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Tag: Omnicom Media Group India

  • Omnicom Media Group will set up a new bespoke unit, TATA@OMG, to manage the business

    Omnicom awarded digital duties for Tata Motors Passenger Vehicles

    By A Correspondent

     

    Omnicom Media Group has been awarded the digital mandate for Tata Motors Passenger Vehicles, following a competitive market review that lasted over two months. Omnicom Media Group will set up a new bespoke unit, TATA@OMG, to manage the business under its group leadership team in India.

     

    Speaking on the appointment, Vivek Srivatsa, Head – Marketing at Tata Motors, said: “We have been focusing a lot on our digital marketing, keeping in line with the cars we are launching and the intended TG. We were looking for partners who could walk the talk with us and take our digital marketing to the next level. What the OMG team came up with is very disruptive, adding a new dimension to marketing in the current context as well as the future.”

     

    Commenting on the win, Harish Shriyan, CEO of Omnicom Media Group India, added: “We’re extremely proud to add such an iconic brand like Tata to our client roster. We look forward to working with the team on continuing their momentum through sophisticated communications strategies and driving fresh growth for the brand.”

     

    Added Sudhir Nair, Managing Director of Omnicom Media Group India: “A Tata win is always prestigious and special. And it is especially rewarding to work with a legacy brand in a revival mode. The turnaround story of Tata Motors Passenger Vehicles is phenomenal. We are delighted to partner with them at such an interesting moment in their brand story. We look forward to collaborating with the team on creating some industry/category firsts and setting some benchmarks in automotive advertising.”

  • Shriyan will now oversee the performance of the group’s four offices in the country

    Harish Shriyan promoted to CEO of Omnicom Media Group India

    By A Correspondent

     

    Omnicom Media Group India has strengthened its local leadership by promoting Harish Shriyan to the role of Chief Executive Officer. Shriyan will oversee the performance of the group’s four offices in the country, as well as drive its further expansion across the country to accommodate the demands of new growth.

     

    Having been with the group since its establishment in India in 2007 and serving as Chief Operating Officer since 2013, Shriyan has developed an unrivalled understanding of its agencies’ niche offerings amidst a highly competitive marketplace.

     

    In this new capacity, Shriyan will work closely with the leadership of OMD and PHD, namely Priti Murthy and Jyoti Bansal respectively, fueling the agencies’ continued growth, driving digital transformationand innovation for its clients, and delivering exceptional performance in the Indian

     

    “Over the past decade, Harish has played an integral role in establishing Omnicom Media Group’s presence in the Indian market,” commented Torie Henderson, CEO of Omnicom Media Group – South East Asia and India. “This promotion is a testament to his hard work and dedication over the years, as well as the respect and trust he has earned from our staff, clients and partners. He has a clear mandate to drive innovation, digital transformation and performance for our clients and I am delighted that he has risen to this challenge.”

     

    Added Shriyan: “Having been with the group for just over a decade, the agencies and its people have become like family and I can’t think of a better place or team to be a part of. I am excited to take on this new challenge and work closely with our talented management team on the next chapter for our agencies, especially at a time when the media and marketing landscape is transforming so rapidly and profoundly. There has never been a more exciting time to work in the industry, with emerging opportunities allowing us to make an even bigger impact for our clients’ brands. I look forward to raising the bar even further for our agencies, our people and our clients.”

  • Her appointment is effective October 2017 and she will report to Torie Henderson, CEO, Omnicom Media Group, SEA & India

    Priti Murthy to join OMD India as CEO (from Maxus)

     

     

    By A Correspondent

     

    Omnicom Media Group-owned agency, OMD India has bolstered its leadership strength with the appointment of Priti Murthy to the role of CEO. She joins OMD from Maxus where she has been Chief Strategy Officer. In her new role, Priti will lead OMD across all business functions, with a focus on building and leading future-ready teams, managing client relationships, and securing new business and growth. Her appointment is effective October 2017 and she will report to Torie Henderson, CEO, Omnicom Media Group, SEA & India. OMD India has completed a decade of being in India.. It may be recalled that in April this year, Jasmin Sohrabji who led the Omnicom Media Group (and OMD India specifically) moved to a global role and was replaced by Henderson.

