MxMIndia

Tag: Paritosh Srivastava

  • He will report to Paritosh Srivastava, COO – Publicis Ambience

    Publicis India appoints Sirish Suveer as Vice President

    By A Correspondent

     

    Publicis India has announced the appointment of Sirish Suveer as Vice President. To be based out of Mumbai, Suveer will manage the business and growth for multiple brands at the agency. He will report to Paritosh Srivastava, COO – Publicis Ambience.

     

    Commenting on the appointment, Srivastava said: “Sirish joins us at an opportune time wherein our agency is on a terrific growth path and in the thick of exciting action on many brands. He has a balanced head, a very human heart and a way to charm people around. His proven track record of building effective brand strategies and executing complex projects with ease will bolster our communication capabilities further. I wish him the very best for his journey at Publicis India.”

     

     

  • The agency was awarded the extension after a hotly contested multi-agency pitch

    Publicis India retains creative mandate of Skoda Auto

    By A Correspondent

     

    Automobile brand Skoda Auto India has extended its partnership with its creative Agency on Record (AoR) Publicis India by another three years. The agency was awarded the extension after a hotly contested multi-agency pitch and will continue to manage the business out of its Mumbai office.

     

    As part of its mandate, it will handle all the sub-brands from Skoda including Rapid, Octavia, Superb, Kodiaq and the soon-to-be-launched Karoq.

     

    Tarun Jha

    Commenting on the partnership, Tarun Jha– Head of Marketing and Product, Skoda India said: “Skoda India is currently in a positive growth phase, and will be launching products across segments in the next few years. We were looking for a partner to help us achieve our goals and further strengthen Skoda’s equity in the Indian market. Publicis India showcased a thorough strategic and strong creative framework which was in alignment with the brand’s vision for the future. We are happy to be renewing our creative partnership with them and look forward to a great body of work in the coming years.”

     

    Paritosh-Srivastava

    Added Paritosh Srivastava, COO, Publicis Ambience: “We expected nothing less given the body of work created by us in the last three years, which has also been recognised by the global Skoda team. It was a long and tough pitch and we are thankful that the team at Skoda has entrusted us for another three years.”

     

     

  • He will report to Srija Chatterjee, Managing Director, Publicis Worldwide India

    Paritosh Srivastava named COO of Publicis Beehive

    By A Correspondent

     

    Publicis Communications has announced the appointment of Paritosh Srivastava as the COO of Publicis Beehive. Srivastava steps into the role in place of Sanjit Shastri, who passed away in September 2017.The appointment is effective immediately.

     

    Srivastava will take over the reins of the agency apart from continuing to lead Publicis Ambience as its COO. He will report to Srija Chatterjee, Managing Director, Publicis Worldwide India.

     

    Publicis Beehive is the advertising agency under Publicis Worldwide, India and is focused on serving startups and entrepreneurial ventures, and manages media buying, creative, PR and activation to drive growth for clients. Some of the clients it serves include Games24x7, Stovekraft, Xseed Education, e-Seva (MoPNG), UBS, MAAC, Tourism Malaysia, DSK Benelli, UIDAI, Pitaara Namkeen, Chambor Cosmetics, Sangeetha Mobiles among others.

     

    Commenting on the appointment, Srija Chatterjee said: “Publicis Beehive is what it is because of the relentless drive by Sanjit Shastri, whose untimely demise shocked one and all. Luckily, he has placed the agency on a pedestal that compares it to some of the best in the country. We are excited to have Paritosh Srivastava take over the reins and bring in his dynamism, astute business sense and ability to connect well with clients to drive the next phase of growth for the agency. I wish him all the luck for the role ahead.”

     

    Commenting on his additional role within Publicis Worldwide, Srivastava added: “I’m honoured to be given the mandate of leading Publicis Beehive. Unfortunately, the void left by my friend Sanjit Shastri is too big to be filled but I’m glad to be stepping in and look forward to further building on the legacy. Beehive is uniquely positioned in the market with its integrated offering and I see a huge potential for it in current business scenario. We have a solid team at Beehive and can expect some great momentum on both new business and work in the months to come.”

     

     

  • Kumar joins Publics India from Bennett Coleman & Co. Ltd. (BCCL) where he was  Chief Manager at The Economic Times

    Publicis India appoints Nikhil Kumar as VP

    By A Correspondent

     

    Nikhil Kumar

    Publicis India has announced the appointment of Nikhil Kumar as Vice President. Based out of Mumbai, Kumar will focus on both organic and inorganic growth for the agency and will report to Paritosh Srivastava, COO, Publicis India.

