MxMIndia

Tag: Piyush Pandey

  • Requests people to continue to #StayHomeStaySafe by creating beautiful memories at home

    Asian Paints rekindles love for homes in second digi film

    By A Correspondent

     

    Asian Paints has released the second digital film under ‘Har Ghar Chup Chaap Se Kehta Hai’ capturing people’s love for their homes which has been rekindled during the lockdown.

     

    Conceptualised by Ogilvy India, the film showcases individuals and families taking care of their homes in the current quarantine period. Upkeep of the house, an otherwise trying exercise, has now become a source of joy to family members. Children, grown men, even pets, everyone in the house is chipping in with their share of household chores. This relevant truth is beautifully captured to show how one’s relationship with one’s home, a relationship at the core of brand Asian Paints, is rekindled.

     

    Voiced by Piyush Pandey and directed by Neha Kaul of Corcoise Films, this video will surely bring a smile on everyone’s face and remind them what their home has been to them; a place of security.

     

    Speaking about this new ad, Amit Syngle, MD and CEO, Asian Paints: “Our second video is a very different take on the emotions associated with Homes, wherein the Home personification and its relationship with the people who live there comes to light in a very beautiful, interconnected way. The whole camaraderie between the home and the members, bring the joy in reliving those real moments which strongly define the emotional connect. Relationships rekindle the fun routines and some lively activities, combined with daily chores, bringing the social message of Stay Home Stay Safe alive.”

     

    Added Sukesh Nayak, Chief Creative Officer, Ogilvy India: “Staying at home we found a new corner in our home which has become our favourite spot and we found places to clean that we never did before. We found new love for our homes and we decided to capture this love in our film.”

     

    Sharing his thoughts on the film, Sam Balsara, Chairman and MD, Madison World said: “Asian Paints has done an amazing job of staying alive in the consumers’ mind, not by eulogizing their paint but empathizing with their consumers by highlighting to them the joys of doing household chores, staying at home; thereby making the most of the unfortunate circumstances that consumers find themselves in today. My compliments to Team Asian Paints and Ogilvy for the idea and producing not just one but two digital films from home. This move will earn Asian Paints tremendous goodwill of its customers which will benefit the Company for time to come. Asian Paints is not only the leader in Paints, but has behaved like one.”

     

     

  • The lineup also includes women cricketing stars such as Harmanpreet Kaur, Smriti Mandhana and Mithali Raj

    Ogilvy partners government in war against Covid-19

    By A Correspondent

     

    Ogilvy India has created an anti-coronavirus campaign for the Government of India, under the title, ‘Mask Force’. It involves some of India’s cricketers talking to the nation, starting with captain Virat Kohli and concluding with Sachin Tendulkar. The lineup also includes women cricketing stars such as Harmanpreet Kaur, Smriti Mandhana and Mithali Raj.

     

    Speaking about the exercise, Ogilvy’s Chief Creative Officer Worldwide and Executive Chairman, India, Piyush Pandey said: “For decades now, we at Ogilvy have stepped up to stand by our country’s needs through our CSR, be it for polio eradication, literacy, fighting crimes against women and many more causes. So as soon as the Government of India approached us for our effectiveness in spreading messages to the masses, we wholeheartedly jumped in to do our bit. I believed that ‘Mask Force’ would be a likeable term that could be used to galvanise the whole country, hence decided to name this program ‘Mask Force’.”

     

     

  • Recreates the famous ad to inspire people to stay home and stay safe

    Piyush Pandey drives ‘stay at home’ message for Asian Paints

    By A Correspondent

     

    Asian Paints has bought back its 2007 ad film, ‘Har Ghar Chup Chap Se Kehta Hai’. Narrated by Shri/Mr Ogilvy India, Piyush Pandey, the film has been stitched together with a montage of shots that is even more relatable now that everyone is home amidst the current quarantine period.

