MxMIndia

Tag: Nokia

  • This initiative will also reward the fans with discounts and freebies at more than 100 partner stores, which have partnered with Deccan Chargers

    Now fans can own Deccan Chargers Team

    By A Correspondent

     

    Deccan Chargers, a popular IPL franchise on Monday announced a unique social media marketing initiative using Mojostreet (www.mojostreet.com) – a popular location based mobile game.

     

    The marketing initiative will allow fans to virtually own the Deccan Chargers team and watch the IPL matches from the Owners Lounge at the Hyderabad Stadium. This initiative will also reward the fans with discounts and freebies at more than 100 partner stores, which have partnered with Deccan Chargers.

     

    Making the announcement, Kalyan Manyam, CEO of Mojostreet said: “We are excited with the way Mojostreet is being used by brands acrossIndia. This unique initiative by Deccan Chargers will take the DC brand closer to its fans and increase engagement. I am sure Mojostreet users will be very excited to grab this opportunity to own the DC team.”

     

    E. Venkat Reddy, COO ofDeccanChargers said: “This is a first of its kind initiative in the world wherein a sports team is connecting with its fans virtually through a mobile game and rewarding them in the real world. We are confident this initiative will greatly contribute to the strong presence of the DC Brand in the digital world.”

     

    To virtually own the Deccan Chargers, a user needs to download Mojostreet on their smartphones (freely available on all major app stores) and then check-in at any of the partner outlets of Deccan Chargers listed on Mojostreet. Once a user completes a check-in, a special offer is delivered right on the users mobile screen.

     

    The same can be redeemed at the outlet in real-time. Users who check-in maximum at partner locations will get to virtually own the DC team and will get a chance to watch the matches from the Owners lounge at the Hyderabad stadium.

     

    Mojostreet (www.mojostreet.com) is a location based game, friend finder, city guide and loyalty rewards all rolled into one app for your smartphone. The app also helps one discover amazing places of their interest based on friend’s recommendations. Mojostreet has an online and mobile version. The mobile app is available for Blackberry, Nokia, iPhone and Android users. One can sign in with their Facebook or Twitter account to access Mojostreet.

     

    Deccan Chargers is an IPL franchise that represents the city ofHyderabadin the Indian Premier League. The Deccan Chargers franchise is owned by the Deccan Chronicle Holdings Limited. Deccan Chronicle is the largest circulated daily in South India.

     

    Deccan Chargers turned the tide in their favour by winning the second season of IPL -2009 inSouth Africaand making it to the semi-finals in the IPL-2010.

     

    The Deccan Chargers mascot represents a raging bull signifying strength, power and aggression while the red and gold bands on the flag stand for dominance and victory.

     

  • Mr Prabhu has an experience of over 13 years, out of which seven have been in pure digital arena

    Chaitanya Prabhu joins Jump Games as Business Head

    By A Correspondent

     

    Chaitanya Prabhu has joined Jump Games (subsidiary of Reliance Entertainment Digital) as of March 1, as Business Head - India. Mr Prabhu has an experience of over 13 years, out of which seven have been in pure digital arena.

     

    His last stint was with Nokia, wherein he was responsible for setting up the Ovi Music Unlimited Service inIndia. After the success of the Ovi Music Unlimited inIndia, he was moved within Nokia to build the developer ecosystem for the Nokia store business. He worked with developers’ ecosystem to build monetization models for publishers/ developers and created some marquee apps for Nokia with Windows devices.

     

    Under his guidance and leadership, app download from Ovi store shot up from one  million a week to 2 million per day.

     

    Ask him one thing that made him leave the music lineage and join hard core gaming and the prompt reply: “Looking at how content owners play a key part in the success of the mobile ecosystems, I was very excited when I got an opportunity to head theIndiabusiness at Jump Games. I did foresee a big opportunity for Jump Games to be an integral part of the content and developer ecosystems and work with them to create exciting monetization models around gaming”

     

    Before Nokia, Mr Prabhu has worked with several renowned companies like Universal Music and Reliance Retail. He has completed his Masters in Business Administration from NMIMS, Mumbai.

     

  • Nokia, TATA top; Anna pips Sachin, Salman and Amitabh as the most trusted personality

    Nokia, Tata star in India’s most trusted brands report

    By A Correspondent

    Trust Research Advisory, the authority on the measurement of Trust among brands, is out with the Brand Trust Report 2012, the much anticipated results of India’s Most Trusted Brands.

     

    The Brand Trust Report, India Study, 2012 (BTR 2012), lists India’s 1,000 Most Trusted Brands even though it studied over 17,000. The report is the result of a comprehensive primary research conducted on 61 components of trust – a proprietary tool of Trust Research Advisory. The research was conducted with 2,718 ‘influencer’ respondents from 15 cities, generating more than 2 million data-points from 12,000 hours of research.

