On Sunday, August 20, Facebook users received poke notifications from an unusual profile – a dengue mosquito, part of an awareness drive about World Mosquito Day, a Facebook initiative by Godrej.
This use of the Facebook “poke†functionality was created by OgilvyOne, Mumbai for Godrej HIT’s platelet donation drive. Godrej HIT has partnered with Apollo Hospitals to build an online community of platelet donors to save lives of critical dengue patients.
By A Correspondent
In celebration of the upcoming occasion of Mother’s Day, Sunfeast Mom’s Magic took on the challenge of delighting moms everywhere. The brand staged their biggest ever surprise for moms by getting participants to collaborate with the musical trio of Shankar-Ehsaan-Loy to create #MomsDayMagic in an unexpected manner.
The month-long digital campaign started with Sunfeast Mom’s Magic reaching out to over four million people across India with a very simple request – send in your best ideas for Mother’s Day. It got Shankar-Ehsaan-Loy to pop this question through three digital films.
The digital campaign conceptualised by OgilvyOne Worldwide, Bangalore, involved executing India’s first Flash Song that featured a rendition of the most heart-warming song composed for mothers, ‘Maa’ from the popular movie TaareZameen Par. The participants rehearsed together the evening before the event with singing coaches.
The next morning the participants brought their mothers to the theatre on the pretext of watching a movie; some showed up with their families. The mothers were unaware of the children’s plans.
Said Vanaja Pillai, Executive Vice President, OgilvyOne Worldwide Bangalore: “The idea truly allowed us to leverage the power of digital by getting together a bunch of people who don’t know each other to do something special for their moms. This performance had only one take with no room for errors at all. But the response we got from the people who were in the theatre was overwhelming. We hope this inspires others to do something special for their mothers for Mother’s Day.â€
By A Correspondent
British Airways has launched its latest brand campaign ‘Discover the London You Don’t Know’. In the form of a short film, the campaign showcases a versatile London, which, while being immersed in legacy, provides young millennialswith its contemporary delights.
Seen through the eyes of a young man from Chennai who discovers his grandfather’s journal, the viewers are taken on a journey in which he relives his grandfather’s time in London, eventually discovering a city he did not know. Blending nostalgia with youthful exuberance, the protagonist savours London from new perspectives.
The three-minute video, created by OgilvyOne Worldwide New Delhi, is live on British Airways’ YouTube channel. It has been directed by Amit Masurkar.
Said Abhishek Gupta, Senior Creative Director, OgilvyOne WW New Delhi: “The idea was to show that no matter how many London stories you have heard, there’s always one that you haven’t.â€
Added Robert Williams, British Airways’ Head of Sales – Asia Pacific and the Middle East: “From culture seekers and sporting fans to shopaholics and foodies, everyone on a holiday is spoilt for choice across London’s unique multicultural offerings. Through this campaign, we would like to encourage our customers to fly to London and make their own London story.â€
By A Correspondent
More than 63 per cent of urban Indians listen to music online notes a research conducted by JuxtSmartMandate, And the most preferred genre is Bollywood. The impact of which is so strong that people have started imbibing its influence on their consumer habits. Not just that, a large number of these songs has had a direct impact on the behavior of young listeners.
The shortcomings from the research catapulted the gaps in gender equality and violence against women, men and others in general. These learning’s pushed Love Matters India to launch a campaign created by OgilvyOne, on addressing how popular media and Bollywood is unwittingly propagating sexism and gender inequality through songs.
The campaign, #NotMusicToMyEars,was strategised after keeping in mind the recent events of censorship and acts of atrocities against women in India.While everyone loves dancing to a soul-stirring song, the lyrics often go unnoticed. And it doesn’t take much of an effort to discover just how many popular songs have lyrics that are down-right derogatory of women’s rights and even their bodies. Love Matters aims to break this pattern and ensure that pop culture is aligned to ethics of gender equality and respect.