     

    In a career spanning over two decades (of which 13 has been with GroupM’s Maxus) in media planning, insights and strategy, Murthy has led Maxus’s  development of Moribus, a behavioural science lab that attempts to merge the disciplines of behavioural science, sociology, and psychology to solve real-life business problems. She is also a certified coach that value adds to her leadership skills.

     

    “OMD India is marked by an outstanding global and local client roster, a full-fledged national presence and a very talented team committed to taking OMD India to even greater heights. Priti’s appointment will ensure OMD’s accelerated growth that will not only take OMD to the next level, but also stay at the forefront of change. We are delighted that Priti is joining our network and are sure she will contribute to considerable growth of OMD,” said Torie Henderson.

     

    Commenting on the appointment, Stephen Li, OMD’s APAC CEO said, “Our success as a network is clearly determined by the strength of our people and leadership. A comprehensive and intense search for the right leader, led us to Priti, who is the perfect candidate to spearhead the next phase of development in a critical market like India. A goals-oriented, industry leader with a proven track record of success especially in the realm of data, digital and content, Priti will ensure we continue to deliver on the OMD promise of championing powerful, creatively-led, insight-driven work for our clients.”

     

    In late 2016, it may be recalled OMD India entered into a partnership with Omnicom-owned DDB Mudra Group in India to consolidate its media services under the OMD brand with Mudra Max.

     

    Added Harish Shriyan, COO, Omnicom Media Group India added, “As the media landscape continues to change at a dramatic pace, technology led innovation is crucial for the future of our business. Priti’s role is not only as a key contributor in shaping and strengthening the value-proposition of our already established team, but also in bringing proven expertise that enhances our overall network. We are delighted to welcome her to OMD India.’’

     

    Speaking about her role, Priti Murthy said, “It’s a great role, with enormous possibilities. OMD is a network that has established itself as a strong agency, leveraging the best of innovation, creativity, and results. It’s going to be an exciting future and I am committed to driving OMD’s continued growth and ambition in India.”

  • Henderson moves into the new role from her position as President, Global Account Management

    Change of guard at Omnicom Media Group India: Torie Henderson to lead from Singapore as Jasmin Sohrabji takes on global leadership role

    By A Correspondent

    Jasmin Sohrabji

    Omnicom Media Group, the media services division of Omnicom Group Inc, has named Torie Henderson as CEO of Omnicom Media Group South East Asia and India.  Henderson, who moves into the new role from her position as President, Global Account Management, Omnicom Media Group Asia Pacific, replaces Jasmin Sohrabji, who has been appointed to a global leadership role within Omnicom Media Group. Sohrabji had taken charge as CEO of OMG SE Asia and India in May 2013.

    Commenting on the appointment, Cheuk Chiang, CEO, Omnicom Media Group, Asia Pacific, said: “Our success as a network is clearly determined by the strength of our people and leadership. In Torie we have a great leader, whose experience in client, talent and market development will assure that we continue the momentum that Jasmin and her team have built in our fastest growing region.” Thanking Sohrabji, Chiang said: “As we welcome Torie in her new role, we are thankful to Jas for her great work and we wish her all the very best as she takes the world stage,” Chiang added.Henderson will be based in Singapore, reporting directly to Chiang.

     

    Torie Henderson

    During her 11-year tenure with Omnicom Media Group, Henderson has held a number of leadership roles, including heading OMD International in Hong Kong and serving as the CEO of Omnicom Media Group Singapore.  An advocate for service excellence, innovation and ground-breaking media partnerships, Henderson helped grow the breadth of Omnicom Media Group’s client roster while also expanding the depth of its existing relationships with leading regional and global marketers. A strong believer in the value of training and mentoring as a critical component of organizational effectiveness, she has served as the Chairperson for Campaign Asia Pacific’s MediaWorks programme for four consecutive years.