     

    The research was done on salaried SEC A population as they have more engagement with people and brands. Other detailed parameter of the audience chosen for the survey also exists. According to Mr. N Chandramouli, CEO of Trust Research Advisory, rigorous back checks were done to eliminate any anomalies that might appear in the survey and the parameters were set very high for the research.

     

    He said, that according to an AC Nielsen report, $1 trillion was spent on communication last year… Considering the huge amount of money, it is of paramount importance that the money is used correctly. Mr. Chandramauli said that even though the top positions have not drastically changed over the last year, yet the trust index pattern has changed. In 2011 report, the top two brands had the trust index equivalent to the next 65 brands. However, this figure has dropped down to the next 6 brands in 2012 report. This means that the gap between the top players is decreasing and in the upcoming years one can see a drastic turn around.

     

    Talking about research methodology Mr Chandramauli said “If you want to focus on trust, we can’t focus on trust but the ingredients of trust… The survey studies such 100 trust metrics in extraordinary details.” The three components of trust are the tactile, the vicarious and the imagined concepts of trust.

     

    Nokia and Tata retained their first and second positions as India’s top two Trusted Brands this year. Sony, the Japanese electronics leader, slipped to fifth position, outranked by the two aggressive Korean chaebols, LG at 3rd position and Samsung at 4th position. Maruti Suzuki improved its position by one notch and is India’s 6th Most Trusted Brand this year. Bajaj, ranked 7th, is a new entrant this year in the Top 10 (last year it was ranked 12th); LIC and Airtel’s positions are unchanged from last year at 8th and 9th rank respectively. Reliance slipped to 10th Most Trusted Brand this year (from sixth last year).

     

    Among 22 personalities listed among in BTR 2012, Anna Hazare has gained the nation’s trust ahead of Sachin Tendulkar, Salman Khan, Amitabh Bachchan and Aamir Khan, featured in that order. Most Trusted leaders in some other categories are Armani in Branded Fashion, DLF in Construction, NIIT in Education, ONGC in Energy, PVR in Entertainment, Pepsi in F&B, Dabur in Healthcare, Taj Hotels in Hospitality, Google in Internet, ACC in Manufacturing, Thomas Cook in Services, Being Human in Social Sector, Hewlett Packard in Technology, and Air India in Airlines.

     

    Mr Chandramouli, said: “In life, without trust, there is nothing. Each time a human engages with anything, the basis for all decisions is trust. Be it brands, other humans, or just ideas, one will react to them on the basis of the trust it generates. Last year was tumultuous for several brands, but those which focused on trust, have gained market-share, revenues and profits. On the other hand, the brands which have focused only on the latter, have invariably lost both. Focus on building trust and all else will follow automatically.”

     

    Anand Mahindra, Vice-Chairman and Managing Director of Mahindra & Mahindra, has elaborated on Trust is Everything concept for the Mahindra brand in the report: “No great secret lies behind the highly-trusted Mahindra brand. Consistent delivery against every promise is the single biggest driver of trust for our brand. Apart from this, factors like high quality products and services, adherence to highest standards of corporate governance, the very high integrity of the leaders who run the company and adherence to a set of values in conducting business have helped the Mahindra brand earn the trust of all its stakeholders.”

     

    The report, priced at Rs10,000, is available exclusively at TRA offices.

     

  • The most-read business daily launches applications for all mobile and tablet formats.

    Economic Times, now on mobile and tablet

    By A Correspondent

     

    The Economic Times,India’s most-read business newspaper and most-visited business and finance site, has now launched mobile applications for the iPad, iPhone, Android phone, BlackBerry, Nokia and Windows Phone.

     

    The apps combine ET’s cutting edge business news and market analysis with the best browsing experience, thanks to the simple navigation and clutter-free layout.

     

    The applications have been designed keeping in mind the audiences’ preference for live coverage of the business news and markets. All the apps provide in-depth and analytical coverage of the stock markets, with live stock quotes from BSE and NSE.  The sleek user-friendly apps feature the latest and most important news as it happens, along with the choicest of analysis and features from ET’s print editions.

     

    These apps also provide forex rates, commodities updates and news about the global markets. Stock recommendations and experts’ views from ET Now are featured through the market hours. Users can also track the stocks on their watch-list and monitor live gainers, losers and movers.

     

    Announcing the launch of these applications, Rishi Khiani, CEO of Times Internet Ltd, said: “This stack of ET Mobile apps fill an important need for ET readers. Within a short time of launch, ET’s iPad & iPhone apps topped the most popular charts on the Apple website. We have received a phenomenal response to our Android app as well. The latest entrants to our portfolio are apps for both Nokia Symbian/Anna smartphones and also for Windows. All the apps will be constantly upgraded and more features added in the weeks to come.”

