MxMIndia

Tag: Publicis Groupe

  • To help brands scale at speed

    Digitas India collaborates with MoEngage

    Digitas India, which is part of the Publicis Groupe, has announced a strategic partnership with MoEngage, an insights-led customer engagement platform. This collaboration will empower brands to maximise the return on investment (ROI) from their customer engagement initiatives. Digitas India will now be a part of the MoEngage Catalyst Partner programme which helps brands scale at speed.

    Said Sonia Khurana, COO, Digitas India: “While brands and marketers continue investing in enhancing customer engagement, we recognise that, very often, these large investments are difficult to justify. We believe that the best ROI is possible with the right platform technology and the right depth of expertise. With MoEngage’s robust platform and our extensive martech experience, we are confident of unlocking higher customer value and driving greater return on clients’ investments.”

    Added Sanjay Kupae, Head Alliances and Partnerships, MoEngage: “MoEngage is thrilled to collaborate with Digitas India to empower brands with AI-driven customer engagement insights and solutions. Together, we’re committed to helping brands unlock the full potential of their engagement efforts, driving growth, and fostering long-lasting relationships.”

  • Set to host experts from the creative sector with a focus on ‘The Age of Adaptability'

    Goafest 2024 unveils line-up of speakers, sessions

    Goafest 2024 has announced its line-up of speakers for its 17th edition to be held from May 27 to 29 in Mumbai. With the theme being ‘The Age of Adaptability’, the event will host over 50 speakers and entertainers, across 20+ sessions in addition to 15+ masterclasses.

    Tata Play’s Managing Director and CEO, Harit Nagpal and Sanjiv Mehta, Executive Chairman, L Catterton India are among those who will address attendees through keynotes.   Additionally, Tarun Puri, Senior Operating Partner, Lighthouse Funds, Asha Kharga, Chief Customer & Brand Officer, Mahindra Group, Raymond Lifestyle’s Sunil Kataria, Maruti Suzuki’s Shashank Srivastava, Nestle’s Chandan Mukherjee, Tata Motors’ Shubhranshu Singh, The Good Glamm Group’s Sukhleen Aneja, Honasa’s Zairus Master, Darshana Shah from Aditya Birla Capital, among others will engage in conversations and discussions. Other speakers include Dr Marcus Ranney, Manoj Bajpayee, Sourav Ganguly, Zeenat Aman, Vikrant Massey, Medha Shankar, Neha Dhupia, Tahira Kashyap and Neelesh Misra.

    In addition to knowledge and entertaining sessions, Goafest 2024 will host the second edition of its talent showcase, ‘Advertising Rocks’. And in terms of entertainment, there will be performances by Sukhwinder Singh and Harshdeep Kaur as well as an After Hours Party each day.

    Said Rohit Ohri, FCB Global Partner and Chairman of the Content Committee, Goafest 2024: “Goafest 2024 is set to ignite minds, spark creativity, and explore new frontiers in the ever-evolving landscape of advertising and marketing. We are excited to offer a diverse array of speakers and sessions that celebrate creative excellence and emphasize the crucial role of adaptability in thriving within our industry. With warm hearts and joyful smiles, we eagerly anticipate welcoming all delegates and together redefining the future of our business.”

    Added Anupriya Acharya, CEO South Asia, Publicis Groupe, and Immediate Past President of The Advertising Agencies Association of India: “This year at Goafest, we are embarking on a transformative journey with the theme ‘The Age of Adaptability’. Our carefully curated speaker line-up reflects this ethos, showcasing how our industry must pivot and innovate in response to shifting landscapes. From insightful sessions to vibrant celebrations, Goafest 2024 will promise an enriching experience for all. With this, we are eagerly looking forward to welcoming our delegates, confident that together, we will navigate the ever-evolving currents of our industry with agility and ingenuity.”

