MxMIndia

Tag: Publicis Groupe

  • iStrat consolidation with Indigo Consulting to strengthen Indigo’s position amongst leading digital agencies in India

    Publicis iStrat + Indigo Consulting = Indigo iStrat

    By A Correspondent

     

    Leo Burnett India has announced the merger of Publicis iStrat with Indigo Consulting. The Delhi-headquartered iStrat will be rebranded Indigo iStrat and will continue to operate out of Delhi.

     

    Established in the year 2000, Indigo Consulting became a part of Leo Burnett (Publicis Groupe) in 2012. It  Based in New Delhi and Gurgaon, iStrat was cofounded by Navneet Sahni and Sonya Sahni in 2003 and provides solutions across all digital touch points. The merged entity, Indigo iStrat will encompass a combined strength of over 300 employees across India and will have capabilities across user experience, technology, creative and strategy. The merged entity will partner with all Publicis Communications companies in India including Leo Burnett, Publicis Ambience, L&K Saatchi & Saatchi, MSLGroup, Orchard Advertising and Publicis Capital.

     

    Harshad Hardikar, Chief Operating Officer at Indigo Consulting will lead the merged entity. Navneet Sahni and Sonya Sahni, cofounders of iStrat, will work closely with Harshad Hardikar to grow this business in Delhi.

     

    Commenting on this merger, Saurabh Varma, Chief Executive Officer, Leo Burnett South Asia said, “We wanted to create a digital powerhouse in India. Indigo Consulting is already a Centre of Excellence for us across the region and the merged entity will give clients access to the finest digital offering in the country. Our focus remains building deep expertise across disciplines and integrating our services to solve our client’s problems. Harshad Hardikar will lead this combined entity and Navneet and Sonya will partner him in growing our business in Delhi. The combined entity with more than 300 specialists makes Indigo Consulting a compelling proposition for our clients.”

     

  • The Publicis Groupe-owned MSLGroup will take charge fo all communications (PR), brand and digital activity for the Mumbai-headquartered company

    Mondelez moves to MSLGroup for comms

    By A Correspondent

     

    Chocolates to candies to cookies and dairy products giant Mondelez has moved its communications business for India to the MSLGroup.

     

    The Publicis Groupe-owned MSLGroup will take charge of all key communications activity for the Mumbai-headquartered company.

     

    Although MSL has been handling part of the Mondelez business for a while, Perfect Relations was the incumbent on a significant part of the business. MSL will also also oversee and execute the digital (and social media) mandate for Mondelez. While MSLGroup officials were not reachable for comment, MxMIndia has received a confirmation that the account has been won.  In fact, MxMIndia has been interacting with MSLGroup on Mondelez since February 2016.

     

  • First Media will now be fully integrated into the Publicis Groupe

    Leo Burnett Worldwide acquires majority stake in Solutions Group

    By A Correspondent

     

    Leo Burnett Worldwide, a part of the Publicis Groupe announced the acquisition of a majority stake in the Solutions Group, the leading communications company based in Sri Lanka. As part of the acquisition, Leo Burnett Sri Lanka and Arc Worldwide Sri Lanka will now be fully integrated into Publicis Communications, one of Publicis Groupe’s four Solutions hubs regrouping all creative communications activities.

     

    Ranil de Silva

    Since its inception, the company has been headed by renowned communications leader, Ranil de Silva. Today, the company has 81 professionals whose work have been consistently recognised globally at leading awards shows including Cannes Lions, D&AD, London International, Clio, Adfest, Spikes Asia amongst others. This acquisition will complement Leo Burnett’s existing service in the market, delivering best-in-class work and campaigns across the value chain, and creating ideas that truly move people.

     

    “Given the tremendous growth and creative opportunities in Sri Lanka, I am thrilled to see Leo Burnett join forces with the talent and possibility that resides within the Solutions Group,” said Rich Stoddart, CEO of Leo Burnett Worldwide. Ranil de Silva, Managing Director, Leo Burnett Sri Lanka, stated, “We are thrilled to strengthen our partnership and to continue our efforts to build Leo Burnett’s position as a leading creative force in the country. I am confident that all the stakeholders will benefit greatly from the access to our global footprint.”

     

    As part of this acquisition, the Solutions Group also acquired 100 per cent ownership of First Media Solutions, which represented Starcom Worldwide in Sri Lanka and was the first international media independent brand to enter Sri Lanka. First Media will now be fully integrated into the Publicis Groupe.

