MxMIndia

Tag: Nitin Karkare

  • To provide clients with strategic direction and creativity

    FCB Group restructures

    By Our Staff

     

    Creative agency FCB Group India has announced a reorganisation of its creative agencies in India, along with key elevations. The group will undertake restructuring with three full-service agency brands in India – FCB Ulka, FCB Interface, and FCB India. These three agencies will be a part of FCB Group India.

     

    Rohit Ohri
    Rohit Ohri

    Said Rohit Ohri, Chairman & CEO, FCB Group India: “It is imperative for us now, more than ever before, to be able to provide our clients with the strategic direction and creativity they need to navigate the new world we live in today. Our new structure allows for our best people to provide focused and dedicated partnership to our clients; to bring the disruptive creativity, agility, and fluidity that is required today to transform our clients’ businesses and create unmissable brands.”

     

    With the new three creative agency structure, agency seniors Nitin Karkare will be FCB Ulka Vice Chairman, Swati Bhattacharya will be FCB India Creative Chairperson, Robby Mathew will be FCB Interface Vice Chairman & CCO, and Joe Thaliath will be FCB Interface Vice Chairman & CEO.

     

  • The campaign is titled Hum banayein, jo Aapka dil chaahe

    TVS Motor launches new corporate campaign

    By A Correspondent

     

    TVS Motor Company has unveiled a new marketing campaign “Hum banayein, jo Aapka dil chaahe”.

     

    Commenting on the campaign, Aniruddha Haldar, Vice President (Marketing), Commuter Motorcycles, Scooters and Corporate Brand, TVS Motor Company, said: “Customer Centricity drives Innovation at TVS Motor Company. We believe in understanding our customers, their needs, and leveraging technology for product innovation to deliver unmatched ownership experience. Two-wheeler customers have distinct needs, some prefer better mileage and ease of operation of vehicle, while some seek speed and performance.  The campaign brings together, Mr. Amitabh Bachchan and Mr. MS Dhoni and their coming together itself is another first.  Both are Indian legends with long association with TVS Motor Company, and they introduce India’s 1st and only dual platform Fi technology. The consumer and expert feedback to Ecothrust Fuel injection (ETFi) and Race Tuned Fuel injection (RTFi) has been extremely encouraging, we shall continue to deliver unmatched ownership experience for our customers.”

     

    Added Nitin Karkare, CEO, FCB Ulka: “We are glad to be a part of this prestigious milestone that TVS has reached with their launch of India’s first Dual Platform Fi Technology as per the BS-VI norms. As their partner for this launch, we had an interesting task of delivering a communication that brings out this aspect at the scale that is required. This gave us the opportunity to bring together for the first time on television, two of the biggest stars in India, Mr. Amitabh Bachchan and Mr. Mahendra Singh Dhoni.  Understanding consumer needs is core to TVS product development and marketing. This campaign brings together beautifully the philosophy that has gone behind TVS BS-VI launch.”

     

     

  • With this exciting collaboration, Sunfeast Dark Fantasy aspires to further strengthen its brand positioning as an indulgent offering

    Sunfeast Dark Fantasy ropes in Alia Bhatt as its brand endorser

    By A Correspondent

     

    Sunfeast Dark Fantasy from ITC Foods has signed on Alia Bhatt as its brand ambassador.  The brand has teamed up with feature film and ad film director, Gauri Shinde.

     

    Commenting on this collaboration, Paritosh Wali, COO, ITC Foods- Confections said: “At ITC, our endeavour has always been to provide innovative, delightful & superior quality products to our consumers. Sunfeast Dark Fantasy is a true reflection of our commitment to delight consumers with unique and differentiated offerings. Irresistible indulgence, anytime-anywhere, has been our brand’s promise to our consumers and the new campaign takes this forward effectively. With Dark Fantasy’s new communication we are providing a unique proposition of making an easy yet delightful dessert using Dark Fantasy cookies. I am confident that Dark Fantasy’s association with Alia Bhatt, will only build the excitement about our innovative offerings and enrich consumer experiences about the product.”