     

    Commenting on the ad, Amit Syngle, MD and CEO, Asian Paints Limited, said: “The purpose of the ‘Har Ghar chup chap se kehta hai’ is to make people feel the strong emotional connect a home brings in their lives. The current times are exceptional and at Asian Paints we believe that it is important to relive the happiness and joy around homes at the same time reminding people of staying home and being safe. Made with real home videos, the brand is inspiring people, by showing how people across are creating their own special moments in their homes and bringing hope and smiles in these tough times. Stay Home Stay Safe.”

     

    Added Sukesh Nayak, Chief Creative Officer, Ogilvy India: “What could be a better way to inspire people than recreate what they love, rewritten to address the current times.”

     

     

  • Korn Ferry is assisting the Board to induct additional Directors with diverse experience

    Zee Entertainment appoints Piyush Pandey as Independent Director

    By A Correspondent

     

    The Board of Zee Entertainment Enterprises Ltd (ZEEL) has appointed veteran adperson Piyush Pandey as an Independent Director based on the recommendation of Nomination & Remuneration Committee, with effect from March 24, 2020.

     

    Punit Goenka

    Speaking on the appointment, Punit Goenka, MD & CEO, Zee Entertainment Enterprises Ltd., said: “I am elated to welcome Piyush Pandey on the company’s Board. We all have experienced his creative work, which has directly touched our hearts. His sharp acumen and creative approach will help us immensely in driving the company to its desired goals. On behalf of the entire management of the company I welcome him aboard and look forward to working with him along with other esteemed members of our Board. In line with our commitment to further strengthen the Board, we aim to move swiftly with the help of our consultant to appoint additional Directors with diverse experience.”

     

    Piyush Pandey

    Added Piyush Pandey who is Chief Creative Officer Worldwide and Executive Chairman at Ogilvy: “I am delighted to join the Board of Zee Entertainment Enterprises Ltd., a pioneering company which has contributed immensely to the M&E Industry in India. Content creation as a process aims at multiple platforms in today’s era and it would be my pleasure to contribute to Zee’s journey of entertaining the world.”

     

     

  • Mile Sur icons Piyush Pandey and Louiz Banks reunite to lead the project

    Industry leaders join hands for a national water movement

    By A Correspondent

     

    Paani Ka Teeka, a project created by IdeaHive Media, a social enterprise currently focusing on water, education and job creation has partnered with Piyush Pandey and Louiz Banks for a music-based project to make the voice of water reach every corner of the nation. The duo, who will be reuniting after the iconic ‘Mile Sur’ anthem,  have garnered the support of music industry leaders like Zakir Hussain, Shankar Mahadevan, Shreya Ghoshal, Shaan, Vishal Dadlani, Harshdeep Kaur, Neha Bhasin, Pankaj Udhas, Salim Merchant, Sivamani, Mame Khan, Rakesh Chaurasia, among others to join hands with the campaign for water consciousness.

     

    Said Dilip Moorkoth, Founder Paani Ka Teeka and the Director of IdeaHive Media: “It’s a blessing to be able to get the support of industry leaders and domain experts who have believed in our vision with Paani ka Teeka. The objective of the campaign is to make this project a citizens’ movement and work towards a water-secure India.”

     

     

  • The agency has bagged nine clients in the recent past. And it’s won several awards, including the mother-of-all, the Grand Effie at the recent Effie’s Awards

    82.5 celebrates anniv, with many wins and awards

    By A Correspondent

     

    It was a celebration with a difference. The media was invited to a potluck, with senior staff from the now-not-so-new 82.5 Communications. So Chairman and Chief Creative Officer Sumanto Chattopadhyay brought in some Kosha Mangsho (Bangla Mutton Curry) made by his all-new Bong cook. Co-chairman and CEO Kapil Arora brought in some Chholay Masala and pickle and green chutney. Some amazingly tasty kheer with understated sugar by Mayur Verma. Samrat Bedi brought in the cake. As did WPP’s CFO in India Inigo Franco. And so on.