     

  • The forum was especially relevant in the context of the digital revolution that the country is undergoing and the resultant impact on the financial sector

    ‘Financial Services Forum’ unravels new frontiers in digital

    By A Correspondent

     

    The ‘Financial Services Forum’, an event jointly hosted by Facebook and Publicis Groupe in India, had many key learnings for brands in the banking, financial services and insurance categories (BFSI).

     

    The event included leaders from Facebook and Publicis, as well as marketers from the BFSI segments, and there were discussions on how to best leverage Facebook as a powerful tool in performance marketing, segmentation of consumers and extrapolation of data, personalized marketing, creative and visual storytelling and effective use of Facebook’s ad serving platform Atlas.

     

    This forum is especially relevant in the context of the digital revolution that the country is undergoing and the resultant impact on the financial sector. There are over 200 million internet mobile connections in India – estimated in June this year, over 150 million in last October. There will be over 600 million smart phones by 2019. Every avenue remains transformed for the BFSI sector, be it transactions or marketing or creation of new products or channels and distribution.

     

    Kirthiga Reddy, Managing Director, Facebook India said, “We are pleased to partner with the Publicis Groupe for the first ever Financial Services Forum. The financial services ecosystem has always been at the heart of economic growth and one of the first in adopting digital and CRM platforms in the country. This conference is about “growth” and how Publicis Groupe and Facebook can work together to help business in the segment grow, in the wake of the consumer’s shift from desktop to mobile.”

     

    Anupriya Acharya, Group Chief Executive of  ZenithOptimedia Group says that in the context of the Indian government‘s call for financial inclusion coupled with the fast transforming consumer journey, the given mobile revolution and now the Digital India initiative, the time to hold a seminar such as ‘Financial Services Forum’ made perfect sense.

     

    Acharya states, “The BFSI sector is set to undergo complete transformation in the next few years. Facebook, with its tremendous mobile reach and equity is not only a great platform for Social and Display but also a powerful tool for Performance marketing. And hence, holds great potential to accelerate growth and business for the BFSI clients. I think that the forum was quite successful in highlighting this and answered a lot of key questions for the marketers. We hope it will help our clients to reflect on their digital assets, on whether they are fully mobile ready for the many millions of addressable consumers on boarding, and how data driven insights can drive thumb stopping content.”

     

    Hanley King, Chairman, Starcom MediaVest Group, feels that Facebook’s immense reach, frequency of usage, deep mobile penetration and advanced targeting options, make it a platform like none other for the BFSI sector for driving both performance as well as brand awareness objectives.

     

    Speaking on the sidelines of the first ever “Financial Services Forum” King remarks, “The question in everyone’s mind was how do we unleash the unique features of Facebook to drive tangible business results, especially in a category like BFSI which cannot purely depend on relevant exposures. What everyone took away from today’s event is that, in the context of the BFSI sector Facebook is not just a potent source for new customer acquisition but a powerful tool for driving customer retention, engagement and cross-sell opportunities.”

     

    King further added, “I am sure that the case studies, new product features and tools that were showcased helped our clients see Facebook in a new light and they were able to walk away with a road map on how to translate the platform’s reach, along with its precise and deep segmentation of audiences to achieve their business goals. It has always been our endeavor to bring forth to our clients the best-in-class in digital and we are committed to partner with our clients in their journey to exploit the potential of platforms like Facebook to enhance their business.”

     

  • Expicient will be integrated into the Publicis.Sapient platform under the Rosetta brand

    Publicis acquires Expicient; integrates it under Rosetta

    By A Correspondent

     

    Publicis Groupe has acquired Expicient Inc., a leading global omni-channel services firm with significant expertise in inventory and order management systems (OMS), a capability that clients increasingly need to manage inventory, pricing and offers across channels for today’s connected consumer who moves fluidly across digital and physical stores. Expicient will be integrated into the Publicis.Sapient platform under the Rosetta brand.

     

    “Today’s always-on consumer makes no distinction between devices and channels,” said Publicis.Sapient, CEO Alan Herrick “As a result our retail clients are increasingly looking for us to build systems inventory, supply chain, omni-channel commerce that enable the experience a 2015 consumer demands. Expicient joining Publicis.Sapient allows us to significantly strengthen our client’s ability to integrate offer information, order information, inventory information and pricing information across channels, which is a significant change from a world where the on-line stores and physical stores operated separately.”

