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Tag: Parineeti Chopra

  • Features Parineeti Chopra

    Mullen Lintas films for Bajaj Almond Drops

    By Our Staff

     

    Bajaj Almond Drops has launched a new campaign featuring Parineeti Chopra. Created by Mullen Lintas with a tagline ‘Hair Karenge Dare’, the campaign targets young consumers.

     

    Commenting on the campaign, Jaideep Nandi, MD, Bajaj Consumer Care Limited, said: “The challenge given to Mullen Lintas was to give the brand a narrative that is not just problem-solution but occupy a space that young consumers would relate to.  The film is rooted in a true insight and the execution brings it alive.”

     

    Talking about the campaign, Azazul Haque, CCO, Mullen Lintas, added: “The brand had got in the problem-solution space in the past few years and we wanted to shift it into something more attitudinal that women of today could relate to. The idea of ‘Hair Karenge Dare’ was loved by all from the very go. Also, the idea was to break the clutter in the category. The creative idea of Challenging the mirror does that. It’s rooted in an insight, is extremely attitudinal and breaks the clutter.”

     

  • Tagline is Bharat ka heavy flow champion

    Paree Sanitary Pads collaborates with film Saina

    By Our Staff

    Hygiene brand Paree Sanitary Pads collaborates with Bollywood’s newest release – Saina, a biographical sports film starring Parineeti Chopra as Saina Nehwal. The brand in its endeavour to empower women associates with the film.

    Said Sahil Dharia, Founder and CEO, Paree: “We at Paree are committed to create a sense of confidence in every girl and to be a champion by prioritizing her needs. Our Paree girl is born empowered; she just needs her wings so she can shine. It is gratifying to have Saina as the voice of our brand and our philosophy. Her persona is truly inspirational, and her ambitious aura strengthens the spirit of womanhood among youth. Through this association we have taken our vision to a larger platform that we believe can encourage and motivate every girl to dream big and be a go-getter like Saina and Parineeti.”

    Added Vinod Bhanushali, President – Media, Marketing, Publishing (TV) and Music & Co-Producer (T-Series) of Saina: “Through this visual montage, Paree aims to create a platform for women to shine and encourage them to champion through every challenge. Paree has been a pioneer in the women hygiene space with innovative and progressive approach on menstruation. Saina is a story of a young girl who dreamed, fought all odds, and challenged herself to become World No. 1 badminton champion. The brand collaboration was a perfect fit for the film.”

     

  • The agency: Mullen Lintas Mumbai

    Bajaj Almond Drops gets new ad

    By A Correspondent

     

    Bajaj Almond Drops, the biggest brand in Bajaj Consumer Care Limited’s haircare portfolio, has launched a campaign featuring Parineeti Chopra. The agency: Mullen Lintas Mumbai.

     

    Commenting on the campaign, Jaideep Nandi, CEO, Bajaj Consumer Care Limited, said: “Bajaj Almond Drops has always believed in bringing improved consumer experiences with evolving consumer needs. With changing lifestyle , beauty aspirations and environmental changes, need for better nourishment of hair has been growing, which we have addressed by doubling the content of Vitamin E in our product, making it 6 times more than an unbranded hair oil . The New Almond Drops Hair Oil helps reduce hair fall by upto 80%, enabling women to experiment with new hairstyles daily.”

     

    Talking about the campaign, Azazul Haque, CCO, Mullen Lintas, added: “The benefit of 6X Vitamins and reduction of hair fall had to be delivered with a lifestyle insight. Also, the brand wanted to connect with the younger generation as well. So, the idea of a new hairstyle every day that leads to hair fall looked contextual, relevant, and creatively interesting. So that consumers get to see the benefits of 6X Vitamins in Bajaj Almond Drop Hair Oil in a way that’s relevant to their lifestyle context.”

     

     

  • This campaign is being promoted through social media and is being executed in the month of April

    SugarFree urges people to #StayHomeStayFit

    By A Correspondent

     

    SugarFree has launched its digital campaign – #StayHomeStayFit that urges people to adopt healthier habits during this quarantine period by doing in-home exercises, inculcating healthier food habits and avoiding the unhealthy calories of sugar by switching to Sugar Free Green. This campaign is being promoted through social media and is being executed in the month of April.

