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Tag: Parineeti Chopra

  • The duo's off-screen camaraderie is well-known; which was further brought alive during their shoot for the new ad and marketing campaign

    Arjun-Parineeti appointed brand ambassadors for JBL

    By A Correspondent

     

    Outspoken on-screen couple Arjun Kapoor and Parineeti Chopra have been chosen as brand ambassadors of JBL India. Known for their vibrant personalities, their cool attitude, connect with young India and passion for music, the duo’s off-screen camaraderie is well-known; which was further brought alive during their shoot for the new ad and marketing campaign.

     

    Commenting on his appointment Arjun Kapoor, Brand Ambassador, JBL said “JBL is a renowned international brand with presence across the globe known for its awesome products and mind blowing sound quality. Being a music enthusiast, I have always been a huge fan and brand loyalist of JBL products! I am super thrilled to become the new brand ambassador for JBL India which strengthens my association with the brand. It was great to work with my first co-star and buddy Parineeti while shooting this awesome TVC.”

     

    Parineeti Chopra, Brand Ambassador, JBL added “Music and sound are very important triggers for any actor as it encourages and inspires better performance. It gives me immense pleasure to be part of JBL, a brand which always delivers quality sound every single time! JBL’s exciting and fashionable range of products is absolutely amazing and automatically manages to pump up my mood and make me want to PARTY! This has been one of my absolute favourite projects and working with Arjun again was like the icing on the cake!”

     

  • Parineeti will be the new face for the brand and will feature in their upcoming brand campaign that focuses on Indian values

    Parineeti Chopra is brand ambassador of Videocon d2h

    By A Correspondent

     

    Videocon d2h has announced the addition of Bollywood actor Parineeti Chopra as brand ambassador. Parineeti will be the new face for the brand and will feature in their upcoming brand campaign that focuses on Indian values.

     

    Through the new campaign, Videocon d2h will showcase their innovative and technologically advanced Unlimited Asli HD Recorder & the new Radio Frequency Remote with earphones which assures convenience and comfort for television viewing.

     

    Sharing his views on the campaign, Saurabh Dhoot, Director, Videocon said, “Indian values epitomize our society. They are a part of our lifestyle and culture. Our new brand campaign featuring Parineeti captures some of these sentiments of Indian values and integrates it with our product deliverables. We believe Parineeti is the most appropriate choice to communicate our brand values. With all these unique features, one can attend to others, without missing the action on TV.”

     

    Commenting on the new brand campaign, Anil Khera, CEO, Videocon d2h, said, “With Videocon d2h, now you can pause your TV, record unlimited content, which means you won’t have a problem being interrupted anymore. We are happy to have Parineeti as a part of the Videocon d2h family.  In addition to her acting talent, her connect with the Indian masses will definitely help us reach out to our customers. Our main focus is to enhance the customers’ television viewing experience.”

     

    The campaign highlights the solution Videocon d2h will provide their customers with this new product that gives the option of Recording, Pause Live TV, rewind-forward.

     

    Videocon d2h currently offers 500 channels and services which includes 27 Asli “HD” channels and services and a host of regional channels.

     

  • WeChat, a global mobile social communication application, unveiled its latest brand campaign with Bollywood stars Parineeti Chopra and Varun Dhawan as its brand ambassadors

    WeChat aims to reinvent social communication on mobile

    By A Correspondent

     

    L toR: Varun Dhawan, Dennis Hau, Parineeti Chopra and Rahul Razdan

    WeChat, a global mobile social communication application, unveiled its latest brand campaign with Bollywood stars Parineeti Chopra and Varun Dhawan as the brand ambassadors of WeChat in India to boost its marketing effort.

     

    The brand campaign captures the spirit of WeChat of being young, effervescent and instant. The campaign also showcases WeChat’s features like voice messaging, group chat and special emoticons in an engaging manner.

     

    Sharing his views on WeChat’s success in India,  Dennis Hau, Head of International Product Center, Tencent International Business Group said, “India is an exciting youth-driven smartphone market and we are committed to it. With its unique product features like Voice Messaging and Moments, WeChat enables Indian users to communicate with their friends and family in a richer manner. We are encouraged by the very positive response that we’ve got from Indian users so far, and with this brand campaign, we hope to consolidate our market leadership.”

     

    With a bundle of innovative features, WeChat is all set to re-define the way people communicate with each other. “With WeChat, we aim to provide users with our innovative mobile social sharing features and a more secure communication platform. WeChat not only allows friends to connect with each other, it also allows brands to interact with their customers creating a personalized two-way channel. We have also selectively released our SDK and API for developers to develop apps on WeChat. WeChat is creating a unique ecosystem where users connect socially with their friends as well as engage with celebrities, brands, and businesses making it an all-in-one app, to serve the different needs of our users,” said Rahul Razdan, Head of Tencent India.

     

    WeChat has also introduced “Official Accounts” on its platform, a feature that can be utilized by companies and merchants to build interactivity with their fans in a new and innovative way. Leading brands like Café Coffee Day, Big Bazaar, Yahoo! Cricket, Goibibo, Santa Banta, and Tradus are amongst the earliest brands to start their Official Accounts on WeChat in India.

     

    The global free mobile social communication application WeChat, was launched in India in July last year across iPhone, Android, Symbian, and Windows Phone platforms and was recently launched on the BlackBerry platform as well.