     

    Kumar joins Publics India from Bennett Coleman & Co. Ltd. (BCCL) where he was Chief Manager at The Economic Times, looking after the brand performance and brand health of ET, while heading the Brand Equity product portfolio.

     

    Paritosh Srivastava

    Commenting on the appointment,  Srivastava said: “We are happy to have Nikhil Kumar on-board the agency. Nikhil has donned multiple hats and comes with rich experience of both sides across organizations. We’re confident that his vast exposure in the realm of Marketing & Advertising will play a distinctive role in offering meaningful solutions to clients and further strengthening the agency relations.”

     

    Expressing his thoughts on joining the agency,  Kumar said: “Publicis India has been in the news lately for putting out a plethora of good work and key people appointments. I was impressed by the vision and direction that Paritosh and team had for the future of the agency and how I would play a key role in shaping it. I’m excited to begin this new chapter and help achieve bigger milestones for the agency.”

     

     

  • Kansai Nerolac also attempts to dispel the notion of emulsion paints being more expensive than distemper

    Nerolac takes on distempers in ad by Publicis

    By A Correspondent

     

    Kansai Nerolac has relaunched its popular interior paint, Nerolac Beauty Emulsion, positioning it as a more discerning choice of paint in the long run.

     

    The TVC, conceptualised and executed by Publicis India makes for a more discerning choice that actually turns out cheaper.

     

    Speaking about the campaign, Anuj Jain, Director – Decorative and Industrial Sales & Marketing, Kansai Nerolac Paints said: “With this campaign, we are addressing a consumer need for better finish and value from the paint. There is a common perception that emulsions are expensive as compared to distemper and this campaign aims to demystify that myth. Our beauty emulsion offers a great finish with longer life and the coverage is much better than distemper, hence, making it a right choice for people looking to paint their homes.”

     

    Adding his views, Bobby Pawar, Managing Director & Chief Creative Officer – South Asia, Publicis India said: “Nerolac Beauty is a popular emulsion. The idea therefore needed to be rooted in the notion of discernment amongst masses. And that’s how the peculiar situation of the parents’ judgement and acumen about the choice of their daughter’s groom came about.”

     

    Said Paritosh Srivastava, Chief Operating Officer, Publicis Ambience: “Our attempt here is to bust the myth that emulsion paints are more expensive than distempers, in a manner that’s humorous and entertaining. It’s almost a sales pitch that’s weaved in an engaging storyline with proven actors. We’re confident that the strategy will lead to disproportionate upgrades from distemper and help deepen the category penetration.”

  • The quirky TVCs in the campaign take a subtle dig at SUVs and other car owners

    Publicis Communications goes quirky to promote Skoda Octavia

    By A Correspondent

     

    Skoda Auto India has released an integrated campaign for the launch of the new Skoda Octavia. The car is positioned as ‘Tough meets Smart’ which came from the insight that consumers choose SUVs for their macho imagery, even if they lack substance and features. The quirky TVCs in the campaign take a subtle dig at SUVs and other car owners.

     

    Commenting on the campaign, Bobby Pawar, MD & CCO, Publicis South Asia said:“We went for the tongue-in-cheek ‘Simply Clever’ way to not only talk about the first-in-segment features of new Octavia but also create its desirability amongst SUV and entry level luxury car intenders. In the clutter of product-led automobile advertising, we took slice-of-life situations and conveyed the brand message in a simple and humorous way.”

     

    Added Paritosh Srivastava, Chief Operating Officer, Publicis Communication: “The segment in which Octavia operates was shrinking due to the advent of compact SUVs and small cars from Luxury brands. Octavia has been the segment leader and with new features and design language that can any sedan or SUV head-on. We are confident that this campaign will grow the nos for Octavia disproportionately by acquiring the shares from large segment of compact SUV and entry level luxury offerings as well.”

     

    Said Tarun Jha, Head of Marketing and Product, Skoda Auto India: “Skokda Octavia’s popularity has grown with every new launch. The new Octavia, has undergone a complete revamp in terms of design and features. We wanted to challenge the status quo and set the new benchmarks for the segment.

     

  • Publicis communications has crafted the campaign around the line 'Jahaan Fan Dikhe, bol do"

    Publicis Communications conceptualises Sony LIV’s sports campaign

    By A Correspondent

     

    Sonyliv, the OTT platform from Sony Pictures Network has released a 360-degree campaign for the upcoming cricket series of India.

