MxMIndia

Tag: Omnicom Media Group India

  • To bring together OMG’s products, services and capabilities

    Omnicom Media appoints Rabe Iyer as Chief Media Officer

    Rabe Iyer
    Rabe Iyer

    Omnicom Media Group India has appointed Rabe Iyer as its Chief Media Officer.

    In his role, Iyer will don the hat of a multi-disciplinary practitioner, responsible for orchestrating and bringing together OMG’s products, services and capabilities across the board to accelerate growth for the agency and its roster of clients. He will be based out of the Gurugram office and will report to Kartik Sharma, CEO of Omnicom Media Group India.

    Said Kartik Sharma, CEO of Omnicom Media Group India: “We are very excited to welcome Rabe to the network. He is a formidable force in our industry and someone who leads with heart and has a keen understanding of what clients are looking for from their partners in today’s complex media and consumer landscape. With Rabe bolstering our bench strength at the leadership level and his track record of executional excellence, we are positioned to help drive exponential business results for our clients and fortify the strength of our go-to-market offer.”

  • To champion the group’s vision, and nurture future-ready teams

    Omnicom Media appoints Rita Verma as its Chief Talent Officer

    Rita Verma
    Rita Verma

    Omnicom Media Group has appoints Rita Verma as the organisation’s new Chief Talent Officer. She succeeds Anju Kurien – who has retired from her position after 13 years of service, during which she was instrumental in accelerating OMG’s strategic footprint in the market.

    In her role, Verma is tasked with solidifying OMG India’s people-centric ethos, championing the group’s vision, and nurturing future-ready teams to advance the growth trajectory.

    Speaking of the appointment, Kartik Sharma, Group CEO – Omnicom Media Group India, said: “Talent is our defining edge when it comes to propelling our collective success and that of our clients. With Rita steering our talent practice, we look forward to fortifying our commitment to our people-centric approach and driving transformations to progress further on our future-fit agenda.”

  • He was last with Sporjo as COO and in the past worked with Wavemaker, TME and Madison

    OMG India gets Jigar Rambhia as its Sports Lead

    By Our Staff

     

    Omnicom Media Group (OMG) India has appointed Jigar Rambhia to lead its Sports Practice. He was until recently COO of Sporjo and in the past worked with Wavemaker, TME and Madison.

     

    Said Kartik Sharma, Group CEO of Omnicom Media Group India: “With immense first-hand experience navigating the complexities of the landscape, Jigar brings a unique perspective that aligns with our goals for innovation and advancement. With him leading the charge, we’re all geared up to deliver state-of-the-art solutions for our clients through avenues of the sporting world.”

     

    Speaking on his appointment, Jigar Rambhia, added: “It’s an exciting time to be in the midst of India’s transforming sports landscape. The ecosystem today is a vibrant playground offering bespoke avenues for brand engagement and enhanced fan experiences and holds great potential. I’m excited to navigate these tides, helping steer OMG India’s efforts towards valuable outcomes.”

     

  • For Optimized Investment Planning

    Omnicom Media Group India launches Auto ROI Vault

    By Our Staff

     

    Omnicom Media Group (OMG) India has announced the launch of the OMNI Auto ROI Vault, a market-leading and powerful repository spanning 500+ econometric models built on the back of Omnicom Media Group’s extensive ROI-based approach and industry-leading work with automobile clients in India and around the world. With a dominant market share in the auto category in India, OMG manages over 34% of the Indian auto industry’s media mandate.

     

    As a part of the agency’s focus on making media spending’s impact on revenue a focus, and by extension long-term business growth, the Auto ROI Vault enables automotive players on the global stage to make nuanced decision-making – a cut above many traditional industry frameworks, and one that shines a light on unlocking true revenue potential and sustainable growth. Data-driven attribution continues to be a priority at Omnicom Media Group and the auto category is just the beginning. One can expect more categories in the near future.

     

    Omni is Omnicom Group’s people-based precision marketing and insights platform, designed to identify and define personalized consumer experiences at scale across creative, media, CRM as well as other Omnicom practice areas. With the launch of the Auto ROI Vault, Omni now allows for the ability to precisely curate investment planning and channel plans for both short-term and long-term payoffs for auto brands. Across Omnicom Media Group’s agencies – OMD and PHD, teams can calibrate and optimize investment plans and effective allocation of budgets based on the potential of media spends to generate revenue.

