MxMIndia

Tag: Publicis Groupe

  • … to succeed in the regions

    Leo Burnett LB launches LB Regional…

    By Our Staff

     

    Publicis Groupe owned Leo Burnett India announces the launch of LB Regional, a specialised division helping brands maximise their reach with national audiences by understanding region-wise insights.

     

    Dheeraj Sinha
    Dheeraj Sinha

    Speaking about the launch of the division, Dheeraj Sinha, CEO, Leo Burnett, South Asia & Chairman BBH India said: “To succeed in today’s times, brands need to win in regions, not just nationally. Often, brands have opportunities or problems that are typical of certain regions.  We have to deploy region-up thinking, using insights of that region to be able to solve for these. Also, there is a growing demand for local, vernacular, Indianised content, which if done right, presents a big opportunity for brands to grow their audiences. With this in mind, we have created this division which helps brands think and create regional-level solutions. We already created local level interventions for some brands and have seen great results in going region-up rather than national-down in our thinking and creation.”

     

  • The campaign is live across the brand’s social media pages and TV channels

    Publicis collaborates with ABD India to launch OC Blue

    By Our Staff

     

    ABD India has launched its new campaign ‘Taste the Thrill’ for Officers Choice Blue (OC Blue).

     

    Talking about the campaign, Shekhar Ramamurthy, Executive Deputy Chairman at ABD said: “The new campaign for OC Blue taps into the inherent category codes of enjoyment and relaxation. We are confident that this communication will energize OC Blue with existing and new consumers.”

     

    Added Kartik Smetacek, Joint National Creative Director, L&K Saatchi & Saatchi, Publicis Groupe: “For the OC Blue consumer, one of the key reasons to engage is the promise of escape and excitement. That’s the core idea the campaign brings alive in a simple, vivid way.”

     

  • Interface created by Publicis Conseil to help employees and clients better navigate Web3

    Publicis appoints Chief Metaverse Officer

    By Our Staff

     

    Publicis Groupe France has announced a new interface to further help its clients understand, navigate and develop Web3 strategies. The interface will take the form of an avatar named Leon in the role of Chief Metaverse Officer.

     

    Created by Publicis Conseil, Leon has spent his entire career with the agency. As a Web3 native, he has strong grounding across communication disciplines and is a metaverse expert.

     

    Said Arthur Sadoun, Chairman and CEO of Publicis Groupe: “The metaverse isn’t a destination, it’s a real-time learning moment for all. It requires interrogation, education and experimentation. We are committed to being on that journey with our clients, to help them understand what it means for their business and to bring them the existing Web3 capabilities in the Groupe across data, media and technology. Leon embodies that as an avatar and will help our clients navigate this new channel and progress every step of the way.”

     

  • The pitch process lasted around two months

    No KitKat break. Zenith retains massive Nestle media biz

    By Our Staff

     

    There are some who would’ve hoped that Nestlé  India would practise what the adline of its bestselling brand Kit Kat preaches: ‘Life Hai. Kit Kat break banta hai’. But no such break in its Media AOR relationship. The Publicis Groupe-owned media agency Zenith India has been retained as Nestle’s agency of record. The business, notes a communique, was won in a highly competitive multi-agency pitch which began in April this year.

     

    Zenith has been handling Nestlé’s media planning and buying business, across all segments since all of 17 years. It was appointed as the packaged goods company’s AoR back in 2005. The mandate includes the full range of duties – that’s offline media, online media, commerce, SEO and analytics.

     

    Said Jai Lala, CEO of Zenith India: “We are delighted that Nestlé has once again chosen us as their media partner and it’s a clear endorsement of our strong ROI approach and ability to deliver marketing excellence and innovation. The retention is testament to the rock-solid working relationship we share with Nestlé and indeed we are proud of the industry-leading work we’ve produced for them over the course of many years. Zenith has deep and inherent understanding of Nestlé’s business needs and the strategic direction of its brands. Our teams were able to demonstrate unique insights, integrated approaches and data-driven decision -making. We look forward to harnessing the best of our capabilities, talent, technology and partnerships and helping Nestlé build even more powerful consumer connections.”

