MxMIndia

Tag: Prathap Suthan

  • Campaign is titled ‘Bloom Daily’

    Jovees Herbal onboards Bang in the Middle, launches new campaign

    By A Correspondent

     

    Jovees Herbal has launched its new brand campaign ‘Bloom Daily’.

     

    Speaking about the campaign, Prathap Suthan, Co-founder and CCO Bang in the Middle, said: “The brand thought was very much there for the taking. With products that come in from nature, and ideas that are imbued with herbs, the final benefit naturally led us to the territory of bloom. Which again is almost the very reason why the audience buys into the franchise of Jovees Herbal. It’s a word and a truth that’s linked so much to the goodness of herbs, and what these daily use products are designed to deliver. To make skin come alive, and to be at its best. More than that, Bloom Daily is also the inspiration that we give our audiences. To be at their best every day and at every instance. At work, at home, wherever the day takes them. To be fresh and triumphant across the day. We believe it’s a beautiful promise and a softer ‘carpe diem’ for the youthful women of India”

     

    Added Yuvraj Ahuja, Director, Jovees Herbal: “We have always been very passionate about harnessing the power of nature to create products that are good for the body. Our goal is to give our customers high quality products made from the best ingredients at an affordable price. All our products are free from any harmful chemicals. This is what our campaign Bloom Daily is all about. We want our consumers to prefer us as we are a brand that is good for them. Bloom Daily is more than our promise, it’s our motto.”

     

     

  • The two agencies will collaborate to create music-based digital content solutions for brands

    Bang In The Middle announces alliance with music agency Songfest India

    By A Correspondent

     

    Ad agency Bang In The Middle has announced a strategic alliance with Mumbai-based music agency Songfest India. The offering is in response to the growing need of brands to reach out to consumers via digital platforms such as TikTok, Helo, Instagram and YouTube, especially in wake of the Covid-19 pandemic.

     

    Said Naresh Gupta, co-founder and chief strategy officer of Bang In The Middle: “We’ve always believed in evolution and advising our clients on the latest in brand building. In the post Covid-era, brands shall gravitate even more towards digital content to connect with their consumers. The association with Songfest shall enable us to provide a new array of music based offerings to new and existing clients and shall enable them to reach out to newer audiences across different digital platforms.”

     

    Added Prathap Suthan, co-founder and chief creative officer, Bang In The Middle: “It is the age of co-creation. Our aim is to collaborate and create innovative music IPs that are not only highly engaging but also seamlessly allow a brand to convey its message to the viewer. Songfest India is a team of young and bright individuals and we’ve been impressed by their ideas and work ethic.”

     

    Said Gaurav Dagaonkar, co-founder and chief executive officer, Songfest India: “We’re excited about this alliance as it shall allow us to leverage Bang In The Middle’s proven expertise in creative storytelling, building brands and crafting hugely successful and memorable campaigns to create strong concepts. Prathap and Naresh are industry stalwarts who keep inspiring us and we look forward to creating some magic together.”

     

    The two agencies have worked on an ad hoc basis before and shall continue servicing their respective clients independently, while developing new ideas for potential clients together. “Work has already begun on a TikTok based campaign for a brand, as well as a series of shot-from-home music videos for another,” added Meghna Mittal, co-founder and chief marketing officer at Songfest India.

     

     

  • The last date for the receipt of entries is 25th March 2020

    Pepper Creative Awards invites entries for 14th edition

    By A Correspondent

     

    Pepper Creative Awards Trust has announced the 14th edition of the Pepper Creative Awards. For the first time, entries for the awards can be submitted online through the website www.pepperawards.com. Ad agencies, production houses, printers and photographers in South India can submit entries. The last date for the receipt of entries is March 25, 2020.

     

    The competition will be open to 26 categories, including region specific Agency of the Year Awards and Advertiser of the Year award. There will be awards specifically for Kerala-based agencies in the Jewellery, Real Estate, Textile, Hospitality, Ayurveda and Media sector.

     

    This year’s award jury comprises Prathap Suthan, Co-founder and CCO, Bang In The Middle (Suthan is of course a constant with the Pepper Awards); Raj Kamble, Founder and CCO Famous Innovations; Santhosh Padhi, Founder and CCO, Taproot Dentsu, Mumbai and Burzin Mehta, Group Creative Director, Ogilvy Mumbai, informed K Venugopal, Chairman, Pepper Trust.