     

    In a market that is in a state of constant flux, combined with increased competition, it becomes imperative for marketers today to analyse metrics tracking, lead generation, conversion, sales and more. Businesses need to adapt and evolve and be able to adjust media budgets with high precision, enabling a rigorous marketing strategy focusing on the big picture – revenue. Traditional ways of estimating and setting media budgets, using a combination of Share of Market/Share of Voice ratios or Advertising to Sales ratios, prove challenging when it comes to getting an accurate picture of the impact of marketing efforts on business functions like customer service, sales and overall revenue impact and this is where the ROI Vault comes in.

     

    Featuring a collection of 500+ models curated for Auto OEMs specifically across 20+ markets; with India being one of the key emerging markets featured in it, the OMNI Auto ROI vault empowers clients to reach the desired revenue objective by allocating budget wisely across various channels, benchmarking of categories to measure the performance and predicting models for future sales and revenue – thereby enabling them to focus on the eventual business generated and not just interim media variables.

     

    Kartik Sharma, Group CEO of Omnicom Media Group India, said: “OMG’s data-led approach delivers on our ambitions of exceeding the needs of our clients, being their most trusted partner on their journey of transformation and being able to uncover business-led insights with a tangible impact on revenue growth. With the OMNI Auto ROI Vault’s marketing orchestration capabilities, we are primed to help brands see the effectiveness of media planning as a long-term investment rather than approaching it as yet another cost incurred. With it in our arsenal, we are uniquely positioned to focus on revenue-driven outcomes for our clients and further deliver on our promise of our transparent and client-centric approach to brand building.”

     

  • To highlight Influencer marketing insights

    Omnicom tables Omnifluence Report

    By Our Staff

     

    Omnicom Media Group India has tabled the Omnifluence Report to highlight key influencer marketing insights. A recent comparative data study on marketing to millennials and Gen-Z, initiated by OMG Content, using Omnifluence data powered by Qoruz, revealed some compelling information on Gen-Z consumer behaviour –

    :: Of all the Gen-Z individuals, only 13% follow celebrities, while about 86% of them prefer to follow Instagram influencers

    :: Influencers were segregated into different tiers based on their follower count and the study showed that mid-tier (50k – 500k) and nano tier (5k – 50k) had the largest Gen-Z following

    :: After delving into the different categories, it was revealed that Gen-Z were more drawn toward fashion, travel and cinema-based pages

    :: When comparing the millennial and Gen-Z demographics, the Gen-Z individuals follow about 97.9% of Instagram influencers and 13.1% of celebrities. On the other hand, millennials follow 52% of Instagram influencers and 47% of celebrities

     

    E-commerce is gaining large traction in the country and businesses are looking at ways to increase online presence and mobility, targeting various social media platforms. Patterns observed on social commerce platforms were also a part of the Omnifluence report. Here are some key takeaways:

    :: The study revealed that the platforms actively engaged in influencer marketing were Roposo, Trell and Meesho

    :: The highest number of content created by influencers went up on Roposo, Trell and Meesho

    :: For creators focusing on short video content, MX TakaTak, Josh and Moj were the most popular, each racking up huge numbers content-wise

     

    Speaking about the surge in the domain of influencer marketing, Shailja Saraswati Varghese, Chief Content Officer, Omnicom Media Group India, said: “Going through the compelling and decisive data found in the report, it becomes evident that social media has been playing a major role in the surge of e-commerce and influencers are leading the charge in that realm. Gen-Z constitutes a huge portion of the population in the world and tapping into the interests of the younger generation is an effective strategy for businesses to maximize reach. Influencer marketing has positioned itself as the most lucrative medium for that purpose and Omnifluence makes strategizing around it data-focused, easy and reliable.”

     

    The conclusive data in the report showcases how Omnifluence can assist with Planning, Real-Time Discovery, ROI management, Analytics and Campaign reporting for Brands and much more.

     

    Here’s a brief highlight of some of the benefits the intuitive platform offers:

    :: Discover the right influencers for your brand with the platform’s powerful suite of tools that match you with relevant candidates

    :: Obtain information on the best influencers, including average likes and comments, user engagement rate, views and more

    :: Connect with influencers directly on the platform for campaign briefs, negotiations etc.

    :: Get in-depth information on the success of a campaign and track progress, helping you optimize your strategies on the fly

     

    Added Priya Vivek, Managing Partner – Revenue at Qoruz – the company that powers the platform: “One must have access to the right set of data, backed by solid numbers and evidence, to make proper use of influencer reach. Omnifluence offers an extensive number of tools that can help a brand make smart decisions for its influencer marketing needs. It is no secret that influencers are here to stay and they will continue to play a crucial role in increasing brand exposure.

