MxMIndia

Tag: Publicis Ambience

  • Fortifies its image among consumers, highlights its highly credible customer service in the TVC

    Publicis Ambience unveils brand campaign for UrbanClap

    By A Correspondent

     

    UrbanClap has announced the launch of its first TV commercial in association with Publicis Ambience. A part of its marketing strategy, UrbanClap hopes to strengthen its position among both consumers and competitors as one of the best on-demand service providers in the country.

     

    As a platform that provides all kinds of services like plumbing or repair work, UrbanClap feels that a good customer experience is vital to its success. Thus, to communicate this high level of quality and trust among consumers, UrbanClap decided to communicate its vision via this TVC.

     

    Commenting on the launch, Abhiraj Bhal, Co–founder, UrbanClap said, “The launch of UrbanClap’s TV advertisement is an important moment in the journey of our two-year-old company. We are transforming the way people utilize these services – from beauty to home repairs, yoga to tutors etc. We are excited to take our brand to the next level with this TVC and hope to scale to greater heights in the near future.”

     

    Elaborating on the launch, Paritosh Srivastava, COO, Publicis Ambience said: “The biggest challenge for a services marketplace in our country is trust and quality. We have used human relations as metaphors to emphasize the quality of our service providers, these relations are endearing and relevant to audiences across strata. We strongly believe this campaign will help create a positive disposition towards UrbanClap.”

     

    Added Jigar Fernandes, Executive Creative Director, Publicis Ambience: “We all knew what this launch meant for UrbanClap, because you never get another chance to make a first impression, especially in this great Indian startup mela. Every step of the way we worked together with the good guys at UrbanClap as it was their first TVC experience. It was a fun mix of pressure, responsibility, left brain logic, right brain blabbering, passionate arguments and bro hugs.”

     

  • The brand will be handled by the agency's Mumbai office

    Publicis Worldwide wins SonyLIV’s creative mandate

    By A Correspondent

     

    SonyLIV from Sony Pictures Networks has assigned its creative mandate to Publicis Worldwide. The account was won following a multi-agency pitch. The brand will be handled by the agency’s Mumbai office.

     

    Sony LIV is a premium video-on-demand (VOD) service by Sony Pictures Networks’ (SPN) providing multi-screen engagement to users across platforms. Launched in January 2013, SonyLIV enables users to discover 21 years of rich archival and original content from the network channels of SPN.

     

    Uday Sodhi
    Paritosh Srivastava

    Commenting on Publicis winning the SonyLIV creative mandate, Uday Sodhi, Executive Vice-President and Head, Digital Business, Sony Pictures Networks India, said, “During the last three years, a lot of effort has gone behind building brand SonyLIV. In Publicis we saw the right creative partner who could help us with their strategic insights. With their expertise we hope to drive impactful campaigns and create meaningful conversations around our brand.”

     

    Expressing their view on the account win, Paritosh Srivastava, COO, Publicis Ambience said, “We are excited and proud to be associated with a brand like SonyLIV. In this digital era, with the growing audience, video-on-demand is the future of entertainment. SonyLIV has been one of the early entrants in the OTT space and we aim to cohesively work with the brand team to realize the grand ambitions.”

     

     

  • The platform receives over 5000 customer requests each day for services across 60+ categories

    UrbanClap partners Publicis to launch inaugural brand campaign

    By A Correspondent

     

    UrbanClap has partnered with Publicis to launch their first ever brand campaign on television this year. UrbanClap has previously run a variety of outdoor and social media campaigns while working in tandem with different agencies.

     

    Founded in October 2014 by Abhiraj Bhal, Varun Khaitan, and Raghav Chandra, UrbanClap is India’s leading services marketplace. Currently, UrbanClap has operations in 7 cities, with over 36,000 professionals on the platform, and receives over 5000 customer requests each day for services across 60+ categories.

     

    Abhiraj Bhal, co-founder at UrbanClap, said, “We are confident that Publicis, with their innovative approach and creative solutions will enable us to drive impactful media presence and assist us in building a strong consumer brand. We look forward to working with them.”

     

    Paritosh Srivastava (COO, Publicis Ambience) & Jigar Fernandes (Executive Creative Director, Publicis Ambience) said, “UrbanClap has very strong fundamentals. It is helping bridge a real need gap for an emerging world with first world aspirations. It has taken the tougher path to build the business in a segment that has remained unorganized till now, and our job is to let the world know honestly and interestingly about their approach. We’re confident that with the trust and collaboration from the entire team at UrbanClap, we will succeed in achieving this task.”

     

  • Paritosh will continue to report to Nakul Chopra, CEO South Asia

    Paritosh Srivastava promoted to COO Publicis Ambience

    Paritosh Srivastava
    Nakul Chopra

    By A Correspondent

     

    Publicis has announced the promotion of Paritosh Srivastava to Chief Operating Officer for Publicis Ambience. Paritosh will continue to report to Nakul Chopra, CEO South Asia and will join the Management Board for Publicis Worldwide in India.

