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Tag: Partha Sinha

  • The Leo Burnett Group was Creative Agency, Famous Innovations was runner-up

    Goafest 2022 ends with some partying, a new Creative Agency winner & some stars in the house

     

     

    By Our Staff

     

    Saturday, May 7 saw curtains drawn on the 15th edition of Goafest. The three-day fest saw several marketing and glamour stars, master classes and parties and of course awards on each of the evening. Around 1500 delegates are reported to have been in attendance.

     

    Day 3 began with Mithali Raj – Indian women’s cricket captain in conversation with Sharlene Lobo, Anchor, Mirror Now.  This was followed by a digital conclave an introductory address by Gowthaman ‘Gman’ Ragothaman, CEO, Aqilliz & Co-Founder, Web3 Marketing Association. And then there was Sandeep Bhushan, Director and Head of India GMS for Meta.

     

    Later, there was a fireside chat on Diversity, Equity & Inclusion with Rathi Gangappa, CEO, Starcom India, Dheeraj Sinha, CEO & Chief Strategy Officer, South Asia, Leo Burnett, Rohit Ohri, Chairman & CEO FCB Ulka and Suhela Khan, Country Program Manager, We Empower Asia, UN Women on the panel. Post the lunch break, actor and comedian, Aiyyo Shraddha regaled the house with her stand-up act.

     

    Later then was a session on influencers with Ranveer Allahbadia, Niharika NM, Raj Shamani, and Madan Gowri moderated by Viraj Sheth, Co-Founder & CEO of Monk Entertainment.

     

    There was also Rujuta Diwekar, Nutrition Expert and Author in conversation with Anupriya Acharya, CEO-Publicis Groupe, South Asia.

     

    The highlight A&M session of the day was by Kash Sree – Executive Creative Director / Writer who was later engaged in a Q&A by Rana Barua.

     

    The last session for the day had actor Madhuri Dixit in conversation with actor Tisca Chopra.

     

    The mastercasses through the day were conducted by Keigan Pinto, Chief Creative Officer, FCB Ulka, Amaresh Godbole, CEO, Digital Technology Business, Publicis Groupe India, Ram Cobain Creative Shop, Meta, Prakash Jha, Indian film Producer, Actor, Director, and Screenwriter in conversation with Mayank Shekhar, journalist and film critic. The last of the masterclasses on YouTube Shorts by Google.

     

    At the Creative Abby, a total of 32 Video Craft ABBYs, 2 Radio Craft ABBYs, 29 Branded Content ABBYs, 13 Brand Activation & Promotion ABBYs, 4 Diversity ABBYs, 17 OOH ABBYs including 1 Grand Prix, 19 Still Print and Still Craft ABBYs, 4 Still Digital ABBYs, 20 Audio Visual TV/Cinema ABBYs, 41 Audio Visual Digital ABBYs, 1 Young ABBY, 2 Red ABBYs, 11 Integrated ABBYs and 3 Green awards ABBYs were handed out to deserving winners.

     

    Speaking about Goafest 2022, Anupriya Acharya, President – Advertising Agencies Association of India (AAAI) said, “Goafest 2022 had an electrifying start by celebrating the superpower within. It has grown to become the magnum opus event for the industry. With meaningful sessions and evenings filled with entertainment and fun, the last 3 days of the festival and the ABBYs, truly celebrated excellence and creativity, making Goafest a unique and enthralling experience. I would like to thank everyone who has contributed towards making Goafest 2022 a huge success with their encouragement and moral support. I’d also like to congratulate all the participants and winners in making the ABBYs’ an eventful evening at all three days.”

     

    On awarding the ABBYs at Goafest 2022, Partha Sinha, President – The Advertising Club said, “Goafest has once again proven itself to be an extravaganza that brings together the entire media and creative fraternity. Reinvigorating Goafest after a break of two years was a challenge that we successfully sailed through. After months of dedication and relentless work by the AAAI and The Advertising Club teams, bringing international jury and the enthusiasm witnessed from all has resulted into yet another marvellous festival this year. Our collaboration with The One Show this year proved to be a game changing proposition, making the ABBYs’ even more aspirational. I would like to extend my heartfelt congratulations to all the winners and also thank the jury for their meticulous and fair evaluation that makes Abby Awards more globally recognised.”