     

  • Anisha Iyer has taken charge of the agency as its new CEO

    OMD India is 15

    By Our Staff

     

    OMD, Omnicom Media Group’s full-service media agency and the world’s largest media network, is marking its 15th year in India this February. Having commenced operations in Mumbai on February 7 2007, the agency boast an impressive roster of clients – Apple, Beiersdorf, Sony, Mercedes Benz, Renault, Wipro, Au Bank, to name a few.

     

    At OMD India meanwhile, Anisha Iyer takes charge of the agency as its new CEO. Speaking on the occasion, Iyer said: “Completing 15 years in the Indian market is a fabulous milestone for OMD. I have for long admired the team’s pioneering efforts and the faith vested in it by our valued stakeholders. Anniversaries are a great time to look back at accomplishments thus far and I am proud to be working alongside a team who are a reflection of some of the industry’s finest talent. At its core, we believe in a fair balance of being people and result-oriented, driven by our DNA of empathy and innovation. And I am confident that we will metamorphose into an agency with not just consistent business growth, laced with digital expertise, but also build on OMD’s current momentum to champion a culture of pride. I congratulate all my peers on this milestone. Here’s to many more, together!”

     

    Added Kartik Sharma, Group CEO, Omnicom Media Group India: “It is a remarkable moment for us as OMD India celebrates this milestone. The agency is a leader in benchmarking deep data-driven solutions and we are proud of the brand of integrated capabilities, adaptability and knowledge it has been bringing to the ecosystem over the past 15 years, thanks to an exceptional team and leadership. As we laud this moment, OMD India is gearing up to create the next wave of transformative experiences for both our clients and our people, and we are excited about building for the future,”

     

  • Iyer was recently Chief Product Officer at Omnicom Media Group Thailand

    Anisha Iyer is CEO, OMD India

    By Our Staff

     

    Anisha Iyer
    Anisha Iyer

    Omnicom Media Group India’s media network OMD has named Anisha Iyer as its new Chief Executive Officer, effective January 2022. She will be reporting in to Kartik Sharma, Group CEO, Omnicom Media Group India.

     

    With over 18 years of experience in the advertising business, with a niche in digital and technology, she joined OMD in 2019 as Managing Director for Malaysia. Iyer has since been with Omnicom Media Group (OMG), moving on to OMG Thailand earlier this year as its Chief Product Officer.

     

    Said Kartik Sharma, Group CEO, Omnicom Media Group India: “Anisha embodies OMD’s vision efficaciously. With her digital prowess and creative mindset, I am confident that she will lead the organization to greater heights and accelerate the momentum of growth. With her understanding of our clients, industry and the market, she is undoubtedly the inimitable successor for the role. We look forward to welcoming her back to India and working with stakeholders to unlock greater potential and empowering our clients to make Better Decisions, Faster.”

     

    Speaking on her appointment, Iyer commented, “The Indian market has undergone significant changes since the pandemic and it is a challenging yet exciting time to join at the helm. It’s a pivotal time for our industry and I am excited to navigate the tides in creative collaboration with stakeholders and driving OMD India to new avenues of growth and development.”

     

  • Will handle marketing communication campaigns using data-driven insights

    OMD India wins mandate for AU Bank

    By Our Staff

    OMD  has won the marketing and media mandate for AU Small Finance Bank (AU Bank). OMD will be responsible for end-to-end customer-focused campaigns and the delivery of faster business outcomes.

    Said Uttam Tibrewal, Executive Director, AU Small Finance Bank: “At this important life stage of the bank, partnering with a reputed agency like OMD, will add a new dimension to our brand considering their experience & expertise. Additionally, OMD’s capabilities with data & analytics will help us to connect better with our customers as we concentrate efforts to strengthen our base and presence across the country.”

    Added Priti Murthy, CEO, OMD India: “We are excited to bring alive AU Bank’s vision of bringing differentiated offerings to an otherwise underserved segment. What I love about AU Bank is that they are ready to push boundaries and want consumers to demand more from banks. In this sense, AU is geared to offer more to customers in a unique manner. Our media offering for AU Bank is just like that – unique and creating magic for customers. AU Bank is now expanding its geographical presence pan-India, and we are honoured to be a part of this progressive journey. Since the bank has taken a digital-led approach, its partnership with OMD will act as a gamechanger in AU Bank’s overall brand positioning and create higher recall among its existing customer and attract new ones.”

    Said Kartik Sharma, Group CEO, Omnicom Media Group-India: “Having a deep domain knowledge of the banking sector coupled with our proprietary tools and services in the data and analytics space helped us win the AU Bank mandate as its brand marketing and communications partner,” OMD will implement smarter strategies to create innovative campaigns using predictive functionality and a more quantitative approach to map empathy.”