     

  • 'To maintain its impeccable reputation'

    Paritosh Srivastava, CEO L&K- S&S to also helm Publicis Worldwide

    By Our Staff

     

    Paritosh Srivastava
    Paritosh Srivastava

    Publicis Groupe India has announced that Paritosh Srivastava, the current CEO of L&K Saatchi & Saatchi will now also helm the operations at Publicis Worldwide India. Subhash Kamath and Russell Barrett, who were overseeing Publicis Worldwide India, move into a Groupe advisory role and BBH leadership role respectively, as announced earlier.

     

    Anupriya Acharya
    Anupriya Acharya

    Said Anupriya Acharya, South Asia CEO, Publicis Groupe: “Paritosh is a proven and accomplished leader and under his leadership, L&K Saatchi & Saatchi  has won large and coveted mandates, navigated the pandemic judiciously and taken the agency to a position of strength. He has also played an important role in the success of Publicis Worldwide in India for many years  and is very familiar with its culture, talent, and key clients and hence was a natural choice.  I am confident that his appointment will benefit our clients, business and people  immensely.”

     

    Added Srivastava: “This is a huge honour and Publicis Worldwide is very close to my heart. I have spent eight wonderful years of my professional life in the agency. I look forward to working with its hugely talented teams, to bring in world-class, truly impactful solutions for our trusted and respected set of client partners. In the competitive backdrop of today, clients need communication solutions that impact business and are truly dynamic, bold and data driven. Publicis Worldwide is a powerful brand for the Groupe globally, we will ensure that we maintain its impeccable reputation and make it future-proof in India.”

     

  • Kamath will work on strategic initiatives for Publicis Groupe

    Subhash Kamath moves to advisory role. Dheeraj Sinha will also be Chairman of BBH, Russell Barrett is CEO & CCO

    By Our Staff

     

    Publicis Groupe India announced that it has appointed Dheeraj Sinha as the Chairman of BBH India in addition to his existing mandate as CEO & CSO, Leo Burnett, South Asia. Partnering Sinha will be Russell Barrett, as CEO & Chief Creative officer, BBH India. Subhash Kamath moves into an advisory role for the group on other strategic initiatives.

     

    Said Anupriya Acharya, CEO, Publicis Groupe South Asia: “I would like to thank Subhash for his leadership and contributions on BBH. Today BBH India is synonymous with truly world-class advertising. With Russell as CEO and CCO of BBH India and Dheeraj taking additional charge as Chairman, BBH India, we will further accelerate the agency’s spectrum of capabilities and creative product to deliver unmatched value to clients. Dheeraj comes with an impeccable track-record on growth, and this is also a testament of the strong leadership talent we have”

     

    Added Kamath: “It’s been a fantastic journey of 13 years, having founded this agency from scratch in India. It’s an agency built on a very strong people’s culture with creative excellence & strategic thinking at its very core. But I’ve been doing this for a very long time and as I enter the twilight of my 35-year career in advertising, I believe it’s time to hand over the baton to the next generation of leadership as I transition into an advisory role for Publicis Groupe. I’ve known Dheeraj for many years, and I know his passion for strategy & creativity. Along with Russell and Sanjay and many of the talented ‘black sheep’ in the organisation, I know I’ll be leaving BBH in very safe hands.”

     

    Said Sinha: “BBH is a dream brand amongst creative agencies. The brand has always believed in great work powered by sharp thinking. I have been a great admirer of its philosophy and the work that BBH has done globally. I am very excited with this opportunity. We have some great work, clients, and teams at BBH. Our goal will be to be one of the topmost agencies in the BBH network globally, creating work for our clients that brings them growth and glory.”

     

    Added Barrett: “BBH is an amazing brand, and this is an exciting new chapter in the exceptional story that has been scripted so far. I’ve enjoyed an enriching partnership with Subhash, Sanjay and Arvind, as we’ve done some proper black sheep work together. I now look forward to partnering with Dheeraj, who I’ve worked with before, and I can say from experience, that he brings a lot of energy and dynamism to every interaction and piece of work he touches.”

     

  • Zenith will handle the entire gamut of media planning including brand strategy, media buying and implementation

    Zenith wins Zoomcar mandate

    By Our Staff

     

    Zenith, Publicis Groupe agency, has been awarded the media mandate for Zoomcar, the car sharing platform. Zenith India has won the mandate after a successful multi-agency pitch. As a part of the mandate, Zenith will handle the entire gamut of media planning including brand strategy, media buying and implementation. The scope of work will be ROI-driven with data analytics as its core. Through this association Zenith expects to help expand Zoomcar as a brand to a larger audience and build a strong media presence in the market.