     

    Added Jaideep Gandhi, Chairman, Goafest 2022 Organising Committee: “After two difficult years, Goafest 2022 came together to celebrate the true essence of happiness and cheer amongst the industry. Over the last three days, not only did we witness some of the best speakers deliver insightful and encouraging talks, we also witnessed stories of empowerment and futuristic innovation. We also saw some of the brilliant creative minds engage and interact with each other, reiterating the true spirit of the festival. I’d like to congratulate each and every one for their incredible win.”

     

    Said Rana Barua, Chairman, Abby Awards Governing Council 2022 & Vice President of The Ad Club: “As we come to the conclusion of Day 3 and of Goafest 2022, I would like to take this opportunity to thank all the speakers and delegates for taking out time in to make the conference and the awards a great success. This year, we have witnessed an overwhelming response in terms of participation but what is heartening to note is that agencies are making their presence felt, showcasing some brilliant work.”

     

  • Day 1 saw the Media & Publisher Abby. Mindshare bagged the Media Agency of the Year title

    It’s Goafest time again…

     

     

    By Our Staff

     

    Goafest 2022 started on high energy. Singer Sukhbir electrified the auditiorium to kick off the 15th edition which happened after a two-year Covid pandemic-led hiatus. The festival started with the lighting of the lamp and the unveiling of AAAI’s new logo. The underlying theme being of celebrating The SuperPower Within.

     

    AAAI’s new logo has been created created by Tempest Advertising’s art director, Lohidasu. The agency’s design was chosen amidst 200 entries. The logo effectively brought the past, the present and the future of both AAAI and advertising in unison. The official unveiling of the redesigned logo at the Goafest, was done by Rohit Ohri, Chairman and CEO of FCB Ulka and film star, Yami Gautam.

     

    Further, the Industry Conclave presented by ABP Group marked the beginning of the festival with the first session of the day, witnessing actress Yami Gautam in a one-on-one conversation with Rana Barua, Chairman, Abby Awards Governing Council 2022 and Vice President of The Ad This was followed by a keynote by Vineeta Singh, Co-founder and CEO, SUGAR Cosmetics & Shark, Shark Tank India, who highlighted the importance of building a brand with quality products and content before focusing on advertising. She also emphasized the power of empowering a team, which mirrors the ethos of Sugar, passionately stating, “Empower them and let them go rule the world!”

     

    The next session saw Ankush Sachdeva, Co-Founder & CEO, Sharechat & Moj, in conversation with Vikram Sakhuja, Group CEO Madison Media & OOH at Madison World.  Following this was a session in partnership with the Advertising Standards Council of India (ASCI), where Rohit Kumar Singh, Secretary (CA), Ministry of Consumer Affairs & Food Distribution spoke with Piyush Pandey, Chairman of Global Creative Ogilvy Worldwide & Executive Chairman, Ogilvy India discussing the importance of consumer protection and its responsibility that we have as professionals. The session was moderated by Subhash Kamath, Chairman, ASCI & CEO, BBH, India. Singh ended the session on an impotant note: “If we don’t look after the interest of the consumer, who will?”

     

    After that Kiran Bedi, Former Lt Governor Puducherry and one of India’s best known retired IPS offices, highlighted the importance of leadership, emphasising: “Leadership is internal – you start with yourself; if you can’t lead yourself, you can’t lead people.”

     

    This year, for the first time ever,  after over 50 years of being solo, the Advertising Club collaborated with The One Show.

     

    Speaking about Goafest 2022, Anupriya Acharya, President, Advertising Agencies Association of India (AAAI) said, “It’s been a tough two years, and it’s great to be back on-ground not only in terms of organising the festival but also where achievements are concerned. We are thrilled to  have everyone back, bonding and celebrating this festival.”

