MxMIndia

Tag: Paytm

  • Rahul Kishore gets up, close and very personal with Jaskaran Singh Kapany, Vice President, Marketing at Paytm

    Selfie with RK | Jaskaran Singh Kapany, Paytm

    By Rahul Kishore

     

    It is extremely difficult to get Jaskaran Singh Kapany for a meeting. He works extremely hard and his time is blocked days in advance. However, this time he was offered an interesting session of rapid fire questions and he gave in easily. He’s both funny and serious at the same time and his mind is always ticking. I began by asking him

    What’s your biggest strength?

    Self-Belief. If you believe in yourself, nothing can come in the way of you getting what you want. Sounds simplistic. But it works.

    What’s your biggest weakness then?

    Impatience. I wish could be a better listener. I tend to expect people to get to the point sooner.

    Favourite CEO?

    Steve Jobs. Legendary product passion. Stellar foresight. Brutal execution. All these are killer qualities in a leader.

    Hardwork or luck?

    Hardwork. Always. Luck is boring and doesn’t work. Plus, I have never been lucky!

    How would you like to live your life all over again?

    I wouldn’t. I am happy as I am and that’s an honest answer

    If a movie were to be made about your life who would you like  to play you?

    Al Pacino for sure! He keeps it real, understated but delivers an emphatic punch when it matters and would play me well

    On a scale of 1-10 how weird are you?

    3.63 he answers dead pan

    Four words that describe you?

    Die-hard Optimist. Driven.  Fair. Funny.

    What are your superpowers?

    I can multi-task a serious quantity of work, with precision. Be it at work or home. Or both!

    How often do you destress?

    I learnt this very early in life –  life goes on, come what may.  So stress shouldn’t be given too much importance. It just adds an unwanted unproductive dimension to ones life. I find switching off easy. Spending time with Ira, our young daughter, is the best way for me to unwind.

    Dream job?

    Anything that would pay me for travelling the world 10 months out of 12. On second thoughts, I’d do it for free.

    If Bill Gates gave you 10 million US dollars to change something what would it be?

    Try and improve the apathy we show towards fellow beings.  I mean, just today there was a story about a father having to carry his 12-year-old son on his shoulders to three different hospitals in broad daylight and not making it. How this can happen in this day and age flummoxes me.

    Rate RK as an interviewer.

    Wily

     

    Rahul Kishore

    Rahul Kishore is an entrepreneur-turned-media professional-turned-media entrepreneur. And he’s pretty professional. If he’s not posting messages on Facebook, he’s messaging posts on Facebook. He plays badminton in the morning, gyms and swims and loves sinful shakes twice a day. Once married, always shy, is a father of two and a husband of one. Lives in Delhi. Is Managing Director, Taurus Infomedia

     

  • Company to invest Rs 50 crores in the new TVC campaign to be launched across media vehicles

    Paytm’s new campaign aims to boost brand messaging

    By A Correspondent

     

    Paytm has announced the launch of their new  TVC highlighting Paytm wallet’s multiple use cases to further strengthen its core messaging ‘Paytm Karo’. The focus of the campaign is to showcase Paytm wallet as an alternate currency leading the way to a cashless nation.

     

    The new campaign showcases the range of categories that Paytm users can make payments in an effortless manner in seconds. It showcases the power of the app to send money to relatives, make offline payments for fuel and groceries etc, book movie tickets or pay for utilities like electricity bills.

     

    Paytm will be spending a sum of INR 50 crores to execute the campaign. Through a combination of emotion and humor, the ad also highlights the QR Code scan feature of the mobile app and reflects the adoption of Paytm across various age groups. Conceptualized by McCann, the 360 degree initiative is set to integrate TV, Print, Radio and a digital mix of social media – Twitter, Facebook and Youtube.

     

    On the launch of the TV Commercial, Shankar Nath, Sr. Vice President – Paytm said, “We are extremely thrilled to roll out this TVC which focuses on increasing the ‘brand love & adoption’ for Paytm, and also aims at establishing a stronger connect with our users. With this TVC, we aim to highlight the range of categories and functionalities that Paytm brings to our users and how they can leverage it in their daily life. At the same time, we have maintained the core proposition of brand warmth in our communication and music has played a very important role to deliver this message.”

     

  • Armed with a war chest of Rs 3,200 crore, Paytm is hungry for acquisitions in the ecommerce space

    Have an idea? Paytm karo!

     

    By Anandita Singh Mankotia

     

    Alibaba-backed online e-tailer Paytm has readied a war chest of half-a-billion dollars as it scouts for acquisitions across the ‘local commerce space’, in line with its Chinese investor’s vision that the offline-to-online business category would be the biggest segment in the ecommerce space.

     

    “We have about $200 million in cash and the remaining $300 million could be through equity,” Paytm’s founder and Chairman & Managing Director Vijay Shekhar Sharma said. “We have also kept aside $50 million for investing in logistics and warehousing.”

