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Tag: Ogilvy and Mather

  • The campaign has been conceptualized by Ogilvy and Mather

    Tata Salt Lite creates awareness on hypertension via latest ad campaign

    By  A Correspondent

     

    Tata Salt Lite has launched its campaign to spread awareness on hypertension and its symptoms. It has been conceptualised by Ogilvy India.

     

    Commenting on the new TVC, Sagar Boke, ‎Head- Marketing, Consumer Products Business, Tata Chemicals, said: “Many studies have shown that a majority of the urban adult population in India suffers from hypertension, a life-threatening condition that can be effectively managed by controlling the intake of sodium along with an active lifestyle. Tata Salt Lite is a 15% low sodium salt specially designed to provide consumers a convenient means to take preventive measures towards keeping the blood pressure  in check. The objective of this new campaign is to increase the awareness about the early signs of Hypertension and take preventive action, well in time.  This campaign reinforces the Tata Salt philosophy of salt as a health enabler and not just a taste enhancer.”

     

     

  • With an aim to connect with the viewers and address all relevant points, the campaign is a 360-degree campaign which includes outdoor, digital and TVCs

    Big B turns into a movie critic for Tata Sky’s latest campaign

    By A Correspondent

     

    Tata Sky’s latest ATL campaign highlights its multiple entertainment offerings with two versions – one featuring Amitabh Bachchan and the other featuring Southern superstar Nayanthara.

     

    In Tata Sky’s ad campaign ‘#HarSceneKaMazaaLo’ Amitabh Bachchan adorns the role of a Bengali critic giving his point of view on iconic film dialogues and superstars in a series of nine ad films. The objective of the ad campaign, notes a communique, is to showcase how an individual enjoys the offerings of Tata Sky to the fullest, highlighting the abundance of entertainment across platforms.

     

    Said Tata Sky’s Chief Communications Officer Malay Dikshit: “In a country which is obsessed with movies, it’s not a surprise that feature films aired on TV contributes to over 28% of the total viewership. Mr. Bachchan’s legacy and Nayanthara’s versatile personality along with Ogilvy and Mather’s creativity has helped us create the Magic for Tata Sky. It beautifully depicts our objective to offer maximum and some of the best entertaining content to our consumers at any budget, on any screen, anytime, anywhere.”

     

    Added Ogilvy and Mather Chief Creative Officer Sukesh Nayak: “When you truly enjoy watching a film you begin to respond to an actor’s performance. You are either awed or disappointed by their performance and you maybe vocal about it. We used this insight as an entry point to talk about the huge bouquet of movie channels Tata Sky has to offer. The core idea of ‘Har scene ka mazaa lo’ was beautifully brought to life by none other than Mr. Bachchan enacting the role of a tough film critic with Shoojit directing. For the south leg of the campaign, we worked with Nayanthara to create a very hard hitting anti cable campaign. Each film in this campaign is amplifying Tata Sky’s superior offering with a memorable story.”

     

     

  • Chumbak has evolved into a lifestyle brand with offline presence in 12 Indian cities

    Ogilvy Blr wins mandate for Chumbak

    By A Correspondent

     

    Ogilvy Bangalore has been awarded the mandate for Chumbak after winning a multi-agency pitch.

     

    Said Vivek Prabhakar, CEO and Co-Founder of Chumbak: “With the strong growth we have seen across our retail and online channels and our fast growing portfolios across Fashion and Home, we realised the need to work with a strong creative partner to help harness the Chumbak story. In Ogilvy we found the perfect partner to realise our ambitions both as a brand and a business.”

     

    Added Madhukar Sabnavis, Vice Chairman and Director- Client Relations, Ogilvy and Mather: “Chumbak is an amazing brand that has built a substantial cult following over the last few years. We are happy to partner them in the next stage of their brand building journey. What’s exciting is how to maintain the balance between consumer needs and designer dreams and intuition as Chumbak expands its footprint in the country.”

     

     

  • The ad aims in communicating the benefits of Milaze X3’s longevity that allows consumers to focus on other upgrades for their cars

    Ceat’s new campaign on longevity of Milaze X3

    By A Correspondent

     

    Ceat Ltd has launched a new campaign for its tyre brand Milaze X3. The ad aims in communicating the benefits of Milaze X3’s longevity that allows consumers to focus on other upgrades for their

     

    Said Nitish Bajaj – Vice President – Marketing, Ceat Ltd:“Our Milaze X3 brand campaign has been created to generate consumer awareness and promote the benefits of a tyre that Lasts 1,00,000 km and beyond. This campaign has been conceptualized basis consumer insights that consumers want to accessorise/ personalise their vehicles but seldom do they think about the tyres….”

