MxMIndia

Tag: OgilvyOne

  • The third edition of the global event will be held from September 22-26, 2014

    SMW 2014 to deliberate on Social Media for Social Change

    By A Correspondent

     

    The second edition of the Mumbai leg of Social Media Week (SMW) has been announced. The five-day event to be held from September 22-26, 2014 will bring together influencers, practitioners, academic thinkers and international experts, who will provide a blend of information and ideas through panel discussions, debates, workshops, and more. SMW 2014 is set to happen simultaneously in 12 cities- Berlin, Chicago, Johannesburg, London, Los Angeles, Miami, Mumbai, Rome, Rotterdam, São Paulo, Sydney, and Toronto.

     

    SMW 2014 aims to reach new realms of connectivity and knowledge through social media platforms by creating an ecosystem for influencers, practitioner, brand managers, entrepreneurs, students and social communities. The theme for SMW Mumbai 2014 is Social media for Social Change, with multiple sessions through the week will explore the dynamic ways of how social media has become the greatest marketing tool to the loudest voice of the people. This international festival was founded in New York by Crowdcentric Media LLC and is hosted twice a year, in India, by R SQUARE Consulting, an integrated marketing services agency.

     

    “Dynamism in social media makes social media week really interesting. New technology, platform, insights, usage, there is so much to know hence social media week plays a very important role for the whole community and industry,” said, Rohit Varma, Founder and Managing Partner at R SQUARE Consulting.

     

    SMW’s unique format explores the social, cultural and economic impact of social media, and gives a platform to instil ideas and empower the social world. With a mission to help people and organizations connect through collaboration, learning and sharing of ideas, it garnered an overall reach of 19 million in Mumbai, last year.Globally, 27,000 people came together to be a part of this mega event which was held simultaneously in eight cities. With 1745 speakers and more than 1000 events, the festival reached out to 555 million people in 2013. This edition of SMW Mumbai to have 100+ events with a league of eminent speakers both national and international joining. Attendee registration will begin on August 20, 2014.

     

    SMW has partnered with the leading media and integrated communication agencies GroupM, OgilvyOne, Step Up (inspired by Genesis Burson-Marsteller), Germin8, Chlorophyll, Avid Learning, Page Traffic buzz, MxM India, TiE Mumbai, Construckt Festival and The Indian Networker together to organize the event in India.

     

  • The DMAi ECHO Awards India presented on Tuesday, June 4 recognised winners in three categories: Effectiveness, Creative and Media.

    OgilvyOne is DMA Echo 2013 Agency of the Year

    By A Correspondent

     

    Ajay Chandwani

    OgilvyOne Worldwide was declared ‘Agency of the year’ at the DMA ECHO Awards India 2013 organised by the Direct Market Association India (DMAi). The winners were announced at a ceremony on Tuesday, June 4 as part of the DMAi Convention in Mumbai.

     

    OgilvyOne won the DMA Echo India Grand Prix for the ‘Joy of Reading’ campaign for The Economist. The Grand Prix winner was chosen from all Gold winners on the basis of maximum score awarded by the jury, said Ajay Chandwani, chairman, DMA Echo Awards India 2013.

     

    The DMAi ECHO Awards India recognised winners in three categories: Effectiveness, Creative and Media.

     

    OgilvyOne won seven Golds, one Silver and five Bronze in the Effectiveness, Creative and Media categories. The wins included two golds for American Express Banking Corporation, two golds for ITC Hotels, one gold for Vodafone,one gold for India Hockey League and a gold for Once Again.

     

    The other Gold winners were – McCann MRM for Hero Motorcorp, Hungama Digital Services for Mahindra XUV 500, Netcore for HUL Active Wheel.

     

    Draftfcb-Ulka won a silver for ICICI Bank and two bronzes each for Intel and TCS. Contract won a silver for Shoper Stop, Salt Brand Solutions won a Silver for L&T Insurance, Tonic Media won a silver for Sony, Ethinos won a silver for Olympic Gold Quest, M&C Saatchi won 2 bronzes for Aditya Birla Money and Birla Sun Life Insurance.

     

    BC Webwise won a silver and a bronz for Hul Sunsilk, McCann MRM won 2 bronzes for Lufthansa. Havas Media won a bronze for Parle Products.

     

    Commenting on the awards, Mr Chandwani said: “The second edition of DMA Echo Awards saw a doubling of entries this year with 30 companies sending 108 entries. Echo awards are all about Marketing Response and Effectiveness which is why clients, planners and creative people are part of the jury. In fact the jury had to patiently read nearly 400 pages of case submissions before they could judge entries. I hope to see more media companies and agencies participating next year.”

     

    The evening also saw three inductions into DMAI Hall of Fame: BS Nagesh, vice-chairman, Shoppers Stop and founder, TRRAIN, R Shridhar, former Ogilvy  Direct head and business innovation coach at IDEAS-RS and Winnifred Knight, managing director and owner of Cube [On the Square] and TheMarketingSite.com.

     

    LIST OF WINNERS at the DMAi Awards

     

    EFFECTIVENESS

     

    CREATIVE:

     

    MEDIA:

     

  • Roy Menezes joins OgilvyOne, Mumbai, as Senioe Creative Director. He will partner Burzin Mehta to lead digital creative for OgilvyOne, Mumbai

    OgilvyOne names one more Senior CD for its Mumbai team

    By A Correspondent

     

    Roy Menezes and Burzin Mehta

    Roy Menezes joins OgilvyOne, Mumbai, as Senioe Creative Director. He will partner Burzin Mehta to lead digital creative for OgilvyOne, Mumbai.