     

    Expicient’s industry-leading omni-channel Order Management Systems (OMS) capabilities and strong expertise in managed services, inbound/outbound supply chain, logistics, in-store clienteling applications and strategic technology consulting will strengthen Publicis.Sapient’s marketing, commerce and consulting offerings. In joining the Publicis Sapient platform, Expicient will be led by the Rosetta team and will contribute to Publicis.Sapient’s Global Distributed Delivery model, whereby the platform creates significant shared service capabilities accessible to all its clients.

     

    “Rosetta is perfectly positioned to lead the integration of Expicient and help accelerate the benefit for Publicis.Sapient clients,” said Tom Adamski, CEO Razorfish Global. “Sapient Nitro, Razorfish Global and DigitasLBi are all highly recognized as leaders in omni-channel commerce, and together through the Publicis.Sapient platform we are unmatched. Expicient’s impact on our total business will be significant.”

     

    “The opportunity ahead of us, to create differentiated customer experiences is tremendous. We are living in an unprecedented time of connected consumers and commerce. For Expicient, combining forces with Publicis.Sapient will allow our teams to deliver a full range of marketing and commerce solutions while significantly expanding our global reach,” said Darpan Seth CEO and founder of Expicient. “We’re excited to be a part of Publicis.Sapient and to meaningfully add to global commerce capabilities already recognized as the best in the world.”

     

  • According to sources at the Paris-hqed conglomerate, all energies to be on Sapient play

    No Perfect Relations for Publicis. Focus on Sapient for now

     

    By Sandeep Puraname

     

    So is the Paris-based marketing services conglomerate Publicis Groupe gobbling up Perfect Relations? Oui or Non, we asked our source, and were subjected to a loud No. And is it a ‘No’ or a ‘Not yet’, we asked? Short of expletives, we were told “Bilkul Nahin, Kabhi Nahin”.

     

    Now that was something we weren’t willing to put on our headlines yesterday after we read a front-page highlighted reported in premier business daily The Economic Times. We decided to dig further, spoke to our friends at the MSLGroup who said they weren’t authorised to speak and could neither confirm or deny.

     

    Surely there can be no smoke without fire?

     

    Then on some probing over long-distance chatter within India and overseas, we got the inside story. Apparently there have rumours ever since a PR industry website flashed the news. While there may have been discussions with the MSL management, the suitor is clearly not MSL or parent Publicis.  Dentsu, Ominicom and WPP may be looking at buying up the agency, we are told.

     

    But why not MSL? After all Perfect Relations is well-pedigreed, has some interesting clients including Coca-Cola and is well-networked across the country? Because, the Publicis Groupe wants to concentrate on the Sapient buy.

     

    With Sapient, Publicis wants to up its 40 percent revenues from digital to 50 percent and it may be remembered that Sapient has nearly half its staff in India.

     

    It’s likely that all or at least most of the digital activity of the group(e) may be converged to Sapient making it a digital superpower in India and the rest of the world.

     

    While it didn’t need an industry forecast to do it, but with a Forrester research report saying that digital adspends will overtake those on television in two years in the US, most global media service corporations are getting their act together on the digital play. After all it’s no small reason that Publicis paid a 40 percent premium for Sapient at USD 25 a share.  According to reports, Publicis chairman Maurice Levy is reportedly looking at Sapient also being able to counter business going away to consultancies like Accenture.

     

    In India, Sapient has been strong on acquiring talent and turning into a well-rounded creative tech firm.

     

    Given this, it’s likely that some of the existing digital plays of the group – including in those like the MSLGroup – may not get zoned into one robust offering.  This bit is unverified, but that’s the thinking on in sections of the group. But then large networks like Leo Burnett and Publicis Worldwide have made their acquisitions so these issues need to be sorted.

     

    So, bottomline: for the now, MSLGroup is not making any new PR buys. The bosses are content with Hanmer & Partners, 2020 PR and 2020 Social.  There’s enough and more happening more.

     

    But aren’t the MSL bosses in town next week? We thought Olivier Fleurot will make the big announcement. Non, we were told.

     

    Now what if we have egg on our face if all of this is proved wrong, the boss asked this writer.

     

    We’ll know that soon.