     

    Added Kiran Anthony, ECD, Ogilvy and Mather: “It’s a joy when a brand allows you to break the category codes, and I congratulate our partners at Ceat for doing that. For the first time, on mainstream television advertising, Ceat is not showcasing a tyre in action. It is an exception that mirrors the product promise of 100,000 km which is extraordinary in itself. We’re glad we found a good insight, and stayed true to our brand personality, which is always set in a human truth.”

     

     

  • The TVC, conceptualised by Ogilvy and Mather, communicates its new ethos in an appropriate manner

    Spaces weaves a new brand message in latest campaign

    By A Correspondent

     

    Welspun India is set to weave a new story to highlight its brand Spaces with a new TVC, conceptualised by Ogilvy and Mather.

     

    Said Dipali Goenka, CEO and Joint Managing Director of Welspun: “Spaces is all about comfortable living! After a long day of work and the hustle bustle of the life, we find solace in our bedroom. We want to help our customers in creating an lifestyle experience that they desire. Our new campaign integrates comfort messaging of Spaces with the feeling that one experience with their loved ones around.”

     

    Commenting on the ad, Piyush Pandey, Executive Chairman and Creative Director, South Asia Ogilvy & Mather said: “Spaces as a brand is known for its designs. We felt what the brand needed was a heartbeat. For the bed linen campaign, ‘Neend ka ek aur saathi’ we show how the best sleep happens when you sleep with all that you love.”

     

     

  • The 360-degree campaign features Nayanthara for the Southern markets and Amitabh Bachchan across other markets in India

    Tata Sky unveils engaging ‘Dhamaka Rupee’ campaign

    By A Correspondent

     

    With the critical fourth phase of digitisation underway, DTH major Tata Skyrolled out its latest ‘Dhamaka Rupee’ campaign. The 360-degree campaign features Nayanthara for the southern markets and Amitabh Bachchan across other markets in India. The campaign aims to encourage consumers to make the right switch from analogue cable to Tata Sky, with the Dhamaka Pack (for the rest of the country) and South Special Pack (for the five South states).

     

    The campaign, directed by award-winning director Shoojit Sircar, has superstar Amitabh Bachchan portraying a grumpy yet loveable shop owner – ‘Uncleji’ whose life has turned upside down because of the success of the Dhamaka 199 pack. The pack, selling like hot cakes, forces him to keep stocking one rupee coins as change to give back to the customer. Meanwhile, in a small village in southern India, the affable Meenakshi, essayed by Nayanthara, is grumpy too as she looks for the elusive one rupee coin, thanks to the success of Tata Sky’s South Special Pack.

     

    Said Malay Dikshit, Tata Sky’s Chief Communications Officer: “It’s second nature for us Indians to be exact about the value for what we buy. The simple and humorous communication in this campaign makes use of this peculiar behaviour and lands the price, the pack details and value for money messaging – all in a few seconds. Through this campaign we are looking at targeting 70 mn cable TV households across the country.”

     

    Added Sukesh Nayak, Ogilvy and Mather‘s Chief Creative Officer, Ogilvy West: “To sell Tata Sky’s most popular and extremely competitive value pack, priced at just 199, we decided to play on the fun side of the struggle that a shopkeeper has to go through, when he has to return the change for such a popular pack.”

     

  • With its tongue-in-cheek humour, the TVC sets the narrative keeping its character Mr. Nehlau in the limelight

    Ceat makes bike riding a safe affair during monsoons

    By A Correspondent

     

    Ceat Limited has launched its latest film ‘Nehlau’ that attempts to ensure safe travel for bike riders against uncertainties during the monsoon season. Conceptualised by Ogilvy and Mather, the film addresses the core issue faced by bike riders of water splashes and getting drenched owing to the onslaught of larger vehicles moving past at high speeds. Such scenario can lead to slippage of vehicle or an accident. In order to prevent slippage of vehicles and ensure stronger tyre grip on wet roads, the film also announces the launch of its monsoon smart range of tyres.

     

    Commenting on the film, Nitish Bajaj, Vice President Marketing, Ceat Limited said: “Our latest commercial once again endorses CEAT’s commitment to road safety and superior tyre grip. With this TVC, our attempt is to ensure safety of bike riders from all the hazards that come along during the monsoon season, which can challenge the riding experience. Tyre plays a crucial role in holding the ground, which is direly needed for bike riders in such season. And, our range of All Season Bike tyres can prove to be a suitable solution to tackle any possible uncertainties this monsoon. We hope to appeal to the young and bold breed of bike owners who seek the hassle-free road travel.”