Said Vithika Yadav, Country Head of Love Matters India: “#NotMusicToMyEars is crucial for young people as we see more and more of them accessing the digital space. Entertainment and media has been a huge influencer in India, and we’ve realised that the gaps in gender equality and other taboo issues could be filled if we start sensitizing these spaces. It is very important to raise a voice on such songs as they do not fulfil any substantial goals, but lead to further stereotyping.â€
Added Burzin Mehta, Group Creative Director, OgilvyOne: “It’s sometimes so easy to get carried away with the music we all love to hear, the lyrics almost don’t matter. And before we know it, they’re part of our collective sub-conscious. #NotMusicToMyEars aims to focus the spotlight on lyrics, which if we paid attention to, would make any of us cringe. Hopefully, it’ll get the attention of the folks that matter. And result in songs we can dance as well as sing out aloud.â€
By A Correspondent
As part of a novel approach to market Home Insurance, Reliance General Insurance has released a campaign that takes the conversation beyond insurance. By urging people to stop locking themselves from the world and live a more carefree life.
At the heart of the campaign, created by OgilvyOne, is a digital film produced by The Open Iris. The film is a reminder of how, in an increasingly chaotic world, our homes have become our havens of solitude. To the extent that we’ve chosen to lock out the world and become prisoners of our own free will. It however, goes on to highlight the unique village of Shani Shingnapur, where the homes and shops, have no doors. And begs the question, if they can do away with their doors, can’t we at least open ours?
Group Creative Director at OgilvyOne, Burzin Mehta, explained, “Triggering a conversation on insurance is never easy. Which is why we chose to talk about trust. Which once formed the basis of a community’s existence but is becoming increasingly elusive, across society. Our intent is to go beyond the transactional exchange of buying home insurance and connect at an attitudinal level.â€
Director Padmakumar N added, “Open Doors could well be a thought for the future of humanity – a movement away from the divisive and parochial direction we’re going in. I’ve always felt advertising could be a beacon and campaigns like this only raise its stature.â€
It may be noted that OgilvyOne has only created the campaign so please do not call the agency or us (MxMIndia) if you want to buy a home insurance policy. Call Reliance General Insurance…
By A Correspondent
OgilvyOne Worldwide India has announced Sidharth Shukla as its new Vice President and Head of Office for OgilvyOne Worldwide Delhi.
Said Vikram Menon, President, OgilvyOne Worldwide India: “Sidharth with his many years of experience across digital, strategy, analytics, CRM and Direct Marketing has exactly what we’re looking for in someone to lead OgilvyOne Delhi forward.†Added Kapil Arora, President & Branch Head, Ogilvy Group North: “OgilvyOne Delhi is a young, spunky and inspiring place to be at. And I’m glad we have a leader of Sidharth’s experience, talent and drive to harness that energy, toward creating class leading work that works, for our clients. Together with Sidharth and creative lead Abhishek Gupta’s partnership, expect a lot more action from this part of the country.â€
On his appointment, Shukla said: “Like a kid going on his first date! I am truly looking forward to working with OgilvyOne, given the credentials it holds but also the challenges it presents.  Most agencies face the same issues for the most part, and while it has barely been a week at OgilvyOne, I have observed that the people, system and culture are primed to take these challenges head on – it will be loads of fun to lead that. My objective is to create a winning culture and get people to have fun. If that is in place, everything else takes care of itself.â€
By A Correspondent
As the big fat Indian wedding becomes an area of focus for luxury hotel chains, Marriott India takes a refreshing route on clichéd wedding promotions. OgilvyOne Worldwide Mumbai creates a film that highlights the beauty of its properties against a moving story that explores the emotional bond between a bride and her father.
With branded video content being churned out faster than one can blink, the film is a timely reminder that few things are as moving as raw human emotions.
Commenting on the campaign, Khushnooma Kapadia, Director – Marketing & Communications, Marriott International, said: “The Marriott brand has been built on a philosophy of utmost thought and care towards our customers. And nowhere is this attitude more evident than when we host weddings. This film isn’t merely about showcasing our properties and services. It is about helping customers realise the occasion means as much to us, as it does to them.â€
Burzin Mehta, Group Creative Director, OgilvyOne said: “Very few occasions in life are as emotionally charged as weddings. And that’s what drove the creative thinking behind this piece of work. The film uses the magnificence of the Marriott as a backdrop to capture the special relationship between a bride and her father. And in doing so, brings alive the values of the brand in a subtle but memorable way.â€
By A Correspondent
The launch of the Moto G4 Plus exclusively on Amazon.in on May 17-18 saw many firsts for the brands involved – this is the first Moto exclusive on Amazon.in; the ecommerce player has never given up its gateway or homepage for any launch until now in India; and the co-marketing of the launch on digital in partnership with OgilvyOne will be one of the most high-decibel campaigns ever.
