MxMIndia

Tag: Ogilvy

  • Ayushmann Khurrana promotes Titan Eye+

    By Our Staff

     

    Titan Eye+ releases its latest campaign with brand ambassador Ayushmann Khurrana. Conceptualised by Ogilvy, the ad is devoid of voice-overs and dialogues and uses the signature Titan symphony to deliver the key messages.

     

    Commenting on the new campaign, Maneesh Krishnamurthy, Marketing Head EyeCare Division, Titan Company Ltd. said: “It is our ongoing effort to lead consumer conversation in the eyewear category that’s often dominated by price and discount. It is our perspective that Indian consumers are value-conscious and not merely price-conscious. Titan Eye+ provides great value for money with expertise in eye testing, care in recommending the correct solution and a wide choice starting Rs. 999 – making us India’s most trusted eyewear retailer with a 4.9 / 5 rating on google. That we could say all this, without uttering a single word makes this truly enjoyable.”

     

    Added Puneet Kapoor, Chief Creative Officer, Ogilvy South: “Brands like Titan Eye + that deliver consumer delight at all touchpoints, do generate a great word of mouth. And our very talented team on Titan Eye+ came up with the idea of what better expression for word of mouth, than whistling the beloved Titan tune. The idea had instant likability and took a lot of detailing and designing with the director, to deliver the message charmingly.”

     

  • Launches latest range of cycles for girls

    Ogilvy promotes BSA LB cycles with campaign

    By Our Staff

     

    BSA LB cycles is set to launch their latest range of girls’ cycles during the ongoing festive season. The campaign is created by Ogilvy India (South).

     

    Speaking about the campaign, Vimal Varijakshan, Senior Brand Manager, BSA, said: “As a brand our mission has always been to enable young girls to be the most fearless version of themselves. With our new range of vibrant contemporary cycles, we wanted to bring a new offering into the market that was as dynamic and energetic as the girls who ride them. With the launch of this campaign, we hope to empower the young girls of today and tomorrow and open a world of possibilities and this campaign is our ode to their drive and courage.”

     

    Throwing light on the creative journey, George Kovoor, Group Creative Director and Digital Lead, Ogilvy South, added: “Today, young girls are defining their own journeys – they choose their path on their own and pursue them without fear. This film gives a voice to those girls and their ambitions. I hope that this film inspires more and more girls to pursue their passions, to head out, explore and discover their own roads.”

     

  • The campaign has been created by Ogilvy

    Bajaj Pulsar N160 ad in two parts

    By Our Staff

     

    Bajaj Pulsar new ad asks viewers to ‘scan’ an embedded QR code to land on a second film – unlocking another level of an action sequence. It has been created by Ogilvy.

     

    Said Narayan Sundararaman, Head of Marketing, Bajaj Auto Ltd:  “Brand Pulsar is all about action and thrill. For its new avatar as Pulsar N160, we had to deliver a communication package that would talk about the category-first feature of Dual Channel ABS. In this cluttered media environment, we thought our best chance would be to involve the viewer and nudge them towards a thrilling film… do they want to watch an ‘uncensored’ ad of eye-popping motorcycling action? It’s great to see that the answer is a resounding yes!”

     

    Added Sukesh Nayak, Chief Creative Officer, Ogilvy India: “Pulsar is the most thrilling motorcycle on the road, so we took its communication a notch higher on the thrill. How? We got their attention twice! We made an ad in an ad. First, we made a Censored Pulsar ad for TV and released it with a QR code. The film invites the die-hard Pulsar fans to scan and view the most thrilling ‘Uncensored Pulsar ad’ ever. The Uncensored Pulsar QR code will make not just the TV ad but every ad thrilling, newspaper, outdoor, and even posters. Let the thrill take over.”

     

  • A campaign to empower young girls and widen Self-Esteem Project

    Dove rolls out #StopTheBeautyTest initiative

    By Our Staff

     

    Hindustan Unilever Limited’s Dove Beauty Soap has launched a new campaign.

