MxMIndia

Tag: Publicis Capital

  • Sreekumar will report in to Hemant Misra, Chief Executive Officer, Publicis Capital

    Sreekumar Balasubramanian appointed SVP at Publicis Capital

    By A Correspondent

     

    Publicis Capital announced the appointment of Sreekumar Balasubramanian as Senior Vice President. Sreekumar comes with a 19 year testimony of working with global marketing communications companies and successfully driving growth and thought leadership for iconic global and local brands. Sreekumar will report in to Hemant Misra, Chief Executive Officer, Publicis Capital.

     

    Commenting on the appointment, Hemant Misra- CEO Publicis Capital said, “It’s great to have Sree in our team. His mandate will be to focus on maintaining our high standards on existing businesses as well as on new business development. I wish him the very best!”

     

    On his appointment Sreekumar said, “It is always important for people to get out of their comfort zones and face new challenges and Publicis has provided me that opportunity. Publicis Capital is an innovative forward thinking agency with iconic brands and renowned talent. I see exceptional potential for leveraging their credentials on existing business and for growth. I look forward to being a part of this endowed team.”

     

    Over the years Sreekumar has worked with eminent agency networks like Leo Burnett, Lowe, Rediffusion and W+K, where he has worked on categories like Food and Beverages, Automotive, Telecom, Retail and services.

     

  • The OOH campaign is executed by Milestone Brandcom and is spread across various outdoor formats to optimize impact

    Milestone stirs up Nestle’s Junior Daheez launch

    By A Correspondent

     

    The Nestle team decided to launch Junior Daheez inDelhiusing an extensive out of home (OOH) campaign with more than 50 + sites in the city. The creative of the campaign, developed by Publicis Capital, showcase an image of Toy Train carrying two cups of Junior Dahi.

     

    As a part of the campaign, the cups innovatively rotate on the train which helps in catching more eyeballs. The OOH campaign is executed by Milestone Brandcom and is spread across various outdoor formats to optimize impact. The outdoor formats include billboards, unipoles, bus queue shelters, strategically located at major arterials roads ofDelhi.

     

    Ravi Rockey Ambrose, Sr. Vice President, Milestone Brandcom said: “We are thrilled to work on the brand. The brief from the Nestle team was to deliver the most impactful plan for launch of Junior Dahi and I am thrilled that the team has ensured the same.”

     

    The on-going campaign kicked off on May 18 and continued till the first week of June.