     

     

  • His first ever composition for a corporate in 40 years

    Ilaiyaraaja composes first corporate anthem for HCCB

    By A Correspondent

     

    Noted music composer Ilaiyaraaja, has composed his first ever music anthem for a corporate brand – Hindustan Coca-Cola Beverages.

     

    Said Kamlesh Sharma, Chief Communication Officer at Hindustan Coca-Cola Beverages (HCCB): “It has taken Dr. Ilaiyaraaja 40 years to find time and compose music for a corporate and we are just blessed that he did it for us. HCCB is a pan Indian company, one of the largest FMCG companies in India, whose operations span from Kutch to Kohima and Kashmir to Kanyakumari. We needed a composition that would denote the vastness of our operation but also the simplicity of our business and the purity in our values.”

     

    Added Prathap Suthan, Chief Creative Officer at BangInTheMiddle, who conceived the brief for the maestro: “To me, HCCB is a river that flows through India with enough and more tributaries – these tributaries being the various products that HCCB manufactures. And much as India has been interacting and continues to interact and prosper along the shores of rivers, is how local communities and the larger nation interacts with and inspires HCCB. When you listen to the track that Ilaiyaraaja has composed, there is a certain flow to the tune. It feels like a river that meanders and cascades through with various layers. The entire tune is very smooth, there are no hard edges. It’s undoubtedly a masterpiece.”

     

     

  • The agency has been tasked to create the upcoming consumer campaigns for the brand

    Bang in the Middle bags Colorbar Cosmetics mandate

    By A Correspondent

     

    Bang in the Middle has been appointed by Colorbar Cosmetics as its creative agency. The agency has been tasked to create the upcoming consumer campaigns for the brand.

     

    Speaking about the development, Prathap Suthan, Managing Partner, Bang in the Middle, said: “Colorbar is a beautiful brand and stands at the threshold of brilliant growth across India and other regions. In a market that’s more conscious about looks and empowerment, Colorbar is a brand that has pitched tent right in the centre of the action. It’s been awesome to be entrusted with their journey forward, and we hope to build even more love for the brand.”

     

     

  • A panel of eminent creative personalities will evaluate the entries for Pepper-2018

    Pepper Creative Awards to be held in April 2018

    By A Correspondent

     

    Pepper Creative Awards Trust has announced the 12th edition of the Pepper Creative Awards. The call for entries has been sent to all ad agencies, production houses, printers, and photographers in South India. A panel of eminent creative personalities will evaluate the entries for Pepper 2018.

     

    “We are expecting more than 1,500 entries for the competition which has become a stepping stone for the creative fraternity from this part of the world to take part in other major peer-reviewed national and international competitions,” said K Venugopal, Chairman, Pepper Trust.

     

    Added Prathap Suthan, the Pepper jury chairman and Co-founder & CCO of Bang in the Middle, New Delhi:”The content that’s now getting created from the south, thanks to better tech hardware and easier media platforms, is indicative of the creative quality and power of this region. Advertising and Communication that are born here, ideally should have ideally stepped up both into terms of idea and execution. It ought to be a natural progression and expectation. I am really looking forward to seeing the next stage of our region’s potential at Pepper 2018”.

     

    Apart from him, other jury members for this year’s awards are: KS Chakravarthy, Co-founder & CCO, Tidal 7 Brand & Digital; KV Sridhar, Founder & CCO, Hypercollective, Raj Nair, CEO & CCO, Madison BMB, Meera Sharath Chandra, CEO & CCO, Tigress Tigress and Atul Kattukaran, First December Films Partner and adfilmmaker. The keynote address at the Pepper 2018 awards ceremony will be delivered by adperson-turned-filmmaker R Balki.

     

     

  • Designed for the experience economy, Human. builds creative solutions for digital transformation

    Human. comes to India with BITM

     

     

    There’s a new agency model going global and has now launched in Gurugram. “Human. is not just another digital ad agency. It is a people experience agency,” notes a communique, adding: “Working at the intersection of art + code, creating an alchemy of connected human experiences in design, data, technology and digital transformation”.

     

    Andrew Berglund

    “Launching into India is definitely the next logical step in the growth of Human. Outside of Europe. India also has a sizable array of technology talent to tap into,” said Andrew Berglund, founder and Chief Digital Officer of Human.

     

    Human. will be opening in Delhi NCR (Gurugram) in partnership with Naresh Gupta and Prathap Suthan, founders of Bang In The Middle. Berglund and Suthan have previously worked together at Cheil Worldwide.