     

    Said Nitin Karkare, Chief Executive Officer, FCB Ulka on the campaign: ‘The association of Sunfeast Dark Fantasy and Alia Bhatt is a match made in heaven. In Alia we found the perfect fit as far as seamlessly bringing alive the irresistibility and spontaneity of consumption goes. This association is the perfect next step towards further entrenching the story of an irresistible indulgence, and towards demonstrating the versatility of occasions that the brand can address.”

     

     

  • With this exciting collaboration, Sunfeast Dark Fantasy aspires to further strengthen its brand positioning as an indulgent offering

    Sunfeast Dark Fantasy ropes in Alia Bhatt as its brand endorser

    By A Correspondent

     

    Sunfeast Dark Fantasy from ITC Foods has signed on Alia Bhatt as its brand ambassador.

     

    Said Paritosh Wali, COO, ITC Foods- Confections: “At ITC, our endeavour has always been to provide innovative, delightful and superior quality products to our consumers. Sunfeast Dark Fantasy is a true reflection of our commitment to delight consumers with unique and differentiated offerings. Irresistible indulgence, anytime-anywhere, has been our brand’s promise to our consumers and the new campaign takes this forward effectively. With Dark Fantasy’s new communication we are providing a unique proposition of making an easy yet delightful dessert using Dark Fantasy cookies. I am confident that Dark Fantasy’s association with Alia Bhatt, will only build the excitement about our innovative offerings and enrich consumer experiences about the product.”

     

    Commenting on the campaign, Nitin Karkare, Chief Executive Officer, FCB India added: ‘The association of Sunfeast Dark Fantasy and Alia Bhatt is a match made in heaven. In Alia we found the perfect fit as far as seamlessly bringing alive the irresistibility and spontaneity of consumption goes. This association is the perfect next step towards further entrenching the story of an irresistible indulgence, and towards demonstrating the versatility of occasions that the brand can address.”

     

     

  • The account was awarded to FCB Ulka following a multi-agency pitch

    FCB Ulka bags the creative duties for Tata Docomo business service

     

     

    FCB Ulka has recently bagged the creative mandate for Tata Docomo Business Services. As a part of the mandate, the agency will service the Enterprise Business (Tata Docomo Business Services) for the brand and the account will be serviced from the FCB Ulka Mumbai office.The account was awarded following a multi-agency pitch.

     

    Said Harjit Singh Chauhan, Business Head –  SME, Enterprise Business, Tata Teleservices  Ltd: “With our strong focus on enhancing customer experience, it is also important for us to have a strong and complementary brand appeal. FCB Ulka is widely respected for many commendable campaigns and as we continue on our endeavor of building better customer engagement and trust, we believe that they will present the Tata Docomo Business Services brand in a unique, creative and impactful manner to our target audience.”

     

    Commenting on the win, Nitin Karkare, CEO FCB Ulka, said: “As we script another chapter with the celebrated brand- Tata Docomo Business Services, marking our second innings, we are elated at the opportunity to partner the brand communication mandate for their Enterprise Business. We are keen and look forward to add zing and excitement to the category as we blend the brand’s innovation and expertise with our storytelling, to create impactful and memorable campaigns!”

     

  • In his most recent outing, he was Creative Head of MTV India

    Keegan Pinto joins FCB as NCD-Branded Content and Creative Head-West

    By A Correspondent

     

    FCB Ulka has announced the appointment of Keegan Pinto as Creative Head – FCB Ulka (West) and National Creative Director – Branded Content.

     

    In this role, Keegan will be responsible for enhancing the creative quotient and strengthening the creative capabilities for the agency and will be based out of Mumbai.