     

    Added Jaideep Gandhi, Chairman, Goafest 2022 Organising Committee: “Goafest has undoubtedly grown into one of the most prestigious conventions in South Asia, bringing together some of the most talented and brightest creative geniuses from all walks of life to celebrate the ad-land spirit. We are looking to keep the overall exuberance of this year’s festival about enjoyment, about people coming together to celebrate and connect. As a result, we will be able to understand the true essence of organizing a festival after experiencing two major setbacks in the past. The Goafest festival gives young talent the chance to interact and learn from some of the industry’s stalwarts. These people have played a crucial role in paving the way for them, making the event worthwhile. In addition to these benefits, it serves as a place where young people can engage and network cohesively with the entire media and advertising fraternity.”

     

    Discussing the ABBY Awards at Goafest 2022, Partha Sinha, President, The Advertising Club said, “2022 is definitely a landmark year because of the collaboration of the Abby  Awards with The One Show, and this is a game-changing proposition. It gives a platform to a plethora of agencies, enabling it to become more global. We owe it to the industry to bring something of global standing especially when we are one large world.”

     

    Speaking about the Abbys Awards, Rana Barua, Chairman, Abby Awards Governing Council 2022 & Vice President of The Ad Club said, “A staggering number of participants has been witnessed, surpassing all previous records. In addition to agencies that have participated since our inception, we have also seen those returning every year. Overall, the numbers are higher this month since we had to package everything together in one month. This year and henceforth, Goafest will be considerably bigger and more extravagant.”

     

     

  • At the Advertising Club EMVIE Awards

    Wavemaker & HUL win big at Emvies 2022

    By Our Staff

     

    Pradeep Guha trophy for Young EMVIE Of The Year
    Pradeep Guha trophy for Young EMVIE Of The Year

    Media agency network Wavemaker pipped sibling Mindshare to be Agency of the Yeat the Emvie Awards held on Friday, March 25. The 22nd edition of the coveted Emvies happened in Mumbai with much fanfare and a full house. Hindustan Unilever was Client of the Year.

     

    The Advertising Club (TAC), this year, received 1054 entries with around 25 agencies participating. There were over 1200 professionals in attendance as 26 Gold and 51 Silver Emvie trophies being presented in addition to 42 Bronze Winners receiving recognition.

     

    Wavemaker Is The Media Agency Of The Year
    Wavemaker Is The Media Agency Of The Year

    Wavemaker with 395 points was ‘Media Agency of the Year’ and it also bagged the coveted the Grand Emvie for Mondelez India for the Cadbury Celebrations – Not Just a Cadbury Ad (Best Response to Covid 19). Mindshare with 375 points stood second and Lodestar with 160 points stood third.

     

    Hindustan Unilever Limited was declared ‘Media Client of the Year’. The Best Implementation Team of the Year award went to Wavemaker for Mondelez India Food Pvt. Ltd for Cadbury Celebrations  – Not Just a Cadbury Ad Google, the Presenting Sponsor, instituted special recognition for work done in the area of Inclusion. The campaign that backed the honour was McDonald’s  – Eatqual – One Bite Closer to Equality by DDB Mudra.   This will be a regular category in the EMVIE entry form from the next year.

     

    Hindustan Unilever Limited Is Best Media Client Of The Year
    Hindustan Unilever Limited Is Best Media Client Of The Year

    The Times of India Group instituted the Pradeep Guha trophy for the category Young Emvie of the Year.  The Pradeep Guha trophy was presented on stage by Partha Sinha, President, actor Dia Mirza, and Papia Guha wife of the Late Pradeep Guha.

     

    Said Aditya Swamy, Chairperson Of Emvie’s Organising Committee: “It is the privilege of the The Ad Club to shine the light on the best work in our industry and it is our endeavour through our award shows to inspire our community to keep raising the bar.”