     

    The objective was to celebrate the first anniversary of the Ogilvy group’s 82.5 Communications. Piyush Pandey, Chief Creative Officer, Worldwide & Executive Chairman, India, The Ogilvy Group was in the house, and sitting along with Arora and Chattopadhyay to speak to the media.

     

    So well among other things, the agency has bagged nine clients in the recent past. And it’s won several awards, including the mother-of-all, the Grand Effie at the recent Effie’s Awards.

     

    It may be recalled that last year, Soho Square, the second agency from the Ogilvy India stable, was relaunched as 82.5. The new agency also subsumed all of Bates’s business.

     

    We asked both Pandey and Arora about why the Bisleri entry that bagged the Grand Effie wasn’t entered as an Ogilvy group entry. Had they done that – as some other agencies also club the work of their group, Ogilvy would’ve been a solo #1 and not having had to share honours with McCann. To be fair, in Effie’s 2014 too, Ogilvy was #1 and Soho Square with #5 and had bagged the Grand Effie for the Bharatiya Janata Party (BJP) election campaign. So the policy to give the smaller sibling agency a distinct identity is not new.

     

    Here’s what Arora said to the media:

    While Sumanto spoke to you about our work, our creative talent, our accolades, I would also like to shine a light on where we are on the individual things we set out to achieve in the last year:

     

    1. Build a profile of interesting India first businesses that resonates with our positioning.  90% of our client mix comprises India-first clients.  We also have global brands come to us, like Milo, which wanted a Tamil Nadu-out insight reflected in their work.  So they too see value in our India first expertise and approach.

     

    2. Open platform model – as a small outfit, it made absolute sense to keep brand custodianship, strategy and content expertise in house, while working with partners to offer allied services in media, social, PR, retail and activation.  In implementing that model, we had a few learnings and have since pivoted to build that circle of partners within WPP alone.  This helps us retain better quality control and ownership for our clients and a move like the WPP campus really aids is in that regard.

     

    3. Language first – we’ve already built in house language thinking expertise beyond Hindi and English, starting with Bengali, Marathi and Tamil.  This repertoire will continue to increase through a mix of in house talent and a circle of friends from the local film and theatre circuits

     

    4. Business – I’ve been here six months and I can tell you the energy has been electric.  Our mandates with our largest clients ITC, Himalaya, ACC, Bisleri have significantly strengthened.  We’ve won 9 of our last 11 pitches.  And bagged mandates from Nestle Milo, a few dairy projects with them as well, IDBI bank, Haldirams North, Hero Lectro, a few brands from the RSPL group, Campus Shoes, Pearson education and Jeeru – a jeera-based carbonated beverage right here in Mumbai.

     

    5. Elbows in approach to brands – with the coming in of Rishabha Nayyar, our National Planning Lead, he’s championed a whole new elbows in approach of getting to know consumers under the skin.  Every client-facing employee is encouraged to meet consumers one on one, before reaching the solutioning stage.  Little wonder that clients are looking at us for more upstream conversations, including a few strategy-only mandates, like FirstCry.

     

  • While the trio will oversee all creative work across markets in India, they will also continue to lead creative hands-on in Ogilvy Mumbai

    Post Sonal Dabral exit, Kainaz Karmakar, Harshad Rajadhyaksha and Sukesh Nayak promoted to CCOs at Ogilvy India

    By A Correspondent

     

    Following the announcement of the exit of Sonal Dabral from the agency, Ogilvy India has announced that Kainaz Karmakar, Harshad Rajadhyaksha and Sukesh Nayak will take on the joint responsibility of driving Ogilvy India’s creative product and reputation, as Chief Creative Officers. While the trio will oversee all creative work across markets in India, they will also continue to lead creative hands-on in Ogilvy Mumbai.

