

  • The Publicis Commerce Practice offers comprehensive capabilities in the online commerce and retail space

    Publicis Commerce forays into India; appoints key leadership

    By A Correspondent

     

    Kartik G Iyer

    Publicis Commerce has announced its expansion into India and the appointment of two new leaders in the market. Kartik G Iyer joins as Publicis Commerce Lead and Krishna Mothey joins him as Head Of Media for the Practice.

     

    In addition to India, both Iyer and Mothey will also oversee the Commerce capability within Publicis Media’s Global Distributed Delivery (GDD) offering – a centre of expertise based out of India that delivers robust capability to clients around the globe.

     

    Anupriya Acharya

    Said Anupriya Acharya, CEO of Publicis Media India: “As Commerce becomes mainstream for clients in India, it is the right time for us to further advance our global commerce offering here. We find there is a great demand for these services in the market both within our client sets and outside. Our strength in digital and performance marketing gives us a natural edge in scaling the global Commerce Practice. Both Kartik and Krishna come with immense brand experience and category expertise and are a tremendous boost to our capabilities.”

     

     

  • Anil is tasked with accelerating the growth of Publicis Media’s programmatic capability across the agencies

    Publicis Media appoints Anil Pandit as Programmatic Head

    By A Correspondent

     

    Publicis Media India appointed Anil Pandit as Head of its Programmatic Practice.

     

    Anil Pandit

    Pandit is tasked with accelerating the growth of Publicis Media’s programmatic capability across the agencies. He will oversee the central programmatic team – providing agency teams access to expert data, technology capabilities and solutions – that will deliver superior client value through greater effectiveness and media efficiency. He will also work with the global team to bring in the full Precision capabilities to India.

     

    Anupriya Acharya

    Said Anupriya Acharya, CEO Publicis Media India on his appointment: “We couldn’t be more thrilled to have Anil’s expertise and leadership in this crucial role as we focus on further consolidating our overall programmatic presence and bringing in PM Precision capability to India. Our group has been a pioneer in programmatic and with Anil’s leadership, we will look to fast- forward the full launch of the Precision capability in the market. Maintaining our competitive advantage on all aspects of digital and ensuring that we continue to deliver best-in-class capabilities and growth for our clients is key to our continued success.”

     

    Added Pandit: “Programmatic is witnessing a phenomenal rise both in India and globally. About a third of India’s ad inventory is already programmatically traded. I’m excited to get this mandate of expanding PM’s central capabilities in future platform innovation, audience strategy, data consulting and precision excellence. I would like to bring into my role, sharp client lens coupled with operational ad -tech experience and look forward to collaborating with our agencies and marketplace partners to deliver faster and more scalable impact for our clients.”

     

     

  • His last role was with Accenture UK & Ireland where he was based in Dublin and managed key businesses for Accenture EMEA, as the EMEA delivery leader with a 500+ member team based across Dublin, Lisbon and Krakow

    Publicis Media hires Sunish Jose from Accenture as Global Distributed Delivery Lead

    By A Correspondent

     

    Sunish Jose

    Publicis Media India announced a senior-level appointment for overseeing its Global Distributed Delivery set-up – a centre of expertise catering to international markets on a full spectrum of digital, data and tech services. It houses over 300 specialists across Mumbai and Gurgaon and supports a host of Publicis operations across US, Europe and Asia and their multinational clients on Search, Programmatic, Data engineering, Data sciences, Ecommerce, Consulting and Development.

     

    Jose comes with about 18 years of experience and is a Six Sigma Black belt professional with extensive experience in managing Digital Operations business across Programmatic Solutions, Search, Social, Display & Mobile, Analytics and Business Process Management. Some of the global clients he has had experience on include P&G, Sprint, Reckitt Benckiser, Nestle, Kraft, PepsiCo, Verizon, Toyota, Honda. With a proficiency in managing Service Delivery, defining SLA’s, contracts, His last role was with Accenture UK & Ireland where he was based in Dublin and managed key businesses for Accenture EMEA, as the EMEA delivery leader with a 500+ member team based across Dublin, Lisbon and Krakow.