     

    Notes a communique: “The campaign has two legs. The first leg is social-distancing from sugar where Parineeti Chopra, Chef Sanjeev Kapoor and nutritionist Pooja Makhija are seen encouraging people to distance themselves from consuming sugar by switching to healthier options like SugarFree Green. The second leg is with influencers like Rocky & Mayur, Vipul Goyal, Aadar Malik, Raunaq Rajani, Gaurav Kapoor and many more who have taken the StayHomeStayFit challenge and are trying to get fitter during this lockdown by talking about their fitness journeys and taking suggestions from their audiences for diet tips and workouts through their social media pages.”

     

     

  • Parineeti launches the #MySareeMyWay campaign for Julahaa

    Julahaa Sarees signs on Parineeti Chopra as brand amb

    By A Correspondent

     

    Julahaa Sarees from Surat has signed on Parineeti Chopra as its brand ambassador. The association also marks the launch of their campaign – #MySareeMyWay that highlights the dynamic nature of Indian sarees establishing that there is no right or wrong way of wearing a saree –just one’s own way.

     

    Speaking about the development, Sudarshan Santosh Budhia, Director & Owner – Julahaa Sarees said:“At Julahaa Sarees, we believe in spotting opportunities and developing a sustainable solution for the same.In the past five years, we have worked passionately to bring ornate sarees in materials such as Art Silk, Georgettes, Linen, Chanderi, Organza and Matka Silk to special occasions, and our efforts have paid off. We have seen the same passion for good work in Parineeti. From Dimple Chaddha in Ladies vs. Ricky Bahl to Bindu Sankaranarayanan in Meri Pyaari Bindu and now Jiwani in Kesari, Parineeti has reinvented herself for every role. Her passion for her art is evident in the range of roles she has chosen for herself. We are very happy to welcome Parineeti aboard as the face of the brand.”

     

     

  • The actor will be the as the new face for its colour make-up category Avon True

    Parineeti Chopra roped in as the face for Avon

    By A Correspondent

     

    Cosmetics major Avon has roped in actress Parineeti Chopra as the new face for its colour make-up category Avon True.

     

    Said Swati Jain, Marketing Director, Avon India: “Democratising beauty and freedom of expression are at the heart of Avon. We believe in beauty for all: anyone, anywhere should be able to feel confident and express themselves. For more than six decades, Avon has been improving the lives of women globally and supporting causes that matter to women the most like breast cancer awareness and gender-based violence. We wanted a personality who could emulate our practices. Parineeti has always chosen strong, off-beat film roles, and has a unique personal style sense. She has always been vocal about social issues and she resonates with our brand philosophy and attitude towards beauty. We are happy to have her as the brand ambassador of Avon True.”

     

     

  • It has appointed Parineeti Chopra as its brand ambassador

    Medimix repositions identity on turning 50

    By A Correspondent

     

    Having completed 50 years since its inception in 1969, Medimix is shifting focus towards the youth. With its new positioning, ‘Get SkinFit with fast acting Ayurveda,’ it has appointed Parineeti Chopra as its brand ambassador.

     

    Said Pradeep Cholayil, Chairman & Managing Director, Cholayil Pvt Ltd, on the association with Parineeti Chopra: “We wanted a face for our brand to carry forward our legacy and were clear that this face would connect with a new, younger audience while at the same time not alienating our core consumers for whom Medimix has become an integral part of their daily life. This year marks the 50th year of Medimix’s journey of providing Ayurvedic goodness. We are repositioning  our brand with an objective of contemporizing our Ayurvedic offering and becoming relevant to new age consumers.”

     

    Added Sanju Menon, Executive Vice President, Leo Burnett: “With 50 years of skin expertise, Medimix is re-launching their portfolio with a new promise. As their strategy and communication partner, we decided to bring Parineeti onboard to take this new proposition forward. We believe her persona will drive greater connect with the younger audiences and give the brand a new impetus. We are excited with the association and hope to drive growth for the brand in the market through it.”