     

    Said Madhusudhan Rao, Executive Director, Beauty & Personal Care for Hindustan Unilever Limited: “Over the last 10 years, with the Dove Self-Esteem Project, we are working towards a vision where beauty is a source of confidence, not anxiety. We want to empower young girls to rise above the unjust beauty report cards given to them and be confident in their own skin. As a brand that is committed to taking tangible action to change beauty, we hope the real-life stories of young girls is an eye opener for the society to take notice leading to a behaviour change. Dove is on a mission to ensure the next generation grows up enjoying a positive relationship with the way they look.”

     

    Added Zenobia Pithawalla, Senior Executive Creative Director & Mihir Chanchani, Executive Creative Director, Ogilvy: “The ‘beauty test’ has become such an integral part of our society that it starts right from the school years for girls. Their face and body become a marksheet for society to score. In this campaign, Dove shows us the plight and the determination of the school girls to not give into this grading system. It urges society to stop the beauty test and to start building beauty confidence of young girls.”

     

  • To promote facial skincare range

    Sara Ali Khan becomes the face of Biotique

    By Our Staff

     

    Biotique Ayurvedic Products launches its new brand campaign with Sara Ali Khan as the brand ambassador for its facial skincare range. Conceptualised by Ogilvy, it is a pan-India, 360-degree media campaign promoting the range of cleansing-toning-moisturising products.

     

    Commenting on the launch, a pioneer of the Indian beauty industry, Vinita Jain, Founder and CMD – Biotique, said: “At Biotique we have committed and take immense pride in offering ‘farm to skin’ solutions to consumers who are looking for effective skincare and haircare products. Using 100 percent ayurvedic formulations with advanced 21st century biotechnology, our products are naturally sourced from plant extracts and are proven to bring effective and long-lasting results. The new campaign film brings to life our ethos of ‘Real is really beautiful’, focusing on ‘The secret to flawless skin’, true to Biotique’s cleansing-toning-moisturizing routine. I am very pleased to see our vision come to life with this campaign, which reinforces Biotique’s commitment to effective personal care, beauty and wellbeing products.”

     

  • Stars alongside Colonel Sanders

    Allu Arjun in latest KFC ad film

    By Our Staff

     

    Actor Allu Arjun stars in the new KFC ad.

     

    Said a KFC India spokesperson: “We Indians have an innate knack for all things spice. And when the spice either is such that it makes you tear up or leaves you underwhelmed, it is disappointing. So, who better than KFC along with the superstar himself – Allu Arjun – to present a product with just the right spice! Our latest launch of Peri Peri Chicken has all the makings of a blockbuster – it’s crispy, crunchy, with a dash of spice! With Colonel Sanders and Allu Arjun turning up the heat, this latest KFC film is nothing but soooper very very!”

     

    Talking about the film, Ritu Sharda, Chief Creative Officer North, Ogilvy, said “Peri Peri, as a flavour is already a hit. But when we tasted KFC’s Peri Peri, we realised it was something extra special. We were confident people were going to find this bigger than a hit, it was going to be a superhit. And who better to get a nod of approval on anything super hit, than Allu Arjun. So, we turned the tasting session into a dramatic ad, with all the bells and whistles and ended it with our Colonel Sanders finishing off with Allu’s signature move.”

     

  • Campaign created by Wavemaker and Ogilvy

    Rohit Saraf and Alaya F cast for Centre fresh gum film

    By Our Staff

     

    Center fresh chewing gum, the flagship brand of Perfetti Van Melle, has launched a new digital campaign to promote their brand and commemorate Fresh Breath Day (August 6th). The campaign features Rohit Saraf and Alaya F.

     

    The campaign collaboration has been facilitated by Wavemaker India, with support on creative front from Ogilvy India. The campaign will be further amplified through YouTube and other social media platform promotions.

