MxMIndia

Tag: Publicis Capital

  • Brand Ambassador Dia Mirza to bring alive message of bringing families together over food

    Consumers to ‘taste togetherness’ with new FunFoods ad

    By A Correspondent

     

    FunFoods by Dr. Oetker, a western sauces and spreads brand, today announced the launch of its new ad campaign ’Iska Taste Mile, Toh Sab Milein’. The campaign focuses on the role of mayo in consumers’ everyday lives as a versatile ingredient that helps cater to different taste preferences of family members and bring them together over food.

     

    Speaking about the launch, Oliver Mirza, Managing Director and CEO, Dr. Oetker India said: “Mayonnaise is one of the fastest growing categories in India owing to its versatility. As a market leader, it has been our endeavour to drive penetration and grow mayonnaise into a thousand crore category. We believe the new campaign will help us strike an emotional chord with consumers and play an important role in realising our vision.”

     

    Added Devarshy R. Ganguly, Vice President, Marketing, Dr. Oetker India: “We are excited to launch a new brand campaign for FunFoods. In this next phase of the brand journey, we hope to inspire more consumers to enter the category by focusing on mayo’s role of delivering taste and convenience. We believe our journey of driving penetration will be strengthened through this campaign as the story is relatable with a touch of emotion and humour.”

     

    The new campaign also sees the introduction of Dia Mirza as brand ambassador. Said Sridharan Iyer EVP, Publicis Capital on the creative: “The insight for the new campaign comes from the fact that homemakers today are under constant pressure to cook something which is not just interesting but also appeals to varying taste preferences of family members. FunFoods mayonnaise with its rich creamy flavour acts as a perfect binder in bringing everyone together over food.”

     

     

  • The account will be serviced out of Mumbai

    Publicis Capital bags creative mandate of Zee5 India

    By A Correspondent

     

    Publicis Capital has bagged the creative mandate of Zee5 India, OTT platform from Zee Entertainment. The agency will manage the creative duties for the leading OTT brand across its AVOD, SVOD, Regional SVOD and Trade (B2B) verticals. The account will be serviced out of Mumbai.

     

    Manish Aggarwal

    On appointing Publicis Capital as its agency, Manish Aggarwal, Business Head, Zee5 India said: “Earlier this year, we completed one year of operations. This year has been one of many learnings and insights. We were keen to bring on board partners who understand our business and have the ability to scale with us. As we continue to be the fastest growing OTT platform in India, we found Publicis delivering on all boxes. We look forward to partnering with Publicis in our next phase of growth.”

     

    Srija Chatterjee

    On winning the account, Srija Chatterjee, MD, Publicis India added: “In 2017, we inaugurated our relationship with the ZEEL family with the broadcast bouquet, in 2018 we expanded it by winning the mandate to launch Zee5 in the international markets, and now in 2019, the team at Zee5 India has awarded us the creative mandate for partnering the OTT business in the domestic market as well. It’s when we grow with our clients that we feel true gratification. We’re looking forward to this exciting journey and in partnering Zee5 India to leadership in what’s an increasingly action-packed category.”

     

    Suraj Pombra

    Adding his views, Suraj Pombra, EVP, Publicis Capital, said: “The decibels in the OTT category find no parallel today. The future leadership of content consumption is what all brands are fighting for. We feel privileged to have been chosen by Zee5 India to partner them in what’s going to be a thrilling battle with daily non-stop action. With their unmatched content library that finds appeal across the country, Zee5 is poised to be the go-to destination for all Indian viewers. Here’s to leading the change together.”

     

     

  • In her years of work experience, she has been associated with JWT, Leo Burnett and Publicis Capital

    Tanuja Bhat joins L&K Saatchi & Saatchi as Group ECD

    By A Correspondent

     

    Tanuja Bhat has joined L&K Saatchi & Saatchi as Group Executive Creative Director. This will be her second stint, having previously worked at L&K for two years. She moves from Network Advertising, Mumbai.

     

    Said Kartik Smetacek, Joint National Creative Director, L&K Saatchi & Saatchi: “Tanuja is an experienced hand with stellar work across agencies and clients. I look forward to her bringing her talent and energy to our brand mix.”

     

     

  • The new TVC revolves around the theme that each person has within them an ‘inner Mahi’

    Dhoni promotes new thinking for Netmeds.com

    By A Correspondent

     

    Netmeds.com has launched a new campaign with brand ambassador and cricketing icon MS Dhoni.