  • Created in partnership with by Leo Burnett – South Asia

    Whisper launches fifth edition of Keep Girls In School programme

    Feminine-care brand Whisper, from the house of Procter & Gamble, is raising awareness about– the early onset of menstruation among young girls — as part of the fifth edition of its #KeepGirlsInSchool (KGIS) movement.

    Said Rajdeepak Das, Chief Creative Officer, Publicis Groupe – South Asia and Chairman Leo Burnett – South Asia: “Our ongoing research about the changing conversations around menstruation identified a glaring anomaly – girls today are getting their periods much earlier than before. However, they are being educated about periods at a much later stage or oftentimes not at all. Whisper and Leo Burnett have been on a journey to keep girls in school for a long time and we wanted to bridge this gap. Our latest work talks to the 8-year-olds in a language they can understand, with a heartwarming song that teaches them that getting periods means they are healthy. The goal is to not just teach the little girls but also use the song as a tool to equip her ecosystem- parents and educators, enabling them to teach periods in an empowering manner.”

    Added Girish Kalyanaraman, Vice President & Category Leader – India Feminine Care at Procter & Gamble: “There is a seismic shift happening in period biology. This heightens the need to educate girls early on and to prepare them to embrace this biological process. Through this initiative, we strive to educate them about how periods are healthy and how they can take care of themselves on their period days. Every year, Whisper goes to more than 60,000 schools to create period education programmes and we are now also going to younger standards. Consumers too can do their bit buying a Whisper Ultra pack which will help us educate and donate pads to one girl to keep her in school.”

  • Chopra was until recently Vice-President for Marketing and Communications at Stanza Living

    MSL appoints Sahil Chopra as COO for Publicis Consultants Asia

    MSL, Publicis Groupe’s strategic communications, has appointed Sahil Chopra as Chief Operating Officer (COO) for Publicis Consultants Asia (PCA).  In his new role, Chopra will be responsible for strategic guidance and oversee delivery of core services to client organisations in the entertainment, consumer and technology sectors. Chopra was until recently Vice-President for Marketing and Communications at Stanza Living.

    Said Amit Misra, CEO, MSL South Asia: “I am super excited to have Sahil join our team back. This appointment is strategic to our business needs at MSL, aimed at accelerating very specific communication and business needs of our clients. I am certain that Sahil will drive modern business communication impact and lead Publicis Consultants Asia to newer heights.”

    Added Viju George, Managing Director, PCA: “Category leaders operate in high-velocity environments and have a very specific way of working that requires specialists to meet their communication needs as these are tied to business outcomes. I am confident that Sahil has the understanding, the commitment to serve diverse needs of client organizations, and I am pleased to have Sahil a part of our team.”

    Chopra, as per his LinkedIn profile, worked with MSL for a little over two years — from June 2016 to July 2018.

  • To handle marquee brands, including Figaro Olive Oil, Bertolli Olive Oil

    Digitas India wins digital creative mandate of Deoleo Olive oil

    Digitas India, a connected marketing agency within the Publicis Groupe, has won the digital creative mandate of Deoleo India Pvt Ltd., the global leader in olive oil with esteemed brands such as Figaro and Bertolli.

    This collaboration entrusts Digitas India with the creative and social media responsibilities for Deoleo’s marquee products, including Figaro Olive Oil, Bertolli Olive Oil and Figaro baby range. The objective is to transform these classic brands through cutting-edge digital narratives and enhanced consumer engagement. Digitas India will also help the brands to venture into new markets while reinforcing the allegiance of existing clientele and heightening awareness about olive oil consumption.

    Sonia Khurana
    Sonia Khurana

    Sharing her enthusiasm on the partnership, Sonia Khurana, Chief Operating Officer (COO), Digitas India, said: “We are excited about our partnership with Deoleo. Building a brand on social media takes a deep understanding of the platforms, how the audiences interact with the content on these platforms and an appreciation of the brand & category. We hope to bring the best of all these to make Figaro and Bertolli a success on social media.”