     

    Added Partha Sinha, President, The Advertising Club: “It’s great to be back on the ground. The energy was infectious and the agency and clients had an excellent time celebrating the spirit of excellence. The winners were not only just best in class in India but they were of global standard. No wonder Emvies is called the Oscar of media awards.” said

     

  • Partnered by Google, Colors and TheTimes of India

    Emvies to be held on March 25

    By Our Staff

     

    The Advertising Club  is set to host the Emvies on March 25. With over 1000 entries this year, the event is scheduled to be held in open air. Mumbai from 6.30pm onwards.

     

    Said Partha Sinha, President, The Advertising Club: “It’s been a long break and we at TAC are eagerly waiting to see some of the great work that has been done in the last year and hope to recognise and reward the best of the best in each category. We have a special recognition – The Young Emvie of the Year, in honour of Pradeep Guha, a stalwart and legend in the world of Media and Entertainment. With Google being our presenting sponsor this year, it’s befitting that we’re looking for innovation at the heart of everything. We are excited and ready to get the ball rolling in earnest, move the inertia of the last two years into a juggernaut of momentum and host perhaps the grandest Emvies to date. All the best to every participant, may the best work win!”

     

    On being the Presenting Sponsor, Sapna Chadha, Vice President, Marketing – India, Southeast Asia and South Asia, Google Asia Pacific, said: “We are delighted to be partnering with The Advertising Club on the most prestigious and highly anticipated media awards. At Google, we incorporate innovation and creative strategy in everything we do and we’re eager to see what the young creative minds of India have produced in the past year. It is our absolute pleasure to be a part of this legacy and hope to see some great work being recognised.”

     

  • Association to bring in global standards of judging, jury selection and transparency

    Ad Club joins hands with The One Show for Abby

    By Our Staff

     

    Abby, the awards presented by The Advertising Club, has joined hands with The One Show, the leading global awards program in advertising, design and digital marketing. Notes a communique: “The association creates a new gold standard in recognising and awarding the region’s best creativity by bringing global standards of judging, jury selection and transparency to the already revered and established Indian awards brand.

     

    Kevin Swanepoel
    Kevin Swanepoel

    Speaking on the association, Kevin Swanepoel, CEO of The One Club for Creativity, said: “As the world’s premier non-profit advertising and design awards programme, The One Show is delighted to be associated with the Abby Awards of the Ad Club. The One Show is committed to raising the bar on creative judging standards all over the world. With India already a rising new global creative powerhouse, the Abby Awards will further add shine to a very respected domestic creative program.”

     

    Partha Sinha
    Partha Sinha

    Added Partha Sinha, President, The Ad Club: “Abby’s has been India’s mainstay for 56 years when it comes to recognising creativity & innovation across the communication industry. We wanted to add more heft and give Abby’s a place on the global stage it so well deserves. The association with ‘The One Show’ will enhance our judging standards to match global best practices, help in selection of juries and raise levels of transparency in the entire awarding process.”

     

    The Abby Awards will represent the South Asia region that includes India, Sri Lanka, Nepal, Bangladesh and Pakistan and has been doing so since 2004.

     

    In keeping with contemporary trends today, the Abby will include categories such as Direct, Design, Digital, Mobile, Technology, Still Craft, Digital Craft, Radio Craft, Video Craft, Brand Activation & Promotion, Branded Content & Entertainment, PR, Broadcaster, Publisher making it a total communication award in the true sense of the word.

     

  • Ogilvy and Mondelez India were awarded the Grand Effie at the Advertising Club's Effie Awards 2021 last Friday

    @Effie2021: McCann rules again. HUL tops client roster

     

    By Our Staff

     

    If you don’t see the customary photograph of the winning agency folk in jubilation on stage, it’s because this is an awards event being held in the pandemic.