     

    The new TVC revolves around the theme that each person has within them an ‘inner Mahi’ who can rise to the occasion, shoulder responsibilities and look out for the members of the family. The campaign has been conceived by Publicis India and directed by Aatish Dabral.

     

    Said Pradeep Dadha, Founder & CEO, Netmeds.com: “Netmeds.com is fully geared to handle the specific needs of patients who are dealing with chronic illnesses. And equally important is the caregiver, the person in the household who is entrusted with the task of managing the medical needs of the ailing family member. This new campaign is based on the fundamental concept of distance caring, showing both the patient and the caregiver, that we deliver quality healthcare solutions across the country.”

     

    Added Suraj Pombra, EVP, Publicis Capital: “Every once in a while, one is rewarded with perfect pitch conditions: (a) a client like Netmeds.com that’s been leading the e-pharmacy market and delivering to satisfied customers across the country, and (b) a brand ambassador like MS Dhoni whose sense of responsibility doesn’t need any introduction. Our team had to rise to the occasion and fulfil our responsibility with an equally powerful communication platform that exploits these conditions to the maximum. ‘Har Ghar Mein Mahi’ leverages the core ethos of both MSD and Netmeds.com. But most importantly the idea is an ode to the Mahi in every home, those who carry the responsibility of taking care of their ailing loved ones, and Netmeds.com is their ally. The idea is delivered through various media formats in film and static, and we hope to extend and expand it as we move on.”

     

     

  • New ad campaign aims at first-time users by providing 'pay at hotel' and 'Best Price Guarantee' features

    MakeMyTrip unveils new campaign to encourage hotel booking online

     

     

    MakeMyTrip has launched its new campaign with brand ambassadors Ranveer Singh and Alia Bhatt.

     

    Speaking at the launch, Rajesh Magow, Co-Founder and CEO-India, MakeMyTrip, said: “As India’s leading online travel company, we are doubling down on growth in the deeply fragmented hotels segment by highlighting the benefits of online hotel booking to consumers. India is in a sweet spot in terms of internet growth, as more and more people are accessing internet fuelled by low data prices and smartphone user growth. Our new campaign highlights our overall business strategy to accelerate the conversion from offline to online hotel bookings.”

     

    Commenting on the new TVC, Saujanya Shrivastava, Group CMO, MakeMyTrip added: “MakeMytrip has been consistently focusing on the category expansion in the Online Hotels space by bringing down the entry barrier for travellers. Our new campaign provides yet another compelling reason to book Hotels online.  The intent is to a dispel long held belief amongst offline Hotel users that they often get the best deals through ‘offline’ negotiations and ‘jugaad’. The best price guarantee is one such powerful evidence of the myriad benefits of booking hotels online”.

     

    Talking about the campaign, Hemant Misra of Publicis Capital said: “This summer we are launching the next phase of MMT campaign – Best Price Guarantee and Pay at Hotel. Our communication journey that began in the summer of 2016 has grown into a remarkable movement. Our core strategy was focused on the interaction between the old and the new way of travelling. It is a one-to-one interaction between our protagonists which is made entertaining and engaging by Alia and Ranveer’s performance.”

     

     

  • The new TVC features the company’s high-end range of 4K television series, designed to deliver picture quality and sound

    Panasonic launches new TVC with Ranbir

    By A Correspondent

     

    Panasonic India has launched its new TVC for its 2017 line-up of 4K Ultra HD TVs along with the UA7 sound system, featuring brand ambassador Ranbir Kapoor.

     

    Commenting on the new TVC, Sarthak Seth, Head – Brand & Marketing Communications, Panasonic India, said: “Rejoicing 99 years, we are constantly developing and providing productsto become a trusted partner of our customers. With festive season on a high, we are happy to launch our new campaign with Ranbir Kapoor, to boost the sales of our popular TV range. The commercial perfectly captures how the Shinobi Ultra range is designed to deliver picture quality and sound, delivering Greatest Cinematic Experience. With this campaign, we aim to build connect with our consumers and highlight our range equipped with superior Japanese technology.”

     

    According to creative agency Publicis Capital: “Panasonic as a brand always believed in offering the best to its consumers. This year with their launch of 4K TVs, they have strengthen the belief further. The latest communication announces the launch of Shinobi Ultra 4K TV series, the story revolves around the best 4K experience and captures the key features that takes the TV viewing experience to next level.”