     

    Jai Lala
    Jai Lala

    Commenting on the business win, Jai Lala, CEO, Zenith India said: “In a progressing market, we aim to give the best data analytics experience to our clients. We are delighted to have partnered with Zoomcar, the world’s largest emerging market focused car sharing platform. Our ROI led strategic media approach will aid to company’s growth in India.”

     

    Speaking on the partnership, Nirmal NR, CEO, Zoomcar India added: “We are happy to partner with Zenith to help bolster our marketing strategies in India. We look forward to a fruitful association and believe that the agency with its innovative ideas and inherent data analytics, media planning and buying knowledge will help with our business growth”

     

  • Current leaders Pallav Jain and Sarfaraz Khimani to focus on Publicis Groupe Central Initiatives

    Lalatendu Das is now CEO Performics

    By Our Staff

     

    Lalatendu Das
    Lalatendu Das

    Publicis Groupe India has announced the appointment of former McKinsey Partner Lalatendu Das as CEO of Performics India. Current bosses Pallav Jain and Sarfaraz Khimani will focus on Publicis Groupe Central Initiatives.

     

    Das joins Publicis as CEO of Performics India, after almost 10 years with McKinsey, where he was Partner, Core founding member of McKinsey Digital Labs in Asia Pacific and co-lead McKinsey Digital and Technology practice, Asia Pacific. He is an engineer and an Executive Postgraduate in Business Management from IIM Ahmedabad.

     

    Anupriya Acharya
    Anupriya Acharya

    Said Anupriya Acharya, CEO, Publicis Groupe South Asia: “Pallav & Sarfaraz have continually paved the way for Performics taking the agency to great heights of success. We are fortunate to have had their leadership and now look forward to leveraging them on key Groupe priorities. Lalatendu is an accomplished leader with an impeccable track-record of building client businesses and leading digital transformation at scale. He was the clear choice as the next leader of Performics, which is a front-runner in performance and digital solutions today. In his previous stints, Lalatendu built strong, well-insulated teams of technologists, software specialists, engineers and pivoted new products and experiences. His expertise and energy will help us further in providing maximum value to our clients.”

     

    PallavJain
    Pallav Jain
    Sarfaraz Khimani

    Added Jain and Khimani: “This has been an incredible journey for both of us, right from being founders of Convonix in 2003 to being leaders of Performics. It has been hugely gratifying to witness the growth of the organization from a bedroom to the 700+ people behemoth it is today. We are most proud of the ecosystem we were able to build that allowed young talent to thrive and make careers both within Performics and outside. Performics has had an extraordinary run and 2021 was our best ever year from a business perspective. With the momentum in the business and the stable leadership team in place, there is no better time for us to hand over the keys of Performics to a new leadership while we recalibrate our compass and see what to create next both within Publicis Groupe and outside. We will always be grateful to the support we have received from the Groupe both in India and globally, our clients who gave us an opportunity to grow their business and most of all our colleagues who trusted us with their careers. We are very excited with Lalatendu’s appointment and will always be the biggest cheerleaders for Performics.”

     

    Said Das: “I am honoured to be appointed as the CEO for Performics India and I thank Publicis Groupe for the opportunity. Publicis Groupe is an exceptional company, with the right structures, investments and focus on future-facing areas and this is clearly visible through tangible, exponential growth for its clients in the marketplace. I look forward to leading Performics at an incredibly exciting time, opening new growth opportunities and partnerships, pivoting strong products, strategic initiatives and services. This is a new chapter and I hope to drive further momentum and digital acceleration for Performics’ strong roster of brands, building further on market leadership.

     

  • The new responsibility is in addition to his existing role

    Amit Misra expands role to CEO, MSL South East Asia

    By Our Staff

     

    Amit Misra
    Amit Misra

    Publicis Groupe has announced the appointment of Amit Misra as Chief Executive Officer, MSL South East Asia, in addition to his current role as CEO, MSL South Asia. As part of his expanded responsibilities Amit will drive MSL’s growth in the South East Asia markets.

     

    Misra, who has steered MSL India for more than eight years, will work  to drive Publicis Groupe’s Power of One solutions in the South East Asian markets.