     

    PS: Time to compose the resignation letter? Or await that long-awaited raise?

     

  • Prior to joining Mobext, Marco spent six years as Associate Director at Phonevalley, Publicis Groupe's mobile marketing agency

    Mobext appoints Marco Rigon as its global head

     By A Correspondent

     

    Marco Rigon

    Mobext announced that it has appointed Marco Rigon as its global head, to further develop Havas Group’s overall mobile marketing strategy for its clients worldwide.

     

    Mobext, Havas Media’s award winning specialist mobile label, has offices in 53 countries around the globe which makes it the largest integrated mobile marketing agency and the first one to offer specialised end-to-end mobile marketing services within the global arena. Marco will work across all areas where mobile has an impact for clients and as Mobext continues to work in close collaboration with the group’s other products and services.

     

    Prior to joining Mobext, Marco spent six years as Associate Director at Phonevalley, Publicis Groupe’s mobile marketing agency. Previous to this he worked as business development director for Sharp Mobile in Southern Europe, and has also worked as a consultant supporting mobile operators such as Orange and Vodafone.

     

    With such long-standing expertise in digital marketing and emerging technologies, and having worked in the US, Europe and APAC, Marco, 38, will be charged with developing innovative, non-intrusive mobile experiences which connect consumers with brands across all of the group’s global operations.

     

    Marco Rigon commented: “It’s been clear from my meetings with Havas that they are serious about their investment in mobile and understand the power and impact it will have for their clients’ businesses. Mobext’s team of technologists, designers and strategists share my passion for creating innovative, meaningful experiences for people. With teams of experts in 53 offices around the world we are already in a great position to leverage its significant international expertise.

     

    I am particularly excited to join Havas Group as I can see how the group’s more integrated and flexible structure will allow me to push mobile thinking across its teams, without any inter-company barriers or silos.”

     

     

  • MARTIN Vs ARNAB promises to be an interesting Reality Shadow Boxing Show, writes Sanjeev Kotnala

    In Jest | Sanjeev Kotnala: Sir Martin’s Secret 7 Steps for Encounter with Arnab

    By Sanjeev Kotnala

     

    MARTIN Vs ARNAB promises to be an interesting Reality Shadow Boxing Show. Live today at 3:30pm at ITC Grand Central, Lower Parel. Mumbai.

     

    Sources in WPP and IAA requesting anonymity tell us: “A lot went into ensuring Sir Martin Sorrell (SMS) 69, CEO, WPP to agree to converse with Arnab Goswami (AG), the 9pm dude of Indian television. It’s a great combination and a must-watch for the audience. Hope AG does not tone down his usual theatrics.”

     

    AG the sport that he is was willing to grill SMS risking his future. You don’t know what Martin buys next. IAA convinced him that Martin is no Rakhi Sawant or Lalu and could not guarantee TRPs at 9pm. ‘Frankly Speaking with Arnab’ was out of question. Hence the 3:30pm slot with a live audience.

     

    It started with the head of one of the Martin’s many companies pushed by the polite tall gentleman of IAA approaching Martin for the Encounter. Who is this Arnab Goswami? Is he head of some media business that you guys want Martin to meet was a natural question raised by SMS’s secretary.

     

    Primary research over the Net revealed AG, born 1973, writer of missing-from-the-racks ‘Combating Terrorism’, is an Indian journalist + Editor-in-Chief + News anchor of ‘Times Now’ and primarily responsible for all the Noise at 9pm. He has 21K+ likes on his Facebook pages (FB does not count Hates). While ‘NATION WANTS TO KNOW’ is his pet verse, truth is AG already knows and decides what and how much the nation should know.

     

    This was insufficient information for SMS who believes in knowing the ememy. WPP India team was directed to provide a complete dossier incuding list of Youtube videos to watch. Due to conflicting views, SMS finally made his own assumptions. Child’s play, he uses the same technique for understanding any thing Indian, including the economy.

     

    For the last seven weeks, SMS been preparing for the Encounter wrongly named Conversations. And here is the exclusive step-by-step action of the 7-week preparation programme.

     

    Step I: Watch Youtube videos and track social media on AG. Avoid polarised performance vedios with Rahul Gandi and Modi.

     

    Step II: Practise raising voice. AG loves a fight. SMS went to the best, he has been coached by Thirumurugan Gandhi who holds the record for outshouting AG.