     

    All Economic Times applications let users share articles or photos on Facebook and Twitter, and also via e-mail.

     

     

  • Though the market is still small in size, it is beginning to open up and 2012 should see many advertisers and content players invest in the medium.

    M-commerce is the way to go in 2012

    By Rishi Vora

     

    The Q3 report for 2011, which was released in December 2011 by BuzzCity, a global company which serves advertisers and publishers of mobile internet sites, augurs high growth prospects for mobile commerce (m-commerce) , which grew by 30 percent from the second quarter in 2011, in India.

     

    According to the report, a major portion of the growth came from mobile content players, but there were a few financial services brands that also ran promotions.

     

    BuzzCity, headquartered in Singapore specialises in mobile internet advertising and India tops its priority list among emerging nations. BuzzCity has served more than three billion ads in India alone – it tops the list of ads served by a company in the Asia Pacific region.

     

    BuzzCity’s India operations were started four years ago when the Mumbai office was set up, at a time when mobile internet, as a medium, had just begun to gain momentum.

     

    K F Lai, co-founder and CEO, BuzzCity said, “India is one of the most important markets for us. It contributes a significant chunk of revenue to our global network. Though the market is still small in size, it is beginning to open up and 2012 should see many advertisers and content players invest in the medium.”

     

    The report also stated that while Indian market was heavily male-dominated as far as usage of mobile internet was concerned, the sheer size of the market still gave advertisers reach into a substantial demographic of over 14 million unique users.

     

    Sharing his view on the Indian market, Mr Lai said, “There are about 150 million mobile internet users in India, these numbers are bigger than internet numbers, thanks to the mobile penetration and the decreasing price-points of smart-phones, 3G services and so on. We will also see increase in the number of mobile internet users, with tablets becoming popular, it means better user experience, opportunity for brands and for publishers – it means serious business.”

     

    Mr Lai believes that 2012 will be a year where m-commerce will evolve in a big way. India has already seen unprecedented growth in e-commerce. The key for the industry, however, is to maintain high levels of trust among consumers and transparent dealings. If proper care is taken, it is a medium which can pay rich dividends to brands in India.

     

    The report also revealed that in 2011 Nokia was the most popular handset brand for internet access (64.81 percent), followed by Samsung (11.85 percent). The generic mobile phones, known as ‘white-box handsets’, cumulatively accounted for a marginally higher share than Samsung at 11.95 per cent.

  • Users can now access local information on the go with the app on Nokia smartphones

    timesPoynt now preloaded on Nokia Lumia 710 and Nokia 800

    By A Correspondent

     

    Nokia smartphone users inIndiacan now enjoy a world of convenience and information at their fingertips with the launch of Nokia’s latest smartphones, the Nokia Lumia 710 and Nokia Lumia 800, which come preloaded with the timesPoynt application.

     

    The new app, timesPoynt, has been developed in partnership with Times Internet Limited (TIL) -India’s leading mobile and internet venture, and Poynt Corporation, a leading provider of mobile local search and advertising services.

     

    The free application powered by data from Timescity.com, allows users to click-to-call businesses, get directions, browse listing websites, send details to a friend or add listings to their device calendar or address book. The Nokia smart phones preloaded with the timesPoynt app enter the market just two months after the application was launched earlier this year.

     

    The Nokia preload marks timesPoynt’s second distribution agreement with a handset manufacturer inIndia. The app is already available in India on iPhone and Android devices, along with BlackBerry smartphones.

     

    “Preburning timesPoynt on Nokia Smartphones augments our reach in the savvy-mobile audiences. With this, we hope to see significant uptakes in our search queries and consequently more contextual and location-based advertising”, says Rishi Khiani, CEO, Times Internet Limited (TIL).

     

    “We have seen tremendous uptake and retention with each preload we have launched and we anticipate that the Indian market will be no different,” said Marco Hunstad, SVP, Business Development & Global Distribution, Poynt Corporation.

     

    As part of its initial plans, the partnership between TIL and Poynt Corp will leverage TIL’s relationships in Indiawith advertisers, agencies and merchants in order to monetize the app. It plans to market and promote timesPoynt through all its media vehicles such as radio, television, magazines and newsprint.

     

    OEM or original equipment manufacturers’ preloads are key to targeting more than 858 million mobile subscribers inIndia(TRAI estimates). They allow users of specific devices, such as the Nokia Lumia 710 and Nokia Lumia 800, to discover the best apps for their device, with the least time spent searching.

  • Nokia Music Connects: Piracy across the globe will fall, says Sandip Biswas.