     

    According to Rohit Dubey, Senior Creative Director, Ogilvy and Mather: “The modern consumer has an attention span of a mayfly and commercials are watched on mute in gyms, lounges and lobbies. Just an insight is not enough. And that’s the raison d’être of our time-slice treatment. The arresting visuals compound the insight and in its full glory, the campaign carries forward the classical satire tone of ‘For the game called road’ campaign.”

     

  • Spicy Sambar Powder promises to add a spicy kick and variety to meal occasions across the day

    MTR Foods unveils new film for their Sambar variant

    By A Correspondent

     

    MTR Foods has launched a new variant of one of its highest selling products – Sambar powder. The variant called Spicy Sambar Powder promises to add a spicy kick and variety to meal

     

    On the launch, Sunay Bhasin, CMO, MTR Foods said: “MTR is one of India’s leading packaged masala players with prominent leadership in core southern markets. We conducted extensive cuisine studies in these markets and realised that our Target Audience, while still using our Sambar Powder, also make their own blend from pure spices for a spicier version of sambar. The new variant of Spicy Sambar is intended to plug this need-gap and drive further penetration in our core markets. The TVC launched to support this campaign is a simple, yet creative communication that seamlessly blends the spicy nature of our product with a daily meal occasion. ”

     

    Added Mahesh Gharat, Executive Creative Producer, Ogilvy and Mather: “The key ask from MTR was to create a simple communication that clearly highlights the one feature that is central to the product – the spicy nature of the Spicy sambar powder. We focused on that attribute by showcasing it in an everyday meal occasion that has been made memorable because of MTR’s Spicy Sambar Powder. We also injected a certain amount of humor in the TVC which would be guaranteed to make you smile every time you see the Ad.”

     

  • The campaign amplifies the idea of independence of thoughts and ideas of women

    SBI Life’s latest campaign highlights smart women and their choices

     

     

    SBI Life in a recently launched TVC has laid focus on the ‘Smart Women Advantage Plan’, which highlights the smartness and intelligence of the women folk in all walks of life, be it work, home or relationships.

     

    The brand messaging of SBI Life is very refreshing and subtle. Created by Ogilvy and Mather, the campaign amplifies the idea of independence of thoughts and ideas of women. The ad also focuses on the efficient and creative ways in which a woman makes their decisions and nourishes their loved ones.

     

    Titled ‘Aurtein hoti hi hain smart’ the campaign talks about the smartness and intelligence of women in all walks of life. SBI Life celebrates this smartness and womanhood and acknowledges the special position of women in society. The campaign is a very light hearted take on how smartly women solve the problem. The campaign very subtly portrays the observing and nourishing disposition of women and their approach towards a situation. The campaign celebrates the crucial role that women play in our lives.

     

  • Campaign highlights the brand’s relevance in daily life by recreating ‘Moments of Love’

    Tata Sky celebrates special moments with new campaign

    By A Correspondent

     

    Tata Sky has rolled out its latest campaign showcasing its multiple products & services. The integrated campaign was launched alongside the ninth edition of Indian Premier League (IPL) 2016.

     

    Titled ‘Pyar Jingalala’, the advertisements in the campaign bring to life beautiful moments of love Tata Sky can re kindle among couples in all walks of life and across towns. The plethora of services available to a Tata Sky subscriber are woven into small yet multiple stories of couples experiencing moments of love thanks to their Tata sky connection.

     

    “The idea was to take brand love a step further by highlighting the role Tata Sky plays in the lives of people across the country. How its innovative services and offerings help couples connect with each other better as they sit in front of their Tata Sky box for their daily dose of entertainment,” says Tata Sky Chief Communications Officer, Malay Dikshit.

     

    Actve English: Tells a story of a newly married couple conversing on the phone. In the film, the small town wife pleasantly surprises the husband by speaking romantic lines in English. The ad reveals Tata Sky Actve English as the string tying this moment together.

     

    Daily Recharge: Tells a story of the middle aged couple out for an evening walk. The wife wonders out aloud that how come her husband who usually remembers everything doesn’t remember the shop for Tata sky daily recharge. To which the husband instantly replies, “Agar yaad rehti, to tumhare saathai se chalneka chance kahamilta.” Amazed, the wife breaks into a smile and holds her husband’s hand and starts walking.

     

    Actve Fitness: Here a senior citizen is vigorously exercising, when the wife walks in concerned, asking ‘What are you doing?’ To which the husband replies, that she keeps complaining about how much he keeps troubling her. So if he exercises and stays fit, he can trouble her for a few more years. This leads to a charming outburst from his wife to which her playful husband can’t help but smile. The ad ends indicating Actve Fitness and the line ‘Iskolagadala to Pyaar Jingalala’

     

    Ogilvy and Mather‘s Creative Director Sukesh Nayak says, “The campaign is based on a powerful insight that every day, couples across the country tune in to watch their favourite programs together. We used this insight to come up with an campaign idea that celebrates the love that Tata Sky helps rekindle every single day. The challenge was to bring alive the magical moments of love, re kindled through Tata Sky, through minimal scripting, with expressions taking centerstage in each story.”