     

    “We are very excited to form a partnership with Andrew and his agency, Human. The synergy with BITM is perfect to help grow and diversify our digital offering to service our local and international clients,” said Naresh Gupta, co-Founder and Chief Strategy Officer at Bang in the Middle.

     

    Added BITM co-Founder and Chief Creative Officer Prathap Suthan: “We have been exploring ways to collaborate with Andrew for a few years now. And very recently we have decided to partner with Human. Naresh and I are very excited to be involved with such a dynamic growth opportunity in pushing the creative boundaries for digital.”

     

    Said Berglund: “Naresh and Prathap are a wonderful blend of personalities and bring diverse wealth of wisdom in connecting brands with people. There’s a positive synergy with their skills in strategy and creative storytelling.”

     

  • Close to 600 entries received from more than 70 agencies were judged from print, film, radio, OOH, direct mailers, digital and cyber categories

    11th edition of Pepper Creative Award to be hosted on 5th May

    By A Correspondent

     

    The Pepper Award 2017, organised by Pepper Creative Award Trust, will be held in Kochi on May 5 at 6.30 pm. The opening ceremony will be graced by Piyush Pandey, Executive Chairman and Creative Director, Ogilvy & Mather India and South Asia, accompanied by Rajiv Rao, National Creative Director, Ogilvy & Mather India and Prathap Suthan, Managing Partner and Chief Creative Officer, Bang In The Middle.

     

    Close to 600 entries received from more than 70 agencies were judged from print, film, radio, OOH, direct mailers, digital and cyber categories. From both open category and Kerala category, more than 130 metals and 15 finalists would be awarded.

     

    K S ‘Chax’ Chakravarthy, Suthanand  Santosh Padhi were the members of the jury for. The judging was held in Mumbai late last month.

    The awards are given in categories such as Agency of the Year Award, Advertiser of the Year, Special Jury Award, Press Campaign, TV Commercial, Outdoor, Radio, Interactive – Web-based, Digital, Cyber, Direct Mailer, Packaging, Logo Design, Unpublished works and Promos. The eleventh Edition of Pepper also has an exclusive section for participants from Kerala: Jewellery, Real Estate, Textile, Hospitality, Ayurveda and General.

     

  • Vihaan Networks Limited (VNL) has provided mobile and wi-fi services here, using its award-winning, sustainable WorldGSM technology

    VNL invites PM Modi to assess Karenda Digital Village model plan

    By A Correspondent

     

    A campaign created by Bang in the Middleshowcases the benefits and transformational power of connectivity. The second part of the campaign invites the Prime Minister to come and experience the #DigitalVillage

     

    Mobile and broadband connectivity has the power to change the lives of poor and backward communities, and give them a brighter future. All of this is the promise of Karenda, a village in Rajasthan, that is bringing to life the PM’s vision of Digital India.

     

    Working with BSNL, which provides backhaul and subscriber management, Vihaan Networks Limited (VNL), a Indian telecom equipment manufacturer, has provided mobile and wi-fi services here, using its sustainable WorldGSM technology, and extended them to two neighbouring villages, Bahadri and Phalsa, to create a cluster of Digital Villages with a combined population of 3590 persons and 587 households (2011 Census).

     

    “Recently, telecom ministers and delegates from ASEAN, LATAM and African regions visited Karenda and experienced the Digital Village first hand. Most of them left with the vision of implementing our Digital Village solution in their countries,” said Shashwat Nagpal, Head – Marketing & Communication at VNL.

     

    Added Prathap Suthan, CCO and Managing Partner, Bang in the Middle: “Karenda is a brilliant example of how life will can be changed and even transformed just by digital connectivity. For most of us city dwellers, the digital connectivity is taken for granted. It’s become a blind spot. But for Karenda, it is truly their way out of darkness. We want to help bring this power to every little corner of India and the world that needs to get digitally connected.”

     

     

  • Govind Agarwal will be branch head for Mumbai

    Bang in the Middle enters Mumbai

    By A Correspondent

     

    Bang in the Middle, the five-year-old communications agency led by Prathap Suthan and Naresh Gupta, has announced its entry into the Mumbai market. It already has presence in Chicago and New York, other than the headquarters in Gurugram. The agency has aggressive plans for Mumbai and already has clients in the city.

     

    Commenting on the expansion, Prathap Suthan, Managing Partner, Bang in the Middle, said: “There is no city like Mumbai that buys great work. And no better city that allows for merit to come through. For us being in Mumbai was always the way forward, and while we have been low key until now, it’s time we opened a bottle of champagne officially.”