     

    Anupriya Acharya

    Said Anupriya Acharya, CEO of Publicis Media India:  “Sunish Jose’s rich experience and demonstrated capabilities in successfully managing and scaling up large specialist operations across India and Europe, makes him the right fit for the role. As GDD expands its footprint both in terms of geographies as well as capabilities, managing the speed of growth well is important. Jose will guide our GDD charter and deliver on expansion and operational excellence. Furthermore, GDD will also continue to provide the right talent pipeline for our fast expanding domestic business and clients across all the future-facing service streams.”

     

    Added Jose: “This is an exciting time to be returning to India. The market is vibrant and the country continues to be an incubator and exporter of ideas and innovation. GDD is a world-class operation that provides the backbone talent and infrastructure for strong execution on our Global clients. I look forward to accelerating GDD’s growth and keeping our offering competitive, relevant and well-ahead of the curve as we gear up for the  next round of expansion.”

     

  • Publicis Media has also announced that Tanmay Mohanty will hold additional charge as Head of Global Partnerships role for India

    Publicis Media aligns Convonix & Resultrix under Performics. Tanmay Mohanty to take on additional role

    By A Correspondent

     

     

     

    Pallav Jain
    Sarfaraz Khimani

    Publicis Media India today announced the alignment of Convonix and Resultrix under the Performics brand. This, notes a communique, firmly establishes Performics as the largest performance marketing offering in the country by far and is in line with Publicis Media’s market-leading presence and ambitions in the areas of digital marketing, data, tech and analytics.

     

    Pallav Jain and Sarfaraz Khimani will serve as Co-CEOs of Performics India and will report into the Publicis Media India CEO Anupriya Acharya.

     

    Tanmay Mohanty

    Meanwhile, Publicis Media has also announced a new Head of Global Partnerships role for India. Tanmay Mohanty will take over this new role in addition to his current role of Zenith India Group CEO. In this role, Mohanty will bring in a “more strategic and holistic approach to global partnerships in India and ensure greater Groupe and client connectivity with partners such as Google, Facebook, Adobe and Microsoft amongst others”.

     

    Anupriya Acharya

    Said Anupriya Acharya, Publicis Media India CEO: “We stand at an important growth juncture and it is imperative that we put accelerated focus on next-frontier areas in marketing communications like machine learning, artificial intelligence, consulting, automation and the like.  The current changes reflect our endeavor to create a compelling offering with an effective structure that supports evolving client needs. Pallav and Sarfaraz have driven spectacular growth for Convonix from an entrepreneurial start-up to a scaled organisation, across India and in multiple market mandates including US, UK and Asia-Pacific and bring in expertise on innovative solutions around talent acquisition and talent management at scale. It makes them the ideal choice for leading Performics India. Tanmay Mohanty is a proven leader with a successful track-record of accomplishment of leading in the digital first space and then bringing that thinking to the larger integrated media space. He has brought in value and substance to every client conversation across Zenith and Resultrix. I am sure with his strong product focus and client need-gap understanding, he will shape our global partnerships in India well.”

     

     

  • Poojari will spearhead the networks tech vision and strategy, framework and infrastructure to deliver on clients requirements

    Publicis Media appoints Roopesh Pujari as Head Of Technology

    By A Correspondent

     

    Publicis Media India has roped in technology expert Roopesh Pujari as Head of Technology.

     

    Anupriya Acharya

    Said Anupriya Acharya, Chief Executive – Publicis Media India, on the appointment: “As digital spaces shape more and more of the touch points of a consumer journey, marketing has been transformed into a technology-driven sector! Increasingly we find that our clients require tech-led marketing solutions and internally too, a large part of our success on data-led insighting, real time execution and superior ROI returns depend on a strong tech foundation. We are delighted to welcome Roopesh on board who will spearhead our tech vision and strategy, framework and infrastructure to deliver on clients requirements that span across machine learning, platforms, automation and artificial intelligence.”