     

    Piyush Pandey

    Said Piyush Pandey, Chief Creative Officer Worldwide & Executive Chairman India, Ogilvy: “I consider myself very fortunate to have on my team three partners who have made a huge impact on Ogilvy’s creative leadership, and an even more significant difference to Ogilvy’s partnerships with clients. This promotion could not be more deserving! I am extremely proud to have Kainaz, Harshad and Sukesh on our India team. They are the future of Ogilvy and I am confident they will be the game changers in Ogilvy,”

     

    Kunal Jeswani

    Added Kunal Jeswani, CEO, Ogilvy India: “Sukesh, Kainaz and Harshad are powerhouses of energy and great talent. Over the last few years, their work across some of our largest clients has been modern in expression and execution, and as inspiring and memorable as any trademark Ogilvy India work should be. This is a rare and precious balance for any creative to strike. They understand the value of hard work and deep client relationships and I am sure they will do a fantastic job of driving Ogilvy India’s creative product and reputation.”

     

     

  • abral wants to explore options in content and content creation, something he has always had a keen interest in, notes a communique

    Sonal Dabral quits Ogilvy, to explore options in content creation

    By A Correspondent

     

    Sonal Dabral

    Sonal Dabral, Chief Creative Officer South & South East Asia and Vice Chairman Ogilvy India, has decided to move on. Dabral wants to explore options in content and content creation, something he has always had a keen interest in, notes a communique, adding: “With so much happening now in this space, Dabral felt the time was right to follow his passion and explore storytelling not confined to advertising. Ogilvy thanks Dobral for his many years of contribution to our offices across India and Asia, and wish him all the best on his next adventure.”

    Said Piyush Pandey, Chief Creative Officer Worldwide & Executive Chairman India, Ogilvy: “Sonal was one of my key partners in the creative renaissance at Ogilvy India in the early 1990s. He later moved on to do successful stints as the creative head of Ogilvy Malaysia and Singapore. Sonal came back to India as Chairman of Bates India and, after exploring DDB Mudra for a few years, joined Ogilvy again.  I wish him well and am certain he will make the content world shine.”

  • Hindustan Unilever and Star India were joint Client of the Year, while McCann Worldgroup & Ogilvy were joint Agency of the Year

    Joint Agency & Client of the Year at Effie 2020

     

    By A Correspondent

     

    The Big Boys of adland were in attendance till the very end. Leaving many in the audience wondering what the outcome was going to be. Piyush Pandey and Prasoon Joshi and almost their entire top decks of Ogilvy and McCann were in attendance.

    And finally when emcee announced that it was a joint winner, there was an uproar. And relief in some quarters. Both Ogilvy and McCann were doing fairly well in awards announced and it was difficult to determine right till the end on who the winner would be.

    The Effie Awards of the Advertising Club India was held with much fanfare on Friday in Mumbai. Hindustan Unilever Limited and Star India Pvt Ltd were adjudged joint winners as Effie Client of the Year, while McCann Worldgroup India and Ogilvy Group were named Effie India Agency of the Year.  The coveted Grand Effie was won by the EightyTwo Point Five Communications for the Bisleri Packaged Drinking Water – “Samajhdar Jante hai”.

    Speaking about winning at the coveted Effie, Partho Dasgupta, President of The Advertising Club said: “I would first like to congratulate all the winners of the awards. Winning an Effie has always been a matter of great pride for every marketer and each of the winners are truly deserving of this recognition. Effie India Awards 2020 continues to be the highest honor in innovation and effectiveness and with this award we continue to be committed towards recognising and rewarding thought leadership showcased by brands and advertisers.”

    Elaborating on the awards Mitrajit Bhattacharya, Chairperson, Effie Awards 2020 said: “Like every year, this year to we saw some of the best and game changing work being entered for the awards.  The superior quality of work has led to the marquee award categories like i.e. Client of the Year and the Agency of the Year for the first time in the history of the Effie being won by not one by two winners each. We are sure that the continuous evolution of the awards to reflect the changing media landscape by adding new and relevant categories will ensure that the awards continue to stay relevant and highly coveted.”