     

     

  • Bajaj Almond Drops campaign trended on twitter with the hashtag #LoadMatLo

    Bajaj Almond Drops hair oil relaunches its ‘Load Mat Lo’ campaign

    By A Correspondent

     

    Bajaj Almond Drops has unveiled its integrated campaign titled ‘Load Mat Lo’, which features Parineeti Chopra as the brand ambassador. Besides traditional media like TV and Print, the brand has also engaged with consumers via digital activities and has planned for outdoor advertising in key markets.

     

    Commenting on the thought process behind this campaign, Sandeep Verma – President, S&M at Bajaj Corp said: “These days, young women shirk at the idea of oiling their hair. The core reason for this is the sticky and heavy feeling on the head. It feels like there is a ‘load’ on their head. However, with Bajaj Almond Drops hair oil they don’t need to worry about chip-chip and greasy hair. Bajaj Almond Drops hair oil gives their hair the nourishment it needs without the heavy feeling on the head. Our ‘Load Mat Lo’ campaign strives to provide a solution to the unnecessary worrying in the context of hair oiling.”

     

     

  • Bajaj Almond Drops campaign trended on twitter with the hashtag #LoadMatLo

    Bajaj Almond Drops hair oil relaunches its Load Mat Lo campaign

    By A Correspondent

     

    Bajaj Almond Drops has unveiled its integrated campaign titled ‘Load Mat Lo’, which features Parineeti Chopra as the brand ambassador.

     

    Commenting on the thought process behind this campaign, Sandeep Verma – President, S&M at Bajaj Corp said: “These days, young women shirk at the idea of oiling their hair. The core reason for this is the sticky and heavy feeling on the head. It feels like there is a ‘load’ on their head. However, with Bajaj Almond Drops hair oil they don’t need to worry about chip-chip and greasy hair. Bajaj Almond Drops hair oil gives their hair the nourishment it needs without the heavy feeling on the head. Our ‘Load Mat Lo’ campaign strives to provide a solution to the unnecessary worrying in the context of hair oiling.”

     

     

  • A unique narrative with 6 different endings featuring Parineeti Chopra as the protagonist

    Nivea Lipcare launches new digital campaign ‘Unlock your Sparkle’

    By A Correspondent

     

    Nivea has released its digital campaign titled ‘Unlock you Sparkle’ that has a series of six short, 30-seconds films, for Nivea Original Lipcare’s Sparkle range.Each of the films have a different twist and ending as per the type of the personality.

     

    Said Maximilian Wegener, Head-Nivea Skin Care Portfolio: “Nivea Lip Care is known to be the moisture expert around the world and the Original Care Lip Balm is the core of our assortment. In 2018, we wanted to offer an exciting, attractive limited edition to young consumers – six collectible sparkly outfits with Nivea classic original care inside. Right on trend of bling and glitter, these six sparkling outfits are an essential to every girl’s handbag. The campaign is quite unique as it is centered around expressing personality facets. Just like how every personality has multiple facets, our Nivea Lip Care Sparkle Edition has multiple colors. Each color represents a personality trait, be it boldness, creativity, drama, poise etc”.

     

    Commenting on the film, Parineeti Chopra said: “I love the new Nivea Sparkle lip care range and I know young girls would enjoy using them too. The digital film series is unique in its approach because of the six different narratives and it almost felt like shooting a film show-reel. I also believe that it is one the smartest campaigns as it portrays 6 different moods and personalities, and interestingly there is this one single product that suits them all”.

     

    Added Mark Mcdonald, Head of Creative, DigitasLBi, Mumbai: “Nivea’s Original Care Lip Balm has always been an essential part of any lip care routine. Now with the new limited-edition sparkle packaging, they are the perfect match to your style and personality as well. Given the level of interaction and personalization the digital medium offers, it made sense to do a film that allowed each colour and personality type to be explored in a fun way. The key of course was identifying the kind of personality types our TG would resonate with, and then fitting those types to each colour. Shooting the film was a challenge, given the unique format of six endings. But thanks to an amazing performance by Parineeti and great direction, we managed to pull it off well.”