     

    Roopesh Pujari

    Added Pujari: “I am thrilled at the opportunity. This is an exciting time to be entering the media and advertising space! Its set to leapfrog on the back of new marketing and advertising technologies and advanced marketing and media models. I was particularly impressed by Publicis Media’s clarity of vision and the ambition for this role and I look forward to working closely with the leadership team at PM and contribute to the Publicis Media’s success story.”

     

     

  • Anupriya Acharya, CEO, Publicis Media India, was elected Vice-President of the Association

    Ashish Bhasin elected President of AAAI

    By A Correspondent

     

    Ashish Bhasin, Chairman and CEO South Asia, Dentsu Aegis Network Media India Pvt Ltd has been elected as the President of Advertising Agencies Association of India (AAAI) for the year 2018-2019 at its Annual General Body Meeting held yesterday.

     

    Anupriya Acharya, CEO, Publicis Media India, was elected Vice-President of the Association.

     

    Other members of the Executive Committee are CVL Srinivas, Group M; Kalyan Sarkar, Standard Publicity Pvt Ltd; Kunal Lalani, Crayons Advertising Ltd; Pranav Premnarayen, Prem Associates Advertising & Marketing. Immediate Past President, Nakul Chopra will be the ex-officio member of the new AAAI Executive Committee.

     

    Said Bhasin: “It is an honour and privilege for me to be elected as the President of AAAI, a position that has been occupied in the past by some of the biggest stalwarts of our industry. I will endeavour to promote the interests of the advertising industry to the best of my abilities and make AAAI a stronger Association. We will also endeavour to ensure that the Association continues to successfully represent the interest of Advertising Agencies in this era of rapidly changing times. I take this opportunity to thank Nakul Chopra, from whom I have learnt a lot. He maintained such high standards as President that it will be a tough act to follow.”

     

    Added outgoing President Nakul Chopra: “I have been privileged to lead AAAI for two years – my sincere thanks to all my fellow members for their support. Hearty congratulations to Ashish on his election as President. He is not only a key influencer in our industry but also a AAAI veteran. I am sure that AAAI will only grow from strength to strength under his tutelage.”

     

     

  • Talwar was last with Neo@Ogilvy where he was VP and Head of Analytics and Insights

    Publicis Media onboards Ankush Talwar as Head, Data Science

    By A Correspondent

     

    Publicis Media has appointed AnkushTalwar as Head, Data Sciences.An analytics and technology expert with 13 years of experience in data analytics, problem solving and providing effective business solutions across multiple domains including Retail, Ecommerce and Online Media, Financial Services, Telecom and Tech, Talwar has joined Publicis Media from Neo@Ogilvy where he was VP and Head of Analytics and

     

    Said Anupriya Acharya, CEO, Publicis Media India:  “Data science is a core expertise in Publicis Media and given our unmatched expertise in Data, Digital and Performance media, it is also a competitive advantage. In fact, PM India has been successfully running the global Data and Analytics Centre Of Excellence for many years now and the team has won multiple global accolades too. Ankush, with his strong and diverse background, has been handpicked to further enhance our capability building on Data Strategy and Insights that includes overseeing Platforms, Advanced Analytics, Artificial Intelligence, Machine Learning and Data engineering. He joins us at an important time and will work closely with our global network, clients and Brand teams.”

     

    Added Talwar:  “I am very excited to join Publicis Media, especially at a time when Data Science Practice is gaining phenomenal traction with domestic and international clients alike. I look forward to working closely with Starcom, Performics. Convonix, Zenith, Performics. Resultrix and bringing disruptive solutions that enable strong business results for Publicis Media clients.”

     

     

  • The deal will enable Publicis Media take a significant into the OOH segment that is expected to grow steadily as per various adspend forecast

    Publicis Media acquires Ecosys OOH

    By A Correspondent

     

    Publicis Media has announced its acquisition of digital Out-of-Home agency Ecosys OOH. Notes a communique: “the agency comes power-packed with robust data and analytics capabilities and is the only agency in the country to provide measurable ROI in the out of home and ambient media space”. We haven’t verified this claim.