     

    Tata Sky is also rolling out South Indian versions of the campaign soon in Tamil, Telugu, Kannada and Malayalam. The campaign brings brilliant actors, some known (Patralekha, Rahul Bagga, Manish Chaudhry) some forgotten faces (Suchitra Krishnamoorthy, Vishwa Badola) on screen.

     

  • With a refreshed brew and a fresh campaign, Foster’s is all set to transform consumer experience

    Foster’s to offer cold refreshment in a brand new avatar

    By A Correspondent

     

    Foster’s is all set to hit the market in a brand new avatar. The popular beer brand will be re-introduced with a refreshing brew and will be the tallest and most curvaceous bottle in the category. Available in 2 variants – Gold and Lager, the bottle will have a ring pull, making it easier to open the extra cold refreshment. The new packaging also includes a unique thermo-chromatic label that turns blue at ice cold temperature ensuring consumers have the most chilled experience.

     

    Darioush Afzali,  Director of Marketing, SAB Miller India, said, “Foster’s is known as a unique Australian brand and with this new packaging and brew, it will emphasize our commitment to innovate. We have given a completely fresh and contemporary look to our bottle and are introducing the tallest bottle in the category. With a focus on all 4 P’s, we are re-introducing Foster’s with a refreshed brew, new packaging, competitive pricing and differentiated positioning of extra-cold refreshment for the brand. Our aim is to be the most preferred brand of choice for our target audience and turn their moments of boredom into a refreshing experience.”

     

    The new packaging has been designed by an international team of London-based agency CARTILS. Talking about the inspiring and innovative new bottle, Neil Vestrini, Creative Director, CARTILS, said, “Fosters is Australia’s iconic lager which is sold internationally. At Cartils it was our job to respect its heritage whilst modernizing this iconic brand and making it relevant to today’s ever-changing Indian market. Cartils new design endorses a stronger brand hierarchy by making the Foster’s logo more prominent within the main label, whilst the bottle shape gives a more dynamic and ergonomic feel. The placement of the famous Australian kangaroo as an embossment on the bottle gives movement and youthfulness whilst adding that wittiness associated with the brand. The stronger/higher shoulders (which also follows the curve of the brands roundel) allows for the branding to be placed higher on the bottle. The addition of the snowflake symbol and silver gives the extra cold sensation the consumer will feel whilst drinking the new redesigned Fosters.”

     

    Through The Line campaign for the refreshed look has been created by Ogilvy and Mather in India. “The campaign was designed to bring to life transformative powers of Extra Cold Foster’s – transporting people from a mundane, low energy mood to a refreshing, up-tempo vibe. Extra Cold Foster’s also brings friends together to let go and enjoy every moment”, Tithi Ghosh, Senior VP & Head of Advertising, Ogilvy Bangalore, added.

     

    This campaign will be supported by a robust digital and on-ground engagement.

     

  • The latest campaign by Titan gives an exciting glimpse of the quintessential man

    O&M out with a new campaign for Titan Watches

    By A Correspondent

     

    Over the years, Titan Watches has managed to influence men with its many offerings. After gliding through an era of machos and metrosexuals, we’re now in the age of the quintessential man – whose manliness is not defined by his physique and but his attitude.

     

    In its new campaign – The Titan Man, the film opens with him getting ready for the night. The camera follows him through the night as he takes one last look at himself in the dressing mirror and puts on his favorite watch. He heads down the crowded streets, through a dim-lit subway, all the way to the hottest party in town. Never losing sight of his charm and enchanting smile, the camera makes its way with him through the lively kitchen of the club to its dance floor. The film closes with a knowing wink from him telling us there’s much more to him.

     

    Sharing his thoughts on the campaign, Sirish Chandrasekhar, Head – Marketing, Titan Watches, Titan Company Limited, says, “Titan has always looked at cultural and social trends with an alternative lens and the idea of the quintessential man is a very interesting take. There is a certain confidence that the new age man has. This confidence is emanating from his belief in himself and the fact that he knows he can make a difference.”

     

    Tithi Ghosh, Senior Vice President & Head of Advertising, Ogilvy & Mather (South), adds “Titan watches are coveted fashion accessories and they are worn by men who have style and swagger. In this ad, we have focused on the cool head and exciting pace with which the modern Indian man lives his life outside of work. We hope the modern male audiences will connect with the confidence and style quotient of the Titan man.”

     

    Conceptualized by Ogilvy and Mather, the campaign will be supported with print and outdoor as well.