     

  • The #aagebadho campaign went live on Monday, November 21

    DSP BlackRock MF unveils new investor education campaign

     

     

    DSP BlackRock Investment Managers Pvt Ltd announced the launch of its new multi-platform investor education campaign ‘Aap thoda karoge, bahut aage badhoge’.

     

    Conceptualised by Publicis Capital, the ad campaign aims at encouraging people to spend time to take informed investment decisions and empower themselves with the right knowledge or guidance to do so. The campaign uses humor to bring out how people typically behave and showcases their thought processes to cleverly bring out a simple insight.

     

    Said Aditi Kothari Desai, Head – Sales, E-Business and Marketing at DSP BlackRock Mutual Fund: “As a digital-focused asset management firm, DSP BlackRock is committed to helping the maximum number of Indians become smarter investors by helping them make better informed decisions about their money and investing.. Our hard-hitting advertisements across various topics will help our audience think about the need for investing and about mutual funds and hopefully inspire them to make a start today.”

     

  • Pradhan has in the past worked with Mudra, Ogilvy, Leo Burnett, McCann, JWT and his last stint was as a Director with Curious Films

    Publicis Capital Delhi appoints Nitin Pradhan as Head of Creative

    By A Correspondent

     

    Publicis Capital Delhi has announced the appointment of Nitin Pradhan as Head of Creative. Pradhan has in the past worked with Mudra, Ogilvy, Leo Burnett, McCann, JWT and his last stint was as a Director with Curious Films.

     

    On his appointment, CCO & MD South Asia, Bobby Pawar commented: “I’m a firm believer that great work comes from a culture that is a greenhouse for creativity. It’s fragile and it depends on great leaders. I’m really excited about Nitin taking over the mantle of nurturing our culture, and the brands we work for and growing our reputation as creators of famously effective ideas.”

     

    Added Hemant Misra, CEO Publicis Capital: “I am really excited at Nitin’s joining, his width of experience is crucial for us to further add value to creative solutions for our clients. Nitin has proven leadership skills and I look forward to him further strengthening the talented creative pool we already have at Publicis Capital.”

     

    Said Pradhan: “Publicis Delhi has a great mix of high visibility brands and potential head turners in its kitty. The idea is to spot opportunities and help push the creative envelope so that it’s not just clients but people who talk about the work. Most by Advertise” href=”#10287426″> importantly, we need to make sure that each one of us has a great time doing that as a team.”

     

    An an alumnus of MICA, Pradhan has more than 15 years of experience and has to his credit many successful campaigns  like – KBC Season 2 : Umeed Se Dugna, KBC Season 3 : Kuchh Sawaal Zindagi Badal Saktey Hain, Amaron, Bank of India (Rishton ki Jamapunji campaign) Tata Sky and Tata Sky Plus (campaigns featuring Aamir Khan), Red Label & 3 Roses Tea, Ceat Tyres and Nestle Alpino among others.

     

  • Kadne comes with 15 years' experience in advertising, with successful stints with Ogilvy & Mather, McCann Erickson, Leo Burnett, Mudra and SSC&B Lintas

    Manasi Kadne joins Publicis Capital as ECD

    By A Correspondent

     

    Manasi Kadne

    Publicis Capital has announced the appointment of Manasi Kadne as Executive Creative Director. Kadne moves from Ogilvy & Mather Mumbai and at Publicis Capital she will lead the creative charge at the Mumbai office and the L’Oreal Garnier account, reporting to Bobby Pawar, Managing Director & Chief Creative Officer, Publicis South Asia.

     

    Commenting on the appointment, Nakul Chopra – CEO Publicis South Asia said, We have been very fortunate in our ability to always attract the best talent. This time is no different. In Manasi, we have found a more than capable leader to take over the creative reigns at Publicis Capital Mumbai. I’m confident she will add significantly to our firepower and add value to our client’s brands, especially Garnier for L’Oreal India”.

     

    Added Pawar:  “It’s no secret that great work comes from great people who thrive in a great culture. We’ve been on a mission to make that happen. And it shows in our output. Manasi can help us up our game. She is not only a good creative, she is a good leader. But what I like most about her is that her creativity isn’t limited to the office, it bleeds into her life. Her interests will only aid us in making new kinds of stuff for our brands.”