     

    With over 15 years of experience in the industry, Pinto been a part of Colenso BBDO New Zealand, Publicis Ambience, Ogilvy & Mather India and Lowe Lintas. In his most recent outing, he was Creative Head of MTV India. His work has won him accolades at both national and international circuits such as D&AD, The One Show, Adfest, Cannes Lions, Abbys, Effies, DMA Asia Echo Awards, Promax India, Asia and World.

     

    Commenting on the appointment, Rohit Ohri, Group Chairman and CEO of FCB India, “We’ve taken our time to find the right creative leader for FCB Ulka (West). Keegan fits the bill perfectly. The diversity of his experience and the depth of his talent will be key in driving the creative transformation agenda at FCB Ulka. Further, his experience with branded content will help us quickly scale up our content division. I’m truly delighted to have Keegan as part of our leadership team at FCB Ulka.”

     

    “I am delighted to have Keegan Pinto on board. Content creation today is an integral part of all brand communication. Keegan has a unique blend of advertising and channel experience which is extremely relevant in today’s world. I am looking forward to working with Keegan in creating some truly memorable work for our clients” added Nitin Karkare, Chief Executive Officer (CEO), FCB Ulka.

     

    Commenting on the appointment, Swati Bhattacharya, Chief Creative Officer, FCB Ulka said, “Keegan’s thorough understanding of the communication business is phenomenal. The work he has created for his clients across brands is a testimony of the same! His creative acumen, ability to create magic for brands coupled with his leadership skills will surely take FCB Ulka to greater heights and we are thrilled to have him on board!”

     

    “It is an honour to have been selected to drive change at FCB and be in the leadership team of one of the world’s first agencies and one of the country’s most solid. The big change story that FCB wishes to write is the most enticing challenge that tipped things over for me and I look forward to that. I personally love a change story, be it a brand or an agency and I can safely say that my journey has largely been driven by such opportunities. The timing is right with a new wave of change starting with a completely new management team almost. But what I hold of utmost importance is the fortune of getting to work with a bunch of good folks” commented Pinto.

     

    Pinto has led some popular awardwinning campaigns such as ‘Bande Achchhe Hain’ for ICICI Prudential Life Insurance, Stay Raw for MTV India, ‘Power of 49′ for Tata Tea, ‘Heat mein Dheet Hain’ for Onida ACs, ‘Inside waala Snaan’ for Tetley Green Tea, ’For Indian Values’ for Videocon d2h, the recent Beef Ban campaign for MTV and has been instrumental in the recently launched only-music channel from MTV, MTV Beats. Pinto is a music composer/lyricist and awaits a few movie releases in 2017.

     

  • AVT Premium is the AVT Group’s flagship tea brand which leadership status in Kerala and Tamil Nadu

    FCB Ulka Bangalore bags AVT Premium

    By A Correspondent

     

    A.V. Thomas & Company has appointed FCB Ulka Bangalore to handle the advertising duties for its flagship brand, AVT Premium.  The win adds to the portfolio of the Bengaluru office FCB Ulka portfolio which includes marquee clients like ITC Biscuits & Confectionery and Wipro Consumer Care & Lighting. AVT Premium is the AVT Group’s flagship tea brand which leadership status in Kerala and Tamil Nadu.

     

    Said Ravi Sanker, CEO of AVT Consumer Products: “We are pleased to work with FCB Ulka. Their team has shown willingness to go the extra mile to understand our brand, the market and the opportunity in front of us. We appreciate their collaborative approach and are expecting excellent and effective work from them.”

     

    Nitin Karkare

    Added Nitin Karkare, CEO, FCB Ulka:  “We are delighted that A.V.Thomas & Company has chosen us as their advertising partners for their flagship tea brand AVT Premium. As a company with a strong legacy we are proud to be working with them in ensuring that AVT Premium builds on its leadership status in the market”.

     

    Swati Bhattacharya, CCO, FCB Ulka, said, “AVT Premium is a brand we’re very excited to work with. The brand has a strong legacy in the South, and the challenge of building on such a robust foundation is extremely exciting. We look forward to creating some great work on the brand.”

