MxMIndia

Tag: Ogilvy and Mather

  • XRBIA Developers Ltd is focused on building world-class cities that offers futuristic and sustainable housing solutions to every Indian

    O&M to handle creative mandate for Xrbia Developers

    By A Correspondent

     

    XRBIA Developers has awarded their creative mandate to Ogilvy and Mather with effect from April 2015.

     

    XRBIA Developers Ltd a unique housing brand established in the year 1996, is focused on building world-class cities that offers futuristic and sustainable housing solutions to every Indian. Promoted by Eiffel Group, XRBIA is headquartered in Pune – India with realty footprints spanning across Pune and Mumbai with over 6 million sq. ft. of existing development and 20 million sq. ft. of planned projects. The spends of the group is pegged at INR 80 crore for the current financial year

     

    Confirming the news, Rahul Nahar, Chairman and Managing Director, XRBIA Developers Ltd said, “Constant innovation and creative thinking have been the cornerstones of our value offerings and we found a perfect partner with Ogilvy & Mather as the extension of our creative team.”

     

    Kunal Jeswani

    Kunal Jeswani, CEO, Ogilvy & Mather, said “What excited me was the idea that they are bringing future ready homes to India.  Looking forward to this partnership.”

     

    XRBIA aims to provide sustainable housing solutions for every Indian and meet the need of infrastructural shortage by building 100 futuristic cities by 2030, out of which they have already announced the launch of 10 smart cities strategically located in value housing segment in the Mumbai Pune corridor.

     

  • The campaign personifies strength in self-belief &determination – 'Will of Steel'

    JSW Group banks on ‘Inner Strength’ in new corporate campaign

    By A Correspondent

     

    JSW Group has launched a new television commercial ‘Will of Steel’ as part of a new brand campaign that it has embarked on.

     

    The TVC is based on the life of India’s first ever Gold Medallist female wrestler, GeetaPhogat, who made it to the top, against all odds, and that too in a sport that is typically male dominated and considered extremely unconventional for female athletes.  The central theme of the TVC is ‘inner strength’.

     

    Aptly titled “Will of Steel”, the commercial has been executed by Ogilvy. The TVC celebrates and showcases how human grit, determination and a steely resolve can catapult seemingly ordinary human beings to unparalleled levels of achievement and success.

     

    Commenting on the new TVC, Seshagiri Rao, Joint Managing Director & Group CFO, said, “GeetaPhogat, displayed a rare will of steel and her efforts and life-story are the inspiration for this campaign. By showcasing Geeta’s ‘Will Of Steel’ via a mass media campaign, we hope to inspire and encourage more and more people to overcome challenges in life”.

     

    Geeta comes from a conservative, patriarchal village, Balali in Haryana. The TVC gives a glimpse of her tough journey, how she defied societal norms, busted several myths, fought severe resistance and wrestled her way into success, all because she had the will power to achieve her dreams.

     

    “JSW Group is one of the leading business houses of the country and the will to succeed has kept us at the forefront in the core sectors of the economy and has seen us setting newer benchmarks from time to time. Since we demonstrate ‘Will Of Steel’ in our ideology and in our actions, the concept behind the TVC resonates very well with our corporate ethos.  We hope to encourage more and more people to come forward with their own ‘Will of Steel’ stories”, added Mr. Rao.

     

    Piyush Pandey, Chairman, Ogilvy and Mather, South East Asia said, “I am proud that Ogilvy and Mather is associated with this campaign of JSW Group which captures the spirit and power of the Indian woman. It is a great step in unleashing Indian women from the grip of our male chauvinistic society. This is only the beginning, watch out for more in this campaign.”

     

    The 60-second TVC will air in key markets nationwide, including the states of Karnataka, Kerala, Tamil Nadu, Andhra Pradesh, Telangana, Maharashtra, Goa and West Bengal.

     

  • An ecstatic Piyush Pandey thanked the 'team and culture' as Ogilvy and Mather was 'Effie Agency of the Year' and Cadbury was 'Effie Client of the Year'

    It’s Ogilvy all the way at Effie 2012

    Click on the image for larger view

     

    By Ritu Midha

     

    As an event, one couldn’t have thought of a better way to spend a Tuesday evening than sampling the soothing breeze and top-notch refreshments at the Turf Club, Mumbai. Of course, the event was the Effie 2012, so the focus was necessarily on the awards.

     

    Piyush Pandey

    Perhaps unsurprisingly, the show was stolen by Ogilvy and Mather, who came ahead by miles, with the Man of the Moment being its executive chairman and creative director, South Asia Piyush Pandey once again. Ogilvy and Mather, with 280 points (more than 400 percent over its closest rival) was declared Effie Agency of the Year. When it came to clients, the competition was stiffer, although both Cadbury India Ltd (Effie Client of the Year) and No 2, Star India Pvt Ltd, are O&M clients.

     

    An emotionally charged Piyush Pandey said, “It is all by God’s grace. The credit completely goes to our team and culture. New blood joins with its own creative thinking and seamlessly blends with the existing creative thought process.” On being a repeat winner, he said, “It feels ecstatic to be winning again and again. To tell you the truth – the joy and thrill of winning increases every year.”

     

    The victorious Ogilvy team with Shashi Sinha (hugging Piyush Pandey) and Rajesh Iyer, Marketing Head of Colors (extreme left)

     

    Shashi Sinha
    Shashi Sinha

    The Effies themselves were enhanced in stature this year, both in participation and jury process. Advertising Club President Shashi Sinha stated, “It is special for two reasons: it is the first Effie under the aegis of the Ad Club post it becoming the Ad Club of India.” Also, he said, “This year the entire judging process has been conducted online – and the credit goes to Bipin Pandit and his team for managing it smoothly, considering that there were more than 100 jury members this year.”

     

    This year, the number of entries increased to 357. And while last year 29 agencies had participated – this year the number reached 50. Another feather in the Effie cap is that 50 percent of the jury members represented clients – best placed to judge the effectiveness of a campaign.

     

    Ajay Kakar

    Emphasizing the way the Effie is growing, Chairperson of the Organising Committee Ajay Kakar said, “This year, judging moved beyond Mumbai, and was extended to Delhi. We have also introduced two new categories – Direct Marketing and Ongoing Campaign.” He added, “It is a matter of pride that it is not a small set of agencies winning an Effie tonight; 13 agencies have contributed to the winning entries.”

     

     

     

    Ravi Rao

    Another point worth mentioning is the fact of a media agency winning two Effie trophies this year. Mindshare took away two bronzes – and considers it just the right beginning. Mindshare’s Leader, South Asia Ravi Rao told MxMIndia, “We bagged three bronzes, two for Axe Shower Gel and one for HSBC. I am really glad that we made it to the Effies. We will strive harder next time around.”