     

    Commenting on the film, Rajesh Ramakrishnan, Managing Director – Perfetti Van Melle India (PVMI) said: “Center fresh has been synonymous with ‘freshness’ at its core for almost three decades. The brand has pivoted on fresh breath confidence with contextual snippets and narratives that are relatable & resonate with the youth. This Fresh Breath Day, our endeavour is to bring the magic of first meetings and have a fresh take on stereotypical & classical rules that cloud the youth. We’re happy to onboard Alaya and Rohit as they truly represent the youth of today: confident, non-conformist, spontaneous, and strongly resonate with the brand personality.”

     

  • Campaign created by Ogilvy

    Ayushmann Khurrana is brand ambassador for Titan Eye+

    By Our Staff

     

    Titan Eye+ has launched a new integrated campaign with its brand ambassador Ayushmann Khurrana. The ‘Expert Who Cares’ campaign, created by Ogilvy, focuses on the consumer’s approach to buying eyewear and aims to make them aware of the important aspects of the process.

     

    Commenting on the new campaign, Maneesh Krishnamurthy, Marketing Head EyeCare Division, Titan Company Ltd. said: “Today, consumers restrict their questions to style and price while purchasing eyewear and our new campaign is born out of the desire to change this very perspective. We had very serious questions to ask, what better way than to ask it disarmingly with a child’s innocence. The brand promise of Titan Eye+ is Expertise & Empathy and through the ‘Experts Who Cares’ campaign we take that conversation forward. Titan Eye+ insists that only qualified optometrists test eyes through our unique 20-step eye test as well as recommend the correct eye care for each consumer’s needs.”

     

    Added Puneet Kapoor, CCO, Ogilvy Bengaluru: “With this campaign, Titan Eye+ champions a behavioral insight in the category which is an eye-opener for most seasoned spectacle wearers. The entire category is so heavily dominated, only by the style conversation, that the conversation around accurate vision correction is diluted. While style is important, and we have frames that have won enough design awards, the conversation around accurate testing and accurate prescription needs to be rescued from the blind spot it sits in right now. That’s where this campaign scores and gets the right balance in the conversation we need to have.”

     

     

  • To drive two key agendas at a national level

    Ogilvy promotes ‘Guns’ to Deputy CSO

    By Our Staff

     

    Ganapathy Balagopalan
    Ganapathy Balagopalan

    Ogilvy India has announced the promotion of Ganapathy Balagopalan to Deputy Chief Strategy Officer, Ogilvy India.  In his new role, Balagopalan (aka ‘Guns’) will partner some of Ogilvy India’s key clients. Ganapathy will drive two key agendas at a national level.  He will be the national Effectiveness Leader and will help teams across markets on this front. He will also champion the digital strategy aspect of brands in Ogilvy India and partner account management and creative leaders to drive the digital excellence agenda.

     

    Said Prem Narayan, Chief Strategy Officer, Ogilvy India: “’Ask Ganapathy’ is a catch phrase in Ogilvy, if there is anything you need to know about Cadbury/Mondelez.  Guns has been the account planning custodian for some of Ogilvy India’s dearest brands – Cadbury/Mondelez, Pidilite, Bajaj and ITC. There has been a Ganapathy touch to many great campaigns on these brands over the years.”

     

    Added VR Rajesh, Group President, Ogilvy India: “There is no one better to partner Prem in the national role than Ganpathy. After building a robust planning structure for the Mumbai office and being responsible for some iconic work across our key clients, Guns will now drive the new-age transformation agenda for Ogilvy planning.”

     

    Said Balagopalan: “At Ogilvy, we have insanely talented people with diverse skills, utterly devoted to creating world-class work that helps our clients succeed in a VUCA world.  I look forward to partnering with all my colleagues to ensure Ogilvy continues to lead the way.”