     

    Mr Menezes has close to 14 years in building truly integrated and engaging communication on brands such as Audi, Hippo and Idea Cellular and Reliance Mobile. He has led interactive teams in Tribal DDB, Creativeland Asia and Commonwealth before joining OgilvyOne.

     

     

     

    Kunal Jeswani

    Kunal Jeswani, Chief Digital Officer, Ogilvy India, said, “With an award portfolio of digital work that cuts across The Abby’s, The Effie’s, The Yahoo Big Idea Chair Awards, The Asia Mobile Marketing Awards and The Campaign India Digital Media Awards, Roy is expected to cement OgilvyOne’s position as the leading digital creative agency in India.”

     

     

  • Harshad returns to Ogilvy one as Senior Vice President, Ecommerce & CRM Practice, Ogilvy One India

    Harshad Hardikar returns to OgilvyOne

    Harshad Hardikar

    By A Correspondent

     

    Harshad Hardikar has returned to Ogilvy after working for one year at rediff.com. At rediff.com, he was responsible for Rediffshopping. Prior to that Mr Hardikar was with OgilvyOne for 4 years as its Mumbai Head.

     

    A postgraduate from MET IMS, Mumbai, Harshad has over fifteen years experience in CRM/Loyalty, working with Select Direct, iContract, ICICI Bank and OgilvyOne. He launched India’s first coalition loyalty programme called iMint (now Payback).

    Harshad Hardikar, Senior Vice President, Ecommerce & CRM Practice, OgilvyOne India said: “I am glad to be back at OgilvyOne. We are witnessing unprecedented growth for e-commerce and ECRM in India. Our clients are actively looking for solutions to sell online as a cost efficient revenue stream.  My mandate at OgilvyOne is to lead this practice nationally and manage our clients Ecommerce/CRM needs end to end.”

     

    Kunal Jeswani, President, OgilvyOne India said: “The best service we can do for our clients is to bring in talent that can make a difference to their business. Harshad represents just that, the best available talent in CRM and e-commerce. Someone who understands the intricacies of digital relationship marketing and can use it to demonstrate a real impact on our clients businesses.”

     

  • Across India Inc, Twitter has fast transformed from an individual tool into a key platform to create and sustain brand buzz

    Nokia, Reckitt etc outsource @Twitter to woo consumers

    By Shelley Singh

     

    Abhishek Roy, a 25-year-old commerce graduate from Delhi University and a diehard believer in social media, has more than 100 followers to his Twitter account. But that’s not the only account the heavy-metal addict operates on the social networking and micro-blogging service. Mr Roy also tweets for a living.

     

    As an employee of Bloggers Mind, a social media-focused start-up that promises to ‘multiply your brand buzz’, Mr Roy spends his working day putting out tweets that typically promote products and services of companies. One of the companies that keeps Mr Roy busy is Nokia, which has outsourced its Twitter handle to Bloggers Mind.

     

    “A great app to become an amazing cook! bit.ly/zo6bvd. Here’s a review of the app from @mynokiablog,” is just one of Mr Roy’s tweets that go out to some 15,000 followers of Nokia India.

     

    In Mumbai, 26-year-old Upasana Sanyal’s typical day is no different. Ms Sanyal, who joined technology services provider Mahindra Satyam six months ago, sends out 300-400 tweets a month. A recent one was on the company’s quarterly results.

     

    Q3, Re dip gains mixed; volatility high,” was the cryptic but crisp message to the twitterati following the company. “Tweets spike around results time or key announcements. It’s a good deviation from the mundane,” said Ms Sanyal, a consultant with Mahindra Satyam.

     

    At Dell India, Suyesh Shankar, 39, a marketing manager for consumer and small- and mid-sized businesses, spearheads the US firm’s social media agenda, which comprises a Twitter team that sits out of the company’s Bangalore-based Social Media Command Centre.

     

    Roy, Sanyal and Shankar are the communicators with the mandate to capture consumer attention in 140 characters. While Mr Roy is with a specialist social media services provider, the latter two are key members of in-house Twitter teams.

     

    Across India Inc, Twitter has fast transformed from an individual tool into a key platform to create and sustain brand buzz. The communications range from customer feedback and new jobs announcements to customer grievances and no-holds barred promotional blitzes.

     

    While companies such as Nokia India, Kotak Securities, Reliance Digital, Reckitt Benckiser and TripAdvisor outsource their Twitter handles, others such as ICICI Bank, Dell, IBM and Flipkart manage it in-house. Other agencies, such as Bloggers Mind, that provide third-party tweets include Convonix, Interactive Avenues and OgilvyOne.

     

    Twitter for most corporates is one link in an integrated marketing chain. “Our Twitter team is an extension of our ‘khayaal aapka’ effort and brings to life our commitment to be where our customers are,” said Anita Pai, senior general manager, ICICI Bank. In a typical month, ICICI Bank monitors 200,000 social media mentions, out of which 70,000 are tweets.

     

    Handset major Nokia India manages between 400 and 700 tweets a month via Bloggers Mind. “We use Twitter to engage with consumers on a real-time basis, share tips, information and address feedback or queries,” said Viral Oza, director (marketing), Nokia India. Bloggers Mind has a nine-member team for Nokia and four for Reckitt Benckiser.

     

    Aditya Vaidyanathan, account director for Nokia at Bloggers Mind, said: “We have a weekly planner with clients as to what messages to send out and how to address queries.” This includes promotional trivia such as: “Did you know that 360,500 text messages are sent out from Nokia phones every second”; or answering queries like: “How do I add new dictionary words to Nokia Lumia?”