     

    Making this announcement Nakul Chopra commented, “This is a well-deserved promotion. For over three years now Paritosh has led Publicis Ambience admirably. The improvement in talent and quality has been remarkable – the growth has been outstanding. With further empowerment in his new role – I have no doubt he will take Publicis Ambience to new heights.”

     

    Bobby Pawar
    Partha Sinha

    Bobby Pawar and Partha Sinha in a joint statement said, “In Paritosh, we have a champion of great work. He is ready to push boundaries and rally around great work both internally and externally. This, coupled with his energy and charm makes him a great leader. We are delighted that he is getting bigger responsibilities and being entrusted with furthering the Publicis agenda in India.”

     

  • To showcase the new product and its value proposition, Kansai Nerolac has unveiled the campaign comprising of a TVC and digital campaign

    Kansai Nerolac unveils HD paints concept

    By A Correspondent

     

    Kansai Nerolac Paints Ltd has introduced a first-of-its-kind High Definition (HD) paint technology. Nerolac Impressions is the first range of premium interior emulsions in India that comes with a ‘High Definition’ color technology.

     

    To showcase the new product and its value proposition, Kansai Nerolac has unveiled the campaign comprising of a TVC and digital campaign. With this campaign, Nerolac reinvents its positioning through a new creative punch-line: “Jab Nerolac Impressions ka HD Paint lagega, toh ghar ke saath aapka bhi Impression badhega!”

     

    Enhanced with Micro-Embedded Brightness Boosters (MEBB’s), Nerolac’s Impressions range of interior emulsions offers a sharper look and superior finish. This technology makes the color of walls look brighter, richer and cleaner than other standard emulsions.

     

    “High Definition has become synonymous with our lifestyle today. Based on this insight, we aim to extend this technology to homes as well through HD Paints. Having launched several innovative products under the Impressions brand in the past we hope to provide customers with a larger than life experience and take our offerings to the next level,” said Anuj Jain, Director (Decorative), Kansai Nerolac Paints Ltd.

     

    Bobby Pawar

    Bobby Pawar – Director – Chief Creative Officer, South Asia at Publicis Worldwide said, “We wanted to change the conversation that the category leader was having, and we had a product that could do that. So for Nerolac Impressions HD paint we shifted the conversation from emotions and the effect of the color on relationships to the impact a great paint can have on the perceived value of your home and you. A great way to do it was a side-by-side perception demo.”

     

    The entire campaign is based on the insight of ‘how one’s home is an extension of one’s lifestyle and personality’. To reinforce this message, the TVC features brand ambassador Shah Rukh Khan, highlighting the difference between Nerolac Impressions HD Paint and Standard Definition Paint. It uses the humour element to subtly showcase how individuals living in HD Homes vis-a-vis standard definition homes are perceived. These HD paints replicate the color quality difference one would observe between a standard definition TV and a HD TV.

     

    Conceptualized and executed by Publicis Ambience, the film is also dubbed in Hindi and other regional languages and is currently being aired across all national channels.

     

  • Lowe Lintas has bagged the creative mandate for Videocon D2H and UltraTech Cement

    First on MxMIndia: Lowe Lintas wins Videocon D2H and UltraTech creative biz

    By A Correspondent

    It’s high five time at Lowe Lintas. MxMIndia learns that Lowe Lintas has bagged the creative mandate for Videocon D2H, direct-to-home (DTH) service provider arm of Videocon Group and UltraTech Cement. Although there is no official confirmation of the news, reliable sources have affirmed that the deed is done. The incumbent for Videocon D2H is Publicis Ambience whereas for UltraTech it is Interface.

     

    The creative pitch for UltraTech was called last year and had seen the participation of agencies such as Lowe Lintas, McCann Erickson, JWT and Mudra.

     

    Videocon d2h is a pay TV provider, providing direct broadcast satellite service—including satellite television, audio programming, and interactive television services—to commercial and residential customers in India.

     

     

    Part of the Aditya Birla Group, UltraTech Cement one of the largest exporters of cement clinker in India. The export markets span countries around the Indian Ocean, Africa, Europe and the Middle East.

     

    It may be remembered that last year, Lowe Lintas had undergone a restructuring as Charles Cadell CEO India bid adieu to the agency. It brought in the dual NCD structure with Amer Jaleel and Arun Iyer as the head reporting to R Balki, Chairperson of the agency. And then Joseph George was elevated to the post of CEO. Meanwhile, the agency has been consistently pocketing new businesses. It has won creative mandate for Suzlon, 3M and iProf among others. The agency has also been in the news for its recently created campaign for Suzlon titled p.a.l.s (Pure Air Lovers Society) and Idea Cellular’s population control campaign – 3G pe India busy.