     

    Speaking on the appointment, Amrita Randhawa, Chief Executive Officer, Publicis Groupe South East Asia, said: “Amit has taken MSL to greater heights year on year in India and South Asia. Amit leading the mandate for two regions will further leverage the Publicis Groupe’s Power of One model, with MSL being a true powerhouse offering scale and depth of services to our clients. I have no doubt that MSL South East Asia will reach unprecedented heights with Amit’s leadership.”

     

    Added Misra: “At MSL, we get together the best of technology, content, creativity and digital prowess to deliver transformative ideas for our clients. MSL’s journey in South Asia over the last few years has been enriching and exhilarating at the same time and I look forward to taking my learnings to the expanded role. This is a tremendous opportunity to create interesting synergies across geographies from the perspective of our clients and talent and I remain excited about our growth in Asia.”

     

  • To drive the creative output and strategic direction for numerous brands

    Digitas India appoints Abraham Varughese as CCO

    By Our Staff

     

    Abraham Varughese
    Abraham Varughese

    Publicis Groupe agency Digitas India has announced the appointment of Abraham Varughese as Chief Creative Officer. Abraham will be based out of Mumbai and will work closely with Digitas India’s Leadership Team which includes Unny Radhakrishnan (CEO) and Sonia Khurana (COO) in driving the creative output and strategic direction for numerous brands at Digitas India.

     

    Sonia Khurana
    Sonia Khurana

    Welcoming him to the agency, Khurana said: “As CCO, Abraham will play a key role in setting and driving the future direction of our creative strategy. With his creative firepower, we look forward to unlocking more opportunities to connect with our client’s audiences in meaningful ways, combining creative thinking, tech, data and media. He is a modern communicator, a courageous leader and his lived-in experiences from around the globe adds great texture to our team.”

     

  • Appoints Varun Shah and elevates Akshay Multani

    Publicis Groupe bolsters top team

    By Our Staff

     

    Publicis Groupe has consolidated its content production arm under Varun Shah and appointed him Executive Vice President and Head of Prodigious India and Content Factory India. Further strengthening the team, the group has elevated Akshay Multani to Executive Producer, Prodigious and appointed Deepak Bulchandani as Head of Brand Partnerships at Content Factory.

     

    Anupriya Acharya
    Anupriya Acharya

    Speaking on the appointments Anupriya Acharya, CEO Publicis Groupe, South Asia said: “Varun has been instrumental in growing the Prodigious India capabilities and under his leadership we have witnessed phenomenal growth over the past few years. He is a new age production leader with strong appreciation of international and local creativity and demonstrated experience in quality, reliability and business acumen. I am confident that Varun will take Prodigious and Content factory to newer heights.”

     

    Varun Shah
    Varun Shah

    Added Varun Shah, Executive Vice President and Head of Prodigious India and Content Factory India: “Currently we are one of the country’s leading production houses and our ambition is to bring cutting edge technology and expertise to the market, setting new benchmarks for the industry. The new structure provides a platform to create volume content solutions for our clients across all content types and will help fuel our growth in the platform world. This consolidation will help us streamline our efforts by creating a production model which drives efficiency while delivering world class branded content across media to our partners.”

     

  • He will report to Sonia Khurana, COO of Digitas India

    Digitas appoints Suraj Nambiar to head West

    By Our Staff

     

    Suraj Nambiar
    Suraj Nambiar

    Digitas, the global marketing and technology services brand of the Publicis Groupe, has announced the appointment of Suraj Nambiar as Senior Vice President and West Head. He will report to Sonia Khurana, COO of Digitas India.

     

    Welcoming Nambiar to the agency, Khurana said: “We’re delighted to have Suraj join us as head of our Mumbai office. In a platform world, multiple disciplines like technology, data, creative and media come together to deliver customer experiences and solve business challenges. All our assignments now are in these areas. Suraj’s rich experience in media, digital and communications plus his entrepreneurial streak is what we need to continue to raise the bar”.

     

    On joining the agency and his role ahead, Nambiar added: “We are living in a truly connected world and I am excited to be part of Digitas given its deep expertise and focus on technology and communications in creating digital experiences. These last few days I have been working with a very talented team, across different disciplines and I am looking forward to create some amazing work together.”