    Satarupa Majumdar
    Satarupa Majumdar

    Added Satarupa Majumdar, Marketing Director – India and Middle East, Deoleo: “Collaborating with Digitas India represents a significant step in our strategy to connect more deeply with our consumers leveraging social media. Their creative ideas align entirely with our brand ethos, and we are confident that this partnership will help us tell our story in more convincing and significant ways to our audience.”

    This partnership heralds the launch of a series of innovative campaigns designed to showcase the distinct attributes of Deoleo’s products while engaging a wider audience through creative and interactive social media marketing initiatives.

  • MSL, Publicis Groupe's strategic communications and engagement firm

    MSL India appoints Pallavi Bahuguna as Senior VP and Head North operations

    MSL, Publicis Groupe’s strategic communications and engagement firm, has appointed Pallavi Bahuguna as Senior Vice President and Head of MSL’s North operations.

    Said Amit Misra, CEO, MSL India, South Asia: “We are thrilled to have Pallavi onboard. With her outstanding credentials and multifaceted communication expertise, I am confident of her leadership skills. We understand our clients’ growing need for omni- and multi-channel communication and reputation management services, as well our internal need to consistently nurture the next line of leaders, and this strategic appointment will bridge both needs.”

  • Campaign attempts to encourage parents to believe in their children's abilities and proactively plan for their future

    HDFC Life launches brand campaign

    HDFC Life’s latest brand campaign encourages parents to believe in their children’s abilities and proactively plan for their future.

    Speaking on the campaign, Vishal Subharwal, Chief Marketing Officer and Group Head, Strategy – HDFC Life said: “Today’s young generation is far more adept at dealing with the fast-evolving world around us. In this scenario, it becomes necessary for parents to have faith in their children’s capabilities and be adequately financially prepared to support their children with the education that would enable them to chart their success stories.”

    Adding further, Rajdeepak Das, CCO Publicis Groupe – South Asia, Chairman, Leo Burnett – South Asia said: “Often today’s generation is underestimated and misunderstood because of their different approach to life. Our film takes one such example and shows how a son surprises his parents with his thoughtful gesture of using technology as the driving force in helping their business grow. And as parents the best support we can offer the next generation is insuring their future, so that their ideas can soar.”

  • To be based in Mumbai

    L&K Saatchi & Saatchi appoints Balakrishna Gajelli as ECD

    Balakrishna Gajelli
    Balakrishna Gajelli

    L&K Saatchi & Saatchi, part of Publicis Groupe in India, has appointed Balakrishna Gajelli as Executive Creative Director (ECD). He will be based in the agency’s Mumbai office and report to Kartik Smetacek, Chief Creative Officer at L&K Saatchi & Saatchi. He has worked with FCB Ulka, BBDO India and Leo Burnett India in the past.

    Commenting on his appointment, Smetacek said: “This will be the second time I’m working with Bala. He’s a solid thinker, a talented designer and a trustworthy individual. In recent years, he’s also gained a lot of experience with non-traditional work, working on some on India’s most awarded campaigns. It’s fantastic to have him be part of our team.”

  • Will be responsible for leading the West region

    Dentsu Creative appoints Nikhil Kumar as Mg Partner

    By Our Staff

     

    Dentsu Creative, the creative agency network of Dentsu India, has announced the appointment of Nikhil Kumar as Managing Partner (West)

     

    As per the mandate, Kumar will be responsible for leading the west region, with a focus on growth and creative excellence and will report to Indrajeet Mookherjee, President, Dentsu Creative.

     

    Kumar joins Dentsu Creative from Publicis Groupe, where he was an EVP and Business Head for a few key mandates. He has over 16 years of experience within the M&A industry. And has championed a few marketing roles in the initial stages of his career before transitioning into specialized fields of the agency ecosystem. Including P&L management, business consultancy, brand strategy, shopper science & even digital excellence.