     

    Added Naresh Gupta, CSO and Managing Partner: “Mumbai is the capital of advertising and it needs an agency like ours with expertise across domains. We have a proven offering that merges insights with craft and technology, and we are looking at Mumbai to grow in the city.”

     

    Govind Agarwal

    Bang in the Middle, has appointed Govind Agarwal as the branch head for Mumbai. Agarwal has over 13 years of experience and started his career in retail banking with HDFC Bank, before moving to work with agencies like Euro RSCG, Saints & Warriors and JWT. He has cross-industry experience of working on brands like Skoda, FIAT, HDFC Bank, Godrej, Kellogg’s, DainikBhaskar, Danone, SAB TV, Lotus Herbals, CavinKare etc.

     

    Said Agarwal: “I am excited to be able to lead Bang in the Middle, for one of its most challenging markets and hopes to be able to deliver value and revenues to the outfit.”

     

    Bang in the Middle works with clients like IndiaMart, Dulux Paints, INOX, VNL, DLF, Healthians, GMR, JSW, and The Times of India among others

     

  • Featuring their brand ambassador Irrfan Khan, the campaign connects entrepreneurs to their dreams and aspirations

    IndiaMART unveils ‘India ki Khoj’ campaign celebrating Indian entrepreneurship

    By A Correspondent

     

    IndiaMART is set to seal its position as the enabler of business growth with its new brand campaign – ‘India ki Khoj’. The new campaign featuring Irrfan Khan will establish its value proposition of a business facilitator of India, by being the platform that powers the ‘Khoj’ for growth, success, ambitions and legacy.

     

    “It feels great to be associated with this brand and its campaigns that have been inspirational to millions of entrepreneurs as well as the buyers in fulfilling their needs, be it business or personal. Through this campaign, I am sure that it will generate a strong impact and encourage enterprising people across the country to come forward and put their ideas into action,” said Irrfan Khan, India’s critically and globally acclaimed Cine Star.

     

    Speaking of the campaign, Sumit Bedi, Vice President, IndiaMART said, “India’s economic prosperity is fuelled by millions of small & medium sized entrepreneurs. We give them the platform to grow and act as an enabler that they can trust. Through this campaign, we will be celebrating the spirit of enterprises found across the length and breadth of India. Thus, we have summed it up as ‘Khoj’, for everything that they are looking for in life. We don’t just connect markets with opportunity; we connect individuals with their ambitions.”

     

    The campaign has been crafted by ‘Bang in the Middle’ and was shot in Mumbai. Prathap Suthan, CCO and Managing Partner, Bang in the Middle said “Every entrepreneur and every businessman starts his or her journey to follow a dream. The innate search and thirst to achieve a target, reach a landmark, and build an enterprise worthy of the dream in their minds. Our country is full of legends of people who have started small and made global successes, and those stories and surnames are driving forces for a country that’s now woken up.  They are inspiration to those searching for their own footprints to leave behind. This campaign is a tribute to that entrepreneurial spirit, as much as the earthiness of Irrfan adds realness to the grit of these people”

     

    The campaign kick-started with a tweet by Irrfan Khan and will also be amplified through his other digital platforms.

     

  • Bang in the Middle will help the brand craft a distinct identity on the web for its audience across the globe

    Bang in the Middle nets digital mandate of Mahindra Comviva

    By A Correspondent

     

    Bang in the Middle has been appointed by Mahindra Comviva, the global leaders in providing mobility solutions, to handle its digital presence.

     

    Bang in the Middle will lead the digital marketing program to elevate the brand image through an integrated marketing communications strategy, including digital, corporate, trade and consumer public relations, while driving reputation across the globe. Bang in the Middle will help the brand craft a distinct identity on the web for its audience across the globe.

     

    Rajat Dayal

    Rajat Dayal, Head of Marketing at Mahindra Comviva commented, “Mahindra Comviva is a recognized brand in the mobility space. As we continue to grow our business across the globe, it’s critical that we create a meaningful and relevant digital experience. Our offerings are focused to a global audience and this audience is digitally connected. Bang in the Middle is the perfect partner to help us become more relevant to our existing and prospect customers, and remain at the forefront of the digital ecosystem, across all channels.”

     

    Prathap Suthan

    Prathap Suthan, CCO and Managing Partner of Bang in the Middle said, “Mahindra Comviva is a global brand and we are delighted to partner them in their quest to expand globally. Building expertise of Mahindra Comviva is a key task and we are happy to partner them.”