    New music world under the scanner at Nokia seminar

    By A Correspondent

     

    The global digital music industry is growing significantly; Piracy across the globe will fall. The next few years will be a challenge for the music retailers. CDs today are slowly being replaced by digital format. The whole environment is changing with digital media. A lot of our revenues come from television stations or background music. These were some of the points raised at the day two of Nokia Music Connects event held in Mumbai on November 17, 2011. Nokia was the title sponsor of the event.

    Among the many sessions on day two of the Nokia Music Connects, one of them was ‘Digital Media, Global Landscape and the Future Ahead’. It was presented by Sandip Biswas, Director- TMT Practice, Deloitte. He spoke about the growth of physical format of music despite the enormous growth of the digital format. “Most of the assets are going digital. I believe that digital music will surpass the physical music format. However the physical format of music will also continue to grow and radio, television will contribute more.”

    One of the points this session raised was whether piracy is a legal or economic problem. He also pointed out that since the year 2008 piracy did not grow but, remained stable. Mr Biswas observed that the next few years will be a challenge for the music retailers and with the growth of digital format, CD prices will rise globally.

    The other sessions that followed ‘Digital Media, Global Landscape and the Future Ahead’ were, ‘Music Publishing- Soon a reality in India?’ This session discussed what the passing of the copyright act mean for the music industry and steps can be taken to foster the healthy development of the publishing industry in India.

    The session was moderated by Vijay Lazarus, President, IMI / PPL; the panelists were Achille Forler, Managing Director, Deep Emotions, Peter Jenner, Discoverer of Pink Floyd, subsequent Manager of many, Advisor to WIPO; Brandon Bakshi, Executive Director – Europe &Asia, BMI; Myles Keller Membership Development Director,PRS for Music; Rakesh Nigam, CEO, IPRS; and S L Saha, Managing Director, The Indian Record Mfg. Co. Ltd.

    The next session was Internet/Mobile radio and streaming services. One of the points this session discussed was revenue models for these players and the opportunities in store for the music labels and artistes with these new platforms?

    This session was moderated by Ted Cohen, Managing Partner, TAGStrategic; The panelists were Prashant Bahadur, Vice President & General Manager, The Orchard; T Suresh, Managing Director, EMI Music India; Raju Singh, Music Composer; Shehzad Azad, Head- Business Develeopment &Alliances, Spice Digital; Siddhartha Roy, COO – Consumer Business & Allied Services, Hungama Digital Media Entertainment Pvt. Ltd.; Jai Maroo, Director, Shemaroo Entertainment Ltd. and Pradeep Rao, Head – VAS,Aircel.

    The ‘Music Television, Reality Shows- The opportunities’ session discussed, music on television with new channels launching in HD running back to back music and its impact on music business and consumption. Reality shows such as Sa Re Ga Ma, Indian Idol, X-Factor have helped unearth talent. What has happened to them? Have they managed to make careers for themselves? How has the journey been? What sustains these shows? Why do broadcasters persist with them?

    This session was moderated by Anil Wanvari, Founder CEO, Indiantelevision.com Group. The panelists were Neeraj Vyas, Executive Vice President & Business Head, SONYMAX & SONYMIX; Aditya Swamy Senior Vice-President, MTV; Arvind Krishnan, Director – Marketing, Bacardi; Meiyang Chang, Former Indian Idol Finalist; Anushka Manchanda (Singer); Gitanjali Sriram, Founding Partner, Naked Communications.

    In the session ‘Of Live, And Independent Artistes’ discussed the emergence of independent festivals spurring a huge amount of opportunities for independent artistes and what it means for the music business? It was moderated by Brian Tellis, Chairman, Fountainhead Promotions & Events Pvt. Ltd. The panelists were  FarhadWadia, CEO, E18; Venkat Vardhan, Founder, DNANetworks; Joji George, CEO, Percept Sports & Entertainment; Sabbas Joseph, Founder Director, Wizcraft; Devraj Sanyal, Managing Director, Universal Music Group and Jayesh Veralkar, Label Head – Day 1, Sony Music Entertainment.

    The last session of day two was on ‘Artiste Management’. It discussed whether artiste management is becoming a profession like it is in more developed music markets? What role do they play with musicians in India? And how is it evolving keeping in mind the evolving music scene and the needs of the artiste today?

    This session was moderated by Brian Tellis, Chairman, Fountainhead Promotions & Events Pvt. Ltd. The panelists were Pakul Chaturvedi, Chief – Asia Pacific, Promo Sapiens; Robert Horsfall, Lawyer / Business Manager, SoundAdvice; Shaan (Singer); Jordan Berliant, Linkin Park’s Manager; Mark Wood, Imogen Heap’s Manager and John McLellan, Partner, Haldanes.