  • As Head of Content

    OMG appoints Shailja Varghese to head content

    By Our Staff

    Shailja Varghese
    Shailja Varghese

    Omnicom Media Group India welcomes aboard its new Head of Content, Shailja Saraswati Varghese.

    Said Kartik Sharma OMG India Group CEO: “We are delighted to welcome Shailja on board at OMG, and are excited to transform our content-led solutions with her talent and expertise. With diverse expertise and in-depth insights gleaned from years of experience across organisations, we are confident that this new journey is going to be exciting and productive!”

    Added Varghese: “Why I am excited to join OMG as Head of Content is because a media agnostic, future-ready company like OMG will enable effective content solutions and storytelling. As data and technology are the two arms of result-oriented content solutions, I look forward to make commerce follow the consumer through connected content and solutions, to make scalable, replicable and sustainable business solutions.”

     

     

  • The account will be serviced by a dedicated team of media, strategy and data specialists

    OMG Digital wins Mobiistar’s Digital + ATL media duties

    By A Correspondent

     

    Mobiistar has appointed OMG Digital, a newly created unit within Omnicom Media Group India, to handle its digital and ATL media duties. The account will be serviced by a dedicated team of media, strategy and data specialists out of the network’s Gurgaon office.

     

    Speaking on the win, Harish Shriyan, CEO, Omnicom Media Group India said: “We are delighted to partner with Mobiistar and look forward to creating unmatched brand value and innovative solutions for the brand.”

     

    Also commenting on the partnership, Aniruddha Deb, CMO of Mobiistar India, stated: “We are delighted to partner with OMG Digital. We understand the need of our consumers and believe that OMG’s media expertise will allow us to distribute our communications and content effectively through both digital and ATL media initiatives, thereby helping us achieve our business objectives.”

     

     

  • The scorecard gages the impact of video campaigns in Purchase Intent, Consideration, Brand Awareness and Ad Recall across various categories

    Omnicom unveils Video Planning Norms study in India

    By A Correspondent

     

    Given the increasing importance of video in digital planning, Omnicom Media Group India has launched a market-first Video Planning Norms study to set guidelines and benchmarks that can direct future planning practices. Comprising data from over 90 brand lift studies conducted since 2016, the scorecard gages the impact of video campaigns in Purchase Intent, Consideration, Brand Awareness and Ad Recall across various categories and demographics.

     

    Commenting on the launch of the study, Rachna Narain, Managing Partner – Business Intelligence at Omnicom Media Group India, said: “Measurement is a key impetus for exponential digital media growth, especially in India. Our study on video norms provides our planners with a first-of-its-kind, data-backed yardstick to improve planning efficiencies for our clients.”

     

    Added Harish Shriyan, CEO of Omnicom Media Group India: “Since its inception, Omnicom Media Group India has had an unwavering focus on digital and producing industry firsts for our clients. Leveraging on our scale of operation and diverse portfolio of clientele gives us the advantage to dive deep into data, in order to devise and deliver the most effective and efficient consumer-centric solutions for our clients.As digital continues to gain momentum, it’s important to have such norms that can act as a guardrail. We hope this study will benefit the industry and help address some of the questions that brands and marketers have on video planning.”

     

     

  • The promotions are effective immediately

    Omnicom Media Group elevates Jyoti Bansal to CEO, PHD India, Shavon Barua to CCO

    By A Correspondent

     

    Omnicom Media Group has strengthened the leadership of its media agency, PHD India by elevating Jyoti Bansal to the role of Chief Executive Officer and Shavon Barua to Chief Client Officer.The promotions are effective immediately.

     

    Speaking on the promotions, Harish Shriyan, CEO of Omnicom Media Group India, commented: “With a unique leadership mix of Jyoti’s media prowess and Shavon’s creative background, PHD India has soared to incredible heights over the past few years, becoming one of India’s most acclaimed media agencies. These well-deserved promotions will ensure PHD India continues to scale new heights, as they continue to find a better way for their team, clients and partners.”

     

    Added Bansal: “Over the years, we have built a highly differentiated offering in the market, rooted in a culture of smart strategic thinking and creative innovation. From a young challenger brand in the market to winning Media Agency of the Year, the last five years have been an exhilarating journey. I look forward to continuing forging a future-ready agency, helping clients’ future-proof their businesses and working with the team to produce more industry leading work.”

     

    Said Barua: “At PHD, our missionhas always been about ‘Finding a Better Way’ to produce innovative communications solutions work for our clients. In my new capacity, I look forward to combining gamification techniques with hard-core strategic principles to spark further innovation and deliver stronger business results for our clients.’’