     

     

  • Initiative to reach out to the youth fraternity keeping in sync with the evolving brand attributes

    Lyra Leggings gets a new face in Parineeti Chopra

     

     

    Parineeti Chopra has joined the club of celebrity endorsers of Lux Group as brand ambassador of Lyra.

     

    Positioned as legging for anytime anywhere, the manufacturers of Lyra, Ebell Fashion, a Lux group company, has plans of premiumisation and portfolio expansion and thus signing up with Parineeti Chopra facilitates targeting the current youth fraternity.

     

    Announcing the brand association, Udit Todi, Director, Ebell Fashion, said: “In a very short span of time the brand has helped us to strengthen our presence in the burgeoning women’s leggings category. We have also extended our brand portfolio to intimate wears like lingerie and loungewear for women. Lyra is slowly progressing and carving itself out as a lifestyle brand with the aim to expand into further categories beyond leggings with differentiated offerings in an endeavour to command the highest share in this market.”

     

  • Titled "Load Mat Lo", the campaign features leading Bollywood actress Parineeti Chopra as the main protagonist

    Get rid of the load on your head, emphasizes Bajaj Almond Drops in latest campaign

    By A Correspondent

     

    In today’s fast paced world, people have the tendency of taking a lot of unnecessary load in their lives. These range from mundane worries like travelling woes, what to wear when going out, need to be visible on social platforms, etc. to the more worrisome ones like extreme stress at work, health & financial woes etc. All these worries do take a toll on individuals who are often left wanting for a way out.

     

    This insight was the inspiration for Mullen Lintas Mumbai’s new campaign on Bajaj Almond Drops Hair Oil. Titled “Load Mat Lo”, the campaign features leading Bollywood actress Parineeti Chopra as the main protagonist.

     

    Commenting on the thought process behind this campaign, Ameya Dangi, Head of Marketing – Bajaj Corp said: “People don’t like oiling their hair regularly because they find some oils to be extremely sticky, chip-chipa and heavy, a feeling which they dislike. It is like a “load” on their head and they have to put up with it for the sake of nourishment just like they put up with a host of unnecessary worries without a really good reason. But with light & non-sticky Bajaj Almond Drops hair oil, they can give their hair the nourishment it needs without having to put up with the heaviness on their head. For us, this new campaign idea “Load Mat Lo” brilliantly works on this very relatable insight of “unnecessary worrying” in the context of hair oiling and Bajaj Almond Drops.”

     

    The film titled ‘Load Mat Lo’ begins with the protagonist, in this case brand ambassador Parineeti Chopra, being told by her partner about the hair oil that he has shopped for her. On seeing the bottle, she immediately cautions him that she doesn’t prefer taking the load of coconut oil on her hair. To elucidate her point, she conducts a small experiment on his head by placing a paper-weight on his head and comparing it to a feeling that one gets by applying coconut oil in one’s hair. But with Bajaj Almond Drops, the feeling is just the opposite as it makes one feel light and easy. All this with the brand being fortified 300 per cent more with Vitamin E.

     

    Highlighting the strategic insight behind the film, Ayyappan Raj, EVP-Mullen Lintas said, “The consumer of today is always on the lookout for innovation on a product or brand they endorse. With the hair oil category flooded with multiple players, it was imperative that we play up features of Bajaj Almond Drops that stand out. Thankfully, there were more than a couple of features that worked in its favour including it being the lightest in its category and further fortified with 300 per cent vitamin E. This led us to zero down on the idea of ‘load free’, as that is was what most people too want from their lives. All these traits have been captured really well in the film.”

     

    Explaining the creative execution behind the film, Shriram Iyer, NCD-Mullen Lintas said, “While most hair oil brands tend to play up the usual advantages that can be derived by using them, we chose to highlight one of the biggest differentiator for Bajaj Almond Drops – it being the lightest in its category. This core point has been bought out well in the film where one can really feel the difference in applying an oil that is easy on the hair vis-à-vis the others that tend to make it heavy & sticky. We are sure the concept will get consumers to choose Bajaj Almond Drops hair oil when they go to shop for oil the next time around.”