     

    The deal will enable Publicis Media take a significant into the OOH segment that is expected to grow steadily as per various adspend forecasts. OOH is expected to grow from INR 37.1 billion  in 2018 to INR 42.5 billion in 2021. The out of home business is likely to see exponential growth given the impetus on infrastructure projects, smart cities and growth in tier 3 & 4 cities in India

     

    Anupriya Acharya

    Said Anupriya Acharya, CEO, Publicis Media India: “Data and technology is going to be the future of OOH agencies and what is unique about Ecosys is that it was set up with a future facing mindset. And in line with that vision they have made intelligent investments into data and technology – be it in the form of proprietary primary research on traffic count or representing media plans in form of heat maps integrating touchpoint and modal data from various social media platforms.  Their strong data-driven culture and their ROI focused approach made them the apt partner for us. We have had a very significant growth in OOH in the last few years and Ecosys’ s differentiated expertise will greatly benefit our clients and further fuel growth for us.”

     

    Sujit Banerjee

    Added Sujit Banerjee, Director & CEO Ecosys OOH: “We are pleased to be joining forces with Publicis Media, a world leading network with a roster of very strong, highly reputed and diverse set of clients. Their leadership in digital, data and new tech coupled with massive growth momentum made them our most attractive choice. This union with Publicis Media will fulfil our expansion plans and will help us consolidate, innovate and scale up on next level of opportunities. It’s been an incredibly rewarding journey so far and we are sure that the new chapter will unfold new and exciting possibilities.”

     

     

  • Gangappa’s last role was as COO at MediaCom, where she was in charge of day to day operations

    Rathi Gangappa named CEO, Starcom India

    By A Correspondent

     

    Rathi Gangappa

    Starcom has appointed Rathi Gangappa as Chief Executive Officer in India. Gangappa comes with over 20 years experience in media and brand communications. She was until recently COO at MediaCom, where she was in charge of day-to-day operations and managing key client relationships across Mumbai, Delhi and Bengaluru. Her past stints also include Vodafone, Onmobile Global Ltd, Maxus and Lowe Lintas.

     

    Anupriya Acharya

    Said Anupriya Acharya, CEO, Publicis Media India on the appointment:  “We’re delighted to have Rathi join us. Her immense experience across agency, client and publisher eco-systems and demonstrated capabilities across the entire gamut of marketing and crand communications is exemplary. She shares our view on the consumer journey being ever-evolving and the challenges it poses to brands and is passionate about Starcom’s Human Experience approach. She will no doubt be an asset and will add value to our clients and people alike.”

     

    Added Gangappa: “I am very excited to join Starcom, especially at a time when the agency has gained so much momentum. Starcom’s Human Experience focus connects human values with brand objectives, delivering seamless integrated communications. I look forward to driving business results for clients and adding to the Starcom culture of innovation and collaboration. It has a wonderful set of clients both locally and globally and a really strong backing of Publicis Media.”

     

     

  • Malli, as Das is known in the fraternity, joined Starcom India is 2011

    Starcom bids adieu to Mallikarjun Das

    By A Correspondent

     

    Mallikarjun Das

    Starcom CEO Mallikarjun Das (Malli) has decided to move on from the organisation.  Malli, as he is known in the fraternity, joined Starcom India as CEO in 2011.   Said Malli:“Working at Starcom over the last seven years has been a peak experience – it has left an indelible impression on me and shaped me as a professional and individual. Wisdom of hindsight is a dangerous thing, but I count myself lucky to have had large, complex business challenges come my way in this stint. I have had the full support of my team, Anupriya and my previous bosses in facing up to these challenges. Our results speak for themselves – Starcom India has grown four times the last four years; our India operations ended 2017 as Starcom’s Global Office of the year. I wish everyone at Starcom and Publicis Media all the best for the future.”

     

    Anupriya Acharya

    Added Anupriya Acharya, Group CEO, Publicis Media India: “We are going to miss Malli. His tenure at Starcom has been exemplary and working with him has been a wonderful experience. Starcom has had a phenomenal journey under his leadership and he has made a tremendous contribution to giving a strong foundation to Publicis Media too. Our best wishes are with him for his next assignment.”

     

    The agency will be making an announcement shortly on new leadership for Starcom India.