     

    On her appointment, Kadne said, “It’s a great opportunity for me to work with Publicis, the agency that pioneered beauty and luxury brand advertising. I have always loved working on beauty and working on Garnier will only bring out the best in me. I am sure it’s going to be a fun ride working with Bobby and the team, creating great work and building brands.”.

     

    Kadne comes with 15 years’ experience in advertising, with successful stints with Ogilvy & Mather, McCann, Leo Burnett, Mudra and SSC&B Lintas.

     

  • Suraj discovered his attitude and aptitude for advertising two decades ago

    Suraj Pombra joins Publicis as EVP

    By A Correspondent

     

    Publicis announced the appointment of Suraj Pombra as Executive Vice President for the Publicis Capital Mumbai operations. In this role Suraj will oversee all operations of Publicis Capital in Mumbai, while reporting in to Hemant Misra CEO Publicis Capital.

     

    Suraj Pombra

    Suraj discovered his attitude and aptitude for advertising two decades ago. In this time, he has sharpened his instincts across a plethora of categories and stewarded many a brand, including Marico, Citibank, Kotak, IndianOil, Bisleri, Park Hotel, Reliance Infrastructure, Meru, Legrand and more. Starting with Trikaya Grey in Kolkata, his tryst with advertising has taken him through DDB/Mudra, JWT, Grey again, Publicis Ambience and even the rare entrepreneurial experience of founding & running a startup agency. Having been there, done that, he returns to Publicis, a place he calls home.

     

     

    Hemant Misra

    Announcing his appointment Hemant Misra CEO Publicis Capital said, ‘Suraj is a seasoned Publicis man and I am delighted to welcome him back to our fold. He will lead a large team and have responsibility for some of our marque accounts like Garnier and Sanofi. I am very confident he will quickly make his mark with the value he will bring for our clients and their business.’

     

  • Intex, the leading mobile handset and consumer durable manufacturer, bid successfully for the Rajkot Franchise earlier this year and christened its new team Gujarat Lions

    Intex appoints Publicis to handle Gujarat Lions

    By A Correspondent

     

    Intex Technologies has appointed Publicis to build the brand identity of Gujarat Lions, its maiden foray into cricket’s biggest extravaganza – IPL. Intex, the leading mobile handset and consumer durable manufacturer, bid successfully for the Rajkot Franchise earlier this year and christened its new team Gujarat Lions.

     

    Keshav Bansal

    Keshav Bansal, Owner, Gujarat Lions & Director, Intex Technologies said, “We are pleased to appoint Publicis as our creative partner for Gujarat Lions. This is indeed an exciting and rare opportunity to build a new team identity quickly to compete with the more established teams in IPL.”

     

    “Integrating Gujarat Lions with our parent brand, Intex will help in cross-leveraging the strengths and create a strong brand recall amongst consumers,” he further added.

     

    Hemant Misra

    Hemant Misra, CEO Publicis Capital commented “This is a rare opportunity for us. Till now we have done many IPL campaigns for brands but to handle an IPL team is a completely new experience. It will be an understatement to say we are excited, I am already having trouble assigning this internally since everyone wants to work on this brand. We look forward to helping Gujarat Lions create a unique identity for itself in the star studded IPL galaxy.”

     

  • The pitching process included a total of 9 agencies

    Publicis bags MakeMyTrip biz

    By A Correspondent

     

    Saujanya Shrivastava

    MakeMyTrip has awarded its creative mandate to Publicis Communications. The pitching process included a total of 9 agencies including O&M, JWT, Lowe, Leo Burnett, Contract, Dentsu, Enormous and FCB (incumbent) had been part of the process.

     

    Welcoming Publicis on board, Saujanya Shrivastava, Chief Marketing Officer of MakeMyTrip said, “We are delighted to partner with Publicis to take the brand agenda forward and unlock growth opportunities in the online travel category. I am confident that Publicis, with the planning and creative horsepower it possesses will deliver on this exciting mandate. We look forward to the association which will kick-start with our new brand campaign to be launched shortly.”

     

    Hemant Misra

    Hemant Misra, CEO Publicis Capital added, “We unlocked some very interesting spaces that helped us win the pitch. This is one of those rare instances where the pitch work is also the final creative. The team at MMT has infectious passion that seems to have caught my entire team. We are looking forward to the travel ahead”