     

    Defining her priorities in her new role, Henderson said, “Over the past several years, Omnicom Media Group agencies in South East Asia and India have delivered strong and consistent growth, as well as many of the industry’s most award winning campaigns – my priority will be on developing the tools and talent required to accelerate growth, drive innovation and inspire creativity.”

    Sohrabji joined Omnicom Media Group in 2007 with the mandate of setting up OMD’s India operations.  With more than two decades in the industry, Sohrabji has collected multiple accolades and distinctions, including recognition as “Agency Innovator 2009” (The Internationalist, UK), “Agency Head of the Year” (Media Magazine, Asia) and “Woman Achiever of the Year- Advertising” (GR8 Magazine, India). In September 2013, she also brought in PHD to India with Jyoti Bansal at the helm.

     

  • Nair's appointment is effective immediately and he will be based in Mumbai

    Sudhir Nair to head digital mandate at Omnicom

    By A Correspondent

     

    Sudhir Nair

    Omnicom Media Group India has appointed Sudhir Nair as Managing Director – Digital. In his new role, Nair will drive the digital agenda for the network and its brands – OMD and PHD as well as lead its growth and momentum.

     

    A digital evangelist with more than 15 years of experience, Nair moves to Omnicom Media Group from Grey Global where he set up their digital offering incorporating a holistic and comprehensive set of services for leading brands across multiples sectors. Under his leadership, Grey Digital transformed into an agency delivering award winning, effective work with the distinction of having won the Agency of the Year accolade, twice at the Indian Digital Media Awards (IDMA) besides other accolades. Post Grey, Nair set up a full service creative agency 21N78E. Prior to that, Nair has spent time at Duckshake.com, Booz Allen & Hamilton, Repro India Limited and VANS Info & Investor Services.

     

    Commenting on his appointment, Jasmin Sohrabji, CEO India & SEA of Omnicom Media Group, said, “As a network, Omnicom Media Group has witnessed a huge growth in digital across all platforms – search, display, social, and mobile offerings in India. Sudhir’s proven track record of delivery will keep our momentum going with a focus on further growth and innovation. Sudhir will work collaboratively with the business units and agency leads to further our digital mandate.” “As a network, we are committed to investing in talent to ensure that we are ahead of the curve when it comes to digital expertise and we are thrilled to have Sudhir on board,” added Jasmin Sohrabji.

     

    Nair commented, “Digital has transformed the advertising and marketing industry for the better. Thanks to the digital revolution, customer engagement has been taken to another level leading to more meaningful brand and consumer connections. In this exciting landscape, I am delighted to join Omnicom Media Group, a network at the forefront of digital innovation. I am looking forward to work closely with both the experienced as well as young talent that exists within the agency to strengthen our offering and make it more future facing.”

     

    Nair’s appointment is effective immediately and he will be based in Mumbai. Nair moves to the position vacated by his predecessor, Avinash Jhangiani, who has taken the role of Chief Innovation Officer within Omnicom Media Group India.

     

  • Excerpts from the 'What Next in 2016' report presented by Omnicom Media Group India in collaboration with MICA

    Top 10 Digital Trends by OMG

     

    By A Correspondent

     

    Omnicom Media Group India in collaboration with MICA (formerly Mudra Institute of Communications), Ahmedabad has released a report titled What’s Next in 2016 – Top 10 Digital Trends in India. The report prepared by Omnicom Media Group India’s Innovation team covers the Top 10 trends for India in 2016, the implications for brands as well as predictions from platform providers like Google and Outbrain.

     

    The Top 10 trends revealed in the report are:

    1. India gets Mobile-ized

    2. Commerce Everywhere

    3. Story Rises Above the Medium

    4. Moment Marketing breaks Silos

    5. Rise of OTT Content

    6. Social Moves into Walled Ecosystems

    7. Internet scales up from Urban to Rural

    8. Vernacular Content Rises

    9. Internet of Me

    10. Form vs Function in Wearables

     

    Commenting on the report Avinash Jhangiani, Managing Director – Digital & Mobility, Omnicom Media Group India, said, “2015 saw consumers getting served up and spoilt by ecommerce start-ups with same-day delivery, 24/7 customer service and 365 days of mouth-watering discounts. This now leads to higher expectations in 2016 and requires brands to reimagine marketing for the new Indian consumer. While change is the DNA for start-ups, it is hard for well-established brands. To counter well-funded start-ups, established companies are being forced to let go of mass marketing channels and adopt digital for higher returns on investments. The trends report provides the necessary direction for brands across industries to invest in digital.”