     

  • Dutt joins FCB Ulka from Sapient Nitro where he worked as Head of Creative – Delhi

    FCB Ulka appoints Surjo Dutt as NCD

    By A Correspondent

     

    Surjo Dutt

    FCB Ulka has appointed Surjo Dutt as National Creative Director. Dutt joins FCB Ulka from Sapient Nitro where he worked as Head of Creative – Delhi.

     

    Surjo played a key role in the most successful year for Sapient Nitro’s advertising business since its’ inception in India, notes a communiqué, adding: “The Delhi office won marquee creative projects for brands like Nestle, British Airways and Philips during his 15-month stint.”

     

     

    Swati Bhattacharya

    Speaking on Surjo’s new role at FCB Ulka, Swati Bhattacharya, CCO, FCB Ulka said, “I remember the first time we heard the line ‘cheetah bhi peeta hai’ in JWT. We all knew the new kid on the Pepsi floor was special. Surjo’s omnivorous talent comes with an infectious energy and passion that not just creates great creative work but also strong creative teams. I am absolutely excited to have him partner me in building a bright creative future for FCB India.”

     

    Commenting on Surjo’s appointment, Nitin Karkare CEO, FCB Ulka said, “Surjo is a powerhouse of talent. The sheer energy that he brings to every assignment makes him a delight to work with. He is a great people’s person and his teams are always ready to give their best for him. He is a fantastic addition to our creative leadership team and I am sure our clients will benefit from his work”.

     

    Nitin Karkare

    Speaking on his new role at FCB Ulka, Dutt said, “FCB Ulka is an agency I have always admired for not just its work but also its core values and culture. And now with true gamechangers like Rohit and Swati coming in, it’s a wonderful time to be in this agency.I am thrilled to be a part of the team and will do everything I can to write my bit of the success story that is sure to be written.

     

  • In addition to this, the agency will also help NRHM manage real-time online interactions and queries from the public

    National Rural Health Mission Kerala appoints FCB Ulka for ‘Arogya Keralam’

    By A Correspondent

     

    In a multi-round, multi-agency pitch, FCB Ulka has been awarded the digital duties of Arogya Keralam, an initiative under the auspices of National Rural Health Mission (NRHM). The agency has been chosen for its precise understanding of the Kerala digital audience as well as its unique communication strategy which, when rolled out, would be educational, fun and share-worthy.

     

    Nitin Karkare

    Nitin Karkare, CEO, FCB Ulka said, “Kerala has peculiar issues in healthcare sector. Though the state scores very high nationally in terms of critical health indicators, it faces problems quite unique to itself such as high incidence of lifestyle-induced diseases, problems related to an ageing population as well as re-emergence of certain communicable diseases”.

     

    The mandate given to FCB Ulka is to reach and connect with the increasingly digital-savvy audience of the state and create awareness of such diseases as well as the various initiatives and activities undertaken NRHM. The agency will utilize all of NRHM’s social media properties as well as other digital platforms to achieve its communications objectives.

     

    In addition to this, the agency will also help NRHM manage real-time online interactions and queries from the public, which will be supported by an expert panel of doctors.

     

  • Arijit will partner with Vasudha to lead the creative team in Delhi

    FCB Ulka appoints Arijit Gupta as Creative Head – Art

    By A Correspondent

     

    Arijit Gupta

    FCB Ulka Advertising announced the appointment of Arijit Gupta as Creative Head- Art, FCB Ulka Delhi. Arijit has more than 20 years’ experience and has worked on some legendary brands like Maruti, Nestle, Thums Up, LG, Bacardi, Idea and many more.

     

    He started his career in Lintas – New Delhi and was more recently at Leo Burnett. Arijit or Ari as he is popularly known, is quite a favorite amongst his peers. Arijit will partner with Vasudha to lead the creative team in Delhi.