     

  • … with its new #HarHaathToofan campaign

    Thums Up celebrates 75 years of India’s independence

    By Our Staff

     

    Thums Up, the Coca-Cola homegrown cola brand, has unveiled a new campaign commemorating 75 years of India’s independence. The campaign #HarHaathToofan presents an ode to inspirational people whose hands have built India over the years – who are true beacons of our nation’s pride, notes a communique.

     

    Announcing the new campaign, Tish Condeno, Senior Director, Sparkling Flavours Category, Coca-Cola India and Southwest Asia said: “As one of the iconic homegrown brands of India, Thums Up has always stood for values of strength and resilience. Thums Up’s 2021 #PalatDe Campaign, in partnership with Olympics & Paralympic Games, gained immense love and appreciation. This year, Thums Up celebrates 75 resilient years of India’s Independence, with a special #PalatDe campaign about the many hands that have been building India.  We are proud to partner with multiple inspiring individuals from India who have made the country immensely proud over the years – Sourav Ganguly, Avani Lekhara, and Nikhat Zareen, among many others.”

     

    The #HarHaathToofan film has been conceptualized by Ogilvy. Commenting on the creative insight behind the campaign, Ritu Sharda, Chief Creative Officer, Ogilvy India- North, said: “For the last 75 years, whenever the naysayers have doubted India’s potential, the hands of the nation have come forward and done a #PalatDe, turned them upside down. Thums Up is one of the nation’s most iconic brands and has the famous ‘thumbs up’ hand as its symbol. So, on this occasion of 75 yrs of Independence, we’re proud to transform this hand to the many hands that are Toofani. And it comes together beautifully in our campaign #HarHaathToofan.”

     

     

  • Ram Moorthi moves on

    Tithi Ghosh named President & Head of Office-Ogilvy Bengaluru  

    By Our Staff

     

    Tithi Ghosh
    Tithi Ghosh

    Ogilvy India has announced that effective July 01, Tithi Ghosh has taken over as President & Head of Office–Ogilvy Bengaluru. Ghosh has been with Ogilvy in Bengaluru since 2004.  Meanwhile, after 25 years with Ogilvy India, Ram Moorthi has decided to move on as s Bengaluru office head.

     

    VR Rajesh
    VR Rajesh

    Said VR Rajesh, Group President, Ogilvy India: “We would like to thank Ram, for giving so much to Ogilvy India. We will miss his passion to always do something different. Not a man to sit on his laurels, we are sure an all new venture is right around the corner. We wish him all the best and lots of love,” adding: “We are also very lucky to have Tithi to take the baton from Ram. Tithi stands for everything that represents the culture of Ogilvy. The voice of guidance and wisdom is now going to be the hand that guides the next chapter of Ogilvy Bengaluru.”

     

    Piyush Pandey
    Piyush PaPiyush Pandeyndey

    Added Piyush Pandey, Chairman Global Creative & Executive Chairman India, Ogilvy: “Tithi has been my valuable partner for years.  And I am sure that in the coming years she will further strengthen our client relationships and creative excellence in our Bengaluru office.”

     

  • To reveal its black editions of N160 and P250

    Ogilvy’s Instagram tease for Bajaj Pulsar

    By Our Staff

     

    Bajaj Pulsar prepared to add two new bikes to its roster – the P250 Brooklyn Black and N160 Brooklyn Black – with the emulation of an ‘eclipse’ across its Instagram page. For an entire week, Pulsar’s Instagram feed showcased a moon with phases of an actual eclipse. Amidst the shadow, a silhouette of a bike emerged, enticing viewers about a likely launch, soon to be revealed.

     

    Notes a communique: “With each passing day the eclipse phased closer to completion, unveiling a clearer glimpse of the upcoming mystery bike. For the next two days, the audiences were kept eagerly waiting for the moon to be entirely eclipsed. Finally, after a week-long wait, the viewers were treated to the all-new N160  Brooklyn Black on June 22 and then the P250  Brooklyn Black on June 24.”