     

    The $300-million equity could translate into a less than 10% stake in Paytm, based on the valuation of the latest investment by Alibaba Group Holding.

     

    Paytm, which has applied for a payment banking permit, is expanding into the ecommerce space as it tries to focus on the offline-to-online (O2O) businesses, in part via acquisitions. “We want to get into local commerce, which we feel will become the biggest segment in the ecommerce space,” Sharma said.

     

    O2O is a fast-growing business segment which combines the benefits of online retail with brick-and-mortar transactions. For example, food-ordering or grocery-ordering apps are expected to be large segments in ecommerce, Sharma said.

     

    The plan is in line with the global vision of Alibaba, Paytm’s biggest investor, of going big on the O2O segment.

     

    O2O helped Alibaba grow in India

    Offline-to-online (O2O) services have allowed Alibaba to tap shoppers even at brick-and-mortar stores. Customers can check their apps for discounts and promotions and pay with their mobile wallets to order goods from local stores.

     

    “O2O is a huge opportunity in India. It is a much bigger opportunity than ecommerce itself. The model allows a digital shopper to be driven offline. For instance, buy online and pick instore. Or buy online and return instore,” said Ashish Jhalani, founder of retail consultancy Etailing India.

     

    India’s Internet market is expected to become the fastest-growing in the world and reach a size of $137 billion (Rs 8.7 lakh crore) by 2020, according to Morgan Stanley. Consulting firm AT Kearney said earlier this month that it expects the Indian retail market to grow to $1.3 trillion by 2020. Paytm, the consumer brand of mobile Internet company One97 Communications, had raised $200 million from Ant Financial Services, an affiliate of Alibaba, for a roughly 25% stake earlier this year.

     

    As reported, the Alibaba group could invest some $600 million more in Paytm for another 20% stake, which would subsume an outstanding tranche of the previous transaction under which Ant Financial was to have pumped in another $375 million.

     

    The new infusion of funds could see Paytm valued at close to $3.7 billion (Rs 23,600 crore), compared with the $1-billion valuation of the previous funding round.

     

    The latest investment in the company, once complete, will result in investors diluting their equity by about 20%, bringing the stake of founder Sharma to under 23% from 28%.

     

    Source:The Economic Times

    Copyright © 2015, Bennett, Coleman & Co. Ltd. All Rights Reserved

    Licensed to republish

     

  • This is the first time a sponsorship deal for the BCCI has been concluded by a media agency

    Maxus & GroupM ESP win BCCI cricket home series sponsorship rights for PayTM

    By A Correspondent

     

    Media agency Maxus, with GroupM ESP, has won the sponsorship rights for PayTM, for all home cricket series to be played from September 2015 to October 2019. The bids were opened by the BCCI in New Delhi yesterday and announced immediately. The deal is valued at Rs 203.28 crores for 84 matches for the four-year period.

    This is the first time a sponsorship deal for the BCCI has been concluded by a media agency.

     

    Kartik Sharma

    Kartik Sharma, Managing Director, Maxus South Asia said, “We are extremely happy for partnering with PayTM, and helping them win the BCCI rights. Until now cricket has been dominated by other mature categories and this is the first time an e-commerce brand will be using the platform to connect and engage with its consumer base.”

     

    Shankar Nath, Senior VP commented: “We are delighted at becoming the Title Sponsor for all BCCI India cricket for the next four years. We firmly believe the partnership with cricket in India will help establish us even more as the dominant mobile commerce company in the country. As a growing brand which has big plans for a billion strong Indians there is no platform better than cricket in India.”

     

  • With over 12 years experience in the fields of advertising and marketing, Mr Kapany was VP, Marketing & Ecommerce, at ICICI Prudential Life prior to taking on Paytm portfolio

    Jaskaran Kapany quits ICICI Pru to join Paytm as VP Mktng

    By A Correspondent

     

    Jaskaran Kapany

    Mobile commerce facilitation firm Paytm has appointed Jaskaran Kapany as VP Marketing.

     

    With over 12 years experience in the fields of advertising and marketing, Mr Kapany was VP, Marketing & Ecommerce, at ICICI Prudential Life prior to taking on Paytm portfolio.

     

    His functional expertise traverses large scale Brand Building, Strategy, Consumer Insights, Media Strategy, Buying and Research.  As Vice President – Marketing at ICICI Pru, he spearheaded all national brand-building, consumer initiatives and was responsible for the ICICI Pru ‘Achche Bandeh’ campaign. He also managed the company’s E-commerce business for a short while.

     

    Prior to ICICI Pru, he spent over six years with Lowe Lintas and JWT. His experience here included large scale brand building, repositioning exercises, innovative activation projects with some of the world’s leading consumer brands including Unilever (Rin), Godrej (Brylcreem, Nutrine), SBI Mutual Fund, Standard Chartered Bank, Reliance Money, Baskin Robbins, Philips, De Beers (DTC) etc. He has also bagged multiple Effie awards for marketing effectiveness of his work.