     

    Nitin Karkare, CEO, FCB Ulka said, “Arijit is a welcome addition to the Delhi creative team. Design is playing an increasingly significant role in advertising today and Arijit has the skills and the sensibilities required to raise the game for us”

     

    Swati Bhattacharya, CCO, FCB Ulka said, “I am sure that Arijit will add significantly to our creative firepower in Delhi. With his keen design sensibilities and exceptional ability to carry ideas from concept to finish, I can see our work going places and getting famous.”

     

  • Mumbai's engaging newspaper, mid-day would be completing 37 this year

    FCB Ulka bags the creative duties of mid-day

    By A Correspondent

     

    FCB Ulka has been appointed the creative agency for mid-day infomedia ltd. In addition to mid-day, the agency has also been awarded the creative duties for Gujarati mid-day and Inquilab.

     

    mid-day infomedia ltd. is a part of Jagran Prakashan Ltd. (JPL) – India’s leading media and communications group with its reach going across Print, Radio, OOH, Activations, Mobile and Online, making it one of the largest media conglomerates in the country.

     

    Sandeep Khosla, CEO, mid-day infomedia ltd., said, “We are pleased to have FCB Ulka as our creative partner. Their sound understanding of the media industry and their customized approach would give us that extra edge to take our brands to the next level. We look forward to creating effective communication across mid-day, Gujarati mid-day and Inquilab with them on board.”

     

    Mumbai’s engaging newspaper, mid-day would be completing 37 this year. With its rich and wholesome content it is consumed with great interest in the city. The paper also has a Sunday edition, which is a fun and leisure read for the weekend.

     

    Gujarati mid-day focuses on Gujarati specific stories, in addition it captures interesting city, national and global news, making it a huge favourite amongst the community.

     

    Nitin Karkare

    Nitin Karkare, CEO, FCB Ulka, added “I am delighted that mid-day has selected FCB Ulka as their creative partner. mid-day is the soul of Mumbai and I personally have fond memories of having grown up reading the paper. Look forward to working with them to help mid-day reclaim its place in the sun”.

     

  • Debarpita will also head the soon to be launched branded content division of FCB India

    FCB Ulka appoints Debarpita Banerjee as President – North & East

     

     

    After infusing fresh energy into key creative and strategy roles, FCB Ulka has brought on board Debarpita Banerjee to grow and manage its business across North and East India. Debarpita will also head the soon to be launched branded content division of FCB India.

     

    Debarpita comes with 19 years of experience in Advertising and Content Marketing. Prior to joining FCB Ulka she was heading Marketing & Communication for the portfolio of channels at National Geographic and Fox International India. At NGC and Fox, she led many award winning integrated marketing initiatives and creative campaigns across mainline and digital. Before stepping into the business of content and broadcasting, she spent a decade and a half working across some of the largest clients and multiple categories at JWT, Leo Burnett and R. K. Swamy/BBDO.

     

    Rohit Ohri, Group Chairman and CEO, FCB India said, “I am confident that Debbie will bring to the FCB Ulka Delhi operation the dynamic leadership that it needs. With her multifaceted experience she has an extraordinary ability to think ‘integrated’ which is a key skill for new age leadership in the communication business.  Her mandate is also to open up markets beyond NCR and in the East which will be an integral part of our growth strategy at FCB Ulka”

     

    Nitin Karkare, CEO, FCB Ulka, said, “I see huge potential in Delhi and it is going to be a critical chapter in FCB Ulka’s growth story. Debbie brings very solid experience across categories and I am delighted to have her driving this market for us.”

     

    Speaking about her new mandate, Debarpita Banerjee said. “I am excited to join the FCB Ulka Group and Rohit’s team.  For me this will always be the organization that created memorable advertising, which clearly stood out in its category. Whether it was the Whirlpool mom or the catchy Doodh Doodh campaign, it’s easy to start remembering the solid body of work.  Am looking forward to being and growing Brand FCB Ulka, through creating work that makes a difference in the marketplace”.