     

    Publicis Communications has crafted the campaign around the line ‘Jahaan Fan Dikhe, Bol Do’. The thought behind the campaign comes from the fact that a fan of the game cannot but help share with his fan friends, any piece of news concerning the sport they love and the team they love.

     

    Said Uday Sodhi, EVP and Head – Digital Business, SonyLIV said: “By making India’s international cricket tour available to SonyLIV audiences we intend to reinforce our credentials as the online destination for fans to enjoy an ultimate cricketing experience. ‘Jahaan Fan Dikhe Bol Do’ fuels the passion that rages within each fan while celebrating this sport. The campaign urges cricket fans to spread the cheer and unite in the rallying cry of superior sporting action.”

     

    Added Paritosh Srivastava, Chief Operating Officer, Publicis Communications: “Indian cricket being available on SonyLiv is a huge opportunity. The idea is to maximise this in terms of attracting fans to our platform. Tough part was to come up with an idea on cricket that is fresh and unseen. We believe that ‘Jahan fan dikhe bol do’ captures the true spirit of the Indian fan and does justice to the religion cricket is on our country. The idea has the potential to make the fans the evangelists of the brand.”

     

    Said Jigar Fernandes, Head of Creative, Publicis Communications: “The insight here is that when a fan gets any news about his team, he cannot help but share it with his gang. For Indian cricket fans, the news that cricket is now on SonyLiv is big. All this campaign does is nudge these fans to go out and spread the word.”

     

  • The account will be handled out of the agency's Bengaluru office

    Publicis wins Kingfisher Ultra Max account

    By A Correspondent

     

    Publicis has announced that it has been awarded UB’s Kingfisher Ultra Max. The account will be handled out of the agency’s Bengaluru office. KF Ultra Max was launched in 2014 and JWT is the incumbent agency.

     

    Said Samar Singh Sheikhawat, Senior VP – marketing, United Breweries: “Having partnered with Publicis for a year now we have seen exceptional work done on the Heineken brand. From there it was a natural progression to enhance the scope of our engagement with this outstanding communications partner. We are delighted to partner with them on the KF Ultra Max brand, which is one of the fastest growing brands in our portfolio. We believe the agency will bring their strategic vision and creative clarity to further drive traction and business growth for the brand”

     

    Added Nakul Chopra, CEO, Publicis South Asia: “There is no better accolade for us than when an existing client awards more brands to us. We are both humbled and honoured. I am sure our teams will only work harder to partner them towards more & more success.

     

    Said Paritosh Srivastava, COO, Publicis Ambience on the win: “Kingfisher is an iconic brand and a giant in the alcobev industry, we are thrilled to work on its high potential variant Ultra Max. The team in Bengaluru led by Theresa Ronnie has done a great job on Heineken and made the decision in our favour easier. We respect the client for creating a great product and having a sharp vision for it. We’re confident that our work will get KF Ultra Max a disproportionate share of the fast growing super premium strong beer segment”

     

  • Publicis India will work on the strategy and creative deliverables of Shop CJ

    Shop CJ appoints Publicis to handle creative mandate

    By A Correspondent

     

    Shop CJ has appointed Publicis as the advertising agency following a multi-agency pitch. Publicis India will work on the strategy and creative deliverables of Shop CJ spearheading the next phase of growth for the brand.

     

    Confirming the news, Dhruva Chandrie, COO, Shop CJ said: “The market environment today requires Shop CJ to collaborate with the best agencies and engage with consumers 24/7 through all relevant touch points. Publicis in its commitment to bold, brave ideas, brought on the table their years of experience in the allied sector and business. Their global capabilities in advertising and digital media make them uniquely equipped to bring innovative, integrated solutions to what we’re trying to achieve. With their appointment, I look forward to extremely progressive and innovative marketing and consumer engagement campaigns. This would further strengthen our brand equity, and help make great impact on the people we serve.”

     

    Commenting on the development, Paritosh Srivastava, COO, Publicis Ambience, says, “CJ is a huge conglomerate in Korea. We are privileged to partner them in India. They are already on a terrific growth trajectory. Our task is to help them hit escape velocity even faster. We are offering them an integrated solution across mainline, digital and PR leveraging the Publicis Power of One to deliver their India ambitions. ”

     

  • Fortifies its image among consumers, highlights its highly credible customer service in the TVC

    Publicis Ambience unveils brand campaign for UrbanClap

    By A Correspondent

     

    UrbanClap has announced the launch of its first TV commercial in association with Publicis Ambience. A part of its marketing strategy, UrbanClap hopes to strengthen its position among both consumers and competitors as one of the best on-demand service providers in the country.