For the launch, the Amazon.in home page was taken over for more than 18 hours between May 17 and 18. Designed and conceptualized by OgilvyOne, the site sported product and promotional banners, all related to the Moto G4 Plus.
There were several exciting bundle offers, launch day promotions and contests running on Amazon.in, including one that allows lucky buyers to win a Moto 360 watch every hour. To top it, an exciting partnership with the Rajinikanth starrer, ‘Kabali’ gives 10 lucky customers who buy the Moto G4 Plus, the chance to see the movie at the audio launch.
In addition, Amazon.in roped in influencers and celebrities Rocky & Mayur, Ashish Shakya, Avinash Gowariker, Elli Avram and Monica Dogra to talk about their experiences with the new phone in a series of videos which were played across the launch promotion time on May 18. The influencers’ unique perspectives on the phone were displayed on the site using dynamic video banners through the day.
Sharing his views on this association, Noor Patel, Director Category Management, Amazon.in said: “At Amazon.in, we are obsessed with offering the greatest selection and best shopping experience to our customers. Moto G has been one of the most successful products for Motorola over the years. We are very excited to partner with this iconic brand for their most sought-after release this year. I am sure our customers will love this specially crafted, one-of-a-kind shopping experience.â€
By A Correspondent
What’s one awards nite where many of the Big Pros of the A&M-land assembled and, no, it wasn’t the Abby, the Effies, the Emvies or Kyoorius? We’re talking of names like Piyush Pandey, D Shivakumar, Madhukar Kamath, Nagesh Alai, KV Sridhar, Bobby Pawar, Manish Bhatt, Damodar Mall, Tarun Katial and many, many others?  It was the DMA Asia Echo Awards, held last Friday (Aug 6) in Mumbai.
| Fast Facts:
Entries from 542 participants, 75 agencies, 175 Brands
Entries from 8 countries – India, Singapore, Hong Kong, Malaysia, Phillipines, China, Japan, Thailand.
Awards presented: 4 Overall 1 Best of Show 1 Diamond 142 Metals 29 Golds 26 Leaders
|
Unilever was adjudged Client of the Year, while OgilvyOne Worldwide was Agency of the Year. Ogilvy & Mather was Network of the Year and WPP the Holding Company of the Year. The Best of Show for Creativity was awarded to Visa India for Visa Sarees and the Diamond for Effectiveness was taken away by OgilvyOne Worldwide Philipines.
The International Echo Awards are the most prestigious awards in the data-driven marketing and advertising world. This year, DMAi, the Indian association which has been in existence since 1992, was accepted entries from across 17 countries in Asia for both the awards – the 2015 DMA Asia Echo Awards and The DMA International Echo Awards 2015.
Underscoring the importance of the Echo awards, Rakhshin Patel, Managing Director, Pi Communications & Grand Jury Chairperson, said: “For an athlete, the Olympics are the ultimate stage. Data-driven marketers share the same feeling about the Echo programme. There is indeed no bigger stage to showcase ideas and work that have yielded measurable, tangible, real results.â€
There were 15 Effectiveness categories and 3 Creative Effectiveness categories each headed by a biggie – Piyush Pandey, D Shivakumar, Madhukar Kamath, Geetu Verma, Nagesh Alai, Jasmin Sohrabji, Anupriya Acharya, Agnello Dias, Pratap Bose, Bobby Pawar, KV Sridhar, Tarun Katial, Manish Bhatt, Nishi Vasudeva, Damodar Mall, Susana Tsui, Anant Rangaswami  and Rajesh Kumar.