     

    Step III: Dodge questions on Economy, FDI and cross-media ownership.  Fighting AG is a waste of time. Polite conversations will be the best weapon. AG after all is ill experienced to handle politemess and logic.

     

    Step IV: Build immunity to shouting.  With no body to shout at him, this was identified as the weakest point. Now, SMS is expected to  allow AG to shout when he breaks down the discussion to few limmited  focussed points, without  bothering if he was stating things out of context. Right context. WPP Generals have informed him audience would love it.

     

    Step V: Carry no notes. Sit straight. No gestures. Head must always be held above AG line of vision this makes AG nervous. Only AG can hold paper and bang the table or raise his voice shouting ‘The Nation wants to know”.

     

    Step VI: Shuffle through recnet past. Read all your past comments. Articles- interviews and even the SMS and Whatsapp messages. AG is bound to bring something from your past that even you may not remember.

     

    Step VII: Minor details major impact. AG is known to wear suit with white shirt. SMS been advised to stick to light pastals. SMS expected to avoid Dark Red and sit facing North. AG is allergic to anything Red or South. If he reports in wearing just shirt and trousers, be on guard, this is his style of trapping you.

     

    The two parties agreed on a NO-DISCUSSION LIST.

     

    Point 1: Salary and Copensation. SMS Total calculated compensation 2013 was 2.98 crore GBP. SMS is staunch supporter of salary hikes for CEO and Board members.

     

    Point 2:The failed merger of Publicis Groupe and Omnicom Group. It is old news.

     

    Point 3: Need for media measurement. Both WPP bosses IAA and the publication houses has warned AG on it.

     

    The tall gentleman from IAA been extra-cautious. No playing ‘My Funny Valentine’ by Chet Baker and Gerry Mulligan, especially the trumpet. It is known to change SMS’s mood. Deva oh Deva or ‘mai doll hu peetal di‘ is not allowed as AG natural instincts get charged and errupt out of context, just like some of his debates.

     

    Media Punters taking bets on (1) How late will the programme start  (2) How long will Martin last (3) How many times will we hear ‘The Nation wants to know’ ( The audience wants to know would qulify) (4) How many non-planted questions will be asked. *Conditions apply.

     

    No bets are being taken decibel level beyond perisible limits. Punters do not take bets on facts – truth and near certainty.

     

    Disclaimer: Late update reveals that it’s going to be mellowed down AG taking in equally polite SMS. With no satellite beam and lack of people to switch and noute; Arnab is expected to show his other side that audience will hate to love.

     

    If you are on Twitter, just go ballastic at the conversation

     

    Sanjeev Kotnala is Head Catalyst, P1P2Solutions. The views expressed here are his own

     

  • MSLGroup wins strategic and integrated communications mandates from six new clients

    MSL wins 6 new clients for strategic & integrated comms

    By A Correspondent

     

    MSLGroup, the Publicis Groupe’s flagship strategic communications and engagement company, has announces acquisition of six new clients across a range of industries, which includes, Tata Motors, Changi Airport Group (CAG), Monster Energy Drink, Videocon D2H, Sobha Developers, and Kinetic Group, for strategic brand communications and integrated engagement campaigns.

     

    Jaideep Shergill

    Said Jaideep Shergill, CEO of the firm in India, “The industry is evolving and clients are looking for strategic and integrated communications that will differentiate them in the marketplace. We are pleased to partner well-known and established players like these.”

     

  • The delays in holding Goafest meant much time away from the high pressure work as CEO – South Asia of Publicis Worlwide

    Goafest blues continue. Nakul Chopra steps down as chairman, org committee

    By A Correspondent

     

    Nakul Chopra

    The Goafest Organising Committee appears to have suffered another blow with the confirmation of the news that Chairman of the Organizing Committee Nakul Chopra has stepped aside from the position earlier this week.

     

    Confirming the news to MxMIndia, Mr Chopra said the festival is still sometime away and his primary work of leading Publicis Worldwide in the region is taking a fair amount of time, it was tough for him to reconcile both.

     

    Although Mr Chopra was unwilling to comment on the dates, as per information received by MxMIndia, it’s likely to that Goafest dates may get pushed to end-May to avoid a clash with the elections. “They should have ideally happened in the first week of April, but since they didn’t, the only option is to have it at the end of May. The next window is in October, when people get busy with the festival activity.”

