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Tag: Nitin Karkare

  • Nitin has been with FCB Ulka since 1986, when he joined the agency as a Management Trainee

    Nitin Karkare appointed CEO of FCB Ulka

    By A Correspondent

     

    Rohit Ohri, Chairman and CEO FCB Ulka Group has announced the elevation of Nitin Karkare to the position of Chief Executive Officer, FCB Ulka Advertising. Prior to this Nitin worked as Chief Operating Officer, FCB Ulka – Mumbai & Bengaluru.

     

    Nitin has been with FCB Ulka since 1986, when he joined the agency as a Management Trainee. Over the years at FCB Ulka, he has worked on some of the oldest agency brands like Amul, Zee, Tata Motors, Wipro, ITC, Zodiac, Nerolac and many more.

     

    Commenting on the elevation, Rohit Ohri, Chairman and CEO FCB Ulka Group said, “My first priority in my new assignment is to ensure that we have the right people in the right leadership roles. Nitin’s passion for advertising, his love for the Company, his deep bonds with our clients and, of course, his charming, and affable work style make him the right person for the position of CEO, FCB Ulka Advertising. He has an impressive track record of building some of India’s most loved brands. His commitment to our clients is true testimony to FCB’s spirit of partnership. I’m confident that Nitin will lead FCB Ulka Advertising to new heights and will be a great partner to me in realizing our vision for the Group.”

     

    Nitin combines an easy going nature with a keen creative eye to forge an effective partnership with his creative team, who is ever ready to give their best for him at all times.

     

    Shashi Sinha, CEO – IPG Media Brands India, added “I have worked with Nitin from 1986 and am thrilled that he will lead FCB Ulka advertising – he knows the clients, the people and more importantly the culture. This is true testimony to growth from within.”

     

    Nitin Karkare

    Speaking on his new role, Nitin Karkare, CEO – FCB Ulka Advertising said, “From starting out as a management trainee at Ulka Advertising to becoming the CEO of FCB Ulka Advertising, it has been an exhilarating journey. FCB Ulka has been built on the foundation of long term partnerships with its clients and its people. I would like to build on this legacy while infusing a new creative energy into the system.”

     

  • The channel has brought on board music composers Salim Sulaiman to compose an upbeat and memorable audio composition

    Zee refreshes look, adopts core proposition of ‘Har Lamha Nayi Ummeed’

    By A Correspondent

     

    Punit Goenka

    At its recently hosted annual awards show – Zee Rishtey Awards, Zee TV announced an evolution in its core proposition from ‘Ummeed Se Saje Zindagi’ to ‘Har Lamha Nayi Ummeed’. Punit Goenka, ZEEL MD & CEO unveiled an all-new, vibrant and dynamic brand packaging that resonates with its core ethos, while staying relevant to the changing palate of its loyal audiences.

     

    Speaking on the occasion, Zee TV Business Head Pradeep Hejmadi said, “Zee TV’s core proposition of Ummeed se saje Zindagi was about a celebration and vindication of a woman’s emerging beliefs and a reflection of her changing hopes, dreams and optimism. This essence was embodied by each of our protagonists who emerged as role models and harbingers of hope for the masses. In that sense, Zee TV will always stand for Ummeed. It is the articulation that will change to reflect the changing times. Today, with India poised for growth, there is a feeling of ‘a new hope, every moment’.  Zee TV’s new slogan ‘Har Lamha Nayi Ummeed’ captures this spirit and its brand philosophy as also its content will reflect the same!”

     

    Pradeep Hejmadi
    Nitin Karkare

    Zee TV has rolled out a 360-degree marketing campaign across HSM to unveil the new identity. The creative agency FCB Ulka has conceptualized a simple visual device of ‘fingers crossed’ to bring alive the new proposition. The channel has also brought on board ace music composers Salim Sulaiman to compose a very upbeat and memorable audio pneumonic to bring alive the essence of the new brand proposition.

    Nitin Karkare, COO, FCB Ulka said, “Har Lamha Nayi Ummeed – the power of the moment that can bring hope/ummeed being the notion and tagline, the creative idea had to be something that not only sticks to people’s minds, promotes a telegraphic take-out of the message but also has a viral potential to become the talk of the town.”

     

  • At the recently conducted World Dairy Innovation Awards 2014 during the 8th Global Dairy Congress at Istanbul, Amul bagged the best marketing campaign for the campaign

    FCB Ulka’s campaign for Amul bags award at Istanbul

    By A Correspondent

     

    Given its stature as the largest milk brand in India, Amul has undertaken the initiative to educate the Indian consumer about the goodness of milk and milk products and encourage consumption. With this objective, it has conceived the ‘Eat milk with every meal’ campaign that has been created by FCB Ulka.

     

    The press and digital campaign brings alive the nutritional benefits of various dairy products, be it milk, butter, paneer, ice cream or even ghee. The campaign started in July 2013 in national and regional press, comprising of publications like The Times of India, The Hindustan Times, The Telegraph, Deccan Chronicle and The Hindu. Simultaneously the campaign was launched online on Facebook. Later a dedicated website www.amul.com/eatmilk was also launched for better interaction with the consumers. The campaign was designed by FCB Ulka Advertising.

     

    At the recently conducted World Dairy Innovation Awards 2014 during the 8th Global Dairy Congress at Istanbul, Amul bagged the best marketing campaign for the campaign, which was received by KM Jhala, Chief General Manager, GCMMF.