     

    As a platform that provides all kinds of services like plumbing or repair work, UrbanClap feels that a good customer experience is vital to its success. Thus, to communicate this high level of quality and trust among consumers, UrbanClap decided to communicate its vision via this TVC.

     

    Commenting on the launch, Abhiraj Bhal, Co–founder, UrbanClap said, “The launch of UrbanClap’s TV advertisement is an important moment in the journey of our two-year-old company. We are transforming the way people utilize these services – from beauty to home repairs, yoga to tutors etc. We are excited to take our brand to the next level with this TVC and hope to scale to greater heights in the near future.”

     

    Elaborating on the launch, Paritosh Srivastava, COO, Publicis Ambience said: “The biggest challenge for a services marketplace in our country is trust and quality. We have used human relations as metaphors to emphasize the quality of our service providers, these relations are endearing and relevant to audiences across strata. We strongly believe this campaign will help create a positive disposition towards UrbanClap.”

     

    Added Jigar Fernandes, Executive Creative Director, Publicis Ambience: “We all knew what this launch meant for UrbanClap, because you never get another chance to make a first impression, especially in this great Indian startup mela. Every step of the way we worked together with the good guys at UrbanClap as it was their first TVC experience. It was a fun mix of pressure, responsibility, left brain logic, right brain blabbering, passionate arguments and bro hugs.”

     

  • The brand will be handled by the agency's Mumbai office

    Publicis Worldwide wins SonyLIV’s creative mandate

    By A Correspondent

     

    SonyLIV from Sony Pictures Networks has assigned its creative mandate to Publicis Worldwide. The account was won following a multi-agency pitch. The brand will be handled by the agency’s Mumbai office.

     

    Sony LIV is a premium video-on-demand (VOD) service by Sony Pictures Networks’ (SPN) providing multi-screen engagement to users across platforms. Launched in January 2013, SonyLIV enables users to discover 21 years of rich archival and original content from the network channels of SPN.

     

    Uday Sodhi
    Paritosh Srivastava

    Commenting on Publicis winning the SonyLIV creative mandate, Uday Sodhi, Executive Vice-President and Head, Digital Business, Sony Pictures Networks India, said, “During the last three years, a lot of effort has gone behind building brand SonyLIV. In Publicis we saw the right creative partner who could help us with their strategic insights. With their expertise we hope to drive impactful campaigns and create meaningful conversations around our brand.”

     

    Expressing their view on the account win, Paritosh Srivastava, COO, Publicis Ambience said, “We are excited and proud to be associated with a brand like SonyLIV. In this digital era, with the growing audience, video-on-demand is the future of entertainment. SonyLIV has been one of the early entrants in the OTT space and we aim to cohesively work with the brand team to realize the grand ambitions.”

     

     

  • The platform receives over 5000 customer requests each day for services across 60+ categories

    UrbanClap partners Publicis to launch inaugural brand campaign

    By A Correspondent

     

    UrbanClap has partnered with Publicis to launch their first ever brand campaign on television this year. UrbanClap has previously run a variety of outdoor and social media campaigns while working in tandem with different agencies.

     

    Founded in October 2014 by Abhiraj Bhal, Varun Khaitan, and Raghav Chandra, UrbanClap is India’s leading services marketplace. Currently, UrbanClap has operations in 7 cities, with over 36,000 professionals on the platform, and receives over 5000 customer requests each day for services across 60+ categories.

     

    Abhiraj Bhal, co-founder at UrbanClap, said, “We are confident that Publicis, with their innovative approach and creative solutions will enable us to drive impactful media presence and assist us in building a strong consumer brand. We look forward to working with them.”

     

    Paritosh Srivastava (COO, Publicis Ambience) & Jigar Fernandes (Executive Creative Director, Publicis Ambience) said, “UrbanClap has very strong fundamentals. It is helping bridge a real need gap for an emerging world with first world aspirations. It has taken the tougher path to build the business in a segment that has remained unorganized till now, and our job is to let the world know honestly and interestingly about their approach. We’re confident that with the trust and collaboration from the entire team at UrbanClap, we will succeed in achieving this task.”