     

    At the time of writing it was still not known who will replace Mr Chopra, though there are naysayers that his decision is indicative of the growing disinterest in Goafest. “The total silence will only benefit the alternative D&AD-Kyoorius initiative.”

     

  • The new structure to have both companies working under the L&K Saatchi & Saatchi brand

    Publicis takes majority stake in Law & Kenneth, merges it Saatchi & Saatchi India [Updated]

     

    By A Correspondent

     

    It’s not an acquisition like various others. Paris-based Publicis group has acquired a majority stake in Mumbai-headquartered full-service independent agency Law & Kenneth (L&K). In turn, L&K has merged with the India operations of the group’s Saatchi & Saatchi and taken full management control of the agency.

     

    Anil S Nair (CEO & Managing Partner, L&K S&S), Sandhya Srinivasan (CSO & Managing Partner, L&K S&S) and Anil K Nair (CEO & Managing Partner, Digital L&K S&S)

    The baton was in fact passed on to the L&K bosses some two months back, and once Saatchi’s key clients like Procter & Gamble were taken into confidence, the deal was announced on Thursday. Saatchi & Saatchi India will be re-branded L&K Saatchi & Saatchi.

     

    Law & Kenneth Chairman and Managing Director Praveen Kenneth will manage the new entity in the same role. He will join the Saatchi & Saatchi Asia-Pacific board and will work with Chris Foster, Chairman and CEO of Saatchi & Saatchi APAC. L&K’s core team of managing partners – Anil S Nair (CEO), Sandhya Srinivasan (CSO) and Anil K. Nair (CEO, Digital L&K) will take charge of the new company.

     

    Interesting Kenneth was CEO of Publicis India from 1999-2003. In 2004, he and British adman Andy Law founded L&K along with investor and co-founder Anita Roddick of The Body Shop. Pre-merger, the agency served a cross-section of local and global clients, including Renault, Dabur, Tata AIG Insurance, Godrej, ITC, Reliance, Idea and Hero MotoCorp.

     

    According to industry estimates, the combined entity will have a turnover upwards of Rs 100 crore, with more than 75 per cent contribution from the erstwhile L&K’s clients.

     

    Said Maurice Lévy, Chairman and CEO of Publicis Groupe in statement: “”We are excited to be adding the breadth and depth of talent and resources of Law & Kenneth to  the Saatchi & Saatchi network in  India. We are glad to be welcoming Praveen back into the Publicis Groupe family.”

     

    Praveen Kenneth

    Said Kenneth: “L&K was born out of passion and our story is an example of the Saatchi & Saatchi spirit of ‘Nothing Is Impossible’.” While what Publicis brings to the table is the financial muscle and international scale, Kenneth & Co will drive the enterprise hard. “The combination of L&K’s stability, size proven success and experience in India’s dynamic marketplace, together with Saatchi & Saatchi’s iconic status and mystique, results in a creative powerhouse that is L&K Saatchi & Saatchi,” Kenneth added.

     

    The Publicis group has been on an acquisition spree in recent years and employs 3000 professionals across 10 global media service networks in India.

     

  • Of the eight new regional practice leaders in Asia, four are from the India office

    MSLGroup elevates 4 from India to Asia regional practice leadership

    By A Correspondent

     

    MSLGroup, the Publicis Groupe’s strategic communications and engagement consultancy, has announced the appointment of eight new regional practice group leaders and two regional deputy practice group leaders across Asia to further strengthen the firm’s expertise and leadership.

     

    Glenn Osaki
    Jaideep Shergill

    The practice leaders will have as their mandate to ensure MSL’s regional leadership position in their respective practice through best-in-class client service and strategic counsel amongst.

     

    Said Glenn Osaki, President Asia, MSLGroup, said: “Most of these top talents and leaders have been with us for many years, some have grown with us for over a decade. We are very happy to appoint these experts to take on international leadership roles and to contribute to developing the future of MSLGroup in Asia and globally.”

     

     

    Amrit Ahuja

    Amit Misra

    Parveez Modak

    Narendra Nag

     

    The four Indians elevated to the role are: Amrit Ahuja (Business to Business and Technology), Amit Misra (Public Affairs), Parveez Modak (Employee Communication and Engagement) and Narendra Nag (Social Media). Meanwhile, MSLGroup India CEO Jaideep Shergill will continue his leadership role of the regional financial communications practice.