     

    Speaking on the appointment, Mookherjee said: “The West will play a pivotal role in driving sustained growth & glory for the agency and we are certain with Nikhil’s past expertise across diverse functions of the marketing realm, he has the right ambition and attitude to take us on this journey ahead. We welcome him to our family and wish him the best in his current and future endeavours.”

     

    Added Kumar: “Dentsu Creative has been a formidable leader in its craft and has historically challenged the paradigm of what’s conventional. With its impeccable pool of talent & teams, I’m looking forward to this responsibility of collaborating and steering the agency in a direction that benefits our partners and us equally.”

     

  • Ganesh was associated with the Publicis Groupe for over 15 years

    Mavericks gets Ravpreet Ganesh as Chief Integration Officer

    By Our Staff

     

    The Mavericks Communications, the marketing communications agency, has announced the appointment of Ravpreet Ganesh as its Chief Integration Officer.

     

    Commenting on the appointment, Chetan Mahajan, Founder & CEO of Mavericks, said, “We are very excited to have a highly experienced and dynamic leader like Ravpreet join the Mavericks mission. Ravpreet has extensive experience in brand communications, creative, digital, content, and influencer marketing. With Ravpreet on board, our clients will be able to deepen the integration of marketing services and, consequently, the impact on their brand reputation.”

     

    Ganesh was associated with the Publicis Groupe for over 15 years.

     

  • Das will continue to be CEO and CCO of Leo Burnett South Asia, in addition to his current role will be  the Chairman of this Creative Council, South Asia

    Rajdeepak Das is Chairman of Publicis’s South Asia Creative Council

    By Our Staff

     

    Publicis Groupe has announced the launch of its Creative Council for South Asia, which, note a communique, will “further strengthen the group’s inspiring, truly remarkable creativity that transforms brands and businesses”.

     

    Das will continue to be CEO and CCO of Leo Burnett South Asia, in addition to his current role will be  the Chairman of this Creative Council, South Asia.

     

    Said Anupriya Acharya, South Asia CEO, Publicis Groupe: “At Publicis Groupe,  we have a tremendous roster of brands, scaled capabilities across design, experience, data and technology, the finest talent pool and the Power of One. There is no better time than now to bring all these together and partner our clients in building truly Epic Work and Epic Brands. Rajdeepak who apart from being a dynamic and gifted Creative Leader, has been the force behind many famous, iconic campaigns for leading brands and has pivoted Leo Burnett India to top position among creative agencies in the country today;  he was but a natural choice for this role.”

     

    Added Das: “It’s an honour to lead The Creative Council for Publicis Groupe South Asia. The Council will use the power of brand purpose and new-age creativity to bring positive impact to people’s lives. The Council will help  pedigreed brands to collaborate closely with the world-class talent of the Groupe. I can’t wait to get started and look forward to leading a power-packed Council that is going to create next-generation solutions.”

     

  • As Managing Director & Head, Publicis Content

    Hari Krishnan to head Publicis Content

    By Our Staff

     

    Hari Krishnan
    Hari Krishnan

    Publicis Groupe India announced that it has further strengthened its content practice with the appointment of Hari Krishnan as Managing Director & Head, Publicis Content.

     

    Krishnan’s role involves bringing data-driven insight, platform content strategy, creative excellence and seamless delivery to the rapidly expanding field of branded content. He will lead the groupe’s teams of content specialists, as well as shaping further the groupe’s creative product, particularly around advice to brands about how to participate in culture.

     

    Anupriya Acharya
    Anupriya Acharya

    Said Anupriya Acharya, South Asia CEO, Publicis Groupe: “Given that more and more brands are looking for newer, continual storytelling formats, Publicis Groupe’s Content Practice is witnessing exceptional demand from advertisers for unique solutions at the intersection of media, data, and creativity. Hari with his proven track-record and passion for content is a perfect fit for the role and I am sure that he will advance our Content offering still further, through platform-fit ideation, data-led intelligence, strong IP leverage and innovation partnerships.”