     

    The other finalists in this category were Quench (US) for its Turkey Hill Dairy blog ‘The Ice Cream Journal’, Saputo (Canada) for Milk 2 Go Sport – Dufour-Lapointe Sisters, Muller Dairy (UK) for the Muller Rice Tasty B Campaign, and Cayenne (Austria).

     

    According to the Global Dairy Congress, the judging panel considered almost 160 entries from 30 countries.

     

    RS Sodhi
    Nitin Karkare

    R S Sodhi, Managing Director GCMMF Ltd. said that “expansion, innovation and brand building are the three pillars of Amul’s strategy to achieve the growth. We are glad that our efforts are being recognized at the global level.”

     

    “We are delighted that GCMMF has won the best marketing campaign award from over 160 entries from 30 countries. The simplicity of the message – eat milk with every meal, has led to its universal appeal- with the consumers and the jury,” said Nitin Karkare, Chief Operating Officer, Mumbai, FCB Ulka.

     

  • Manthan as a story is very unique to brand Amul and platform which no other brand can ever claim. The challenge was to retain the earthy feeling and look of the earlier TVC…

    AdStrat: Bringing alive the ‘sethani’ with Amul Manthan campaign

    Name of the Campaign/Ad: Amul Manthan

     

    The Brief: The brief was to communicate the “Amul – A cooperative movement that empowered 35 lakh women farmers”

     

    Research insights: Today, women farmers are multitasking, handling more than just routine domestic work – from looking after cattle to  studying to  teaching in management colleges to even financing their children’s education abroad. The co-operative movement has created numerous women entrepreneurs empowering them to become equal contributors (financially) to the household.

     

    The thought process behind the creative: Village men were shown acknowledging the triumph of these empowered women and celebrating their new role as ‘sethani’ in the family. Placing the pagdi on the women’s head epitomizes this acceptance.

     

    Media vehicles chosen: TV and Digital.

     

    Key issues kept in mind while executing the ad: The challenge was to retain the earthy feeling and look of the earlier TVC, but simultaneously show how these women have taken the big leap from being self-reliant to a tech-savvy entrepreneur of today.

     

    RS Sodhi

    What is the differentiating factor about the ad: Manthan as a story is very unique to brand Amul and platform which no other brand can ever claim. The success stories of these women at the grassroot level truly denote the success of the brand.

     

    Client comment: Talking about the campaign, GCMMF’s Managing Director R S Sodhi says, “We are extremely proud of the Amul journey so far and the role played by women in managing the dairy cooperatives. This film is an attempt to celebrate their contribution and demonstrate their capabilities to the urban world.”

     

     

    Nitin Karkare

    Agency comment: “The new TVC is an extension of the earlier versions. While, the earlier ones were about the whole journey, right from the milk collection, processing to delivery to the urban homes, the latest TVC celebrates women empowerment. The idea is to showcase men acknowledging women as financially independent and celebrating their role as the sethani,” says Nitin Karkare, Chief Operating Officer, Draftfcb Ulka.

     

     

     

    Subodh Poddar

    Additional agency comment: Says Subodh Poddar, Creative Director, Films, Draftfcb Ulka: “The real challenge was to think of an idea depicting modernity while keeping all the colours  of  Gujarat/ India intact. The idea came after seeing a lady attending a board meeting of GCMMF, lady who started her work with just one buffalo. Now she owns a trail of cool trucks that brings milk from faraway places. And that she is a board member today stirred my thoughts. It was very inspiring and the sethani happened in my mind.”

     

  • Lodestar UM and Draftfcb Ulka plan and execute a unique association of the film Bhaag Milkha Bhaag and Amul Milk

    It’s Bhaag Milk-ha Bhaag for Amul and Milkha Singh

    By A Correspondent

     

    Amul Milk is collaborating with sporting legend Milkha Singh given the upcoming biopic Bhaag Milkha Bhaag.

     

    The association of the film and Amul Milk has been planned and executed by Lodestar UM Brand Experience together with Viacom 18.

     

    According to a communique, a lesser known fact is that milk has played a crucial role in Milkha Singh’s success story. Reportedly, soon after he joined the Indian Army, the jawaans were asked to participate in a cross-country race where the winner would be awarded with a glass of milk. Milkha ran this very first race chanting “doodh, doodh, doodh” and stood first to enjoy a glass full of milk. This insatiable love for milk kept him strong for years making him one of the most celebrated Indian athletes, across the world. Drinking milk has been a part of his cherished childhood memories.

     

    To leverage this association, Gujarat Cooperative Milk Marketing Federation (GCMMF) has created a co-branded promo using footage from the movie and Amul Milk TVC. The promo will celebrate the synergy between the two brands, encouraging consumers to explore the Milkha within them with the world’s original energy drink — Milk.

     

    The new campaign will be aired across television channels, radio, social media and radio medium.

     

    “This movie has a great fit with brand Amul, it stands for striving and winning to become the leader and we want the youth to follow this … to persevere with dedication, awakening the winner in us”, says GCMMF’s managing director R S Sodhi. He further adds, “Milk, the World’s original energy drink, will help provide nourishment and energy to reach their goals.”

     

    Nitin Karkare

    “The association with Bhaag Milka Bhaag seemed like a perfect next step for the brand after the London Olympics, The Amazing Spiderman and Man of Steel. The objective is to reach our TG with the core message of milk as the original energy drink, but at the same time retaining the freshness, topicality and excitement” says Nitin Karkare, Chief Operating Officer, Mumbai, Draftfcb Ulka.