     

  • Maxus New Delhi has won the media investment mandate for Paytm, widely regarded as the country's largest mobile commerce platform

    Maxus wins media mandate for Paytm

    By A Correspondent

     

    Leading media agency Maxus has won the media investment mandate for Paytm, widely regarded as the country’s largest mobile commerce platform. The business will be managed by Maxus, New Delhi.

     

    Paytm started with mobile recharge and utility bill payments and today it offers a full marketplace to consumers on its mobile apps. Paytm has over 12 million registered users. In a short span of time, Paytm has scaled to more than 7 Million orders per month.

     

    Said Vijay Shekhar Sharma, founder and CEO of Paytm, said: “Maxus has come on board to help us with our media investments and planning. What impressed us about the team at Maxus is their simple, effective and to the point approach with focus on a lot of new media vehicles and initiatives such as content, experiential etc. We look forward to working closely with the team.”

     

    Said V Narayanan, General Manager, Maxus New Delhi, “We are truly delighted with the win and look forward to creating a long term partnership with Paytm and One97communication. Mobile commerce and marketing is the future, and Paytm is pioneering several products and services in the field. We currently envisage an integrated strategy using our global proprietary Relationship Media Framework to create a deeper engagement with targeted consumers using smart media solutions.”

     

  • The win happens close on the heels of the agency winning the Tata Docomo and Paytm accounts

    Contract wins Amira Pure Foods account

    By A Correspondent

     

    Close on the heels on winning the creative mandate for Tata Docomo and Paytm, Contract will now handle the creative responsibilities for Amira Pure Foods Private Limited.

     

    Confirming the appointment of Contract as the new agency, Karan A. Chanana, Amira Group’s Chairman and Chief Executive Officer said, “We are extremely happy to announce the appointment of Contract as our new creative partner. Contract has a reputation of building memorable brands. We want Amira to become a leading and the most preferred food brand in India in the next 18 months. We felt that Contract understood our imperatives and sees an opportunity to create yet another memorable brand. We look forward to having a long, productive and professional association with Contract.”

     

    Contract’s Delhi office will handle the account that will require work across TV, Print, Radio and the digital media.

     

    Announcing the win, Rana Barua, CEO, Contract Advertising said, “It was an honour to get the business on the basis of our credentials and Amira’s faith in our team. Amira is a global leader in packaged rice and it is exciting for us to build the brand within a category that has a strong legacy of established brands.”

     

    “The fact that Amira has shown great faith in us as an agency puts a huge responsibility on our shoulders to create some exciting communication and lay the foundation of an exciting brand. The challenge for us is to not just create a new brand but also develop a unique creative language for Amira in the foods business,” said Ashish Chakravarty, National Creative Director, Contract India.

     

    While Amira, was considering other agencies as well, the business comes on the basis of the agency’s strong credentials. Contract has a legacy of long standing relationships – more than two decades of creating brands like Shoppers Stop and NIIT; and over 10 years of partnering brands like Dominos, Dabur, Cadbury and Asian Paints.

     

    Contract’s Delhi office has been buzzing with a great team and exciting work. On the back of the recent wins of Tata Docomo and Paytm, the team has been extremely confident in taking on newer challenges.

     

  • Contract Advertising's Delhi office has bagged the creative duties for Paytm over a strongly contested multi-agency pitch.

    Contract also wins creative mandate for Paytm

    By A Correspondent

     

    Contract Advertising has also won the creative duties for Paytm over a strongly contested multi-agency pitch.

     

    Confirming the development, Vijay Shekhar Sharma, Founder of Paytm, said: “We are very happy to announce appointment of Contract Advertising, as our new creative agency. Post a competitive evaluation process, in Contract, we have found an able creative partner who understands our target market opportunity very well. We are confident that with their strong creative capabilities, planning strength and a team with vast and varied experiences, Contract will help Paytm become India’s most loved mobile commerce brand.”

     

    The business, won on Contract’s strategic and creative skills, will be handled out of the agency’s Delhi office and will include campaign development across TV, print, radio, and digital media.

     

    “Contract is very excited to partner a brand like Paytm that operates in a very dynamic and competitive category.  Our integrated approach has yet again demonstrated our strength and expertise which clients are clearly seeing as our differentiated and visible edge over other agencies,” said Shivaji Dasgupta, Senior Vice President and General Manager, Contract Delhi

     

    Said Mayur Hola, Executive Creative Director, Contract Delhi: “Paytm interested us from the moment we were introduced to the product. It is meticulously designed yet extremely simple to use. Moreover the team there led by Vijay, the self-confessed ‘funaholic’ sweeps you off your feet with their passion and exuberance. The category is exciting, the product limitless in its ambition. We can’t wait to get cracking.”