     

    Although the restrictions on holding events has eased, the Effie Awards is different. In normal years, one needs to visit an ENT specialist on the day after. Given all the hullabaloo that happens. Heck, are we getting confused with the Emvies. Perhaps yes. It’s been a while since the Advertising Club has had one of its top draw award shows, and although the International Advertising Assoication conducted three awards in Mumbai in the last month-odd, the Ad Club Effies are decidedly the most coveted.

     

    The reason is simple: It measure efficiency of the creative. And it’s a part of a global network of awards. So the scores here add up to the global rankings and which are exceedingly critical for worldwide client pitches.

     

    Under normal circumstances, an MxM report wouldn’t have highlighted the sponsors of the event, but given the times we live in, every sponsorship needs to be recognised. So: Colors was presenting sponsor. The event was powered by MX Player and Aditya Birla Capital was Category Sponsor.

     

    So you’ve read the headline, but here’s it again: Hindustan Unilever and McCann Worldgroup India bagged the Client and the Agency of the Year titles respectively while The Ogilvy Group and Mondelez India were awarded the Grand Effie for Cadbury Dairy Milk’s campaign “Melting Power Distance”.

     

    Effie Awards 2021 were held virtually this year, so it was minus all the hooting and cheer, and minus Brian Tellis as the sponsor. The only bright spot was that the event started on time ended way before most people have consumed their third.

     

    The good news is that the Ad Club received a record 950 entries and saw participation from 51 agencies.

     

    Speaking about the participants and winners at the coveted Effies, Partha Sinha, President of The Advertising Club said: “Looking at the cases that have won here today, you will know for a fact that this is the highest level of award in this country. Effie India today is the most definitive award in the country – and is revered by both the client and the agency. I want to thank every single member of the jury, the participating agencies and the sponsors. You know that this award has reached the level thanks to all of you. Let the celebrations continue but more importantly let the effectiveness culture continue. As I had mentioned before we are going to hold Effie effectiveness workshops in Mumbai, Delhi and Bengaluru. Watch this space for more details.”

     

    Elaborating on the awards, Mitrajit Bhattacharya, Chairperson, Effie India said: “It gives me great pleasure to deliver the first virtual awards presentation of Effie India. It has been a long and tough journey over the past one and half years to bring this to life. To judge 950 entries over two rounds of judging by 520 judges, with minimal physical meetings has been quite a task. I thank each participating agency and client for their support. And a big thank you to our sponsors, the Ad Club managing committee, Effie committee and the Ad Club secretariat to make this possible.”

     

    EFFIE 2021 RESULTS

     

    EFFIE 2021 CLIENT OF THE YEAR (29.10.21)

     

    EFFIE 2021 AGENCY OF THE YEAR (29.10.21)

     

     

  • A new Managing Committee takes charge

    Partha Sinha elected Ad Club Prez, Rana Barua is Veep

    By Our Staff

     

    The Advertising Club announced the managing committee for FY 2021-2022 at its 67th Annual General Meeting. Partha Sinha, President – Response Bennett, Coleman & Co Ltd., was elected unanimously to lead the body. Sinha replaces former BARC India CEO Partho Dasgupta who was President from 2019-21.

     

    Speaking about his appointment, Sinha said: “It’s an honour to be able to serve as the President of The Advertising Club. We have a very powerful management team this year and we want to do some meaningful engagement with the advertising, media and marketing community. Last 16 months have been really difficult for the fraternity and we would like to ensure that we work closely with everyone to get some of the mojo back. Our primary focus will remain excellence. We will celebrate excellence, train people to create excellence and create forums where people can exchange thoughts and ideas around excellence.”