     

    Guy Hearn, Chief Innovation Officer, Omnicom Media Group Asia Pacific said, “There are now so many touchpoints that channel-centric planning makes diminishingly little sense. Instead, we need to better understand both the consumer journey and the consumer experience – and plan with a focus on consumer experience. The marketing department now needs to break down silos to create a focus on better customer experience and product innovation. We do hope that the report inspires the industry for the year ahead.”

     

    Here’s an executive summary of the report:

    2015 saw consumers getting served up and spoilt by start-ups with same-day delivery, 24/7 customer service and 365 days of mouth-watering discounts. These start-ups nailed customer experience and redefined marketing as we know it! This now leads to even higher expectations for 2016.

     

    While change is in the DNAof start-ups, it is hard for well-established businesses. To counter well-funded start-ups, established companies are being forced to let go of mass marketing channels and adopt digital for higher returns on marketing investments.

     

    Furthermore, as we continue to see consumers taking control of brands, companies now need to actively listen and engage with customers in moments that matter to them. Brands investing in content marketing are moving forward now, adopting an integrated media strategy with consistent, persuasive storytelling across channels.

     

    Spends are therefore growing towards mobile, content, social and online video. Also with ecommerce now increasingly enabling the last mile transaction for brands, brands will now be able to develop more effective media and communication strategies for greater marketing funnel throughput.

     

    These trends will lead to increased investments in programmatic media and data platforms for sustainable business benefits. In addition, as mobile internet penetrates further into rural markets, brands have opportunities to reach and engage consumers with OTT (over-the-top) and vernacular content.

     

    It is time to put the customer at the centre (not media)and his/her journey hast to be well understood. It is no more the responsibility of the CMO alone to drive customer centricity in a company. Marketing teams now need to break down enterprise silos and integrate functions for better customer experience and product innovation.

     

  • Omnicom Media Group India has aligned its search, social and performance marketing operations under Resolution Media

    Omnicom aligns search, social & performance mktng under Resolution Media

    By A Correspondent

     

    Avinash Jhangiani

    Omnicom Media Group India has announced that it has completed its consolidation of local service in search, social and performance marketing under the Resolution Media umbrella. Resolution Media is a US Search company that was acquired by Omnicom Media Group in 2005.

     

    With this development, OMG India will leverage the scale, data and knowledge of the global network to provide service delivery and innovation across all clients.

     

    The integration will also allow for Omnicom in India to tap into increased resources, provide a more holistic set of services and better training for their teams across the network.

     

    Under the new structure, Avinash Vanpal and Sam Thomas will co-lead the Resolution Media offering, delivering on the demands of Omnicom Media Group clients across India. They will be responsible for growth, profitability, effectiveness and the development of new services under search, social and performance marketing, reporting to Avinash Jhangiani, Head of Digital for Omnicom Media Group India.

     

    “India is one of the fastest growing digital markets in the region, with enormous opportunities for our clients to capitalise on media marketplaces to increase return on investment in digital.” said James Dutton, Managing Director Resolution Media Asia Pacific. “We’ve already got a well-established team in India led by Avinash who will benefit from the integration into our global Resolution community, our partnerships and training programmes for the benefit of our clients.”

     

    Said Mr Jhangiani, “Our digital expertise has grown organically over the past few years, which makes the process of integration seamless and efficient. With the rise of programmatic buying, social advertising and the continued importance of search (both SEO and paid search,) it has become imperative for advertisers to have an ‘always on’ approach across all key platforms where data drives decisions. Consolidating under Resolution Media will round off our dynamic offering and enhance our ability to deliver even better business results for our clients.”  The alignment is effective immediately.