Said Vatsal Asher, CEO & Shelly Singh, COO, DMAi: “We are honoured to be hosting and managing the Asia Echo Awards. Campaigns got judged with the best in the Region. We had a fantastic panel of Jury Presidents and 194 online judges this year. We hope to see an increase the list of Asian winners at the International Echo 2015 awards in the US where all Asian winners will fasttrack to Round 2.â€
As an apex, not for profit DMAi, since 1992, brings about collective action for advancing & protecting responsible Data Driven Marketing and Advertising. The DMAi is run on a day-to-day basis by Vatsal Asher (CEO) and Shelly Singh (COO) and the awards have been championed by Rakshin Patel (Grand Jury Chairperson) and Ajay Chandwani, (Chairman Emeritus).
By A Correspondent
Sonia Khurana has moved to Mumbai as Sr. Vice President and National Head of Customer Engagement for OgilvyOne. Prior to this, she was heading OgilvyOne’s Bangalore office. While in Bangalore, Sonia was instrumental in growing the OgilvyOne business and building a team. Under her leadership, OgilvyOne acquired many new clients such as Dr. Reddy’s, SAP, Elle Fashionwear, among others.
Speaking of her move to Mumbai, Vikram Menon, President, OgilvyOne Worldwide India said: “Our core promise to clients is to help them unlock the full value of customers, by turning big ideas and data insights into compelling personal experiences that help them win more customers, and make them more valuable. With her expertise and experience in CRM and Digital, Sonia is perfectly geared to deliver on this promise.â€
In her new role, Sonia will focus on building the CRM and Loyalty capabilities of OgilvyOne across India. OgilvyOne has a Data Analytics Hub in Bangalore that works on both local and international clients. BMW India, Titan and Dr. Reddy’s are some of the CRM clients that OgilvyOne has on its roster.
Sonia has 15 years of experience in CRM, direct marketing and digital, and in the past has worked in DIREM and Wunderman International. Some of the brands that she has worked on include IBM India, Nokia, Microsoft, General Motors & Pizza Hut.
By A Correspondent
At a gala ceremony held in San Diego on October 28, India’s OgilvyOneheld its head high as it bagged 4 DMA Echo awards (1 silver, 3 bronze) of the 9 metals that came India’s way. The DMA Echo awards are ranked among the oldest and most revered effectiveness awards on the international marketing calendar.
An elated Vikram Menon, President and Country head, OgilvyOne India said, “This is wonderful not only for OgilvyOne but for India. What’s most delightful is that the wins have come for exciting work on some of our biggest clients – DuPont, Vodafone, Unilever and American Express. And we owe a large part of these wins to them.â€
Burzin Mehta, Sr Creative Director, OgilvyOne, Mumbai said, “An Echo win is extra special because of the rigorous nature of judging and the caliber of its international jury comprising marketing experts, clients and creative gurus. Few things are as rewarding as recognition from clients and peers alike.â€
By A Correspondent
OgilvyOne Mumbai has been ranked the fifth smartest digital agency in the world by WARC100.
WARC100 recently announced its worldwide ranking of The Smartest Digital Agencies in 2014 and OgilvyOne Mumbai is the only Indian digital agency to feature in the top 5.
Vikram Menon, President, OgilvyOne Worldwide said, “We can’t help feeling a sense of immense pride at being ranked the 5th Smartest Digital Agency in the World among the WARC100. This is an extremely competitive space which is why this ranking is tantamount to an endorsement and recognition of OgilvyOne’s capabilities and talent in India; we are also grateful that our clients give us the opportunity to do quality work for their brands.â€
Piyush Pandey, Executive Chairman & CD, Ogilvy South Asia said, “This ranking is an enormous credit to OgilvyOne’s digital team in India. I am happy and proud of this achievement. OgilvyOne India’s accolades in the past month have reinforced the Ogilvy India network’s brand building capabilities particularly in the digital domain. The WARC100 ranking is credit to our creative reputation not just in India but also around the world.â€
The WARC100 is a benchmark for commercial creativity, allowing agencies to compare their performance with their peers. It is an annual list of the world’s best campaigns, agencies and brands, based on their performance in effectiveness and strategy.