     

    The officebearers of The Advertising Club for 2021-2022 are:

     

    Partha Sinha

    Partha Sinha :  President

     

    Rana Barua

    Rana Barua :  Vice President

     

    Shashi Sinha

    Shashi Sinha :  Secretary

     

    Mitrajit Bhattacharya

    Mitrajit Bhattacharya:  Jt. Secretary

     

    Bhaskar Das

    Dr Bhaskar Das :  Treasurer

     

    Also on the managing committee:

    Punitha Arumugam

    Vikram Sakhuja

    Ajay Kakar

    Debabrata Mukherjee

    Rahul Johri

    Aditya Swamy

    Pradeep Dwivedi

     

    In addition, the following industry professionals have been co-opted:

    Raj Nayak

    Sonia Huria

    Sidharth Rao

     

    And these are special invitees:

    Avinash Pant

    Kartik Sharma

    Ajay Chandwani

    Sapangeet Rajwant

    Namrata Tata

    Rathi Gangappa

    Sabbas Joseph

    Sanjay Adesara

    Vikas Khanchandani

    Malcolm Raphael

     

    Dasgupta will continue as a member of the Managing Committee as the Immediate Past President for the ensuing year.

  • The detailed brief can be downloaded from www.timespowerofprint.com

    Times Power of Print launches 4th edition

    By Our Staff

     

    Times Power of Print (POP) has entered its fourth year year. The Times of India group has invited creative minds to build impactful print campaigns :that can make a big difference”.

     

    Infiniti Retail Ltd (Croma) has continued its association for the second consecutive year. The detailed brief can be downloaded from www.timespowerofprint.com

     

    Said Partha Sinha, President, Times Response: “There is no better medium than print to influence change, opinions and behaviour. It is also a medium that enables the highest level of innovation and messaging that can be put forth in a very compelling manner. Times Power of Print has been at the forefront of influencing change through creativity and has supported very relevant subjects in the last three years. We are very happy to continue our association with Croma on an extremely important subject given the times we live in. The aim of this initiative is to ignite and direct creative passion and the potential of print to have a large impact on society”.

     

    Added Ritesh Ghosal, CMO, Infiniti Retail Ltd. (Croma): “To move beyond the pandemic, we need to step out in the world and resume our productive lives and the mask is an essential safe-guard against a resurgence of infections. Till date, India as a society has achieved limited success in persuading people to wear masks in public. A false sense of invincibility combined with the mistaken belief that the mask is intended to protect the wearer from the world has led to compliance only by some people and some of the time. Croma which started serving customers in its physical stores since early June has witnessed this reluctance to comply among customers first hand. I believe the answer lies in educating the individual – creating awareness that the mask actually helps protect his loved ones from him rather than him from the rest of the world.”

     

    The contest will be open to all communication agencies – Creative, Media, Digital, PR and students above the age of 16. Students will stand a chance to win an Internship and vouchers from Croma.

     

     

  • So are the achche din back in printland? We speak to the President – Response at Bennett, Coleman & Co Ltd and find out

    MxM Live with Partha Sinha. Free, Frank, Freewheeling

     

    So on Saturday, August 15, The Times of India had a blockbuster of an edition across many centres. Mumbai, Delhi, Gurugram, Kolkata, Chennai and Hyderabad and perhaps a few others. We thought it was a good time to pitch for an interview with Partha Sinha, President – Response at Bennett, Coleman & Co Ltd (BCCL), better known as The Times of India group.

     

    Sinha had joined BCCL with much fanfare in March this year, just a few days before the Lockdown was effected. We had wanted to interview him on the day we first heard of the news – sometime in late Jan or early Feb, but guess it had to be under wraps. And then the Lockdown happened, and we didn’t think it right to stress him.

     

    When we learnt from his team about the super-thick editions, we thought it would the right time to pitch. They agreed. And so did he.

     

    So without further ado, here’s the interview. Free, frank and freewheeling. The interview talks about the blockbuster edition but delves into his views on the print business. Heck, why are we telling you this. Watch. Enjoy. Like.

     

    (PS: if you’d like to share, here’s a short link: bit.ly/MxMParthaSinha)

     

     

  • Raj Jain will be concluding his tenure with the media group today (March 31, 2020) after a tenure of five years

    Sivakumar Sundaram to take charge as CEC, BCCL from tomorrow

    By A Correspondent

     

    Sivakumar Sundaram will take charge as Chairman, Executive Committee (CEC) at leading media conglomerate Bennett, Coleman & Co Ltd (BCCL). Raj Jain, who is CEO of BCCL, will be concluding his tenure with the media group today (March 31, 2020) after a tenure of five years.