     

    EFFIE INDIA 2020 CLIENT OF THE YEAR

    EFFIE 2020 RESULTS FINAL

    EFFIE INDIA 2020 AGNECY OF THE YEAR

  • In partnership with a radio network, it has set up a phone number which lets anyone use this service

    Ogilvy comes up with reminder medium via ‘Fevi-call’

    By A Correspondent

     

    Fevicol has launched a new radio innovation that turns simple phone calls into reminders that stick. Through a partnership with a leading FM radio network, it has set up a phone number which lets anyone use this service. Conceptualised by Ogilvy, the radio innovation rolled out on January 9, through a series of radio spots.

     

    Piyush Pandey

    Said Piyush Pandey, Chief Creative Officer Worldwide and Executive Chairman – India, Ogilvy: “Repetition is an age-old memory trick we’ve all used in school while growing up. Through Fevi-call, we wanted to apply it to simple everyday reminders and make them stick in people’s minds. So, we turned an old medium like radio into a fun platform that anyone can use to reach their loved ones in a more effective way.”

  • The MxMIndia Mediaperson of the Year 2019 will be announced on December 20, 2019

    8 Days to Go!

     

    By A Correspondent

     

    Yes, the day is drawing closer. Just eight months to go for the 2019 MxMIndia Mediaperson of the Year award. The selection process has been done. We have had five rounds of shortlisting and now are waiting to see if a new star emerges over the next few days.

     

    As MxMIndia readers are aware, over the last few years, the MxMIndia Mediaperson of the Year has earned the reputation of being one of the more credible barometers of the highest performer(s) in the fields of advertising, media and marketing in a calendar year.

     

    Last year’s winner of the accolade was Piyush Pandey on his rise and rise in the global creative world. In 2017, it was Arnab Goswami for the launch of Republic TV. In 2016, we had Dentsu Aegis Network South Asia CEO Ashish Bhasin and for 2015 it was the BARC India core team of Punit Goenka, Shashi Sinha and Partho Dasgupta.

     

    Any guesses on who it will be this year? Wait for it. 10.20am. Friday, December 20, 2019

     

  • Shouvik will report to Kunal Jeswani, CEO, Ogilvy India

    Ogilvy Delhi gets Shouvik Roy as President & Head of Office

    By A Correspondent

     

    Ogilvy has announced the appointment of Shouvik Roy as President & Head of Office, Ogilvy Delhi. Roy will join Ogilvy Delhi on December 5 and will report to Kunal Jeswani, CEO, Ogilvy India.

     

    Said Jeswani: “Shouvik Roy brings a width of rich capability to Ogilvy. He will lead Ogilvy Delhi and help us shape its future. His strong, varied experience will help us stay ahead in a volatile, changing communication environment. And his warmth, compassion and love for great ideas will ensure our culture and our creative reputation continue to thrive.”

     

    Shouvik Roy

    Added Roy: “I am delighted to join an organization that has been a lifelong inspiration for me. The advertising industry is seeing rapid change and I hope that I will be able to play a meaningful role in shaping it and make it work for Ogilvy. I am looking forward to working closely with a very bright young team here in Delhi NCR and to my interactions with the industry stalwarts at Ogilvy.”

     

    Piyush Pandey

    Said Piyush Pandey, Chief Creative Officer, Worldwide & Executive Chairman, India, The Ogilvy Group: “Talent is the lifeblood of our company. Shouvik is a refreshing new talent who will bring new skills to Ogilvy India. We are excited to have him on board and partner him on his new journey at Ogilvy. Delhi is one of our finest offices with a great young team and a fantastic client portfolio. I’m sure Shouvik will do a great job of leading the work, our clients and our people.”