     

    Sundaram will take charge on April 1. In the new role, all functions of the company will report to him as CEC (word used in office advisory was not report to, but relate with). In addition, the RMD (short for Research & Market Development) team will relate with Mohit Jain who in turn will relate with Sundaram.

     

    According to an office advice, both Sundaram and Jain will join the Board of BCCL as Executive Directors.

     

    Sundaram has spent some 30 years with BCCL, across various roles. He incubated and grew Brand Capital after which he was elevated as President – Revenue. As has been reported, leading advertising captain, Partha Sinha, is scheduled to join BCCL in Sundaram’s position from tomorrow (April 1).

     

     

  • Sinha takes over from Sivakumar Sundaram who is tipped to be CEO of the group

    Partha Sinha quits McCann to head Response at BCCL

    Partha Sinha
    Partha Sinha

    By A Correspondent

     

    We were sworn to secrecy, so we kept our word. But it’s now confirmed and public: Senior media professional Partha Sinha is all set to join Bennett, Coleman and Company Limited (aka the Times of India group) as President, Response. Sinha is set to join the group next month (April 2020). Sinha takes over from Sivakumar Sundaram who is tipped to be CEO of the group. Sundaram is currently President, Revenue, BCCL

     

    A product of IIM Ahmedabad and IIT Kharagpur, Sinha is currently serving notice as Vice Chairman and Managing Director, McCann Worldgroup. He has earlier held senior positions at BBH, Ogilvy and Citibank.

     

    As has been reported, McCann has elevated Jitender Dabas as Chief Operating Officer. In the report we carried last week (Link), we did indicate that there is a transition likely… remember, we were sworn to secrecy.

     

    Last Monday, we also asked veteran mediaperson Dr Bhaskar Das, who does the series ‘Das ka Dum’ on MxMIndia on what would his recommendation be if he were asked by a media group on who to hire – an adsales honcho or someone from another field (Link). Once again, since we couldn’t talk about it, we just put in this teaser… but those in the industry who knew about the move had a hearty laugh.

  • ManipalCigna recently also unveiled a series of print advertisements in the leading Indian newspapers to raise health insurance awareness among the mass public

    ManipalCigna Health Insurance unveils its new brand identity

    By A Correspondent

     

    ManipalCigna Health Insurance has unveiled a new brand identity, including a new name, logo, website and a nationwide integrated marketing campaign as a reflection of two leading brands Manipal Group and Cigna Corporation coming together.

     

    Speaking about the new brand identity and campaign, Sapna Desai, Head – Marketing and Communications, ManipalCigna Health Insurance, said: “The institution of family is deep-rooted social system in India. A family plays an important role in the life of every person. The people are very much attached to their families, and health of the family is their top priority. The current brand proposition takes forward the brand philosophy of ManipalCigna, which is expressed in “Health hai toh life hai.”  Our new campaign brings alive the brands unique promise of being an empathetic healthcare partner for people who are willing to do whatever it takes to prioritize their family’s health and well-being. Further, to ensure a smooth roll out our new brand identity across all touch points, we used five step intuitive brand migration process – discover, strategy, ideation, messaging and rollout as we believe that a Brand is a promise that is expected to hold true throughout all interaction touch points with customers, partners, employees and communities

     

    Added Partha Sinha, Managing Director and Vice Chairman, McCann Worldgroup who conceptualised the launch campaign: “ManipalCigna as a brand represents the positive and empathetic face of health. We needed to context the brand in the newfound awareness and commitment of India towards family’s well-being and healthcare. It’s the biggest emotion that is driving India today and we wanted to be a part of that. It’s not just  about providing health insurance – it’s about partnering every Indian in their quest to have better healthcare and well-being of his/her family.”